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New Marketing starts with people and ends with customers

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New Marketing
starts with
people
endS with
customers
&

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ONTHEGRID
@onthegridagency
We Grow Companies

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before you start
marketing get out
and talk to people

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New Marketing starts with people and ends with customers

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Talking to people and using their language in your marketing is NEW MARKETING. Find out how Startups incorporate the voice of the customer even though many people believe customer research is too slow and too expensive. We also share links to valuable resources so you can run your own customer interviews.

Credits to:
Google Ventures
Justin Wilcox
Zachary Cohn

Talking to people and using their language in your marketing is NEW MARKETING. Find out how Startups incorporate the voice of the customer even though many people believe customer research is too slow and too expensive. We also share links to valuable resources so you can run your own customer interviews.

Credits to:
Google Ventures
Justin Wilcox
Zachary Cohn

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New Marketing starts with people and ends with customers

  1. 1. New Marketing starts with people endS with customers &
  2. 2. ONTHEGRID @onthegridagency We Grow Companies
  3. 3. before you start marketing get out and talk to people
  4. 4. because marketing has changed
  5. 5. there’s so much competition for people’s attention
  6. 6. businesses are struggling to be heard
  7. 7. people have more choice than ever before...
  8. 8. they’ve learned to block the noise
  9. 9. if you’re only pushing your product...
  10. 10. your business is easy to ignore.
  11. 11. but when you sell a problem...
  12. 12. you will connect and break through!
  13. 13. isn’t that customer research?
  14. 14. customer research is too slow and too expensive so they don’t bother Many people believe...
  15. 15. have made it an invaluable part of the product development cycle Yet startups...
  16. 16. efficient ways to get customer input Startups have found...
  17. 17. Resourceful finding participants 1
  18. 18. condense prep time and interviews 2
  19. 19. focus on “why?” questions 3
  20. 20. optimize the processing time4
  21. 21. Their methods are not a secret! don’t tell anyone, but...
  22. 22. you can do your own customer interviews
  23. 23. google ventures The GV research sprint A 4-day process for answering important startup questions
  24. 24. zachary cohn Popular Slideshare 18 tips and tricks for conducting a killer customer interview
  25. 25. justin wilcox Influencial blogger How to interview your customers
  26. 26. ONTHEGRID @onthegridagency follow us!
  27. 27. need a modern marketing agency? contact us!

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