How to find Product Market Fit - Founder Institute
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How to find Product Market Fit - Founder Institute
- 2. 1. Define Product-Market Fit 2. Know your next step 3. How to take it Goals
- 4. Push the envelope Today We’re going to…
- 7. 1. Who am I? 2. What is Product-Market Fit? 3. Path to Product-Market Fit 4. Who are your Early Adopters? 5. Wrap up Agenda
- 8. WHO AM I?
- 11. ThingsWeStart
- 12. Success
- 14. Mentor Around the World San Francisco San Juan Seattle Lincoln Calgary Singapore Barcelona Paris London Sydney Zagreb San Francisco San Juan Seattle Lincoln Calgary Singapore Barcelona Paris London Sydney Zagreb
- 17. FOCUS Framework
- 18. ?’s
- 19. 1. Who am I? 2. What is Product-Market Fit? 3. Path to Product-Market Fit 4. Who are your Early Adopters? 5. Wrap up Agenda
- 20. Finding Product-Market Fit Is hard… 1. Haven’t defined it 2. Overwhelming 3. How to do it?
- 21. "Being in a good market with a product that can satisfy that market." Product-Market Fit? - Marc Andreesen
- 22. "Being in a good market with a product that can satisfy that market." Product-Market Fit? - Marc Andreesen
- 23. You get to define it. Good Market?
- 24. …to achieve your goals. Your startup is a vehicle
- 25. "Being in a good market with a product that can satisfy that market." Product-Market Fit? - Marc Andreesen
- 26. "Being in a market that can achieve your goals with a product that can satisfy that market." Product-Market Fit?
- 27. “Satisfying a market…that satisfies you." Product-Market Fit - Justin Wilcox
- 28. Satisfies you? 1. All decisions are easier 2. Confidence to pivot 3. Unify your team
- 30. "Being in a good market with a product that can satisfy that market." Product-Market Fit? - Marc Andreesen
- 31. "Being in a market that can achieve your goals with a product that can satisfy that market." Product-Market Fit?
- 32. “Satisfying a market that satisfies you." Product-Market Fit
- 33. Satisfies you 1. All decisions are easier 2. Confidence to pivot 3. Unify your team
- 34. ?’s
- 36. 1. Who am I? 2. What is Product-Market Fit? 3. Path to Product-Market Fit 4. Who are your Early Adopters? 5. Wrap up Agenda
- 37. Product-Market Fit? How do you find
- 39. Where do you start? What tests do you run? Questions How do you run them? ? ? ? ? ? ? ? ? ?
- 40. FOCUS Framework 1. Concrete steps 1 2 3 4 5 6 … 2. Orders the steps 3. Instructions & tools for each step
- 41. FOCUS Framework
- 43. Finding Product-Market Fit Is hard… 1. Haven’t defined it 2. Overwhelming 3. How to do it?
- 44. Riskiet Assumption Your 5 Riskiest Assumptions
- 45. ASSUMPTION You can find people trying to solve the problem They want your help solving it They will "pay" you to solve it You can solve it You will achieve Product- Market Fit
- 46. Riskiet Assumption The 5 Phases of Product-Market Fit
- 47. Assumption You can find people trying to solve the problem They want your help solving it They will "pay" you to solve it You can solve it You will achieve Product- Market Fit Test Manual solution Ads, Cold Emails Landing Page, Pre-Sales, LOIs Product, large segments, etc. Customer Interviews Utility Testing Offer Testing Currency Testing Scaling to Fit Finding Early Adopters Phase
- 48. Riskiet Assumption What Phase Are you in?
- 49. Product-Market Fit Assessment 1. What phase are you in? 2. What’s your riskiest assumption? 3. What’s your next step to test it?
- 50. Where do you start? What tests do you run? Questions How do you run them? ? ? ? ? ? ? ?? ?
- 51. Riskiet Assumption Your 5 Riskiest Assumptions
- 52. ASSUMPTION You can find people trying to solve the problem They want your help solving it They will "pay" you to solve it You can solve it You will achieve Product- Market Fit
- 53. Riskiet Assumption The 5 Phases of Product-Market Fit
- 54. Assumption You can find people trying to solve the problem They want your help solving it They will "pay" you to solve it You can solve it You will achieve Product- Market Fit Test Manual solution Ads, Cold Emails Landing Page, Pre-Sales, LOIs Product, large segments, etc. Customer Interviews Utility Testing Offer Testing Currency Testing Scaling to Fit Finding Early Adopters Phase
- 55. ?’s
- 56. Takeaways 1. What phase are you in? 2. What’s your riskiest assumption? 3. What’s your next step to test it?
- 57. 1. Who am I? 2. What is Product-Market Fit? 3. Path to Product-Market Fit 4. Who are your Early Adopters? 5. Wrap up Agenda
- 58. Assumption You can find people trying to solve the problem They want your help solving it They will "pay" you to solve it You can solve it You will achieve Product- Market Fit Test Manual solution Ads, Cold Emails Landing Page, Pre-Sales, LOIs Product, large segments, etc. Customer Interviews Utility Testing Offer Testing Currency Testing Scaling to Fit Finding Early Adopters Phase
- 59. Riskiet Assumption Who are your Early Adopters?
- 61. Startup founders “Not sure how to apply Lean Startup” Victory Start
- 62. “Not sure how to apply Lean Startup” Goes to Lean Startup Machine Pays for online courses Goes to Lean Startup Conf. Makes calls on Clarity Buy’s Ash’s Book Enrolls in Founder Institute Tweets about Lean Startup Machine Reviews online courses Leaves feedback on Clarity Amazon review for Ash’s Book Joins Founder Institute Meetup Group
- 63. What are Early Adopters? “Paying” to Solve It Know they Have It Have the problem Customers who…
- 64. Where are yours? Externally Observable Behavior Tweets about Lean Startup Machine Reviews online courses Leaves feedback on Clarity Amazon review for Ash’s Book Joins Founder Institute Meetup Group
- 65. ?’s
- 66. Takeaways Where are your Early Adopters?
- 67. 1. Who am I? 2. What is Product-Market Fit? Recap
- 69. "Being in a good market with a product that can satisfy that market." Product-Market Fit? - Marc Andreesen
- 70. "Being in a market that can achieve your goals with a product that can satisfy that market." Product-Market Fit?
- 71. “Satisfying a market that satisfies you." Product-Market Fit
- 72. Satisfies you 1. All decisions are easier 2. Confidence to pivot 3. Unify your team
- 73. 1. Who am I? 2. What is Product-Market Fit? 3. Path to Product-Market Fit Recap
- 74. Where do you start? What tests do you run? Questions How do you run them? ? ? ? ? ? ? ?? ?
- 75. Riskiet Assumption Your 5 Riskiest Assumptions
- 76. ASSUMPTION You can find people trying to solve the problem They want your help solving it They will "pay" you to solve it You can solve it You will achieve Product- Market Fit
- 77. Riskiet Assumption The 5 Phases of Product-Market Fit
- 78. Assumption You can find people trying to solve the problem They want your help solving it They will "pay" you to solve it You can solve it You will achieve Product- Market Fit Test Manual solution Ads, Cold Emails Landing Page, Pre-Sales, LOIs Product, large segments, etc. Customer Interviews Utility Testing Offer Testing Currency Testing Scaling to Fit Finding Early Adopters Phase
- 79. Product-Market Fit Assessment 1. What phase are you in? 2. What’s your riskiest assumption? 3. What’s your next step to test it?
- 80. 1. Who am I? 2. What is Product-Market Fit? 3. Path to Product-Market Fit 4. Who are your Early Adopters? Recap
- 82. What are Early Adopters? “Paying” to Solve It Know they Have It Have the problem Customers who…
- 83. Where are yours? Externally Observable Behavior Tweets about Lean Startup Machine Reviews online courses Leaves feedback on Clarity Amazon review for Ash’s Book Joins Founder Institute Meetup Group
- 84. 1. Who am I? 2. What is Product-Market Fit? 3. Path to Product-Market Fit 4. Who are your Early Adopters? 5. Free Bonuses Recap
- 85. BONUS #1
- 87. BONUS #2
- 88. FOCUS Framework May 3rd $20 OFF
- 89. ?’s
- 90. #1 Takeaway
- 91. FOCUS Framework May 3rd $20 OFF