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How to Win at
Member Retention
And Thrive as a Community
I want you to get the most out of this!
• Silence your phone
• Shut off messaging devices
• Slides will be sent to you
• Time for questions
•
•
•
•
•
Let me know:
What role do you have at your organization?
You are on the staff or Board of a
chamber, business association, business
council, or similar member-based
business organization
Your organization is growing and you
want to keep an engaged membership
to ensure that it thrives
You see that some of your membership is
already disengaged and you want to
reassert the value of your organization
How to Win at Member Retention
and Thrive as a Community
3
Realities of Business Community Building
What it often feels like to run a
microbusiness.
But, the challenge for a business
organization is that…
Realities of Business Community Building
Let me know:
How engaged is your community?
So, how do you keep them
engaged and active?
Teach and Involve them in your
Realities of Business Community Building
3
Partnership Marketing
3
Looking for a win-win relationship.
3
1. Know exactly who would be the right fit.
2. Propose your common business interests.
3. Define what kind of support would make an impact.
But most importantly…
Partnership Marketing
Teach Them
About Partnering
3
Exposure
Every initiative you take on is
an opportunity to promote 1 or
more member businesses.
3
3
Promotional Ideas
Exposure
You can be creative and find a way to
make those opportunities available.
3
Let me know:
Is your community sharing the message
of your organization?
Brand Ambassadors
3
Proud Member
of
_____
Brand Ambassadors
•
•
•
•
•
•
•
•
•
•
Some Ways
to Show
Affiliation
3
Education
The challenge of
going it alone
You might be providing their only business training.
How powerful your offerings are
AND
How to get the most from them.
3
•
•
•
•
•
•
•
•
Only available
for organizations
that participated
in this webinar!

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