Suggestions to improve marketing and promotional activities.

1. Suggestions to Improve Suyati’s
promotional Activities

2. I am Akhil M K
I love creating effective marketing & PR stategies
for organizations on a mission.
You can find me at medium.com/@akhilmknair
Hello!

3. Problem: The blog doesn’t have a
system to effectively capture visitor
signups
Solution : Install a hellobar from sumome or create internally a similar
feature to gain more signups. Majority of the visitors to the blog may
not buy Suyati’s products for now, but they might love to stay
subscribed.
1

4. Problem: The blog lacks a lead
magnet which could attract viral
signups.
Solution : Create a standalone tool or website which could potentially
drive loads of traffic.
For example, list all influencers, blogs, newsletters and podcasts in the
b2b marketing world and turn it into a resource website. Brand in a
way which highlights Suyatis brand.
2

5. Problem: There is a dearth of
engaging and interactive posts for
the b2b community
Solution : Create customized interactive test/puzzles for marketers.
For example, Create a personality test to find out “what kind of
marketer are you” . Once it gains decent traffic, you could submit it to
sites like buzzfeed or scoopwhoop for greater visibility.
Another way would be to create a test for PHP people to prove their
expertise .
3

6. Problem: The 404 page isn’t
optimized.
Solution: Instead of a boring 404,use a customized 404 page which
offers visitors a free piece of content .
4

7. Problem: The best blogs of the blog
hasn’t been optimized yet
Solution : Create a product bundle combining the near-to-free
products of other marketers and merge it with a free eBook of suyati
posts to collect emails.
You can also take a mid-range product of yours and offer it to
someone who is doing a product launch as the bonus for their launch
in exchange for emails.
5

8. Problem: There isn't much
influencer activity in the blog yet.
Solution : Create a influencer course by finding 7 people who are
knowledgeable on the core topic(and has decent following) and
getting them to teach one lesson. This could be a weekly course .
6

9. Problem: Retargeting strategy is not
effective
Solution : Create retargeting pixel swaps with companies which
address the same user base. You can use tools like cookiejar or
perform it manually.
7

10. Problem: Haven't made the most of
Reddit advertising.
Solution : Reddit is best for product companies like Suyati. Use reddit
advertising by running ads on top of any subreddit of your choice.
For example for a software targeted at CMOs ,you can advertise on
reddit.com/r/marketing to get early adopters.
8

11. Problem: Testimonials could be
made more effective
Solution : Replacing video testimonials instead of text could improve
credibility and boost conversation rates .
9

12. Problem: The opportunity to create
engaging video content is missed
Solution : As an organisation engaged in marketing activities,use
periscope to regularly livestream marketing experiments at work.
10

13. Problem: Online PR is not automated
Solution : You can use tools like press.customerdevlabs.com or
buzzsumo to find out popular articles and their writers. After which
use backlink tools like openlinkprofiler to find out who has covered
articles similar to yours and ask them to feature your content. Also
Tools like mixmax enables to track emails . Combine all these to build
up an effective automation strategy .
11

14. Problem: The site hasn’t tried
content skyscraping yet
Solution : Content skyscraping is a great way to improve your SEO.
Go to buzzsumo.com and search with related keywords (like this .
Look for posts which get shared the most.
Next, use a free backlink tool like openlinkprofiler.org to find which
other blogs shared it. For example 7 data scraping tools which are
game changers.
Write an improved blog like 15 data scraping tools which makes you a
better marketer. Pitch'em to feature your article on their blog
12

15. Problem: Most images in the blog
(92.0%) don't have defined sizes
using width and height attributes in
the HTML.
Solution : These attributes are optional, but strongly recommended as
they help the browser arrange the page faster
Add width and height attributes to all image tags. The width and
height you specify should be the same as the source image. If you
want to resize an image in the browser, use CSS.
13

16. Any questions ?
You can find me at
◉ akhilnairmk@gmail.com
Thanks!