2. THE BRIEF
Client
GamerSupply is a merchandise
hosting platform for gamers.
Their goals are to use social to
attract sales leads, increase brand
awareness, thought leadership in
the streaming niche, and
customer service via social.
3. THE INSIGHT
Target Audience
The target audience is gamers who
live stream themselves on Twitch,
YouTube or beam.
Website analysis of twitch, the
largest live streaming platform,
shows that the demographics are
men ages 35 and below.
The content should be tailored
towards this demographic and
according to company goals.
Trial and error showed that twitter,
followed by Instagram were the
best places to reach them.
demographics via quantcast.com
4. ¡ To drive thought leadership through blogs post and a
“streamer tip” series of content.
¡ Posting images with items sold on GamerSupply would
be a great way to show what GamerSupply offers,
showcase GamerSupply partners, and attract potential
clients.
¡ Turn partners into GamerSupply evangelist by asking
them to tag us in their twitter post. Great for social
proofing and outreach.
¡ Interact with target audience to build organic
relationships with streamer community, social
influencers, and prospective sales leads.
THE IDEA
