LinkedIn Dmti-Softpro

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Introduction
LinkedIn™ is the world's largest professional networking platform.
It's also one of the most influential social media networks, with more
than 575 million members in 2018. That's a lot of potential contacts!
Members use the site to keep in touch with business associates,
clients, and co-workers. But it can do so much more – boost your
profile, build awareness of your brand, and help you to recruit the right
people,
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1. Complete Your LinkedIn Profile
● Add a good-quality photo of yourself, preferably one taken by a professional
photographer. Look smart, smile, and don't have any distractions in shot.
● Include a concise summary of who you are, what you do, and what you have
to offer. You have 2,000 characters to play with, but you don't have to use
them all. You can also link to, or upload, six examples of your work to make
your profile sparkle.
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● Add your current position and describe what it involves. Be specific. Don't say, for
example, that you're a "great communicator" – even if you are one! Instead, give
details of your communication skills , and examples of how you've used them.
Again, you have 2,000 characters.
● Add your previous work history, education details, and at least four skills or areas
of expertise.
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2. Contact and Connect With Other LinkedIn Users
LinkedIn enables you to network with people and professional organizations in
your industry. This is a great way to stay up to date with the latest developments,
and to share information with others in your field.
You can invite anyone to connect (and accept their invitations to connect with
you), but they must have their own LinkedIn account to use the site.
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LinkedIn saves the connections that you make to a list called My Network. When
you make a new connection, you gain access not only to that person's profile, but
to their publicly available connections, too. These become your "second-degree
connections." This opens up even more networking opportunities , as you can
then invite them to connect directly with you.
The number of connections that you have affects your search ranking on LinkedIn.
It's a good idea to aim for at least 50 "first-degree" connections.
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3. Give and Receive Recommendations and Endorsements
Your connections can write "recommendations" for your profile, and offer
"endorsements" of your skills, and you can do the same in return.
Recommendations are personal testimonials that emphasize your professional
abilities. Aim to collect a handful of these (between five and 10 is a good "rule of
thumb") by asking people you've worked with to write one for you.
Ask them to highlight the particular attributes or achievements that have impressed
them, rather than making general comments such as, "Bella was fun to work with."
Endorsements are a quick and easy way for your professional contacts to help show
other users where your expertise lies.
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Profinder
Linkedin Profinder is linkedin’s professional services marketplace that helps you
find the best freelance or independent professionals in your area
LinkedIn Profinder is the monthly subscription cost of almost $60.00. In January
2017 LinkedIn began require premium member status for users of Profinder.
Freelancers cannot respond to requests for proposals unless they become a
premium member, which, for businesses, is $59.99 per month.
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How to set up a LinkedIn Company Page
A Company Page helps LinkedIn members learn about your business, your brand,
and job opportunities with your company. Company Pages are also a great way to
establish industry expertise.
For example, Hootsuite’s LinkedIn page has more than 190,000 followers tuned in
to the valuable and timely content we share—and that’s not including the 1.3
million people that follow CEO Ryan Holmes’ thought leadership articles.
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LinkedIn for business: tips and ideas
● 1. Encourage your employees to connect with your company’s
LinkedIn Page
● 2. Publish valuable content
● 4. Take advantage of LinkedIn Groups

LinkedIn Groups
First, social media as we know it is changing. There’s a significant shift from
simply broadcasting marketing messages to engaging fans. Instead of
building huge public pages, more and more businesses are opting for niche closed
communities.
This shift is also encouraged by changes on major social media platforms such as
Facebook, where meaningful content in groups is given priority over public
content.
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Linkedin Ads
Sponsored Content Ad: A way to promote existing content already on your
company page. These ads appear on the home page feed for desktop, and mobile
tablet
For ex Got A one day sale coming up ?
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Linkedin Text Ads
A way to drive traffic to your linkedin company page or website and create
variation of campaigns to see what works best. These ads runs only on desktop,
showing up on the right rail of news feed
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Sponsored Inmail Ad
A way to deliver personalized messages
to users in linkedin Inbox
People develop trust when they feel
you’re talking directly to them. They’ll be
more likely to hit the buy, click or call link
too.
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Video Ads
A way to use sight, sound and motion to tell more interesting stories for your
linkedin feed. The more senses you include, the more ways people will relate to
your message
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Follower Ads
If you’re just starting out as a company on LinkedIn, growing your followers is an
absolute must.
These are ads that appear on a user’s page in order to encourage them to follow
your company. Not only do these ads boost your credibility on the network, but
once you convert users into followers you can essentially promote your content to
them for free.
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Slideshare
Slideshare is a slide hosting service, acquired by linkedin in 2012. It allows users
to upload files like (Powerpoint, PDF, Keynote or open document presentations)
either privately or publicly
Slideshare has 60 million users, hosts over 18 Million pieces of content, and gets
159 Million monthly page views
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LinkedIn Dmti-Softpro

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