This document discusses how to transform static content into interactive experiences. It begins by introducing Rock Content and their services in creating premium content and digital marketing solutions. The presentation then covers analyzing static content for interactive potential, different types of interactive experiences like assessments, calculators and eBooks. Examples are given of how DHL and Progress used interactive content in landing pages and eBooks. The document stresses that interactive and static content can work together, such as adding interactive elements to blogs. It concludes by taking questions and highlighting case studies where Ion, an interactive content platform, increased revenue, conversions and sales opportunities for other companies.

1. How to Transform Your Static Content
into an Interactive Experience
Corinne Schmid
VP of Marketing
Corinne.Schmid@rockcontent.com

2. About
Rock Content
Rock offers premium content
experiences and digital marketing
services.
We connect brands with our vetted
talent network and content solutions
to enable opportunities for growth.

3. Today
We’ll Cover:
● How to analyze your content for
interactive potential
● The types of interactive
experiences you can use to
repurpose your content
● How interactive content and static
content can work together
● Q&A

4. What is
Interactive
Content?

5. Time for a Poll!

6. Interactive Content by the Numbers
Conversion rates nearly double when content is made
interactive, compared to static counterparts.
91% of B2B buyers prefer interactive and visual content to static content.

7. Interactive Content Performs Better.

8. Getting Started with
Interactive Content

9. How to Choose
a Static Piece
for Your
Interactive
Experience
Look For:
Statistics
Questions
Past Performance
Length

10. Strategizing
Your Content
Piece
Ask these questions:
● What new research is available or needs
updating?
● What format would resonate with your audience?
● What channel support is needed to promote the
content?
● What is the best timing and cadence to deliver the
content?
● How can sales and other departments use this
content to enrich their touchpoints with
prospects?

11. Interactive
Content Types:
The Assessment

12. Interactive
Content Types:
The ROI
Calculator

13. Interactive
Content Types:
The eBook

14. How Does
Repurposing
into Interactive
Content Pay
Off?
● Increase site retention
● Collect declared-data & insights
● Scalable personalization
● Save money

15. Example:
DHL Express
Landing Pages
● DHL needed to manage hundreds of
landing pages
● By making them interactive, they can A/B
test

16. Example:
Progress
eBook
● Progress used qualifying questions to
segment their eBook
● This allowed users to easily find relevant
information.

17. Example:
Interactive
Infographic
● Analyze your content - Print out the report,
highlight, and outline the most important stats
or points
● Map it out - Once you have everything
outlined, you can begin design and content
writing. Look for opportunities to:
○ Create charts (great for animations)
○ Add quiz questions
○ Add poll questions
○ Provide tips

20. How Static and
Interactive
Content Pieces
Work Together
● Add an interactive element to a blog
● Provide a CTA to download a PDF
● Send follow up assets in a drip, post-event or
webinar campaign

21. Repurposing
Your Static
Content
● Take inventory of what you have
● Create a content plan
● Look for potential interactive elements
● Decide on your interactive content type
● Allow interactive and static content to work
together
Summary:

22. With Ion, you can make...
Interactive
eBooks
Assessments Calculators
Quick Start
Templates
Interactive
Infographics
Interactive
White Papers
Landing Pages
& Microsites
Resource
Libraries
Solution
Finders
Quizzes Configurators
Lookbooks
& Tours

23. 82% average growth
in month over month
revenue
Ion Generates Measurable Results
4X higher e-commerce
conversions, exceeding
goal by 80%
10X more sales
opportunities over
a two-year span
36% increase in
conversions in first
interactive launch

24. Q&A
Submit your questions!
Corinne Schmid
VP of Marketing
Corinne.Schmid@rockcontent.com