How To Write An Ad Analysis Essay

How To Write An Ad Analysis Essay
So far in English 1101 I have learned many things. I have learned critical thinking and reading. In this section I learned things like how college will
make me successful, how I think college will be challenging, and lastly about the difference between high school and college writing. The next section
we did an educational history essay. This essay focused on a topic that in someone's educational past there was a monumental event that changed
someone for the better or worse. The following essay we did was the Ad Analysis essay. For this essay we had to find two Ad's that we found
interesting, I compared and contrasted them. Each one of the essay's was a different type of form. The educational essay was about your life
experiences and the Ad Analysis was more factual. From these assignments, I have learned how to be a better writer through peer editing and time
management....show more content...
This is challenging because I'm not used to writing anything over two pages. Although because of the page requirement I had to be more careful
with my work and this made my papers better. I did think that because of the page requirement that my educational history narrative was my best
work so far. What I would like to improve on this year is my style or flow of my papers. I think transition is hard to achieve in an essay and I think this
class will help with my flow. Having flow is important because the reader can follow the paper better. Another goal that I have for this semester is to
turn in assignments on time or early. I have seen that with my other classes I have a lot of coursework and I struggle to find time for my essay's. I
also find it challenging in my class with grammar, more along the lines of comma splicing. I think it's hard to determine when I put a comma or not.
One way to fix this is that when I write a paper I put the essay in "paperrater", which helps with multiple things like comma
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Ad Analysis Essay examples
Effects of an Ad Advertising is the marketing of an idea in ways that encourages and persuades audiences to take some sort of action. In most cases,
the action would be to buy a product or service while other are simply to raise awareness. Whatever the case may be, money is poured into
advertising every day. Marketing agencies try various ways to convince people to buy their products using different persuasion techniques. After first
examining an advertisement, one could analyze how each detail in the ad was specifically designed to affect its audience in a way that convinces them
that they need what is being advertised. One would also be able to notice the values and important aspects of a culture through its advertisements. For
...show more content...
Words like "help," "feel," and "faster," are used in this ad to subtly make readers believe that NyQuil will cure Mom's illness quickly when, in fact, they
really only say that the products might make her symptoms briefly subside quicker than another indistinct method of treatment. This subtle method of
advertisement is actually very common in all types of ads. Another technique used to attract attention of audiences is the adorable image of a mother
and daughter playing dress up together. When someone sees this image, they are expected to feel strong, loving emotion for the seemingly deep
mother–daughter connection in the photo. This mode of persuasion, pathos, is used to play on the emotions of viewers who see this ad. By using
pathos in advertising, advertisers are also showing the main values of a culture. This NyQuil ad illustrates that one major value of American culture is
a strong family bond. The heartfelt image of a mother and daughter cheerfully playing dress up together, the bold words, "Don't let a cold take away
dress up Mommy," and the direct addressing of "helping Mom," in the descriptions are all contributing to one major ideal. This entire ad is created on
the basis that most Americans place strong value on a deep, loving connection between mothers and their daughters. In conclusion, various methods of
advertising

Advertising Analysis Of Advertising
Ad Analysis During the 1950s, cigarette companies around the nation clawed at consumers to buy their product through advertising. This could be
from ads in the newspapers, to commercials between your favorite television programs. Cigarettes were the thing to do during this time period, and
were sometimes considered "healthy". Advertisements for them showed up just as often, if not more, than we see advertisements for prescription
drugs today. The two ads I chose to analyze target a wide variety of people and choose interesting strategies to convince the consumer to pick up a
pack of their product on their next trip to the grocery. The first advertisement, which was created during the mid–1950s, centers around a very well
known African American professional baseball player by the name of Willie Mays. The background of the advertisement is a solid yellow, which
emphasizes the abstract look of the rest of it. In the advertisement, Mays is wearing a light green collared shirt, which looks to be on the more
expensive side of the market. His hand is very well shown, and seems to be relaxed. This could be because he is holding a Chesterfield cigarette
between his index and middle fingers. He looks to be extremely well groomed and he charmingly smiles at the viewer. In the top–left portion of the ad,
you see fancy handwriting stating that their brand of cigarettes is great. This is being said by Willie Mays, which could be very persuasive to sports
athletes viewing the

Ad Analysis Essay
On October 31st of 2013 in Ads of the World, Pepsi released a print ad that went viral on the occasion of Halloween. The print is an ambush on
Coca–Cola, the rival of Pepsi in the soft drinks industry. The ad is created by an advertising agency named Buzz in the Box from Belgium. This
essay intricately analyzes the ad, the purpose of it, the strategy behind it, and all other creative elements such as art direction and copy, which are
designed to reach Pepsi's target demographic of 18 to 50 years old. The print ad is a clever ambush by Pepsi on Coca–Cola. The ad is released on
October 31st, 2013 on the occasion of Halloween (Ads of the World, "Pepsi: Halloween"). The ad tries to communicate that on Halloween night; Pepsi
puts on a Coca–Cola cape and frightens all its customers. Halloween nights are yearly celebrations marked in many countries and on that night people
are supposed to dress up themselves in the most possible scary costumes. In the ad, Pepsi is dressed up with a Coca–Cola cape and communicates the
point that Coca–Cola frightens many people through the copy in the ad 'We wish you a scary Halloween'. Although, some people might think that the
cape seemed like a dress of a super hero and made Coca–Cola look as one. The ad created a lot of buzz and went viral on the web. In fact, this ad...show
more content...
The overall tone of the picture is blue. The colors make the ad look frightening, which contributed for the artwork to be as frightening. The ad is
absolutely a colorful ad. Each object is of different color and the background tone is bluish with a bit of a fading effect. The color plays a very
crucial role in this ad. Since the theme is Halloween, the visuals are supposed to be in scary, gloomy tone and the color used precisely fits the needs.
Colorful ads usually attract the views eye and make the complete look of the ad very trendy (Ciotte

Advertisement Analysis Of An Advertisement
There are many things that go in to make an advertisement successful for the audience. In 2014, a photography blogger, Johnny Baker, posted a set of
four photos stating that smoking dulls your senses. The ad is successful because of the use of how simple and plain the photos are but also explaining
the true facts and how dangerous and expensive smoking is. To understand the purpose of this print advertisement, you must understand why Baker
created these. He states, "I created still life scenes that represented certain facts about smoking, these facts were chosen as they would be off–putting to
new smokers and people that smoke already." (baker)I feel the ad appeals more towards women than men but also relates a little to everyone
because it talks about the effects that smoking has during a pregnancy and how smoking can cause your skin to wrinkle and age faster. This is
important because pregnancy is wanted for most women and smoking can cause serious affect to fertility. Also, men do not care as much about
wrinkles like women. All four of the photos are items, but what makes the message so powerful is Baker creates them with cardboard. He says he did
this to make it eye catching and to replicate the color of the addictiveness, which is nicotine. The first picture to appear, appeals to everyone because
everybody needs food to survive. It shows a drink, a hamburger and some fries, but all made from cardboard. The caption explains that smoking dulls
your

Advertisement Analysis Essay
Advertisement Analysis
Expenditure on UK television advertising in 2002 was ВЈ3.7 billion. This comes as no surprise considering the overwhelming effect advertising can
have on its audience. Adverts can have an effect on our subconscious by using different techniques such as offering us not just a product, but a
lifestyle. They give us motivation to buy a product: Wearing this perfume will make you more attractive, eating this food will make you funnier, your
children will love you more if you buy them this toy. Every one of our emotions is played on so that we will feel obligated to buy the product.
Personally, I think that the actual effect that advertising can have on society is...show more content...
This brings me to my chosen adverts for comparison. 'LancГґme Paris Teint RГЁnergie Lift', 'Yves Saint Laurant
–Eau de toilette', and 'Chanel'.
The first, 'LancГґme Paris Teint RГЁnergie Lift', is a foundation which claims to firm and reduce lines on your skin. It uses some copy but generally,
the effect of the advert comes from the picture which takes up about two thirds of the A4 sized advert. The picture is of a woman tying the foundation
to a rose with a piece of gossamer fabric. This picture is extremely persuasive and each object shown implies something different about the product.
The woman pictured has very subdued make–up, the advert's intention is not to make her look exciting and full of personality like many make–up
adverts, but to make her fresh faced and young to appeal to the correct target market– slightly older women perhaps entering their forties. The advert
also uses a certain level of sophistication to reach this market. The woman is looking directly at her audience, her expression is confident and engaging
to draw us in to the advert.
The rose carries with it many connotations. The rose is generally associated with love and beauty. It implies youth and has a very powerful impact. It
being tied to the foundation shows its closeness and similarity to the product and so the connotations are carried through. The colour of the rose is also
very

Analyzing an Advertisement Essay
Analyzing an Advertisement
Advertising is one of the world's foremost businesses. Companies use this media to communicate their ideas, products and messages to the general
public. This is one type of advert, which is used to draw people to donate to a cause. It is called an appeal.
This appeal is from Help The Aged, a fairly large charity, dedicated to helping the older and less able people. This particular advert is for the
SeniorLink pendant, a small telephone pendant that helps people when they get into trouble where they can't reach the phone, because they are
immobilised.
I will analyse this form of the appeal and elaborate the techniques and tricks used to convince people to part with...show more content...
The caption or 'title' of the leaflet is in large, white, bold, capitalised text, which is mapped on a black background. This is to make the text stand out
considerably, as there is no bigger contrast than black and white.
At the end of the text is an ellipsis. This adds to the beckoning feel of the text that makes the audience want to read on.
The second part of the advert or "Middle of the leaflet" is a transcript of the conversation between Lyn, a SeniorLink operator, and Vera Smith, an old
woman in distress. The sheet is in four parts:
A quotation, used as a title
An introduction to the transcript
The telephone conversation, recorded as a transcript
And an epilogue to the piece.

The quotation to the page is in a similar style to the original caption, in the first part. It shares the same bold, white on black style, however it is not
all in capitals. This is because it is a quotation from Vera, presumably from after her ordeal. This is to show again that she recovered and that she owes
her life to the SeniorLink pendant.
Next is an introduction to the transcript. It starts with an introductory sentence that uses simple adjectives and sentence structure to describe the
characters. Next comes the setting of the scene, where Vera's predicament takes shape. One sentence is underlined, this sentence: 'To

Advertisement Analysis Report
This is a report prepared for MKT337 course on advertising analysis. The purpose of this report on Advertisement analysis is to thorough analyze of
electronic, print, outdoor and direct mail ads and look for elements that tell the reader something about that specific product or service of the ads. The
report is focused on these basics in order to present a clear argument on how these advertisements can influence people's attitudes towards a certain
object or idea, and then analyze them carefully to discover if the message implied is successful or not. An important fact to keep in mind developing
this report is the appeal of the ads. The appeal refers to the argument that, in this case, the advertisement is presenting about a specific...show more
content...
At the top of every billboards there is the message, Change The Game. My Findings and comments: After analyzing all the ads I found that Pepsi
has actually developed a very good IMC campaign which can ultimately increase their sales. In the time of the world Cup fever, every people
would love to drink a Pepsi and think that I am in the part of changing the game. Moreover, the TVC message matches the positioning of the Brand
and it has convincingly contributed to match the Brand Image with the Brand Positioning. In essence, the ad perfectly hit the need of the target
audience. By drinking a Pepsi, every fan would think that they are drinking a beverage which Shakib used to drink. Thus they partially fulfill their
esteem need. Maggi masala: Maggi masala is a new product of Maggi Company, before magi masala there were ads of Maggi noodles and soup.
Here we are going to discuss about the ad of Maggi masala. TV commercial: The TVC shows that a little boy gets scholarship and journalists of many
newspapers come to their home to take photographs of that boy with his parents. Then his mother said about the secret of her son's merit that she cooks
with Maggi masala full of various types of vitamins. The objective of the commercial is to inform audience and customers about their new product. The
features the model talked about in the ad are various vitamins included iron, vitamin B etc. She informs audiences that to make sure the

Paper Advertisements
In recent years, a number of marketing techniques have emerged and expanded upon those we already had. Combined with the use of previous
techniques, these can become highly effective marketing strategies capable of bringing in a multitude of customers to your business.
Paper Advertisements
While advertisements in the paper do not get seen by nearly as many people as they used to, there are still a few people who pick up a newspaper
every once in a while. In certain cases, a simple paper ad can help draw in more customers, but nowadays, it is usually not worth it.
Billboards
Billboards have always been a good marketing investment, and they still are. Everyone driving by sees your billboard advertisement, and while
sometimes it is not enough to persuade people to...show more content...
Marketing Calls
Calling individuals through the phone has been known to generate customers, but it has also made quite a few people upset. If you decide to try this,
keep in mind that calling the same number multiple times will drive away customers.
Text Marketing
While not as widely used as most of the other marketing techniques in this article, text marketing can sometimes be just as effective. Sending text
messages to people you have found to be at least remotely interested can lead to promising results, as long as you don't spam them.
Social Media
Today, the majority of potential customers have social media accounts on Facebook, Twitter, and more. This makes those the ideal places to advertise
your business, especially since you can specifically target people who are interested.
Final Verdict
While there are in fact, a number of different marketing strategies you could try, these are some of the most popular ones today. Many have these have
been proven to be effective in bringing in both publicity and customers while some have begun to

Ad Analysis Essay Examples
Think is makes you pretty? One question was in my head when analyzing this ad: why is it a girl who is portrayed and not a boy saying ' Think it
makes you handsome?' In this Lipstick print ad, the main goal is to get people to stop smoking cigarettes and promote the dangerous effect smoking
has on people. The ad shows a young, pretty girl using a cigarette as lipstick. This visual, along with the written words, persuades the targeted audience
very convincingly. Especially, the image; representing the younger generation and how such a pretty woman can change her whole appearance with
one cigarette. On the other hand, the text of the ad says " Think it makes you pretty?" in a neon pink bubble. This phrase can be interpreated differently
depending on the persons values...show more content...
The ad was published in September 2008 in Russia by the agency BBDO Moscow, with the brand name CSI. BBDO is a worldwide advertising
company that advertise's, not only anti–tobacco, but many other products such as Band–Aid brand and Snickers; mainly sticking with current events.
This is where the credibilty lies, BBDO seems to advertise a lot of products, but not about many issues/causes such as anti–tobacco. However, this
group has earned many recognitions such as, "Most effectice network in the world" and many "Network of the year" 's. As well as "Most awarded
agency network in the world", therefore this leads me to believe their ethos is pretty good. But, i am not sure how committed the agency is to
anti–tobacco campaigns since they also have other products being advertised and do not take donations nor really contribute to the community ( other
than creating and publishing the ads). I do believe the ads are making an impact in many countries; such as Algeria and Pakistan and many other
regions of the world. Otherwise the agency wouldn't have recieved that many awards/recognitions, especially the ones with "world"

Print Advertisement Analysis
The first semester of college almost always begins with English 101. Some writers discover there love for writing, and decide to move forward with
it, while others take other paths in their college career. I will say that my appreciation for writing has improved greatly, although writing has never
really been my strong suit. Over the course of the semester, the most common mistakes that I made, were grammar mistakes. A common recurrence
that I would have in all of my essays were strong, compelling arguments that followed the prompt well, but when it came to communicating these
arguments, my grammar would lack. For the past 17 weeks my main focus to improve as a writer has been things like comma splices, typos, spelling,
wordiness, and a little...show more content...
This is because one might feel afraid they might not reach the word count if they do not do so. I am guilty of this in a few of my papers. The irony
of this statement is, if I would have cut out some of the wordiness that I used to reach the page limit, I still would be fine. For example, in my unit two
paper entitled "Advertisement analysis on print ad," I wrote unnecessary connector like "another place you might find this ad would be in a outdoor
magazine, this would cover there intended audience extraordinarily." First of all, there is a comma splice in that statement, That I changed. Secondly,
"Putting this ad in an outdoor magazine would cover their intended audience extraordinarily" is a much more concise way to put it. Another way I was
wordy was putting in extra information that might not have been relevant to the point I was trying to make. In the unit three paper, I said that the
author "used the two main methods of persuasion to cover a wide base with the audience, this was logos and pathos." The point I was trying to make
was that the author used these methods, which has nothing to do with how common they are in writing. Therefore, a better way of writing this would be
"The author used logos and ethos to connect to a wide audience." This statement is now more relevant, as well as

Analysing an Advert Essay
Analysing an Advert The first thing my eye is drawn to in the Fujifilm advertisement is the girl. The fact that she is staring out at you with her
blue eyes, red lipstick and bright coloured clothes draw my eye to her. Her stare portrays her as being confident and direct. Her facial expression
implies that she is pleased and knowing as if we are with her on the joke and it shows that she is in control. She is a pretty girl that seems
sophisticated and smart from the way she glows with radiance. She looks as though she cares for herself in a way every woman should. She is
wearing a bright orange top with a printed picture of a cartoon girl. The girl on the top is shown as sporty and the...show more content...
This is shown as to be sexually related and a joke due to part of his bottom being revealed and also makes the man seem vulnerable. These two
people are a young sexy couple that are aspirational and are people that the audience could imagine knowing. They are white, middle class and
fairly affluent. They are young and fashionable but also stereotypical of other people. However I feel that the girl should be in the kitchen where
she belongs but was plucked on to the sumptuous sofa with the luxurious cushions and box of chocolates which therefore implies that Fujifilm is
accessible to all. The third thing that my eye is drawn to is the visual text. The Fujifilm logo consists of white writing and a green background in a
box which is dominant. It is rather retro in a post modern way. It is positioned in a sexually suggested place. However the slogan is in white which
doesn't stand out that much except for the word 'Pop' which is bolder than the rest of the words and also implies that the word is literally popping out.
Furthermore 'Pops your shutter' has undertones of sex and sexiness and the informal language appeals more to younger people. It is bland and
innuendo which is almost like a carry–on–film or a dirty joke from the shop on the end of

Advertisement Analysis Advertisement
Advertisement Analysis Essay Throughout our lives, we're constantly coming upon advertisements. As you watch TV, listen to the radio, or scroll
up and down on social media you're more than likely to come upon advertisements that involve athletics. Sports and ads are two things that most
likely could be heard or seen. Most people relate to these as well. Normally, an advertisements purpose is to give away a message as well as
promote what they are wanting you to buy. My first advertisement is a Nike commercial. It is called "This Is Us". It is promoting their Nike
clothing products. The audience of this ad is targeted towards women athletes. It talks about how girls aren't just for the stereotypical things people
picturing them doing. For example, they say we have "delicate hands" or how we're just supposed to smile pretty and not be heard. The implied
argument is that girls can accomplish things just like men can. This advertisement shows women can do more than what has been expected of them
since the olden days. This ad helps to persuade the people watching because it shows many different parts of what people put us out to be, and what
girls really can be. For example, in this ad one of the first parts shown is a woman dressed up, it says "you know us, we smile pretty". It then goes to
show that same girl standing up and smiling for the camera and training in the gym for a boxing match. The next part shows a woman using her hands
to cook she says, "our hands are fine

Assignment 2 Advertisement Analysis
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TABLE OF CONTENTS
`McDonalds Advertisement Analysis3
Dolce & Gabbana Advertisement Analysis4
Givenchy Perfume Ange Ou Demon Advertisement Analysis6
McDonalds Advertisement Analysis
McDonalds' advertisements are everywhere. The advertisements are on TV, radio, and in magazines. It is nearly impossible to go one day without
seeing one. The company spends millions of dollars on advertising their product each and every year to a number of different target audiences. In this
advertisement McDonalds is advertising one of the value meals on their menu. The target audience that McDonalds is aiming the advertisement to is
middle to upper–class people. It is very effective because it shows that the high class...show more content...
The ad gives the viewer a sense that men are encouraged to take what they want at their own convenience. This ad objectifies women in a way that
makes them seem pathetic and vulnerable. The D&G ad is an example of how the media are influencing our consumer culture into thinking that this is
the way men should act towards women.
In this ad there is a very beautiful, young woman laying in distress, under a very attractive male, who is holding her down by her wrists. Around them
are three other half–naked men who are also very good–looking. The others gathered around them are just starring blankly at the woman being held
down in distress. I think that the product being advertised by Dolce & Gabbana is women and men's apparel. As I look at this ad I try to imagine a
prospective buyer looking at this ad for the first time. What do they notice? What appeals to them and persuades them to purchase this item? Is it the

rippling, glistening 10–pack abs of the aggressive half–naked males, or is it the utter calmness and still flawless physique of the women being held
down?
I believe that this advertisement is a good depiction of the some of the gender roles and sexist mindsets that our media is embedding into the youth of
our generation. This ad seems to give the impression that it is acceptable for men to treat

Analysis of Commercial Advertisement
Television commercials are television programming produced by any organisation to provide message in the market about their product or services. It
is one of the most popular methods to attract customer and provide them information about their products or services.
Here we would be analysing TV commercial to understand it and its effects and whether it is proving for what it are made.
We have heard a very common slogan named as "RedBulls Gives You Wings". It is the very popular television advertisement of RedBulls energy drink
with many advertisement prints and different characters. We have seen the advertisement in which a bird pisses on a man and after that man took out a
RedBull energy drink from...show more content...
Red Bull Origin :: Energy Drink :: Red Bull.")
Market share and strategy – RedBull had dominated the market of energy drinks all over the world. Its main mission is to provide an energy drink
made with natural ingredients which provide energy to man, women or children in their day to day life. It provides instant energy which helps
college students or working people to maintain their energy and keep doing their work with full enthusiastic way.The Red Bull brand had created a
great impact on the mind of its customers by its product results and pricing strategies which make it a larger energy drink on the market.("The Top 15
Energy Drink Brands.") RedBull is also different from other energy drinks that it uses half the quantity of caffeine and sugar than any other
competitors energy drink. RedBull had produced many advertisementsas TV commercials and also increases their sales with the help of magazines,
internet and billboard advertising. Advertisements in magazines are limited because there are only few magazines which suits to publish RedBull
advertisements in them. Internet advertising will gain the response of the particular audience as it truly depends on people using online services.
Billboard advertising is also a very good method for attracting customers, but it should be placed at the places

Analysis of an Advertisement Essay
Analysis of an Advertisement
Every woman wants diamonds because they are beautiful, rare, and are a symbol of success. There is something about diamonds that make every
woman want one. Diamonds make a woman feel bold, sophisticated, and powerful. Something magazine recently published a diamond ad for A
Diamond Is Forever.Com. A Diamond Is Forever . Com is a website that does not sell diamonds, butdisplays all the new styles of diamonds and how
to purchase or create the perfect diamond for a customer. In this ad they are advertising a new style of diamond ring called the right hand ring. The
advertisement is of a young, beautiful woman staring directly at you with a seductive look. On her right had she is wearing a...show more content...
The woman in the picture has a look confidence on her face showing her empowerment of wearing a diamond ring. Although there are many words in
the text, the slogan "A Diamond Is Forever" makes diamonds seem sophisticated and extraordinary. There is no extra emphasis on these words so the
simplicity of the ad remains untouched by them. The simplicity of this ad as a whole gives its audience no choice but to look.
While the ad is simple, it is also bold. The ad is primarily black with a spotlight on the diamond making is shine brightly in the center of the page. The
intensity of the diamond, which is the brightest object on the page, immediately reveals what the ad is for. The contrasting colors in the ad encapsulate
the audiences' attention immediately. The words at the bottom of the page are written in all capital, bold letters. These bold features all work together
to make this ad one that practically jumps off the page and into your mind.
The unique text of this advertisement also plays a role in its effectiveness. Powerful text with a bold meaning is one of the most important parts in
achieving an interesting advertisement. Text should be short enough to read, but detailed enough to get a point across. The text of this advertisement
appeals to women. Within the text, references are made about both women's left and right hands. Since the ad is for a new style of a diamond

Advertisement Analysis
Spalding NEVER FLATв„ў Advertisement Analyzed "Promise, large promise, is the soul of an advertisement" (Samuel). This quotation claims that a
promise, as the soul, is an essential part of any advertisement – it means that a promise is always present in an ad. This has always been true even in a
long time ago since it was written by the famous writer Johnson Samuel who lived in the 1700s (Lynch). Furthermore, even in those past years, it can
be concluded that advertisements had already greatly influenced the lives of people, that this well–known writer even wrote an essay about it – the
"Idler No. 040: The Art ofAdvertising Exemplified" where the quotation is from. Ads can be seen almost everywhere one turns his/her head on to, –
TVs,...show more content...
There are three means by which an advertisement can persuade its target consumers into buying the product it advertises; these are: "the appeal to the
audience's reason (logos)," which can be shown by "formal logic and... citation of relevant facts and objective evidence"; "the appeal to the audience's
emotion (pathos), such as fear, greed, love of comfort, and desire for status"; and "the degree of confidence the [ad] could inspire in the audience
(ethos)" (Hirschberg 4). The claim that the Spalding ad addresses contains all of these three strategies. It creates a strong impact to its target consumers
concerning their reasoning, emotion, and confidence on the product. First, adding the word "guaranteed" gives its audience assurance that what is
being stated is proven and true – and therefore can be considered a fact. Consumers always want to be secured on the product they are buying; that is
why it is a good strategy to put facts and proofs in an ad in order to give its viewers this security that they want. Second, having a ball that is 10 times
better than other balls will most likely make one feel that he/she is also 10 times better than other people – the ad satisfies this desire for status of
standing out amongst others which most individuals hunger. Lastly, the statement gives the target consumers confidence to use the product without
having to worry about it becoming flat. Furthermore, when someone

Advertisement Analysis Of Advertisement
Healthy living is a common goal for numerous individuals in today's society. The majority of them state that the motive behind healthy living is to
maintain their outward physical appearance; however, individuals often do not state that the main reason for their healthy living is simply to be
healthy, which contributes to the health of major bodily organs. Eating healthy is vital to keeping bodily organs functioning properly, and the
advertisement, created by Fortis, portrays this. The advertisement tries to encourage the audience to live a healthy lifestyle by making the decision to
eat healthy from the use of an emotional appeal in the text, and the connection between broccoli and kidneys in the picture. These two techniques
combine to make it easier to convince the viewer to eat healthy.
Before trying to understand the purpose of this advertisement, it's best to know who the creator of the advertisement is and when it was released. As
denoted by the emblem towards the bottom of the advertisement, it was created by a healthcare company in India named Fortis. Fortis is known
internationally as one of the top medical institutions in the world. By Fortis being a top healthcare company, they often preach about making healthy
lifestyle choices. From their track record on encouraging the public to stay healthy, it is expected that the motivation behind this advertisement is to do
the same. The other emblem on the bottom of the advertisement shows that it was released on or

Corporate Advertisement: An Analysis Of Petronas
1.Introduction
Malaysia is known as a multiracial country with variety of ethnicities and religions which leads to a diverse range of festive celebrations throughout
the year. Despite the diversity in ethnicity and language, National Day is a celebration where all Malaysians unite as one. In 2007, corporate giant
such as Petronas has taken steps to launch television commercials which contain a local touch when greeting their customers through the media.
Petroliam Nasional Berhad, or more famously known as Petronas, is a Malaysian oil and gas company, fully owned by the government of Malaysia and
is famous for its advertisements and TV commercials which often touch the hearts of the audiences although there were some that sparked certain
controversies too.
A corporate advertisement is an advertisements which advertises the brand, and image od an organization rather than the products sold. The main
objective of advertising is to create a positive attitude towards a brand (Burton, Kreer & Gray 1972; Rothschild 1987; Starch 1914). The corporate
advertisement that is chosen for our research is Petronas' corporate advertisement titled "The Boat". It was made for the 50th anniversary of
Independence Day of Malaysia in 2007 and was produced and directed by the late Yasmin Ahmad when she was still the Creative Director at Leo
Burnett Kuala...show more content...
Then, the fourth question tests the relativity of the advertisement with the advertiser while fifth question serves as a supplementary question which
allows the interviewee to specify his or her interpretation of Petronas' intention of the advertisement in conjunction with National Day. The sixth
question is the last question for the interviewee to discuss about the reflection of the community in Malaysia in the

How To Write An Ad Analysis Essay

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How To Write An Ad Analysis Essay