SlideShare a Scribd company logo
Using Social Media for Lead Generation Neil Patel KISSmetrics
[object Object]
Twitter search If you want to find customers,  then  search for them .
Twitter search
Twitter search
Twitter search Searching will help you discover who is  using your competitor’s solution and if  they are  upset .
Twitter search Once you know who is upset with your  competition you can direct message  them and create a conversion over  Twitter.  This will help convert them into  a  new customer for your company .
Twitter search In addition to leveraging Twitter’s search  feature, you want to  go viral  on it as  well.
[object Object],[object Object]
Infographics Data doesn’t have to be boring. If you  can represent it in a  fun and sexy   visual  format,  people will love it.
 
 
Infographics ,[object Object],[object Object],[object Object]
Infographics ,[object Object],[object Object],[object Object]
Infographics Once you create a few infographics, you  then want to get into  more aggressive   social media marketing tactics.
[object Object],[object Object],[object Object]
Quizzes People love games and quizzes…  especially ones that  help boost their  ego .
 
 
 
 
 
 
 
Quizzes ,[object Object],[object Object],[object Object],[object Object]
Quizzes ,[object Object],[object Object],[object Object],[object Object]
Quizzes And with all the sites embedding your  quizzes, you need to  start tracking them .
[object Object],[object Object],[object Object],[object Object]
Social mention A great way to track what people are  saying about you  and your competition.
 
Social mention Through social mention you can figure  out if people are  happy with your  competitors  and if there is potential for  you to bring them over to your  company.
Social mention You shouldn’t just track the your buzz  on social mention, but you should  piggyback on the industries buzz .
[object Object],[object Object],[object Object],[object Object],[object Object]
Tweetmeme Get in with the “it crowd” before they  go popular.
 
Tweetmeme ,[object Object],[object Object],[object Object]
Tweetmeme Once you find the “good stuff”  you need  to participate  by retweeting and  commenting on these popular stories.
Tweetmeme Riding the hype  shouldn’t stop  with  Tweetmeme.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Technorati Just because it’s old, it doesn’t mean it  isn’t useful. Technorati does the hard  work for you by  sorting through the  fluff .
 
Technorati Go through their Top 100 blogger list as  well as the popular stories related to  your business and start  engaging  through comments .
Conclusion Once you boost your visibility on the  social web, more people will talk about  you and your company.  Which  will lead  to more sales .

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How To Use Social Media for Lead Gen

  • 1. Using Social Media for Lead Generation Neil Patel KISSmetrics
  • 2.
  • 3. Twitter search If you want to find customers, then search for them .
  • 6. Twitter search Searching will help you discover who is using your competitor’s solution and if they are upset .
  • 7. Twitter search Once you know who is upset with your competition you can direct message them and create a conversion over Twitter. This will help convert them into a new customer for your company .
  • 8. Twitter search In addition to leveraging Twitter’s search feature, you want to go viral on it as well.
  • 9.
  • 10. Infographics Data doesn’t have to be boring. If you can represent it in a fun and sexy visual format, people will love it.
  • 11.  
  • 12.  
  • 13.
  • 14.
  • 15. Infographics Once you create a few infographics, you then want to get into more aggressive social media marketing tactics.
  • 16.
  • 17. Quizzes People love games and quizzes… especially ones that help boost their ego .
  • 18.  
  • 19.  
  • 20.  
  • 21.  
  • 22.  
  • 23.  
  • 24.  
  • 25.
  • 26.
  • 27. Quizzes And with all the sites embedding your quizzes, you need to start tracking them .
  • 28.
  • 29. Social mention A great way to track what people are saying about you and your competition.
  • 30.  
  • 31. Social mention Through social mention you can figure out if people are happy with your competitors and if there is potential for you to bring them over to your company.
  • 32. Social mention You shouldn’t just track the your buzz on social mention, but you should piggyback on the industries buzz .
  • 33.
  • 34. Tweetmeme Get in with the “it crowd” before they go popular.
  • 35.  
  • 36.
  • 37. Tweetmeme Once you find the “good stuff” you need to participate by retweeting and commenting on these popular stories.
  • 38. Tweetmeme Riding the hype shouldn’t stop with Tweetmeme.
  • 39.
  • 40. Technorati Just because it’s old, it doesn’t mean it isn’t useful. Technorati does the hard work for you by sorting through the fluff .
  • 41.  
  • 42. Technorati Go through their Top 100 blogger list as well as the popular stories related to your business and start engaging through comments .
  • 43. Conclusion Once you boost your visibility on the social web, more people will talk about you and your company. Which will lead to more sales .