The document outlines 5 key steps for a successful referral program: 1. Devote adequate resources upfront to properly set up the program from the start rather than taking a gradual approach. 2. Understand how current leads enter the sales funnel and integrate the referral program accordingly without disrupting workflows. 3. Make the call-to-action for referrals very clear - tell customers what to do, how to do it, and what they will receive for participating. 4. Promote the referral program extensively and continuously across all customer touchpoints to encourage ongoing participation. 5. Ensure the program complies with FTC guidelines on endorsements and IRS tax laws regarding rewards over $599 by