Mark S. Luckie presents "The Business of Me," a pre-UNITY Convention session held in Las Vegas on Aug. 1.
For more information on free training for journalists, please visit businessjournalism.org.
A talk we gave at The House, a co-working space in Tunbridge Wells, on how to take initial steps into improving your usage of LinkedIn to benefit your business. We use LinkedIn on behalf of clients and see how it can deliver on business objectives, if you use it strategically.
5 Secrets to Generate More Leads at Your Next Open HouseCole Information
Dread open houses because it's two hours of your Sunday you can't get back? Learn the 5 secrets of generating more leads with your next open house.
The 30-minute webcast will cover the hot search you need to use to quickly alert your top prospects. Plus, we'll cover script and marketing copy ideas and that's not all!
• How to alert the neighbors around your just listed house
• Unique ways to attract new prospects
• How to capture prospect contact information including email addresses
Sales fundamentals for startups including Buyer Behaviour, Value Proposition, Targets, Types of Sales, Inbound Leads, Process Tools, CRM, Cold Call vs. Warm Call, Social Selling, Other Sales Tactics, Meeting Plans, and International Sales.
Mark S. Luckie presents "The Business of Me," a pre-UNITY Convention session held in Las Vegas on Aug. 1.
For more information on free training for journalists, please visit businessjournalism.org.
A talk we gave at The House, a co-working space in Tunbridge Wells, on how to take initial steps into improving your usage of LinkedIn to benefit your business. We use LinkedIn on behalf of clients and see how it can deliver on business objectives, if you use it strategically.
5 Secrets to Generate More Leads at Your Next Open HouseCole Information
Dread open houses because it's two hours of your Sunday you can't get back? Learn the 5 secrets of generating more leads with your next open house.
The 30-minute webcast will cover the hot search you need to use to quickly alert your top prospects. Plus, we'll cover script and marketing copy ideas and that's not all!
• How to alert the neighbors around your just listed house
• Unique ways to attract new prospects
• How to capture prospect contact information including email addresses
Sales fundamentals for startups including Buyer Behaviour, Value Proposition, Targets, Types of Sales, Inbound Leads, Process Tools, CRM, Cold Call vs. Warm Call, Social Selling, Other Sales Tactics, Meeting Plans, and International Sales.
What is content marketing? It's the conversation that moves people from stranger to lead to customer to promoter. In this presentation, you'll learn two halves of content marketing, how to start building your content vault, a writer's block hack, and the secrets to promotion that we use at Autopilot.
An online community is a group of people with common interests who use the Internet (web sites, email, instant messaging, etc.) to communicate, work together and pursue their interests over time.” Jul 7, 2003, Commoncraft.com
Implementing online marketing systems that work for you is the first step to generating a steady, sustainable cash flow online.
In this presentation, you will learn:
-How to generate leads online
-Techniques successful online companies use to acquire customers
-Common mistakes that will prevent you from getting results
-Tips to attract customers online
-How to sell products online through your shopping cart
Get Instant Access to a webinar presentation on this content at:
http://socialmediaoutcomes.com/onlinetips/
Who is Rick Cooper and why should I listen to him?
Rick is an Author, Speaker, and Coach. He is author of Seize your Opportunities, Marketing Magic, and Extreme Excellence. Rick works with small business owners who want to generate more leads online and increase sales on the internet. He specializes in working with Coaches, Speakers, and Experts. He helps them leverage their expertise to attract clients online. He has provided marketing consulting and support to some of the top speakers in the world. He is a National Speaker on Online Marketing. He was featured in Comstocks magazine and has been interviewed by The National Networker, AllBusiness.com and the East Bay Times Business Journal.
Rick has been teaching strategies to grow your business online since 2003. He studied with many master marketers and has developed his own brand of simple strategies to help small business owners compete online to get business. His content rich training programs deliver high value strategies focused on helping business owners increase their presence online, generate leads and increase profits.
To learn more, visit: http://socialmediaoutcomes.com/
How to Achieve Face-Melting Content Marketing ROILinkedIn
In this webinar, Jason Miller, Sr. Content Marketing Manager at LinkedIn will show you how to create a world-class strategy for combining social and content marketing to deliver face-melting results. From real world examples to real time results, get ready for a cornucopia of actionable takeaways you can start implementing immediately.
Marketing guide for Real Estate agents in San Antonio, TX. Could be used mostg places. A few programs are "area specific." I am sure that there area alternatives in any area.
Practical Digital Marketing Strategies. Everything about marketing has changed, yet nothing has changed. Marketing principles and human behaviour do not change
In this talk at the Smart Insights Digital Marketing Priorities Summit Dan Bosomworth MD of First 10 and Marketing Director of Smart Insights discussed and gave examples of how to use content marketing to drive consumer interactions across customer RACE interactions.
Social Media Marketing - A sneak peek into what Social Media Marketing can ac...SEO Pandit
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Bill flitter content marketing now conf_2012_distribution_strategy_day1dlvr.it
Bill Flitter, CEO & Co-founder of dlvr.it, explains how to create a successful content distribution program. #contentnow Content Marketing Strategies Conference - May 2012.
http://ContentMarketingNow.com
At LinkedIn we understand that when it comes to content marketing and messaging our members, every brand has its own needs. Join LinkedIn's content marketing webcast, Representing Your Brand on LinkedIn, to understand how to accurately establish your brand on LinkedIn, and integrate each tool into your content marketing strategy.
Building Partnerships and Referrals - Melissa Forziat Events and MarketingMelissa Forziat
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This webinar is designed for staff or Board of nonprofits who are looking to get some new ideas for broadening their base of individual donors. We discuss how to identify your ideal donors, learn where to reach them, and some of the creative ways you can reach them effectively even with a lean budget.
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What is content marketing? It's the conversation that moves people from stranger to lead to customer to promoter. In this presentation, you'll learn two halves of content marketing, how to start building your content vault, a writer's block hack, and the secrets to promotion that we use at Autopilot.
An online community is a group of people with common interests who use the Internet (web sites, email, instant messaging, etc.) to communicate, work together and pursue their interests over time.” Jul 7, 2003, Commoncraft.com
Implementing online marketing systems that work for you is the first step to generating a steady, sustainable cash flow online.
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-How to generate leads online
-Techniques successful online companies use to acquire customers
-Common mistakes that will prevent you from getting results
-Tips to attract customers online
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Get Instant Access to a webinar presentation on this content at:
http://socialmediaoutcomes.com/onlinetips/
Who is Rick Cooper and why should I listen to him?
Rick is an Author, Speaker, and Coach. He is author of Seize your Opportunities, Marketing Magic, and Extreme Excellence. Rick works with small business owners who want to generate more leads online and increase sales on the internet. He specializes in working with Coaches, Speakers, and Experts. He helps them leverage their expertise to attract clients online. He has provided marketing consulting and support to some of the top speakers in the world. He is a National Speaker on Online Marketing. He was featured in Comstocks magazine and has been interviewed by The National Networker, AllBusiness.com and the East Bay Times Business Journal.
Rick has been teaching strategies to grow your business online since 2003. He studied with many master marketers and has developed his own brand of simple strategies to help small business owners compete online to get business. His content rich training programs deliver high value strategies focused on helping business owners increase their presence online, generate leads and increase profits.
To learn more, visit: http://socialmediaoutcomes.com/
How to Achieve Face-Melting Content Marketing ROILinkedIn
In this webinar, Jason Miller, Sr. Content Marketing Manager at LinkedIn will show you how to create a world-class strategy for combining social and content marketing to deliver face-melting results. From real world examples to real time results, get ready for a cornucopia of actionable takeaways you can start implementing immediately.
Marketing guide for Real Estate agents in San Antonio, TX. Could be used mostg places. A few programs are "area specific." I am sure that there area alternatives in any area.
Practical Digital Marketing Strategies. Everything about marketing has changed, yet nothing has changed. Marketing principles and human behaviour do not change
In this talk at the Smart Insights Digital Marketing Priorities Summit Dan Bosomworth MD of First 10 and Marketing Director of Smart Insights discussed and gave examples of how to use content marketing to drive consumer interactions across customer RACE interactions.
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Social Media Marketing - MySEOPandit’s take on Social Media Marketing. A quick glance into what Social Media Marketing stands for, what all it covers and how you can benefit from the same. Log in to www.myseopandit.com to know more.
Bill flitter content marketing now conf_2012_distribution_strategy_day1dlvr.it
Bill Flitter, CEO & Co-founder of dlvr.it, explains how to create a successful content distribution program. #contentnow Content Marketing Strategies Conference - May 2012.
http://ContentMarketingNow.com
At LinkedIn we understand that when it comes to content marketing and messaging our members, every brand has its own needs. Join LinkedIn's content marketing webcast, Representing Your Brand on LinkedIn, to understand how to accurately establish your brand on LinkedIn, and integrate each tool into your content marketing strategy.
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For staff or Board of chambers, associations, councils, and other business organizations who want to make membership more enticing for your community. We will focus on how to use the power of marketing to add value to membership and to develop stronger bonds between your organization and your member businesses.
Marketing Tactics: Referral Building, Partnership Marketing, and Social MediaMelissa Forziat
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From Melissa Forziat Events and Marketing in partnership with the Michigan SBDC.
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Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
18. 1) Showcase your business.
2) Share your brand’s personality.
3) Maximize SEO – new content, keywords, and relevance.
4) Drive people to your website.
5) Source material.
6) Build reputation and social proof.
18
23. Your Target Market’s Behavior
Which Rooms Of the House Are They In?
• Accounts/Pages?
• Boards?
• Chats?
• Groups?
• Newsfeed Only?
23
24. Guidelines for Being Social on Social Media
1. Be Your Business.
2. Be Where Your Target Market Is.
3. Create Conversations and Goodwill.
4. Build Partnerships.
24
25. It takes at least 7 touches to…
…convert a “lead” to a sale.
…build trust!
25
30. 4 Ways to Use Your Newsletters
1) Include compelling content.
2) Lead warming, Customer retention.
3) Drop offers to convert your leads.
4) Study your analytics!
30
