From this presentation you will learn how to succeed if you are building towards a career as a Product Manager in a Technological sector.

1. www.productschool.com
How to Succeed as a FinTech Product
Manager by Exactuals LLC CPO

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8. Ilie Ardelean
TONIGHT’S SPEAKER

9. TODAY
9
• Introduction
• FinTech
• Product Success
• Career Advice
• Trends

10. ILIE ARDELEAN
10
• Computer Science (UC Irvine)
• MBA (USC – Marshall School of Business)
• Banking, Lending, Insurance, Financial Services
VP of PM
• Prepaid
• Underserved
• Walmart
• Amazon
• Intuit
CPO
• Entertainment
• PaymentHub
• RAI
• Guilds, Studios, Payroll
• CNB / RBC
Head of ATS PM
• Automotive
Telematics
• Internet of Things
• SaaS, Enterprise

11. FINTECH
11
Technology to improve and automate the delivery and use
of financial services.
(Investopedia)
Computer programs and other technology used to
support or enable banking and financial services
(Google Dictionary)
New technology and innovation that aims to compete with
traditional financial methods in the delivery of financial
services.
(Wikipedia)

12. FINTECH
12
History of Money
Barter Physical Electronic Digital CX
9000 BC
Cattle
Grain
Clothing
Trade
Goods
1200 BC – 1700 AD
Cowrie Shells,
Metal Coins,
Paper Currency,
Banking, Lending,
Paper Checks
1800’s – 1900’s
FedWire, EFT,
Credit/Debit Cards,
ATMs, CHIPS,
NASDAQ, SWIFT,
NACHA, Online Banking
2000 – onward
Mobile, PayPal,
Wallets, Venmo,
Cryptocurrencies,
Contactless, NFC,
Digital BanksAll forms of payments are:
Global
Improvements
Still used today (no shells though)

13. FINTECH
13https://www.bankingtech.com/2017/10/map-fintech-landscape/

14. FINTECH
14
Banking
• Platforms, Mobile, Virtual
Payments
• Payouts, Platforms, Invoicing, Billing, POS, Wallets, Cards, Online
Investments
• Asset Management, PFM, Expense Management, Wealth Management
Financing
• P2P, Direct, Consumer, Business, Crowdfunding
Insurance
• P&C, Health, Mobile, Direct, Comparison, Reinsurance

15. WHY FINTECH?
15
1) Large, Global Market
• $58 Billion invested in H1’18 (KPMG)
• Global Banking is $8 Trillion (Investopedia)
2) Everyone needs FinTech
• Consumers: make or receive Payments
• Businesses: last mile of commerce
• Banks: innovation and partnerships
1) Hard to switch
• Engaging CX, integrations, relationships (retains)
• Fees (cause switch)
2) Hard(er) to enter or replicate
• Technology, compliance, risk management (learning)

16. ILIE’s FINTECH PRODUCT FRAMEWORK
16
Profit
Compliance
Risk
PROFIT
Customer
Revenue
Expenses
CX
Engagement
Retention
Margin
Volume
RISK
Company
Customer
Non-Customers
Loss
Fraud
Security
Reputation
Monitoring
Reporting
Rules
COMPLIANCE – KYC, AML, BSA, FinCEN, OFAC, SEC, CFPB, OCC, PCI,
FACTA, FDIC, GDPR, US/Global, FINTRAC (Canada), FCA (UK), AUSTRAC
(Australia), PSD2 and Open Banking (EU)

17. REGULATIONS
17https://www.businessinsider.com/the-us-fintech-regulation-report-2017-2

18. KNOW YOUR CUSTOMER
18
KYC
Acceptance
Identification
(CIP)
Behavior Risk
Individuals
Businesses
US/UK/EU, etc
Other criteria
Identity DBs
KBA / OOW
OFAC
PEP
Watchlists
Monitor
Expected
Segment
Reporting
Program
Limits
Constraints
Predict
Protect

19. PRODUCT MARKET FIT
19
Concept Fit Scale
Market assessment
Customer interviews
POC
Customer / User Group
Pricing tests
Experience
Value and Need
Feasibility
Viability
Compliance & Risk
Automation
Support
Metrics
Adapt
AccuracyFor more on PMF: https://a16z.com/2017/02/18/12-things-about-product-market-fit/

20. PRODUCT SUCCESS
20
Distribution
Reach
Scale
Low CAC
Partnerships
Ease of start
Attention (once)
Engagement
Education
Less is more
Simplicity
Accuracy
Delight
Onboarding Core Functions

21. Pre
PROBLEM SCOPE
21
PostPain
Solutio
n
Cause Opportunit
y

22. FINTECH PM WORLD
22
PM
Customer
Sales
Marketing
Legal
Compliance
Risk and
AML
Design
Operations
Customer
Support/
Success
Engineering
& QA
Competitors
and
Substitutes
Trends
and
Enablers
Partners
and
Dsitributors
Distractions

23. PRODUCT MANAGER FRAMEWORK
23
Leadership Analytical Customer
Passion

24. DAILY
24
1) Assume no one cares about your product
• Convince them. Delegate, measure, or do it yourself
2) Be Paranoid
• Something will go wrong. Do you know what?
3) Plan
• Daily, weekly, monthly. Change as needed
4) Take Action
• Talk to customers, Write it down, Measure something
5) Pursue Goals
• Define growth (product and you)
• Prioritize (product and you)

25. READ
25
Articles
• TechCrunch
• Pymnts.com
• CB Insights
• Payments Source
• American Banker
• Fintechnews.org
• Financial Times
• WSJ
Books
• Inspired, Marty Cagan
• Good to Great, Jim Collins
• The Ascent of Money, Niall Ferguson
• Bank 3.0, Brett King
Engage
• Blogs
• Product School
• Slack Channels
• Events

26. TOP TRENDS
26
1) Mobile and Digital Banks (300x touches)
2) Global and Gig Economy (local, higher, lower, wider, different)
3) Open Banking (Europe)
4) Artificial Intelligence and Machine Learning (data is king)
5) IoT (Connected Car, M2M)
6) Blockchain (ledgers)

27. CONNECT
27
https://www.linkedin.com/in/ilieardelean/
ilie.ardelean@exactuals.com

28. www.productschool.com
Part-time Product Management, Coding, Data, Digital
Marketing and Blockchain courses in San Francisco, Silicon
Valley, New York, Santa Monica, Los Angeles, Austin, Boston,
Boulder, Chicago, Denver, Orange County, Seattle, Bellevue,
Toronto, London and Online