Storytelling is a natural form of communication that reveals incidents to capture listeners' imaginations. When used in eLearning, storytelling can transform information into longer-retaining knowledge by relating to learners' experiences. Effective stories have a beginning, middle, and end, and use short sentences, visuals, and relate content to emotionally engage learners and motivate them towards learning goals. While storytelling may not be suitable for all eLearning, it can transfer information uniquely when the purpose is to connect learners emotionally to the subject material.