How to craft a brand that will speak to the right audience and how to identify and locate the correct audience so you can get better conversions on your marketing.
How do we navigate the new normal? What vertical is your brand? Is it well-defined or do you have the agility to evolve and adapt to stay relevant? We study a lot about the past and focus on the present but should we imagine equally what the future may look like? In this presentation from author Geoffrey Colon, he helps give you insight into where the world is going and how you can be there.
Follow Geoffrey on Twitter @djgeoffe, visit geoffreycolon.net or connect with him on LinkedIn.
Geoffrey Colon is a communications designer at Microsoft and also a Top 50 Chief Digital Officer Influencer as named by the CDO Club for 2017.
Not using Bing Ads? You're missing a 1/3rd of all searches in the United States. Sign up for an account today at http://bingads.microsoft.com
Build Your Brand and Reach Your Target Market - Melissa Forziat Events and Ma...Melissa Forziat
How to create a brand for your small business that speaks to the right audience, and how to identify and locate your target market so that you can put your brand in front of it. The basics for increasing your client base and sales.
How to Build Your Brand and Reach Your Target Market - Melissa Forziat Events...Melissa Forziat
The marketing strategy and steps behind building a brand that speaks to your target market and then locating the right audience so you can convert more sales for your small business.
How do we navigate the new normal? What vertical is your brand? Is it well-defined or do you have the agility to evolve and adapt to stay relevant? We study a lot about the past and focus on the present but should we imagine equally what the future may look like? In this presentation from author Geoffrey Colon, he helps give you insight into where the world is going and how you can be there.
Follow Geoffrey on Twitter @djgeoffe, visit geoffreycolon.net or connect with him on LinkedIn.
Geoffrey Colon is a communications designer at Microsoft and also a Top 50 Chief Digital Officer Influencer as named by the CDO Club for 2017.
Not using Bing Ads? You're missing a 1/3rd of all searches in the United States. Sign up for an account today at http://bingads.microsoft.com
Build Your Brand and Reach Your Target Market - Melissa Forziat Events and Ma...Melissa Forziat
How to create a brand for your small business that speaks to the right audience, and how to identify and locate your target market so that you can put your brand in front of it. The basics for increasing your client base and sales.
How to Build Your Brand and Reach Your Target Market - Melissa Forziat Events...Melissa Forziat
The marketing strategy and steps behind building a brand that speaks to your target market and then locating the right audience so you can convert more sales for your small business.
A brand is not your logo. A brand is not your identity. A brand is not a product.
A brand is a person’s gut feeling about a product, service, or organization. Brands are now defined by individuals, not companies or markets. It’s a gut feeling because people are emotional, intuitive beings and make decisions based upon those feelings. So, it’s not what you say it is, it’s what they say it is.
Promote It! You’ve developed a valuable product or service but the people who...Mary Lee Gannon
You’ve developed a valuable product or service but the people who need it don’t know about it. What now? Promote It! will show you tips to create strong promotional programs by making your communications a two way dialogue. Learn how to create press releases, increase sales and media
attention, build social networks, your brand, and your niche. It's all in your story.
How to Develop Your Brand - Melissa Forziat Events and MarketingMelissa Forziat
How to Develop Your Brand: The first webinar in a four-webinar series with Michigan SBDC. Small business marketing consultant Melissa Forziat shares how to create a clear brand to attract your target market.
How to Develop Your Brand - Melissa Forziat Events and MarketingMelissa Forziat
How to Develop Your Brand: Small business marketing expert Melissa Forziat shares how to create a brand that attracts your target audience so you can convert more leads and get more sales. This is the first of a four-webinar marketing series co-hosted by the Michigan SBDC Lead Center.
This presentation is about radical differentiation for businesses. There are winners and losers in business. The winners learn how to RADICALLY differentiate their business from ALL competition.
WELCOME TO THE FRONTLINE SUMMER 2013
Our latest issue of Frontline Thinking continues the conversation on all that is local. From the challenges faced by St John Ambulance in the charity sector, to the daily war raging on our high streets over coffee. The conversation is wide open so have a read and let us know what you think?
We are Acuity. Independent Creative Agency and Frontline Marketeers, we help the likes of Citroën, Peugeot, Continental Tyres, St John Ambulance and UK Insurance sell more through their franchise network or sales outlets. We deliver brand consistency at a local level, while creating intelligent campaigns precisely tuned to increase sales, and keep customers coming back for more. We make things happen.
We don’t hang about either. We’re faff-free, quick, and we don’t ever compromise on creativity.
The way we work with clients is a bit different too. There’s no ‘us and them.’ Instead, it’s more of a continuous loop – which works brilliantly.
Ask Citroën, they’ve been relying on us for 14 years.
Online marketing is a key part of any business marketing strategy. Learn about how proper integration of social media and other internet marketing techniques can boost the online visibility of your small business.
Building Partnerships and Referrals - Melissa Forziat Events and MarketingMelissa Forziat
How to make the most of partnership marketing and building word of mouth no matter what type of business or what size budget you have. Uncovering the hidden potential, allies, and revenue in your network so you can grow your business!
This webinar is designed for staff or Board of nonprofits who are looking to get some new ideas for broadening their base of individual donors. We discuss how to identify your ideal donors, learn where to reach them, and some of the creative ways you can reach them effectively even with a lean budget.
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Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
4. 1) Your brand is not what YOU think it is. It is what THEY think it is.
2) Make branding decisions based on what appeals to your target market.
3) Be clear and consistent with the message of your brand.
4) Put your message in the right places.
4
5. For ____________________________________ (state the target market)
who want or need ___________________ (state what they lack)
my company provides _______________ (state what you give them)
that benefits them by ________________ (state the primary benefit)
so they can ____________________________ (state the positive outcome)
5
6. For engaged couples
who want or need event styling for their wedding
my company provides eco-friendly wedding styling
that benefits them by customizing their wedding while protecting the environment
so they can have their big day look perfect, protect the environment, and not spend time on décor!
For nonprofit development officers
who want or need an impressive-looking fundraiser within a limited budget
my company provides eco-friendly, professional, affordable styling options
that benefits them by impressing donors with a professional, eco-friendly fundraiser
so they can create a high-quality perception to get more donations within budget.
6
7. 1) Be specific. Be precise.
2) Multiple target markets? Multiple brand statements.
3) Tailor the outcome to show exactly how you help.
4) The brand statement is your core messaging.
7
8. What Happens When You
Have Multiple Target Markets?
One brand can have multiple products
reaching multiple target markets if
each is marketed separately.
8
Sienna
PriusTundra
20. Cards Against Humanity =
Offensively Humorous
“Cards Against Humanity is a party game
for horrible people. Unlike most of the
party games you've played before, Cards
Against Humanity is as despicable and
awkward as you and your friends.”
FAQs = “Your dumb questions.”
20
21. Joy (the movie)
Joy sells the mop by looking and
sounding like a normal person
who uses mops.
21
27. SERIF
Formal
Traditional
Respectable
Reliable
Authoritative
Good for print –
body of content
SANS SERIF
Universal
Simple
Stable
Clean
Good for web –
body of content
Script
Feminine
Fancy
Elegant
Creative
Good for
invitations
DISPLAY /
DECORATIVE
EXPRESSIVE
AMUSING
UNIQUE
BOLD
MEMORABLE
Good for
headlines
MODERN
COOL
DISTINCT
PROGRESSIVE
STYLISH
Good for
niche markets
27
32. 1) Have great content.
2) Use consistent keywords to show your relevance.
3) Drive them to the next part of your marketing funnel.
Show them something else of interest that is related to your brand!
32
41. 41
Creating a Strong Marketing Funnel and Leveraging Word of Mouth
Friday, June 16 – 11am-12:30pm Eastern
Building Your Online Marketing Strategy
Friday, June 30 – 11am-12:30pm Eastern