A literature review of the impact of online social neyworking sites on student engagement and achievement; as partial completion of the Masters of Education program at menorial Univesity of Newfoundland.
Study on Effects of Social Networks Usage on PG Studentsijtsrd
"In the business world the uses of ICT has been increased to such an extent that all the businesses are revolving the terms like cloud computing big data, internet of things IOT and effective uses of social network media. Due to dramatic changes in the communication arena, which has made drastic impact on the every aspects of human life. The education sector has also been witnessing a severe impact of social media and networks. Social networks has now become a consistent platform for today’s learners as a medium of sharing the thoughts, ideas, feeling and assisting in connecting friends, people, relatives and also as a learners platform. Dr. Sudhakar D. Bhoite | Miss - Snehal A. Patil | Miss Nisha S. Patil ""Study on Effects of Social Networks Usage on PG Students"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | Fostering Innovation, Integration and Inclusion Through Interdisciplinary Practices in Management , March 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23078.pdf
Paper URL: https://www.ijtsrd.com/management/marketing-management/23078/study-on-effects-of-social-networks-usage-on-pg-students/dr-sudhakar-d-bhoite"
A literature review of the impact of online social neyworking sites on student engagement and achievement; as partial completion of the Masters of Education program at menorial Univesity of Newfoundland.
Study on Effects of Social Networks Usage on PG Studentsijtsrd
"In the business world the uses of ICT has been increased to such an extent that all the businesses are revolving the terms like cloud computing big data, internet of things IOT and effective uses of social network media. Due to dramatic changes in the communication arena, which has made drastic impact on the every aspects of human life. The education sector has also been witnessing a severe impact of social media and networks. Social networks has now become a consistent platform for today’s learners as a medium of sharing the thoughts, ideas, feeling and assisting in connecting friends, people, relatives and also as a learners platform. Dr. Sudhakar D. Bhoite | Miss - Snehal A. Patil | Miss Nisha S. Patil ""Study on Effects of Social Networks Usage on PG Students"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | Fostering Innovation, Integration and Inclusion Through Interdisciplinary Practices in Management , March 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23078.pdf
Paper URL: https://www.ijtsrd.com/management/marketing-management/23078/study-on-effects-of-social-networks-usage-on-pg-students/dr-sudhakar-d-bhoite"
The Role of Social Media in Today's College Student ExperienceLiz Gross, Ph.D.
College students and social media: what’s left to know? Turns out, a lot! As social media has become part of the fabric of our students’ lives, researchers have been examining how it affects their identity development, decision-making, and campus engagement. This fast-paced, potpourri session will review a decade of research about college students and social media, including some not-yet-published findings.
faberNovel Consulting publie une étude sur le réseau en ligne Facebook : la révolution du « média social » pour une vraie conversation sur Internet.
Source : http://www.fabernovel.com/news/research-paper-facebook
The Social Media Use and the Study Habits of MillennialsAJHSSR Journal
Social media use and social networking poured internationally in the present that no academic
institutions could stop its impact on education. Researches were conducted on the impact of these technologies
and its effectivity to certain school conditions. Hence, this study aimed at describing the extent of the usage of
social media as a vehicle to the improvement of study habits of the Carolinians especially to the stratified
proportionate and randomly chosen 50 Grade Ten students of the University of San Carlos, Basic Education
Department – South Campus in Cebu City, Philippines. Descriptive survey research using simple percentage,
mean and standard deviation was done using an adapted survey questionnaire which was tested for face and
content validity. To obtain reliability, the tool was pilot tested and was proven to be reliable (α = 0.891) using
Cronbach‘s Alpha. Based on the gathered data, students spent most of their time in social networking sites
whether on a typical day (28%) or weekend (46%) and they usually do this inside their bedroom (46%) or in an
internet café (54%) outside. They usually use their mobile phones (76%) to visit social sites and the majority
(34%) received less parental support. In terms of the students‘ level of study habit, it was rated average ( x =
3.32, SD = 0.33). This means that the use of social media does not give a negative influence on the study habits
of the students in this study. Even if most of them utilized whatever available technology they have such as their
mobile phones and they spend most of their time on internet cafés, it was recommended that parental
involvement and teachers‘ wise use of technology, pedagogy, and content should be strengthened for these
partners still play a significant role in achieving success both in instruction and education.
Extent of social media usage by students for improved learning in Tertiary In...iosrjce
This study was carried out to ascertain the perception of students on the use of social media for
educational purposes. It was conducted in three tertiary institutions in Rivers State. The sample comprised 200
respondents randomly selected from three tertiary institutions in Rivers State. Five research objectives and four
null hypotheses were used for the study. Mean scores, ANOVA, multiple comparison test using schaffer model,
and Correlational Analysis were the statistical tools used in the study. The study found that social media is used
in the study. The study found that social is used for educational purposes in terms of communication, sharing
and exchanging ideas with improved engagement with technology. The study also revealed that social media is
frequently used for interactions with friends for classroom assignment, communication in and outside
classroom, promoting interactions during lectures, promoting informal learning, enhance course grades,
facilitating language exchange, video conferencing, creating room for educational and video sharing. In terms
of attitude of students, respondents generally have favourable attitude towards use of social media. The study
revealed significant differences exist in social media usage across the three universities involved in the study
and significant differences exist in usage of social media between male and female respondents; and in attitude
of students towards social media. Based on these findings, the study recommend that the use of social media
should be incorporated into the curriculum for enhanced universities education.
IMPACT OF FACEBOOK USAGE ON THEACADEMIC GRADES: A CASE STUDYSajjad Sayed
IMPACT OF FACEBOOK USAGE ON THE ACADEMIC GRADES: A CASE STUDY
This article prove a Impact on Students grades but it was recommendation of author of this article that students can reap higher grades if institute will monitor its usage. for example open access for few hours in a day at mentioned time.
Using social media to support learning in higher educationSue Beckingham
My keynote presentation considers how social media and digital technologies can be utilised effectively to enhance both informal and formal learning. Drawing upon the 5C Framework (Nerantzi and Beckingham 2014) I will share examples of how social media is used to connect, communicate, curate, collaborate and create; and through a student-staff partnership called ‘SMASH’ (Social Media for Academic Studies at Hallam) how with my students we have explored how social media can be used for ‘learning activities’ within and beyond the classroom, to ‘organise learning’ using relevant social media tools to curate and organise information, and the importance of ‘showcasing learning’ to enable students to openly share outcomes and projects.
Nov. 30th 2012 presentation to the Learning Partnership. The focus of the presentation was a review of the process for the development and implementation of the Ottawa Catholic School Board Social Media Policy.
The Role of Social Media in Today's College Student ExperienceLiz Gross, Ph.D.
College students and social media: what’s left to know? Turns out, a lot! As social media has become part of the fabric of our students’ lives, researchers have been examining how it affects their identity development, decision-making, and campus engagement. This fast-paced, potpourri session will review a decade of research about college students and social media, including some not-yet-published findings.
faberNovel Consulting publie une étude sur le réseau en ligne Facebook : la révolution du « média social » pour une vraie conversation sur Internet.
Source : http://www.fabernovel.com/news/research-paper-facebook
The Social Media Use and the Study Habits of MillennialsAJHSSR Journal
Social media use and social networking poured internationally in the present that no academic
institutions could stop its impact on education. Researches were conducted on the impact of these technologies
and its effectivity to certain school conditions. Hence, this study aimed at describing the extent of the usage of
social media as a vehicle to the improvement of study habits of the Carolinians especially to the stratified
proportionate and randomly chosen 50 Grade Ten students of the University of San Carlos, Basic Education
Department – South Campus in Cebu City, Philippines. Descriptive survey research using simple percentage,
mean and standard deviation was done using an adapted survey questionnaire which was tested for face and
content validity. To obtain reliability, the tool was pilot tested and was proven to be reliable (α = 0.891) using
Cronbach‘s Alpha. Based on the gathered data, students spent most of their time in social networking sites
whether on a typical day (28%) or weekend (46%) and they usually do this inside their bedroom (46%) or in an
internet café (54%) outside. They usually use their mobile phones (76%) to visit social sites and the majority
(34%) received less parental support. In terms of the students‘ level of study habit, it was rated average ( x =
3.32, SD = 0.33). This means that the use of social media does not give a negative influence on the study habits
of the students in this study. Even if most of them utilized whatever available technology they have such as their
mobile phones and they spend most of their time on internet cafés, it was recommended that parental
involvement and teachers‘ wise use of technology, pedagogy, and content should be strengthened for these
partners still play a significant role in achieving success both in instruction and education.
Extent of social media usage by students for improved learning in Tertiary In...iosrjce
This study was carried out to ascertain the perception of students on the use of social media for
educational purposes. It was conducted in three tertiary institutions in Rivers State. The sample comprised 200
respondents randomly selected from three tertiary institutions in Rivers State. Five research objectives and four
null hypotheses were used for the study. Mean scores, ANOVA, multiple comparison test using schaffer model,
and Correlational Analysis were the statistical tools used in the study. The study found that social media is used
in the study. The study found that social is used for educational purposes in terms of communication, sharing
and exchanging ideas with improved engagement with technology. The study also revealed that social media is
frequently used for interactions with friends for classroom assignment, communication in and outside
classroom, promoting interactions during lectures, promoting informal learning, enhance course grades,
facilitating language exchange, video conferencing, creating room for educational and video sharing. In terms
of attitude of students, respondents generally have favourable attitude towards use of social media. The study
revealed significant differences exist in social media usage across the three universities involved in the study
and significant differences exist in usage of social media between male and female respondents; and in attitude
of students towards social media. Based on these findings, the study recommend that the use of social media
should be incorporated into the curriculum for enhanced universities education.
IMPACT OF FACEBOOK USAGE ON THEACADEMIC GRADES: A CASE STUDYSajjad Sayed
IMPACT OF FACEBOOK USAGE ON THE ACADEMIC GRADES: A CASE STUDY
This article prove a Impact on Students grades but it was recommendation of author of this article that students can reap higher grades if institute will monitor its usage. for example open access for few hours in a day at mentioned time.
Using social media to support learning in higher educationSue Beckingham
My keynote presentation considers how social media and digital technologies can be utilised effectively to enhance both informal and formal learning. Drawing upon the 5C Framework (Nerantzi and Beckingham 2014) I will share examples of how social media is used to connect, communicate, curate, collaborate and create; and through a student-staff partnership called ‘SMASH’ (Social Media for Academic Studies at Hallam) how with my students we have explored how social media can be used for ‘learning activities’ within and beyond the classroom, to ‘organise learning’ using relevant social media tools to curate and organise information, and the importance of ‘showcasing learning’ to enable students to openly share outcomes and projects.
Nov. 30th 2012 presentation to the Learning Partnership. The focus of the presentation was a review of the process for the development and implementation of the Ottawa Catholic School Board Social Media Policy.
Martech identified that the education sector is somewhere that would hugely benefit from an interactive, social and conversational platform that delivered a lot more than any today’s offerings. Martech therefore invested in creating a tailored version of the M.Social platform to provide students and teachers with the perfect social hub which encourages interaction and social learning.
Over the past 12 months we have been developing our education platform to where it is now, and we are proud to say that no other education platform provides the functionality, interaction and learning experience that we offer...
Here are the slides from our 2011 Social Media in Higher Education Survey. We presented this research at the Pearson Cite Conference in Denver on 4.11.2011.
Hester Tinti-Kane
Director of Online Marketing and Research
Pearson Learning Solutions
hester.tinti-kane@pearson.com
How will Historically Black Colleges narrow the digital divide with social media? The way people communicate has changed. All students connect through social networking sites. Create a social presence with a more branded look. This presentation explores social media and the opportunity it presents for colleges including HBCU's. For more information, www.awesomeinsight.com.
Social Teaching Strategies for Engaging Today's Active LearnerJason Rhode
The prevalence and widespread use of social media tools make possible a seemingly endless array of ways to share ideas and build new knowledge. During this keynote presentation on March 29, 2013 at Western Illinois University Symposium on Teaching, Research, and Creative Activities by Jason Rhode, we considered how students today are using social media in their daily lives and explore together how social media can be used to actively engage students in the learning process, both in and outside the classroom. A social teaching framework was shared as well as principles and best practices for leveraging social media in teaching and learning. Participants were encouraged to bring their own device to actively participate in the conversation!
Online and mobile versions of the handout accompanying the slides is available at http://j.mp/socialteaching
Session hashtag, for tweeting or other social media uses: #socialteaching
This is a survey of K-12 educators on their use of and attitudes about social networking and Web 2.0 content-sharing tools. It was conducted in Aug - Sept 2009 to 100,000 teachers, librarians, and principals.
Do alumni from your college have a way to connect? Are there guidelines in place for social media? This presentation shares insight on how many colleges are connection through social networks. For more insight, www.pickshovelmarketing.com
In einer Literaturstudie wurden Ansätze zur Entwicklung einer Digitalisierungsstrategie - mit Fokus auf Bedürfnisse von KMU - vergleichend analysiert. Stand dieser Rechercheergebnisse ist Mitte 2020; wegen der Dringlichkeit des Themas werden laufend weitere und weiterentwickelte publiziert - auch die in unserer Arbeit entwickelte Methode zur Durchführung eines Initialisierungs-Workshops zur Erstellung und Umsetzung einer Digitalisierungsstrategie für KMUs.
Empirical Study: 9 incumbent firms (Switzerland, Gernany, Austria); 31 interviewed innovation executives; current practices and challenges analyzed via the Activity Theory Framework (methods and tools governance, rules and norms - community - team structure); 5 use case descriptions of next generation Mobile Business projects.
Corporate Company Builders - Next Generation Corporate VenturingUniversity St. Gallen
Großunternehmen stehen vor der großen Herausforderung der digitalen Disruption. Immer mehr Geschäftsfelder brechen durch die Digitalisierung weg und die Umsätze herkömmlicher Produkte stehen unter Druck. Eine besondere Form für die Entwicklung neuer Produkte und Unternehmen ist der Betrieb eines Company Builders durch ein etabliertes Unternehmen. Doch was genau steckt hinter dem Begriff des Corporate Company Buildings?
Der Volltext zu dieser Kurzpräsentation beschreibt das Phänomen des Company Buildings im Kontext von Grossunternehmen und unterscheidet vier verschiedene Arten von Company Buildung im Kontext von Grossunternehmen.
Wie können Unternehmen, auch KMU, das Management ihres Innovationsprozesses zeitgemäss gestalten? Basierend auf zwei Studien zu 49 Innovationsmethoden und zu Managementpraktiken bei digitalen Innovationsprojekten in 9 Grossunternehmen werden Hinweise gegeben. Wichtig ist zu verstehen, was Agile Prinzipien bedeuten und die umgangsprachliche Verwendung zu hinterfragen.
Bachelor student, Sonja Wagenbichler, chose the book Homo Deus for her Pecha Kucha presentation in my course "Management in the Digital Economy". A very delightful visual book summary, while at the same time thoughtful.
Mit agiler Innovation zu Next Generation Mobile Business - Studienkeynote 6. ...University St. Gallen
Im Digitalen Zeitalter sieht Innovationsmanagement anders als in traditionellen Lehrbüchern vermittelt aus. In Grossunternehmen etabliert sich ein Set von Konzepten und Methoden, das Erfolgreiches aus Start-up Ökosystemen adaptiert. Wie Innovationsprojekte mit aktuellsten digitalen Technologien gestaltet sind, ist in einer Untersuchung von 9 Fallstudien mit 31 Interviews erhoben worden. Diese Präsentation zeigt die Treiber, ein ungestaltetes Innovationsmanagement Modell und je einen Ausschnitt aus den in der Studie behandelten Dimensionen. Diese basieren auf dem Activity Theory Framework
Reise ins Epizentrum der digitalen Innovation - 6 Wochen Silicon ValleyUniversity St. Gallen
Welche Eindrücke bringt man von einer intensiven Studien- und Forschungsreise ins Silicon Valley mit? Intellektuell viele Erkenntnisse. Emotional Betörendes und Verstörendes. Fazit: Es ist wie der Sirenengesang für Odysseus.
Smart - Augmented - Connected: Die nächste Stufe von Mobile Business InnovationUniversity St. Gallen
Seit der Gründung des Arbeitsschwerpunkts „Mobile Business“ in an meinem Lehrstuhl in 2012 beschäftigen wir uns mit der Frage, wie mobile Technologien innovativ im Unternehmenskontext genutzt werden können.
Nach dem Siegeszug von Smartphones und Tablets als Kontaktpunkte zum Konsumenten und als Arbeitsgeräte im geschäftlichen Kontext macht eine nächste Generation von Geräten auf sich aufmerksam, die sogenannten Wearables. Wir haben uns deshalb aufgemacht zu untersuchen, wie weit entwickelt diese Technologien im Innovationsprozess sind und wie sie bereits in Unternehmensanwendungen eingesetzt werden.
Text Analytics can be used in business for various purposes. Business managers, and students, should have a clear idea of the use cases and a sound general understanding of the technical basics to be competent for business innovation and development. This set of slides (excerpts) is my approach to teach the subject. Comments welcome.
Das Smartphone ist das Arbeitsmittel für Mitarbeitende, die nicht am Schreibtisch arbeiten. Warum die Zeit - auch was KMU angeht - dafür reif ist zeigt dieser Vortrag. Anhand von Arbeitssituationen bei Bergbahn-Mitarbeitenden wird gezeigt, wie eine solche mobile Job-App aussehen könnte.
Wie steht es um die App Economy Schweiz? Marktstudie mit Fokus auf App-Entwickler und -Nutzer. Präsentation vom 30. April an den den Ueberall App Days in Zürich. 2015-aktuelle Studie von Smama (the swiss mobile association) in Zusammenarbeit mit der Uni St. Gallen (Competence Center Mobile Business und Veranstalter des St.Gallen Mobile Business Forum - nächstes m 3. Juni 2015, siehe Folie 39).
Die neue Digitale Realität - Wie die Digitale Transformation Strategie, Proze...University St. Gallen
Zu den neun Dimensionen des Digital Maturity Models (Swiss Digital Transformation Initiative) werden Beispiele für Fähigkeiten zur Digitalen Transformation von Unternehmen gezeigt.
Die Wahl von Ansätzen zur Erfolgsmessung von Social Software Infrastrukturen und Anwendungen richtet sich nach der Zielgruppe und der Einsatzreichweite. Mess-Ansätze werden unterschieden nach Nutzenargumenten, Kennzahlen / KPIs (d.h. Business Intelligence für Social Software) und ROI- bzw. Business-Case-Berechnungen.
MOOCs Ornament oder Fundament der Hochschulentwicklung - 10 Thesen in 10 MinutenUniversity St. Gallen
Die Thesen dienten als Einleitung einer Podiumsdiskussion zu MOOCs oder POOCs - Ornament oder Fundament der Hochschulentwicklung. Die Tagung wurde vom MWK und von der LRK Baden-Württemberg ausgerichtet. Sie war gleichzeitig auch die Abschlussveranstaltung zum Förderprogramm Master Online Baden-Württemberg.
Future Workplace: Was adidas Group Mitarbeitende, Studierende und Jungunterne...University St. Gallen
Unternehmen sehen sich unter Druck, ihre Arbeitsplatzumgebung - insbesondere die Ausstattung mit Informationstechnik (IT) sowie die Arbeitsstile und Leitlinien - produktiv und attraktiv zu gestalten. Besteht zwischen Wunsch und Wirklichkeit der Arbeitsplatzausstattung eine groβe Diskrepanz, bedienen sich die Mitarbeitenden im Web und nutzen private Geräte; es entsteht eine Schatten-IT, die Informationssicherheitsrisiken in sich birgt. In einer dreiteiligen empirischen Befragung - mit Interviewpartnern bei adidas Group, mit innovativen Jungunternehmen als Avantgarde der Arbeitspraxis und mit einer Online-Studierendenumfrage im Frühjahr 2013 - wurden die Spannungsfelder in dieser aktuellen, alle betreffenden Situation aus der Perspektive der adidas Group untersucht. Der Beitrag stellt die interessantesten Ergebnisse als Grundlage für die Diskussion von Handlungsempfehlungen dar.
Der Vortrag beleuchtet in Thesen, wie Social Media bzw. Social Software die Arbeitspraktiken in Unternehmen verändern und wie wir die Chancen und Herausforderungen dieser Innovationsimpulse bewältigen.
Keynote von Prof. Dr. A. Back und Th. Sammer am 2. Mobile Business Forum in St. Gallen. Die Ebenen der Innovation, die Aspekte von 2nd Generation Enterprise Mobility und Handlungsempfehlungen für die Organisation der IT werden behandelt. Die vorletzte Folie 36 weist auf das Buch hin, das in Q4 2013 als ePub3-Book und in druckbarer Version erscheinen wird.
Social – Mobile – Video: Geschäftsprozessinnovationen, die sich im Tagesgesch...University St. Gallen
Geschäftsprozesse werden sozial, mobil und die Kommunikation immer visueller. Der Vortrag stellt einen Reigen von bei Unternehmen bewährten Anwendungsbeispielen vor und beleuchtet die Voraussetzungen, dass die Nutzenversprechen sich einlösen.
Auch wird kurz ein Ausblick auf innovative Praktiken gegeben, die sich abzeichnen.
Social – Mobile – Video: Geschäftsprozessinnovationen, die sich im Tagesgesch...
How to Use Social Media in Universities
1. Social Media in Universities
Prof. Dr. Andrea Back, University of St. Gallen, CH
Bled, 14.6.2011 - Workshop: How to Utilize Social Media in Universities?
1
2. 2 Common Ways of Using Social Media
Utilizing Social Media
External
In Class
Communication
2
3. Introduction: Survey Data & Research Approaches
Cases: Practices in Social Media
Take-Aways and Discussion
3
4. Recent Surveys: Social Media in
Higher Eucation 2010 and 2011
Survey by Pearson: Social Media in Higher Education 2010
• Random sample of 10 000 Pearson customers
State-of-Practice
• 939 respondents (9.5%)
• Both teaching and non-teaching (94% teaching)
• 58% Teaching in the Arts & Sciences
• 42% Teaching in Professional & Career
and
Survey by Pearson: Social Media in Higher Education 2011
(covers use in teaching
plus personal use and professional use)
• 1,921 respondents
http://www.slideshare.net/PearsonLearningSolutions/pearson-socialmediasurvey2010 4
5. 2011 Survey by Pearson: Social Media in Higher Ed.
State-of-Practice 2011
http://www.slideshare.net/PearsonLearningSolutions/pearson-social-media-survey-2011-7633151
5
6. 2010 Survey by Pearson: Social Media in Higher Ed.
Social Networking Awareness and Use, 2010
State-of-Practice 2011
Have Heard Of
Have an Account
Communicate with Educators
Communicate with Students
% 20% 40% 60% 80% 100%
http://www.slideshare.net/PearsonLearningSolutions/pearson-social-media-survey-2011-7633151
6
7. 2011 Survey by Pearson: Social Media in Higher Ed.
State-of-Practice 2011
http://www.slideshare.net/PearsonLearningSolutions/pearson-social-media-survey-2011-7633151
7
8. 2011 Survey by Pearson: Social Media in Higher Ed.
State-of-Practice 2011
http://www.slideshare.net/PearsonLearningSolutions/pearson-social-media-survey-2011-7633151
8
9. 2010 Survey by Pearson: Social Media in Higher Ed.
Social Networking Use
State-of-Practice
Have an Account
Communicate with
Educators
Not Teaching Online
Communicate with Teaching Online
Students
% 20% 40% 60% 80% 100%
http://www.slideshare.net/PearsonLearningSolutions/pearson-socialmediasurvey2010 9
10. 2010 Survey by Pearson: Social Media in Higher Ed.
Social Network Use by Discipline
State-of-Practice
Have an Account
Communicate
Business or Economics
with Educators
Mathematics & Sciences
Communicate Humanities, Social Sciences
with Students
% 20% 40% 60% 80% 100%
http://www.slideshare.net/PearsonLearningSolutions/pearson-socialmediasurvey2010 10
11. 2010 Survey by Pearson: Social Media in Higher Ed.
What are educators doing online?
• 71% watched online video/podcast (average population 82%)
• 59% visited social networking site
State-of-Practice
• 55% read blogs/wikis
Top Social Media:
• Communicating with peers: Facebook, LinkedIn, Skype, YouTube
• Communicating with students: YouTube, Facebook, Skype, LinkedIn
Who is using social networks?
• Overall, 80% of educators have at least 1 social network account (most have more than one).
• Those teaching online, power computer users somewhat more likely to have social networking
accounts and use them with other educators and students.
• Social network use is highest in Humanities and Social Sciences faculty.
• There were only small differences in usage based on stage in career, gender, tenure status or
device ownership.
http://www.slideshare.net/PearsonLearningSolutions/pearson-socialmediasurvey2010 11
12. 2010 Survey by Pearson: Social Media in Higher Ed.
Social Networking Awareness and Use
Facebook
State-of-Practice
YouTube
Skype
LinkedIn
Twitter
Flickr
MySpace
Google…
Have…
Slideshare Heard Of
% 20% 40% 60% 80% 100%
http://www.slideshare.net/PearsonLearningSolutions/pearson-socialmediasurvey2010 12
13. 2010 Survey by Pearson: Social Media in Higher Ed.
Personal and Classroom Uses
Watched/listened to online…
State-of-Practice
Read blogs/wikis
Created video/podcast
Class Use
Commented blogs/wikis Personal Use
Published a blog/wiki post
Visited social networking sites
Commented on video/podcast
Comments or updates
% 20% 40% 60% 80%
http://www.slideshare.net/PearsonLearningSolutions/pearson-socialmediasurvey2010 13
14. 2010 Survey by Pearson: Social Media in Higher Ed.
Themes from open responses
State-of-Practice
• “Extend the classroom”
• “Talk to them in the language they are using”
• “Breaks up the class”
• “Good for review and reinforcement”
• “Not the primary means of teaching”
http://www.slideshare.net/PearsonLearningSolutions/pearson-socialmediasurvey2010 14
16. You have the Choice: Find the Right Mix for
(performance improvement in) your Tasks
Social Media Mix
16
17. There is research in this field, but still in the early stages
Information Systems Scholars may have Models that could work:
• Task-Technology-Fit Model
Social Media
Goodhue, D.L. & Thompson, R.L., 1995. Task-Technology Fit and Individual Performance. MIS Quarterly, 19(2),
p.213.
• Technology Acceptance Model
Davis, F.D., 1985. A technology acceptance model for empirically testing new end-user information systems: theory
and results. Massachusetts Institute of Technology.
• Information Systems Success Model
Delone, W.H. & McLean, E.R., 2003. The DeLone and McLean Model of Information Systems Success: A Ten-Year
Update. Journal of Management Information Systems, 19(4), pp.9-30.
• …
17
19. It is about Task-Technology-Fit not Technology-Task!
IS Models
Goodhue, D.L. & Thompson, R.L., 1995. Task-Technology Fit and Individual Performance. MIS
Quarterly, 19(2), p.213. Available at: http://www.jstor.org/stable/249689?origin=crossref [Accessed
May 2, 2011]. 19
20. Guideline
Technology Task Individual Task-
Characteristics Characteristics Characteristics Technology Fit
Data Integration /
Functionality Type of Content Privacy Costs
Back-Ups
20
21. Social Media Functionality: A Possible
Characterization
• Watch – find …
• Join – networking …
• Collect and Organize – manage inf …
• Critic – respond …
• Talk – communicate …
• Create – contribute …
Further Information on this topic:
Trude, E. & Sammer, T., 2011. Die Vermittlung von Social-Media-
Kompetenzen in einer Social-Media-Lernumgebung – Ein Erfahrungsbericht
der Bayer AG. In T. Jenewein & A. Trost, eds. Personalentwicklung 2.0.
Luchterhand Verlag Gmbh.
21
22. Guideline
Technology Task Individual Task-
Characteristics Characteristics Characteristics Technology Fit
Data Integration /
Functionality Type of Content Privacy Costs
Back-Ups
• Text (How Long: Messages, URLs, Reports)
• Pictures
• Presentations
• Documents
• Videos
22
23. Guideline
Technology Task Individual Task-
Characteristics Characteristics Characteristics Technology Fit
Data Integration /
Functionality Type of Content Privacy Costs
Back-Ups
23
24. Guideline
Technology Task Individual Task-
Characteristics Characteristics Characteristics Technology Fit
Data Integration /
Functionality Type of Content Privacy Costs
Back-Ups
24
25. Guideline
Technology Task Individual Task-
Characteristics Characteristics Characteristics Technology Fit
Data Integration /
Functionality Type of Content Privacy Costs
Back-Ups
25
26. Guideline
Technology Task Individual Task-
Characteristics Characteristics Characteristics Technology Fit
What type of Which privacy Is it important to
Which functionality
content is settings are export or import Budget of the task.
is important?
required? needed? data?
26
27. Guideline
Technology Task Individual Task-
Characteristics Characteristics Characteristics Technology Fit
Acceptance Social Media
Distribution of the
Size of the Group. towards Social Age Knowledge (SoMe
Group
Media Assessment)
27
28. Research Agenda
Future Tasks:
Open Fields
• Test existing IS models in the context of social media
• Adapt or develop new models
• Test theories
• Build new theories (Grounded Theory)
There are successful cases on social media usage:
• Undertake Case Study Research
28
30. Case I: Award Winning (2008)
Social Media Classroom (Free Download)
Initiated by
Best-Practice?
Howard Rheingold
In an educational setting, the social media classroom is designed to
augment or—when physical co-presence is not possible—to replace face-to-
face interaction.
Website for Download: http://socialmediaclassroom.com
Video-Tutorial: http://youtu.be/8cLymdpXeew (7 min, by H. Rheingold)
30
31. Case II:
Michael Wesch: A Portal to Media Literacy
Best-Practice?
• from closed to open system
eLecture, 1 hr (2008), about
• from control to enable Motivation and his practice:
• from structure to platform http://youtu.be/J4yApagnr0s
31
32. Case II: Visit Michael Wesch’s Open Classroom:
http://www.netvibes.com/wesch#Digital_Ethnography
Best-Practice?
32
33. 2 Common Ways of Using Social Media:
Open Platforms Blurring Boundaries
Utilizing Social Media
External
In Class
Communication
33
34. CASE III: LSBF Global MBA: A MBA on Facebook
“Facebook has changed the way
students, faculty members, and
administrators communicate
outside the classroom. Now, with
Best-Practice?
the introduction of the London
School of Business & Finance’s
Global MBA Facebook app,
Facebook is becoming the
classroom.”
http://chronicle.com/blogs/wiredcampus/british-university-offers-m-b-a-courses-on-
facebook/28463 34
35. Case IV Aback: From Static Website Publishing
to Dynamic Social Extranet
Weblog /
Blog-Plattform
Social Media - External
Documents /
Presentations
Videointerviews
Video-Stories
Social Book-
marking / Liter.
Social
Networks
Microblogging,
and more tools
35
36. Case IV of Aback: Slideshare
Social Media - External
We use slideshare to
share our knowledge and
project results: inside and
outside of the classroom.
36
37. Case IV of Aback: Twitter in Class
Twitter Usage in Class
We use Twitter-Walls to
collect questions and
remarks while students are
holding their
presentations.
37
38. Case IV of Aback: Twitter in Class
Twitter Usage in Class
We use Twitter to
encourage participation
and sharing of the latest
information on the topic of
interest.
Students get points for
tweeting interesting URLs. 10% on top
38
40. Take-Aways
Think about Task-Technology-Fit
1 not Technology looking for a task!
2 We need more research on this topic!
Good cases are out there, try to learn from them
3 (and research them)!
40
41. Discussion
1 What are your experiences?
Do you know about research projects
2 on this topic?
What do you think are the biggest
3 opportunities (or challenges or prolems)?
41
42. Want to assess your Work Practice, and integrate Social
Media ? - See our Workshop Arbeitspraxis 2.0
42
43. Thank you!
Supplement
Presentation on Slideshare
http://www.slideshare.net/andreakback
Contact
Prof. Dr. Andrea Back
Universität St. Gallen
Müller-Friedberg-Str. 8
CH-9000 St. Gallen
andrea.back@unisg.ch
43
44. List of images
S. 1 (Social Media Management) http://socialmediamagic.com/blog/images/03-Social-Media-
Management8777.jpg
S. 3 (Talks) http://www.weltbranding.com/blog/wp-content/uploads/2011/05/conversations-and-
measuring-social-media.jpg
S. 15 (Research) http://www.magneticaura2u.com/cp_admin/wp-content/uploads/2010/07/research1.jpg
S. 16 (Social Media Cube) http://lookingoverseas.files.wordpress.com/2011/03/social-media.jpg
S. 18 (Question) http://whywebpro.com/wp-content/uploads/2011/03/question-mark.jpg
S. 37 (Twitter-Wall) http://farm4.static.flickr.com/3544/3406616388_8e6e26ec61.jpg
S. 38 (Grades) http://www.mentorhigh.com/teacher/larkin/grades.jpg
S. 41 (Female Head): Information Overlaod, by sykotikscarecrow.deviantart.com
44
45. Prof. Dr. Andrea Back
Prof. Dr. Andrea Back is full professor and director at the Institute of Information Management (IWI) at the prestigious
Swiss University of St. Gallen (HSG) since 1994. Her research focuses on the area of Online Collaboration, Corporate
eLearning, and Management in the Digital Economy (Enterprise 2.0/Business 2.0 paradigm) with an emphasis on
applicability and knowledge transfer. She has published several books on the subject and publishes collaboratively
online with a broad community of corporate and academic followers/contributors (cf. personal vlog at
www.business20experts.unisg.ch, finalist in the European E-Learning-Award in 2009; Blog-Carnival
www.wissenscarnival.net on Enterprise 2.0, Knowledge Management and eLearning nominated for the D-Elina
Innovation Award 2011). She is a regular consultant for international corporations in regard to eLearning, Social
Media, mobile services, most recently Swisscom, T-Systems Multimedia, Lufthansa, Bayer, UBS as well as a
contributor to management education programs. For a list of consulting and research projects cf.
• http://www.business20.unisg.ch/index.php?id=11
• http://www.learningcenter.unisg.ch/index.php?id=93
Prof. Dr. Andrea Back
Institute of Information Management
University of St Gallen
Müller Friedberg Strasse 8
9000 St. Gallen, Switzerland
45