Learn how to get around with your target audience with these tips:
http://goo.gl/L1sQVT
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Opus Sales and Marketing provides branding and marketing services. It was established in 2012 by Jim Davison, who has over 10 years of experience in sales and marketing. Opus helps clients compose branding strategies and effective marketing campaigns through a process of planning, designing, and implementing agreed upon tactics. This involves questioning objectives, targeting audiences, creating consistent brand messages, and launching campaigns through various communication channels at the right time.
This document provides an overview of marketing strategies and the Ansoff Matrix. It defines key terms like marketing strategy, low cost strategy, differentiation, and the Ansoff Matrix. It asks questions to check understanding of these concepts and where different strategies would be located in the Ansoff Matrix, such as diversification and new product development. Finally, it introduces the topic of selecting marketing strategies and evaluating national versus international markets.
This document provides an overview of advanced advertising concepts. It defines advertising and outlines its key functions such as differentiating products, communicating information, and building brand loyalty. The document also covers types of advertisements, reasons to advertise, appeals used in ads, parts of an ad, ad layouts, topics that will be covered in the semester, and required student outputs.
Making the Case for Promotional PlanningMark Krebs
Make the most of your advertising budget with effective Promotional Planning. In part one, you will find benefits and goals of effective promotional planning and in part two, you can see how to implement an effective promotional plan in your company.
This document discusses objectives and strategies for effective advertising. It outlines that advertising should have specific objectives like introducing new products, obtaining outlets, and ongoing customer contact. Objectives then determine the type of advertising, like product or institutional advertising. The document also discusses choosing the best media to deliver the message by matching the target market. It provides examples of different types of advertising and emphasizes planning an effective message using techniques like AIDA to guide message development.
This document discusses sales promotion strategies and tools. It outlines objectives like attracting new customers, rewarding loyal ones, and increasing repurchases. It recommends establishing objectives, selecting appropriate tools, developing the promotion program, pretesting it, implementing and controlling it, then evaluating results. Some example tools mentioned are coupons, contests, premiums, trade shows, and samples. The document also discusses factors to consider when selecting tools, like the market type, objectives, and competition.
Opus Sales and Marketing provides branding and marketing services. It was established in 2012 by Jim Davison, who has over 10 years of experience in sales and marketing. Opus helps clients compose branding strategies and effective marketing campaigns through a process of planning, designing, and implementing agreed upon tactics. This involves questioning objectives, targeting audiences, creating consistent brand messages, and launching campaigns through various communication channels at the right time.
This document provides an overview of marketing strategies and the Ansoff Matrix. It defines key terms like marketing strategy, low cost strategy, differentiation, and the Ansoff Matrix. It asks questions to check understanding of these concepts and where different strategies would be located in the Ansoff Matrix, such as diversification and new product development. Finally, it introduces the topic of selecting marketing strategies and evaluating national versus international markets.
This document provides an overview of advanced advertising concepts. It defines advertising and outlines its key functions such as differentiating products, communicating information, and building brand loyalty. The document also covers types of advertisements, reasons to advertise, appeals used in ads, parts of an ad, ad layouts, topics that will be covered in the semester, and required student outputs.
Making the Case for Promotional PlanningMark Krebs
Make the most of your advertising budget with effective Promotional Planning. In part one, you will find benefits and goals of effective promotional planning and in part two, you can see how to implement an effective promotional plan in your company.
This document discusses objectives and strategies for effective advertising. It outlines that advertising should have specific objectives like introducing new products, obtaining outlets, and ongoing customer contact. Objectives then determine the type of advertising, like product or institutional advertising. The document also discusses choosing the best media to deliver the message by matching the target market. It provides examples of different types of advertising and emphasizes planning an effective message using techniques like AIDA to guide message development.
This document discusses sales promotion strategies and tools. It outlines objectives like attracting new customers, rewarding loyal ones, and increasing repurchases. It recommends establishing objectives, selecting appropriate tools, developing the promotion program, pretesting it, implementing and controlling it, then evaluating results. Some example tools mentioned are coupons, contests, premiums, trade shows, and samples. The document also discusses factors to consider when selecting tools, like the market type, objectives, and competition.
The document summarizes the new product development process and product lifecycle. It outlines 7 steps in the new product development process: 1) idea generation, 2) idea screening, 3) concept development and testing, 4) marketing strategy development, 5) business analysis, 6) product development, and 7) test marketing. It then describes the typical stages in a product's lifecycle: introduction, growth, maturity, and decline. Each stage is characterized by different sales, costs, profits, and marketing objectives.
You are an account executive tasked with developing an advertising package for one of the following brands: Kraft Mac & Cheese, Audi Q5, Michael Kors, Bounty, Clif bars, Four Seasons Resorts, Fidelity Investments, AFLAC, Five Hour Energy, Charmin, Jello, or Bank of America. The package must include a target market profile showing how it correlates with your publications' audience, proposed print and digital ads across relevant publications, a cost spreadsheet with reach and impressions data, and opportunities for special creative ads. You will present this sales pitch as a PowerPoint deck to convince the client to advertise with your magazine publisher over competitors.
High Quality Brochures Helps Business to GrowLogo Pearl AU
Attractive brochure design is very helpful in generating leads because it is a very important marketing tool which gives summary of your product details.
This document outlines a 4-day sales workshop for startups. The workshop addresses common startup sales challenges like new products and markets, and lack of sales experience. Over the 4 days, it covers identifying a sales model, creating a sales process, market research, competition analysis, value propositions, managing the sales pipeline, handling objections, negotiation, closing sales, customer delight, and building a sales team. It also includes sessions on influence and content delivery.
This document discusses key themes in advertising such as understanding audiences through demographics and psychographics. It notes how digital platforms offer new ways to engage consumers and that market research can help understand consumers. The document outlines looking at online advertising, how it generates revenue, and viral advertising. It will specifically look at David Beckham's underwear and how celebrity endorsements can be used by media organizations. The document discusses positioning in marketing and considering advertising's ability to create cultural resonance and raise awareness for charities. It stresses the importance of conversion and establishing return on investment from advertising. Next week will involve investigating how news websites make money from digital ads and social media, as well as ways they generate revenue without advertising.
Product scholar demo presentation to clientsprashant roy
roductScholar is a NEW approach to building and maintaining a world-class retail sales force, one that will deliver sales results.
ProductScholar is designed to help marketing managers efficiently handle daily tasks, communicate marketing strategies to the field, develop promotional strategies and implement sales tactics.
A marketing plan outlines an organization's marketing efforts over the next 1-5 years. It includes analyzing the current market position and developing a marketing strategy. A solid marketing strategy is the foundation of an effective marketing plan. The plan describes how techniques like branding, sales promotions, direct marketing, product placement, publicity, and pricing will be used to promote products, services, and communicate value to customers.
This document provides an introduction and overview of marketing concepts for a one-day training course. It outlines the topics to be covered, including defining marketing, target markets, SWOT analysis, branding, advertising, social media, and creating a marketing plan. The goal is to help participants understand marketing principles and practices to assess the needs of a startup business and position their products and services. Participants will also do exercises evaluating their target markets and conducting SWOT analyses of their companies.
This document discusses the importance of exhibition stand staff training. It states that while an attractive exhibition stand is important, how staff interact with visitors and meet exhibition goals is equally or more crucial. The document then describes a training program that teaches staff how to effectively manage the stand, engage with visitors, prepare for the exhibition, and measure return on investment. The training is tailored specifically to each company's objectives.
The document provides strategies for developing an effective marketing plan, including identifying customer needs, creating goals and tactics, and engaging target markets. It recommends defining the target market and their needs, analyzing the competitive situation, and setting SMART goals. The marketing plan should identify strategies for different markets and include the marketing mix of product, price, place, and promotion, with an associated budget. The overall aim is to improve sales and customer satisfaction through an enhanced marketing approach.
This document provides guidance for startups on getting started with marketing. It discusses ranking marketing priorities and starting with core messaging to create a solid foundation. Resources like money, goals, and the business model canvas can help startups establish their marketing strategy. The document recommends books and references the author's website for additional information.
The document provides an agenda and information for a sales training. It includes sections on the sales process, sales cycle, prospecting, qualifying leads, product demonstrations, sales skills, marketing tools, sales tools, sales objectives, and key performance indicators (KPIs). The sales process is described as a systematic and repeatable series of steps from initial engagement through closing a deal. The sales cycle and common stages from prospecting to delivery are outlined. Prospecting activities like social media, conferences, and calls are discussed. Qualifying prospects includes assessing factors like budget, potential, and timing. Examples of sales objectives include revenue targets and profit margins. Key KPIs that are addressed include sales growth, customer acquisition cost, and conversion ratios
Case Study: solving pharma reps challengesJulia Myslina
Reps at a pharmaceutical company in 2014 were unmotivated and did not believe in the medicines they were selling. The real issue was that the reps did not fully understand the competitive advantages of the products. The company held "Product dive" workshops that mapped out competitors, covered comparative benefits, addressed objections, shared personal stories, and focused on features, advantages, and benefits. This resulted in increased rep motivation, better quality visits, and higher sales. Additional product education training organized informally and engagingly can help reps perform better when sales are lagging.
The document provides step-by-step instructions for creating a Product Listing Ads (PLA) campaign on the Paytm Mall seller panel. It describes entering campaign details like name and budget, excluding specific products, setting the bid type as either ROI or CPC, configuring bids at the campaign, category, and product level, and saving and launching the campaign.
A Go to Market Strategy is a strategic plan that organizations use to outline how they will bring a new product, service, or business model to market. This strategy is created with the intention of attaining competitive advantage in the industry by improving the overall product experience of the customer (e.g., reasonable price, high quality materials, etc.). While creating an enticing value proposition is a commonly used strategic plan of organizations, the Go to Market Strategy is unique in that it specifically highlights how the company will use internal and external resources to differentiate and establish itself to succeed in a new market segment or geography.
Fill out the template on the next page with ideas related to your Go to Market Strategy.
Marketing (Comprehensive) PowerPoint Presentation 167 slides with 6 diagrams/...Andrew Schwartz
This document provides an overview of marketing concepts and strategies. It discusses defining the elements of marketing, exploring tips to market and brand a business. It also covers developing key positioning statements, understanding the benefits of internet marketing, and using a three-step process for market research. Finally, it discusses developing a marketing plan, getting customer feedback, creating marketing materials, and search engine optimization.
Pop up banners are a portable advertising option for companies attending trade shows that allow for branding and messaging to target audiences, come in various styles and sizes, and have been successfully used by many businesses and organizations to create larger contact bases and boost profits through increased marketing of goods at conventions and fairs.
This document provides an introduction and overview of topics to be covered in an online course on web design, including learning HTML, CSS, creating site maps and storyboards, developing websites, displaying images, and tips on common tags, colors, and style sheets. Live tutorials will be held on Wednesdays at 6:30-7:30pm to provide further instruction.
Los cables directos y cruzados se utilizan para conectar dispositivos de red. Los cables directos conectan dispositivos desiguales como un computador y un switch, mientras que los cables cruzados conectan dos dispositivos iguales como dos computadores. La norma 568A se usa para cables cruzados entre PCs y la norma 568B para cables directos entre un PC y otro dispositivo como un switch.
The document summarizes the new product development process and product lifecycle. It outlines 7 steps in the new product development process: 1) idea generation, 2) idea screening, 3) concept development and testing, 4) marketing strategy development, 5) business analysis, 6) product development, and 7) test marketing. It then describes the typical stages in a product's lifecycle: introduction, growth, maturity, and decline. Each stage is characterized by different sales, costs, profits, and marketing objectives.
You are an account executive tasked with developing an advertising package for one of the following brands: Kraft Mac & Cheese, Audi Q5, Michael Kors, Bounty, Clif bars, Four Seasons Resorts, Fidelity Investments, AFLAC, Five Hour Energy, Charmin, Jello, or Bank of America. The package must include a target market profile showing how it correlates with your publications' audience, proposed print and digital ads across relevant publications, a cost spreadsheet with reach and impressions data, and opportunities for special creative ads. You will present this sales pitch as a PowerPoint deck to convince the client to advertise with your magazine publisher over competitors.
High Quality Brochures Helps Business to GrowLogo Pearl AU
Attractive brochure design is very helpful in generating leads because it is a very important marketing tool which gives summary of your product details.
This document outlines a 4-day sales workshop for startups. The workshop addresses common startup sales challenges like new products and markets, and lack of sales experience. Over the 4 days, it covers identifying a sales model, creating a sales process, market research, competition analysis, value propositions, managing the sales pipeline, handling objections, negotiation, closing sales, customer delight, and building a sales team. It also includes sessions on influence and content delivery.
This document discusses key themes in advertising such as understanding audiences through demographics and psychographics. It notes how digital platforms offer new ways to engage consumers and that market research can help understand consumers. The document outlines looking at online advertising, how it generates revenue, and viral advertising. It will specifically look at David Beckham's underwear and how celebrity endorsements can be used by media organizations. The document discusses positioning in marketing and considering advertising's ability to create cultural resonance and raise awareness for charities. It stresses the importance of conversion and establishing return on investment from advertising. Next week will involve investigating how news websites make money from digital ads and social media, as well as ways they generate revenue without advertising.
Product scholar demo presentation to clientsprashant roy
roductScholar is a NEW approach to building and maintaining a world-class retail sales force, one that will deliver sales results.
ProductScholar is designed to help marketing managers efficiently handle daily tasks, communicate marketing strategies to the field, develop promotional strategies and implement sales tactics.
A marketing plan outlines an organization's marketing efforts over the next 1-5 years. It includes analyzing the current market position and developing a marketing strategy. A solid marketing strategy is the foundation of an effective marketing plan. The plan describes how techniques like branding, sales promotions, direct marketing, product placement, publicity, and pricing will be used to promote products, services, and communicate value to customers.
This document provides an introduction and overview of marketing concepts for a one-day training course. It outlines the topics to be covered, including defining marketing, target markets, SWOT analysis, branding, advertising, social media, and creating a marketing plan. The goal is to help participants understand marketing principles and practices to assess the needs of a startup business and position their products and services. Participants will also do exercises evaluating their target markets and conducting SWOT analyses of their companies.
This document discusses the importance of exhibition stand staff training. It states that while an attractive exhibition stand is important, how staff interact with visitors and meet exhibition goals is equally or more crucial. The document then describes a training program that teaches staff how to effectively manage the stand, engage with visitors, prepare for the exhibition, and measure return on investment. The training is tailored specifically to each company's objectives.
The document provides strategies for developing an effective marketing plan, including identifying customer needs, creating goals and tactics, and engaging target markets. It recommends defining the target market and their needs, analyzing the competitive situation, and setting SMART goals. The marketing plan should identify strategies for different markets and include the marketing mix of product, price, place, and promotion, with an associated budget. The overall aim is to improve sales and customer satisfaction through an enhanced marketing approach.
This document provides guidance for startups on getting started with marketing. It discusses ranking marketing priorities and starting with core messaging to create a solid foundation. Resources like money, goals, and the business model canvas can help startups establish their marketing strategy. The document recommends books and references the author's website for additional information.
The document provides an agenda and information for a sales training. It includes sections on the sales process, sales cycle, prospecting, qualifying leads, product demonstrations, sales skills, marketing tools, sales tools, sales objectives, and key performance indicators (KPIs). The sales process is described as a systematic and repeatable series of steps from initial engagement through closing a deal. The sales cycle and common stages from prospecting to delivery are outlined. Prospecting activities like social media, conferences, and calls are discussed. Qualifying prospects includes assessing factors like budget, potential, and timing. Examples of sales objectives include revenue targets and profit margins. Key KPIs that are addressed include sales growth, customer acquisition cost, and conversion ratios
Case Study: solving pharma reps challengesJulia Myslina
Reps at a pharmaceutical company in 2014 were unmotivated and did not believe in the medicines they were selling. The real issue was that the reps did not fully understand the competitive advantages of the products. The company held "Product dive" workshops that mapped out competitors, covered comparative benefits, addressed objections, shared personal stories, and focused on features, advantages, and benefits. This resulted in increased rep motivation, better quality visits, and higher sales. Additional product education training organized informally and engagingly can help reps perform better when sales are lagging.
The document provides step-by-step instructions for creating a Product Listing Ads (PLA) campaign on the Paytm Mall seller panel. It describes entering campaign details like name and budget, excluding specific products, setting the bid type as either ROI or CPC, configuring bids at the campaign, category, and product level, and saving and launching the campaign.
A Go to Market Strategy is a strategic plan that organizations use to outline how they will bring a new product, service, or business model to market. This strategy is created with the intention of attaining competitive advantage in the industry by improving the overall product experience of the customer (e.g., reasonable price, high quality materials, etc.). While creating an enticing value proposition is a commonly used strategic plan of organizations, the Go to Market Strategy is unique in that it specifically highlights how the company will use internal and external resources to differentiate and establish itself to succeed in a new market segment or geography.
Fill out the template on the next page with ideas related to your Go to Market Strategy.
Marketing (Comprehensive) PowerPoint Presentation 167 slides with 6 diagrams/...Andrew Schwartz
This document provides an overview of marketing concepts and strategies. It discusses defining the elements of marketing, exploring tips to market and brand a business. It also covers developing key positioning statements, understanding the benefits of internet marketing, and using a three-step process for market research. Finally, it discusses developing a marketing plan, getting customer feedback, creating marketing materials, and search engine optimization.
Pop up banners are a portable advertising option for companies attending trade shows that allow for branding and messaging to target audiences, come in various styles and sizes, and have been successfully used by many businesses and organizations to create larger contact bases and boost profits through increased marketing of goods at conventions and fairs.
This document provides an introduction and overview of topics to be covered in an online course on web design, including learning HTML, CSS, creating site maps and storyboards, developing websites, displaying images, and tips on common tags, colors, and style sheets. Live tutorials will be held on Wednesdays at 6:30-7:30pm to provide further instruction.
Los cables directos y cruzados se utilizan para conectar dispositivos de red. Los cables directos conectan dispositivos desiguales como un computador y un switch, mientras que los cables cruzados conectan dos dispositivos iguales como dos computadores. La norma 568A se usa para cables cruzados entre PCs y la norma 568B para cables directos entre un PC y otro dispositivo como un switch.
Este documento describe varios tipos de software de mantenimiento y diagnóstico para computadoras. Incluye programas para limpiar el registro, optimizar el rendimiento, monitorear los componentes del sistema, desfragmentar discos, probar hardware y diagnosticar problemas. También menciona herramientas específicas como Spyware Search & Destroy y TuneUp Utilities.
Este documento describe varios dispositivos de red. Explica que un conmutador opera en la capa 2 del modelo OSI y conecta segmentos de red pasando datos según la dirección MAC. También describe que un punto de acceso inalámbrico conecta ordenadores a una red externa y puede escalar usuarios. Además, explica que un módem convierte señales digitales a analógicas para transmitirlas y que un enrutador encamina paquetes IP por la ruta correcta dentro de una red.
MindSphere is a business consulting firm focused on startups and young enterprises. They believe in engagement, partnership and empowerment to help clients become self-sustaining. Their services include igniting and mentoring young businesses to transform ideas into viable companies, nurturing growth, and creating value for customers and wealth for stakeholders. They take a deep and collaborative approach, engaging with clients through each phase of growth to enable their next phase.
This document provides a summary of Phillip L French's experience and qualifications for a pipeline inspector position. French has 9 years of experience in pipeline inspection, construction, and maintenance. He has inspected activities such as clearing and clean up of rights of way, coating and sandblasting of pipes, lowering pipes into trenches, and ensuring documentation is complete. His experience includes positions at Furmanite America Inc., McDaniel Technical Services Inc., and Zeeco Inc.
Júlio César França Franco é um palestrante brasileiro experiente com mais de 15 anos de experiência. Ele é conhecido por sua competência, profissionalismo e capacidade de motivar audiências. O documento lista vários temas de palestras populares de Júlio César como "A Revolução do Batom", "O Ser que Eu Quero Ser" e "O Desafio dos Grandes Líderes" e fornece detalhes sobre cada um.
O documento discute motivação e como ser uma pessoa motivada para atingir objetivos. Ele define motivação como um impulso que leva as pessoas a agirem para alcançar metas, e discute determinação como ter metas claras e a convicção de alcançá-las. Fatores como culturais, sociais e pessoais influenciam o comportamento de compra.
This document outlines the syllabus for an architectural design basics course taught at Kuwait University. The course is a 3 credit hour course taught on Saturdays, Mondays, and Wednesdays from 2-4:50 PM. It is intended to familiarize students with architectural graphics and introduce basic design principles and processes. Over the course of 15 weeks, students will complete a series of exercises and two projects, and be evaluated based on assignments, exams, and a final project. The syllabus provides details on course activities, teaching methods, textbooks, and a weekly schedule of topics.
Project brief 2 architecture studio 5 march 2016 v3Preston Liew
1. Students will design a community library within an urban infill site over the course of the semester. The design must address the urban context and user needs through its formal design, spatial programming, and environmental and technological systems integration.
2. The project will go through sketch design, design development, and design visualization phases to explore the massing and layout, finalize the design, and complete presentation materials. Students must consider legislative requirements and design a library between 1,800-2,000 sqm spanning 3-5 storeys.
3. The design will be evaluated based on its response to the urban context, compliance with requirements, spatial programming, and integration of environmental and technological aspects to create an inspiring community space.
Complications of pacemaker implantation. Waleed RoshdyTanta Rhythm Group
This document discusses complications that can occur with pacemaker implantation and use. It describes acute complications of implantation like pneumothorax, hemothorax, air embolism, and arrhythmias. Complications of lead placement include perforation, lead damage, and pocket hematoma. Delayed complications include lead displacement, infection, migration, and erosion. The document provides details on causes, symptoms, and ways to diagnose, manage, and prevent complications.
Architectural Design in Arabic book 2 - التصميم المعمارى بالعربى - كتاب 2Galala University
Architectural Design in Arabic book 2 - التصميم المعمارى بالعربى - كتاب 2
المبادئ العامة للرسم والتصميم المعمارى
Architectural Drawing and Design Principles
Challenges of Sustainable Development in Qatar and the World 1Galala University
The document discusses sustainable development in Qatar and the challenges it faces. It begins with an activity where participants define what sustainable development means to them in their respective fields. It then discusses definitions of sustainable development and the three pillars of environment, economy and social equity. Challenges facing Qatar are discussed, including population growth, limited resources, urban development issues and upcoming projects like the 2022 FIFA World Cup. Solutions discussed include Qatar's Vision 2030, which aims to diversify the economy and improve standards of living through pillars of economic, social, human and environmental development.
Dr. Yasser Mahgoub is a professor and head of the Department of Architecture and Urban Planning at Qatar University. He has over 30 years of experience in academia and practice. The document provides details on his educational background, academic positions, research interests, teaching experience, and professional activities.
The document discusses teaching grammar in language classrooms. It defines grammaring as focusing on using grammar structures accurately and appropriately in context rather than just learning rules. It then provides a sample lesson plan for teaching the simple past tense to intermediate elementary students over 40 minutes, including warm-up, pre-activity, and post-activity exercises as well as homework. It concludes with a sample micro-teaching video on teaching the past tense through a bedtime story.
This Presentation describes the Application of SWOT analysis and TWOS Matrix a strategic tools of companies.
By Mohamed Tantawy, MBA, PMP
Business Architect, Integral
mtantawy@integralmea.com
Follow us on
#integralmea | #تعريب_العلوم
Facebook: www.facebook.com/integralmea
Linked-In: https://www.linkedin.com/company/integral-mea
YouTube: https://www.youtube.com/channel/UCehwoq-soBWNOWvf7T16ivQ
Web site: www.integralmea.com
Blog: http://blog.integralmea.com
Strategies on dealing with toxic peopleHorsepower.ph
Learn how to deal and manage toxic people with these tips: http://goo.gl/1W3EpX
Follow us on:
Blog: horsepower.ph/blog
Facebook: facebook.com/Horsepower.PH
Twitter: @HorsepowerPH
LinkedIn: Horsepower.PH Services
Youtube: Horsepower.PH
Strategies on Dealing with Toxic PeopleHorsepower.ph
Toxic people can be well....poisonous or venomous. Learn how to handle them here: http://goo.gl/1W3EpX
Follow us on:
Blog: horsepower.ph/blog
Facebook: facebook.com/Horsepower.PH
Twitter: @HorsepowerPH
Learn why outsourcing is good for start-ups here: http://goo.gl/6K49Va
Follow us on:
Blog: horsepower.ph/blog
Facebook: facebook.com/Horsepower.PH
Twitter: @HorsepowerPH
LinkedIn: Horsepower.PH Services
Youtube: Horsepower.PH
Basics of Employee Benefits (Philippines)Horsepower.ph
There are a lot of things to learn if you are a business owner. Learn what are the basics of employee benefits for startup business owners in the Philippines.
Follow us on:
Blog: horsepower.ph/blog
Facebook: facebook.com/Horsepower.PH
Twitter: @HorsepowerPH
#entrepreneuralhacks
You are new in the business. Learn the things that you should do as an aspiring entrepreneur with these hacks.
Follow us on:
Blog: horsepower.ph/blog
Facebook: facebook.com/Horsepower.PH
Twitter: @HorsepowerPH
#entrepreneuralhacks
Basic tax and accounting for EntrepreneursHorsepower.ph
The document discusses two methods of accounting - the cash basis method and accrual method. It also outlines several types of business taxes in the Philippines including Value Added Tax (VAT), percentage taxes, income tax, withholding tax, and capital gains tax. It concludes with reminders to separate personal and business accounts, register books and journals, attend BIR seminars, and pay taxes on time.
How do startups operate and why multinationals want to mirror themHorsepower.ph
Startups simplify complex problems, learn quickly through trial and error while keeping costs low, and copy successful ideas from others, combining them in novel ways to deliver smart, practical innovations through an adaptive management approach with flawless, rapid execution.
The Daily Routine Of Successful EntrepreneursHorsepower.ph
The Daily Routine of Successful Entrepreneurs
For every entrepreneur, it is a great struggle to keep up with engagements and goals. Entrepreneurs are not machines, there will always be moments when we feel we are extremely busy yet it brought little results. Have you felt that? Then you probably need to sort out your working habits. To help you, here is a daily routine of successful entrepreneurs.
The Daily Routine of Successful EntrepreneursHorsepower.ph
The Daily Routine of Successful Entrepreneurs
For every entrepreneur, it is a great struggle to keep up with engagements and goals. Entrepreneurs are not machines, there will always be moments when we feel we are extremely busy yet it brought little results. Have you felt that? Then you probably need to sort out your working habits. To help you, here is a daily routine of successful entrepreneurs.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore