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This document contains tips and strategies for businesses to generate referrals through referral marketing programs. It discusses motivating referral sources by focusing on what value the business can provide to them rather than just asking for referrals. Specific tactics mentioned include having referral partners fill out a form with their perfect introduction and interviewing them for a podcast or seminar. The document emphasizes that referrals are the best kind of customer because they are pre-sold by the recommendation of others. It provides tips for businesses to deliver excellent customer service and value in order to encourage positive word-of-mouth referrals from satisfied customers. Direct mail campaigns are also suggested as a way to stay top-of-mind with past customers and generate repeat business and referrals
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