SlideShare a Scribd company logo
2
3
The path through which you guide
your leads to become customers.
4
5
6
7
8
9
10
11
1) Each offering is a self-contained
message AND a stepping stone.
2) Show exactly how EVERY offering
connects to another.
1) See how each communication leads to the next.
2) Build your customer retention plan.
3) Miss fewer opportunities with your customers.
4) Strategic planning.
• Workflow
• Delegating
• Future Activities
12
13
14
15
16
17
18
19
•
•
•
1) Help your leads find the right level from the outset.
2) Building trust, building impressions, lead warming.
3) Give your leads more information.
4) You can find out more about your leads at each step.
20
It takes at least 7 touches to…
…warm your leads.
…convert a lead into a sale.
…build trust.
21
22
23
24
1) See all the activities that can be done successfully right now.
Everything else is a future work stream.
Identify what needs to happen to implement them.
2) See the activities that can only be done by you.
Everything else can be delegated.
25
26
27
Thursday, June 29 – Marketing Tactics: Referral Building,
Partnership Marketing, and Social Media
28
29

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Create a Strong Marketing Funnel - Melissa Forziat Events and Marketing

  • 1.
  • 2. 2
  • 3. 3
  • 4. The path through which you guide your leads to become customers. 4
  • 5. 5
  • 6. 6
  • 7. 7
  • 8. 8
  • 9. 9
  • 10. 10
  • 11. 11 1) Each offering is a self-contained message AND a stepping stone. 2) Show exactly how EVERY offering connects to another.
  • 12. 1) See how each communication leads to the next. 2) Build your customer retention plan. 3) Miss fewer opportunities with your customers. 4) Strategic planning. • Workflow • Delegating • Future Activities 12
  • 13. 13
  • 14. 14
  • 15. 15
  • 16. 16
  • 17. 17
  • 18. 18
  • 20. 1) Help your leads find the right level from the outset. 2) Building trust, building impressions, lead warming. 3) Give your leads more information. 4) You can find out more about your leads at each step. 20
  • 21. It takes at least 7 touches to… …warm your leads. …convert a lead into a sale. …build trust. 21
  • 22. 22
  • 23. 23
  • 24. 24
  • 25. 1) See all the activities that can be done successfully right now. Everything else is a future work stream. Identify what needs to happen to implement them. 2) See the activities that can only be done by you. Everything else can be delegated. 25
  • 26. 26
  • 27. 27
  • 28. Thursday, June 29 – Marketing Tactics: Referral Building, Partnership Marketing, and Social Media 28
  • 29. 29