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How To Set Up And Implement A Referral Program
This document provides tips on how to set up and implement a successful referral program. It recommends offering incentives for referrals such as free space or credits to acquire new users and increase customer lifetime value. Examples are given of companies like Dropbox, SpoonRocket, and Airbnb that saw significant growth through referral programs where both referrer and referee received rewards. The document also discusses tools for measuring customer satisfaction and determining a program's net promoter score, as well as platforms for building referral functionality into a website or app.
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How To Set Up And Implement A Referral Program
- 1. How To SetUp And Implement A Referral Program Wilson Peng @artofwarbiz wilsonpeng.com
- 2. Why Launch AReferral Program? • Acquire New User • Retain Users • Increase LTV • More Feedbacks • Generate Hype • It Works!! • TRIPLE WIN!
- 3. DropBox 3900% Growth Rate!! 100,000- 4million users in 15 months
- 5. Invite for freespace!!
- 6. SpoonRocket Inserted As ApartOf The Sign Up Process!
- 7. Perfect Pricing! $10To Refer A Friend
- 8. The Power GrowthHacker Airbnb!! Both People Get Paid For Free Travel? Awesome! Custom sharing on Facebook!
- 9. Custom BrandingGetting Personal! CustomLanding Page/Personal Image Say Thanks!! :)
- 10. Custom Landing PageWith Personal Image Again! Travel Anywhere
- 11. Reminds you eachtime you view your dashboard/messages Retention!!!
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- 14. Learn A NewSkill With Skillshare? Prefilled Template
- 15. Strong Copy Using SkillshareTo Learn Real World Skills
- 16. Good Description ForFollow Through Join Me!
- 17. BirtchBox Physical Products Tryit first, then get rewards
- 18. Creating A Strategy 0 25 50 75 100 AdsGoogle Social Media Word Of Mouth
- 19. Measure Happiness Do PeopleLike My Product? Detractors = Unhappy Customer (Damage Brand) Passives = Eh…..It’s Ok Promoters = Triple Win!!!
- 20. Determine NPS To calculateyour company’s NPS, take the percentage of customers who are Promoters and subtract the percentage who are Detractors.
- 21. Tools For DeterminingNPS Promoter.io Qualaroo
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- 23. Tools For CreatingA Referral System
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- 26. Don’t Forget ToKeep Track of Everything! Track All Links Track All Conversion Rates Track Traffic Source Everything! :) wilsonpeng.com @artofwarbiz