This document provides tips for using various social media platforms to generate leads. It recommends searching Twitter to find unhappy customers of competitors and direct messaging them. It also suggests creating engaging infographics and quizzes to promote on sites like StumbleUpon and boost visibility. Additionally, it advises using tools like Social Mention to track what people say about your brand and competitors, and engaging with influential bloggers on Technorati. The overall goal is to participate in online conversations to build buzz and drive more sales through new customers.