SharePoint Modern Support and AssistanceTom Resing
Slides from my presentation at SharePoint Fest Seattle 2016. Includes results of audience polls on how their organizations consume help about SharePoint and Office 365.
Michele Marques: Use Google Analytics to Learn What Customers Aren't Telling YouJack Molisani
This document discusses how to use Google Analytics to better understand customer usage of documentation websites. It recommends asking questions about which content is most/least used and how customers find information. Google Analytics can show demographics, behavior, languages, devices used, and referrals/search terms. The document demonstrates how to export Analytics data to Excel for further analysis, such as determining where to focus improvements, cut underused content, and optimize staffing investments based on usage trends.
This document discusses cloud computing trends and how they relate to Nuvollo's business. It begins by outlining key cloud adoption trends seen in businesses and governments. It then defines the cloud, describing its essential characteristics and common models. The document highlights benefits of cloud adoption like faster deployment, cost savings, and scalability. It also notes potential challenges. Examples of cloud innovation are provided. Finally, it introduces Nuvollo and describes the services and culture it offers organizations looking to leverage the cloud.
SharePoint Modern Support and AssistanceTom Resing
Slides from my presentation at SharePoint Fest Seattle 2016. Includes results of audience polls on how their organizations consume help about SharePoint and Office 365.
Michele Marques: Use Google Analytics to Learn What Customers Aren't Telling YouJack Molisani
This document discusses how to use Google Analytics to better understand customer usage of documentation websites. It recommends asking questions about which content is most/least used and how customers find information. Google Analytics can show demographics, behavior, languages, devices used, and referrals/search terms. The document demonstrates how to export Analytics data to Excel for further analysis, such as determining where to focus improvements, cut underused content, and optimize staffing investments based on usage trends.
This document discusses cloud computing trends and how they relate to Nuvollo's business. It begins by outlining key cloud adoption trends seen in businesses and governments. It then defines the cloud, describing its essential characteristics and common models. The document highlights benefits of cloud adoption like faster deployment, cost savings, and scalability. It also notes potential challenges. Examples of cloud innovation are provided. Finally, it introduces Nuvollo and describes the services and culture it offers organizations looking to leverage the cloud.
Preet Singh is seeking an opportunity with a growth-oriented organization. He has 1 year of experience working as a Mechanical Engineer in TBM at L&T Construction Ltd. He holds a Diploma in Mechatronics from NTTF in Bangalore and has completed various projects including an automatic liquid dispensing system using PLC and defect analysis and welding quality improvement at TATA HITACHI Construction Machinery. He is proficient in English, Hindi, Gurmukhi, Bhojpuri, MS Office, Excel, PowerPoint, C, and C++.
This document contains a reference to a Japanese website about an anime called Golion, along with a product code and number. It also lists the URL for CERN's Open Hardware License version 1.2 and a website for ukulele design.
This document outlines a lean marketing methodology for startups and new ventures called Lean Marketing. It discusses identifying your target audience and innovators/early adopters. It recommends using blogs, social sharing, Facebook pages/groups, websites/landing pages, and events like hackathons for community building. Specific tactics discussed include using Facebook fan pages for sharing and groups for discussions. The document also covers optimizing websites and landing pages, running marketing campaigns, and holding press conferences and sharing meetings. It proposes a strategy of using these different channels in stages to build awareness and a community over time.
This document provides tips and recommendations for creating an editorial calendar to plan and organize blog content. It discusses using online tools like Trello, Co-Schedule, and Airtable to build cloud-based calendars. It also presents options for using spreadsheet programs or downloading templates to create a DIY calendar. The document offers ideas for the types of content that could be included on a calendar like blog posts, videos, podcasts, and more. It provides additional resources and tools that can be used for content creation and promotion.
How to Transform Your Static Content into an Interactive ExperienceScribbleLive
This document discusses how to transform static content into interactive experiences. It begins by introducing Rock Content and their services in creating premium content and digital marketing solutions. The presentation then covers analyzing static content for interactive potential, different types of interactive experiences like assessments, calculators and eBooks. Examples are given of how DHL and Progress used interactive content in landing pages and eBooks. The document stresses that interactive and static content can work together, such as adding interactive elements to blogs. It concludes by taking questions and highlighting case studies where Ion, an interactive content platform, increased revenue, conversions and sales opportunities for other companies.
The marketing department completed numerous projects in 2016 including redesigning newsletters, social media presence, client presentations, health coaching events, wellness materials, and the company website. Feedback from clients and brokers was overwhelmingly positive, with many commenting that Community Health Connections' marketing materials were among the best they had seen. Several new clients cited the improved marketing as a key reason for partnering with CHC.
Better Resumes for Professional CommunicatorsChristina Mayr
If you're a communicator or writer, your resume should act as a writing sample. This presentation covers modern resume design and content standards for getting an interview in today's world of applicant tracking systems and getting the hiring manager's attention.
The document discusses rethinking how content is distributed. It begins by introducing the topics that will be covered: 1) changing how content projects are viewed, 2) how websites are outdated for content distribution, 3) adding content to audiences' journeys, and 4) analyzing content and becoming a leader in an organization. It then provides a case study of how a communications company worked with a telecommunications client to develop and distribute content across various channels and saw success in driving campaigns. The document emphasizes analyzing metrics and using tools to directly content strategy and alter how organizations think about content.
Digital Campaign Plan for IHS Markit Technologyjamann84
This document provides a 3-month digital marketing campaign plan for IHS Markit Technology Group to meet Q1 2018 revenue goals and nurture long-term relationships. The plan proposes an integrated digital strategy across channels to communicate the company's vision, mission, and values consistently. Key elements included are the proposal scope and goals, cost-benefit analysis, budget, production timeline, management approach, and tactic measurement. The goal is to generate leads, create brand awareness, and highlight industry events through tactics like content marketing, social media, and events while measuring performance to refine the campaign.
The document provides a company update and year-end review for 2017. It summarizes Tony's sales review and forecast, development achievements including 2400 changes and 15 releases, marketing's focus on lead generation and new directions for products, customer success implementing 5 new customers this month, and thanks all employees for their work over the past year.
How To Write An Effective Nonprofit Annual ReportEric Jacobson
This document provides guidance on creating an effective nonprofit annual report. It discusses objectives for annual reports such as demonstrating accomplishments and recognizing donors. Key sections include identifying target audiences, gathering content throughout the year, recommended length and formatting, and distributing the report via print and digital channels. The document emphasizes using stories, photos, and a call to action to engage readers.
This document provides guidance on creating an effective nonprofit annual report. It discusses objectives for annual reports such as demonstrating accomplishments and recognizing donors. Key sections include identifying target audiences, gathering content throughout the year, recommended length and formatting, and distributing the report via print and digital channels. The document emphasizes using stories, photos, and clear messaging to engage readers while meeting best practices for financial reporting and donor lists.
Bizkonnect works in Actionable Sales Intelligence space. It provides intelligence to sales and marketing people like the List of companies using specific technologies and also assists in personalized campaigns . BizKonnect can be your data partner for cleaning up existing CRM data.
The document discusses rethinking how content is distributed. It begins by explaining how integrated communications can reduce silos when distributing content. Next, it asserts that websites are outdated for content distribution and outlines Google updates and new formats like native advertising, social media features, and video. It then provides a case study of how content was added throughout a company's customer journey using tactics like eBooks, infographics, blogs, and videos. Finally, it discusses analyzing content using tools, directing strategy, and telling data stories to become a content leader within an organization.
This document discusses content marketing and editorial calendars. It defines content marketing as creating valuable content to attract and engage an audience. An editorial calendar helps plan, coordinate, distribute and track upcoming content. It lists the types of content to include, such as videos, blogs, publications, infographics, social media posts, reports and slide decks. The benefits of an editorial calendar are visibility, accountability, organization and optimizing content efforts. Fuulido offers templates and services to help companies develop and manage their editorial calendars.
equaTEK provides classes to help you improve your online business and online presence. In this session, we discuss why content is so important for your website and business, what qualifies as unique content, and how to get your content seen by your targeted audience. We also show you how to set up a content calendar and how it is critical to the success of any online marketing strategy.
Digital Foundations: 3 Simple Steps to Changing your Digital DNABuilding Blocks
This document provides information on developing a digital roadmap. It discusses constructing a simple roadmap of digital activities mapped out over the short, medium, and long term. It also discusses mapping audience needs by developing personas and experience maps. Finally, it discusses measuring digital performance by developing key performance indicators and tracking tools. The overall goal is to help organizations plan and prioritize their digital investments and strategies over time to maximize efficiency and drive digital progress.
Bizkonnect actionable sales intelligence solution - delivery model Bizkonnect
This document outlines BizKonnect's delivery model for leveraging a company's business ecosystem for sales growth. The model involves four phases: Initiate and Set Up (gathering data and configuring tools), Act (sending theme-based email campaigns and refining messages), Accelerate (increasing volume and follow-ups), and Cruise (full campaigning with reduced guidance). Key activities include defining business connection themes, sending personalized outreach, nurturing prospect engagement over multiple touches, and collaborating between sales/marketing and the BizKonnect team for strategy refinement. The model is designed to engage prospects through relevant content and establish a predictable sales process supported by data, tools, and regular communications.
Preet Singh is seeking an opportunity with a growth-oriented organization. He has 1 year of experience working as a Mechanical Engineer in TBM at L&T Construction Ltd. He holds a Diploma in Mechatronics from NTTF in Bangalore and has completed various projects including an automatic liquid dispensing system using PLC and defect analysis and welding quality improvement at TATA HITACHI Construction Machinery. He is proficient in English, Hindi, Gurmukhi, Bhojpuri, MS Office, Excel, PowerPoint, C, and C++.
This document contains a reference to a Japanese website about an anime called Golion, along with a product code and number. It also lists the URL for CERN's Open Hardware License version 1.2 and a website for ukulele design.
This document outlines a lean marketing methodology for startups and new ventures called Lean Marketing. It discusses identifying your target audience and innovators/early adopters. It recommends using blogs, social sharing, Facebook pages/groups, websites/landing pages, and events like hackathons for community building. Specific tactics discussed include using Facebook fan pages for sharing and groups for discussions. The document also covers optimizing websites and landing pages, running marketing campaigns, and holding press conferences and sharing meetings. It proposes a strategy of using these different channels in stages to build awareness and a community over time.
This document provides tips and recommendations for creating an editorial calendar to plan and organize blog content. It discusses using online tools like Trello, Co-Schedule, and Airtable to build cloud-based calendars. It also presents options for using spreadsheet programs or downloading templates to create a DIY calendar. The document offers ideas for the types of content that could be included on a calendar like blog posts, videos, podcasts, and more. It provides additional resources and tools that can be used for content creation and promotion.
How to Transform Your Static Content into an Interactive ExperienceScribbleLive
This document discusses how to transform static content into interactive experiences. It begins by introducing Rock Content and their services in creating premium content and digital marketing solutions. The presentation then covers analyzing static content for interactive potential, different types of interactive experiences like assessments, calculators and eBooks. Examples are given of how DHL and Progress used interactive content in landing pages and eBooks. The document stresses that interactive and static content can work together, such as adding interactive elements to blogs. It concludes by taking questions and highlighting case studies where Ion, an interactive content platform, increased revenue, conversions and sales opportunities for other companies.
The marketing department completed numerous projects in 2016 including redesigning newsletters, social media presence, client presentations, health coaching events, wellness materials, and the company website. Feedback from clients and brokers was overwhelmingly positive, with many commenting that Community Health Connections' marketing materials were among the best they had seen. Several new clients cited the improved marketing as a key reason for partnering with CHC.
Better Resumes for Professional CommunicatorsChristina Mayr
If you're a communicator or writer, your resume should act as a writing sample. This presentation covers modern resume design and content standards for getting an interview in today's world of applicant tracking systems and getting the hiring manager's attention.
The document discusses rethinking how content is distributed. It begins by introducing the topics that will be covered: 1) changing how content projects are viewed, 2) how websites are outdated for content distribution, 3) adding content to audiences' journeys, and 4) analyzing content and becoming a leader in an organization. It then provides a case study of how a communications company worked with a telecommunications client to develop and distribute content across various channels and saw success in driving campaigns. The document emphasizes analyzing metrics and using tools to directly content strategy and alter how organizations think about content.
Digital Campaign Plan for IHS Markit Technologyjamann84
This document provides a 3-month digital marketing campaign plan for IHS Markit Technology Group to meet Q1 2018 revenue goals and nurture long-term relationships. The plan proposes an integrated digital strategy across channels to communicate the company's vision, mission, and values consistently. Key elements included are the proposal scope and goals, cost-benefit analysis, budget, production timeline, management approach, and tactic measurement. The goal is to generate leads, create brand awareness, and highlight industry events through tactics like content marketing, social media, and events while measuring performance to refine the campaign.
The document provides a company update and year-end review for 2017. It summarizes Tony's sales review and forecast, development achievements including 2400 changes and 15 releases, marketing's focus on lead generation and new directions for products, customer success implementing 5 new customers this month, and thanks all employees for their work over the past year.
How To Write An Effective Nonprofit Annual ReportEric Jacobson
This document provides guidance on creating an effective nonprofit annual report. It discusses objectives for annual reports such as demonstrating accomplishments and recognizing donors. Key sections include identifying target audiences, gathering content throughout the year, recommended length and formatting, and distributing the report via print and digital channels. The document emphasizes using stories, photos, and a call to action to engage readers.
This document provides guidance on creating an effective nonprofit annual report. It discusses objectives for annual reports such as demonstrating accomplishments and recognizing donors. Key sections include identifying target audiences, gathering content throughout the year, recommended length and formatting, and distributing the report via print and digital channels. The document emphasizes using stories, photos, and clear messaging to engage readers while meeting best practices for financial reporting and donor lists.
Bizkonnect works in Actionable Sales Intelligence space. It provides intelligence to sales and marketing people like the List of companies using specific technologies and also assists in personalized campaigns . BizKonnect can be your data partner for cleaning up existing CRM data.
The document discusses rethinking how content is distributed. It begins by explaining how integrated communications can reduce silos when distributing content. Next, it asserts that websites are outdated for content distribution and outlines Google updates and new formats like native advertising, social media features, and video. It then provides a case study of how content was added throughout a company's customer journey using tactics like eBooks, infographics, blogs, and videos. Finally, it discusses analyzing content using tools, directing strategy, and telling data stories to become a content leader within an organization.
This document discusses content marketing and editorial calendars. It defines content marketing as creating valuable content to attract and engage an audience. An editorial calendar helps plan, coordinate, distribute and track upcoming content. It lists the types of content to include, such as videos, blogs, publications, infographics, social media posts, reports and slide decks. The benefits of an editorial calendar are visibility, accountability, organization and optimizing content efforts. Fuulido offers templates and services to help companies develop and manage their editorial calendars.
equaTEK provides classes to help you improve your online business and online presence. In this session, we discuss why content is so important for your website and business, what qualifies as unique content, and how to get your content seen by your targeted audience. We also show you how to set up a content calendar and how it is critical to the success of any online marketing strategy.
Digital Foundations: 3 Simple Steps to Changing your Digital DNABuilding Blocks
This document provides information on developing a digital roadmap. It discusses constructing a simple roadmap of digital activities mapped out over the short, medium, and long term. It also discusses mapping audience needs by developing personas and experience maps. Finally, it discusses measuring digital performance by developing key performance indicators and tracking tools. The overall goal is to help organizations plan and prioritize their digital investments and strategies over time to maximize efficiency and drive digital progress.
Bizkonnect actionable sales intelligence solution - delivery model Bizkonnect
This document outlines BizKonnect's delivery model for leveraging a company's business ecosystem for sales growth. The model involves four phases: Initiate and Set Up (gathering data and configuring tools), Act (sending theme-based email campaigns and refining messages), Accelerate (increasing volume and follow-ups), and Cruise (full campaigning with reduced guidance). Key activities include defining business connection themes, sending personalized outreach, nurturing prospect engagement over multiple touches, and collaborating between sales/marketing and the BizKonnect team for strategy refinement. The model is designed to engage prospects through relevant content and establish a predictable sales process supported by data, tools, and regular communications.
Bizkonnect actionable sales intelligence solution - delivery model Bizkonnect
Bizkonnect works in Actionable Sales Intelligence space. It provides intelligence to sales and marketing people like the List of companies using specific technologies and also assists in personalized campaigns . BizKonnect can be your data partner for cleaning up existing CRM data.
This document outlines a 7 step digital marketing blueprint. The 7 steps are: 1) develop a digital marketing strategy, 2) create a website that works, 3) implement email marketing, 4) optimize search engine optimization, 5) engage in social media, 6) expand into broadcast media, and 7) leverage tools, automation, and outsourcing. Each step provides key elements to focus on such as developing customer avatars, creating lead magnets, setting up auto-responders, developing a social media strategy, and measuring digital marketing performance. The goal is to acquire customer contact details and move prospects through nurturing processes to build trust and demonstrate capabilities.
PracticeWEB Website Development WorkshopPracticeWEB
This document outlines an agenda and provides information about developing websites for professional practices. It discusses defining value, PracticeWEB methodology, understanding content landscapes, and marketing practices through websites, search engine optimization, and social media. Key topics covered include using content like newsletters, guides and reports to generate interest and leads; integrating marketing across websites and other channels; and setting objectives and assigning responsibilities for search marketing plans.
Finding New Customers Through Engaging ContentMarketo
The document provides guidance on using content marketing to find new customers. It recommends appointing a chief content officer and managing editor to oversee content creation and promotion. Content should be created for all stages of the buyer's journey, from early to late stage. Marketers should repurpose existing content into different formats like blogs, videos and ebooks. Content performance should be regularly measured and underperforming pieces retired. The key is to publish useful content that helps customers and promotes it across owned channels and social media.
Similar to How to use your business and tax pack (20)
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
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6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering SEO for Google in the AI Era - Dennis Yu
How to use your business and tax pack
1. How to get the most out of your
Business and Tax Pack
Daniel Mehmet, Editor
2. Agenda
• What is the Business and Tax Pack?
• Monthly versus annual content
• How to use your content
• Questions
3. What is the Business and Tax Pack?
12 month subscription to a range of branded content designed for your clients and to help you
reinforce your expertise and brand.
Monthly:
• The Insider newsletter – a round-up of important news stories this month
• Active Practice Updates – two in-depth features on business and personal tax and
finance topics
Yearly:
• Budget Report (March)
• 12-month Tax Card (March)
• Autumn Statement (December)
• Year End Tax Guide (December)
36 monthly documents in total, plus four annual publications throughout the year.
6. • Upload the PDFs to your site
• Send them out via email newsletters
• Create a blog post using the content
• Make it available as a download in exchange for info
• Use snippets for social media broadcasts
• Print them for use in reception areas and meeting rooms.
How to use
7. Upload it onto
your website…
Add a link and a
thumbnail to your
website’s
publications area.
8. Email it…
Copy and paste
the information
into an email
template, or
email the PDF to
your clients and
prospects.
13. • Have copies in reception and meeting rooms
• Take them to events and tradeshows
• Consider stands to display them professionally
• Hand them to clients at the end of meetings.
Print it…
14. Recap…
• Mixture of monthly and annual content
• Use it as it arrives but also consider using snippets
• Use the content on- and offsite
• Make use of printed, hard copy formats as well as digital.