Growth marketing focuses on rapidly and sustainably growing a user base through tactics that improve the customer experience rather than just acquiring users. It involves collecting user data from online sources to understand customer wants and how to effectively engage them. Growth marketing automation tools analyze this data to find the best customer segments to target, build custom lists, test different marketing messages, and scale outreach while continuously optimizing based on results. The goal is acquiring the right users and engaging in a way that makes their lives better to fuel loyal, long-term growth.

1. W H AT I S G R O W T H
M A R K E T I N G ?
A C T I O N A B L E TA C T I C S T H A T F U E L C U S T O M E R G R O W T H

2. WA I T - D O Y O U M E A N G R O W T H H A C K I N G ?
Nope!
A. No amount of growth hacking
will make a poor product better
B. No amount of growth hacking
will make a user happier
G R O W T H M A R K E T I N G = R A P I D , L O VA B L E G R O W T H

3. Dullness won’t sell your
product; but neither will
irrelevant brilliance.
– Bill Bernbach
Advertising legend
Crazy Smart
“

4. What
‘Growth Marketing’
looks like
Analyse
the
Market Build lists
of leads
Outbound
Marketing
CRM
Analyse
Use

5. The only people who care
about advertising are the
people who work in
advertising.
– George Parker
Veteran ad-man
Really Smart Too!
“
S O W H AT M AT T E R S T O Y O U R TA R G E T C U S T O M E R S ?

6. T H R E E T H I N G S T H AT R E A L LY M AT T E R
1. Find, and engage with, the
right type of users.
2. Make their life better.
3. Listen and learn from your
users’ experiences.

7. T H E P R O B L E M W I T H M O S T PA I D A D V E RT I S I N G P L AT F O R M S
A C Q U I R I N G U S E R S
D ATA I S O F T E N T O O G E N E R I C

8. W H E N Y O U C A N L E A R N M O R E F R O M T H E D ATA Y O U ’ V E C O L L E C T E D
A C Q U I R I N G U S E R S
A B I L I T Y T O R U N Y O U R O W N L E A R N I N G
A L G O R I T H M S O N T H E D ATA
Target
Group 1
On social media >1 year
Follows at least 3 of your
competitors
Active on weekends
Most likely to click your link at
on a laptop at 11pm on
Saturday evening
Target
Group 2
On social media < 3 months
More likely to click your link at
7am on a mobile device
Follows at least 5
complimentary products to
yours
Active 3 times a day

9. S O W H Y M A R K E T T O U N Q U A L I F I E D L E A D S ?

10. In the age of the
customer, you must plan
to “go to customer” not
“to market.”
– Peter O’ Neill
VP B2B Marketing -
Forrester Research
Another smart chap
who knows that he’s
talking about
“

11. A C Q U I R I N G T H E R I G H T U S E R S
What do they want?
Where are they?
How do you speak to them?

12. 1 . W H AT D O T H E Y WA N T ?
Social ‘buying’ signals
Sentiment analysis
C O L L E C T D ATA F R O M S O C I A L M E D I A S O U R C E S
A N D G O O G L E S E A R C H E S - A N A LY S E E V E RY T H I N G
Market
Analyser

13. 2 . W H E R E A R E T H E Y ?
Twitter?
Facebook?
Participating in forums?
In their email inbox?
T E S T A C R O S S A L L P L AT F O R M S
List
Building
Tools

14. 3 . H O W D O Y O U S P E A K T O P E O P L E ?
AB Testing on Message
T E S T VA R I AT I O N S O F M E S S A G E S
Outbound
Marketing
Tools

15. A N D T H E N ?
E N G A G E W I T H U S E R S A N D L E A R N F R O M
C O N V E R S I O N S
CRM
Engine

16. T E S T, R I N S E , R E P E AT
T H E N …
Market
List
Building
Outbound
Marketing
CRM
Usage

17. S C A L E !
H O W C A N W E A U T O M AT E A L L T H I S ?

18. ‘Growth Marketing’
Engine
We have built - and fully automated - a lovable and
sustainable method of rapid user growth.
Market
Analyser List
Building
Tools
Outbound
Marketing
Tools
CRM
Engine
Usage
Analyser

19. ‘Growth Marketing’
Engine
We have built - and fully automated - a lovable and sustainable
method of rapid user growth. This allows us to have customer
intimacy at scale.
Market
Analyser List
Building
Tools
Outbound
Marketing
Tools
CRM
Engine
Usage
Analyser
Learning algorithm that determines
‘best’ segments to target
Automated list
builder
Automated
‘interruption’
marketing via
social media
Proprietary CRM
automation
Learning
algorithm that
determines
‘best’ users

20. R E A D Y T O A C C E L E R AT E
Y O U R C U S T O M E R G R O W T H ?
http://twitter.com/rocketgrowth
Grow more happy
customers here
H T T P : / /
R O C K E T G R O W T H . N E T