Your Annual Report: Are You Wasting a Great Fundraising Opportunity?
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The document is a presentation about using annual reports as a fundraising opportunity. It summarizes that annual reports should focus on donors and telling their stories, with gratitude, powerful images and impactful numbers. Dense blocks of text and generic designs should be avoided. Both print and online annual reports are recommended to engage donors through different mediums and tell compelling stories about the organization's mission.
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Your Annual Report: Are You Wasting a Great Fundraising Opportunity?
- 1. Your Annual Report: Are You Wasting a Great Fundraising Opportunity? The presentation will begin shortly. For best audio quality, dial in by phone. (check your email for dial-in info from ReadyTalk)
- 2. 3 This presentation is being recorded! The recording and slides will be emailed to you. Please chat in any questions for our guest. We will answer them in the formal Q&A session at the end of the presentation. Follow along on Twitter with #Bloomerang @BloomerangTech. For best audio quality, dial in by phone. (check your email for dial-in info from ReadyTalk) Before we get started »
- 4. 3 Our guest presenter » Mary Cahalane @mcahalane • 30+ years experience • nonprofit fundraising consultant, copywriter, and blogger • Hands-On Fundraising, provides Annual giving programs, Donor communications, Fundraising plans and program assessments consulting
- 5. Annual Reports Are you wasting a great fundraising opportunity? © 2018 Hands-On Fundraising
- 6. About Mary • 29 years fundraising for nonprofits • Principal, Hands-On Fundraising • Donor communications & fundraising plans • Committed donor love fanatic – because it works © 2018 Hands-On Fundraising
- 7. Why an annual report? © 2018 Hands-On Fundraising
- 8. Because… DONORS © 2018 Hands-On Fundraising
- 9. Who owns it? © 2018 Hands-On Fundraising
- 10. QUESTION: Who has the final say on your organization’s annual report? A. Executive Director B. Marketing/Communications C. Fundraising © 2018 Hands-On Fundraising
- 11. Well… © 2018 Hands-On Fundraising
- 12. Fundraising © 2018 Hands-On Fundraising
- 13. Tooting your own horn can’t compete © 2018 Hands-On Fundraising
- 14. Focus on donors © 2018 Hands-On Fundraising
- 15. Give them the credit © 2018 Hands-On Fundraising
- 16. Ooze gratitude © 2018 Hands-On Fundraising
- 17. Interval House Gratitude Report ~Agents of Good © 2018 Hands-On Fundraising
- 18. Do you need a letter from your ED? © 2018 Hands-On Fundraising
- 19. Do you need a letter from your ED? © 2018 Hands-On Fundraising
- 20. Smart or dull? © 2018 Hands-On Fundraising
- 21. Your fundraising success © 2018 Hands-On Fundraising
- 22. Your fundraising success © 2018 Hands-On Fundraising
- 23. So many words © 2018 Hands-On Fundraising
- 24. So many words © 2018 Hands-On Fundraising
- 25. A great story © 2018 Hands-On Fundraising
- 26. A great story © 2018 Hands-On Fundraising
- 27. A great story… continued © 2018 Hands-On Fundraising
- 28. A great story… continued © 2018 Hands-On Fundraising
- 29. Your new brand © 2018 Hands-On Fundraising
- 30. Focus on your organization © 2018 Hands-On Fundraising
- 31. Focus on your organization © 2018 Hands-On Fundraising
- 32. Focus on your donors © 2018 Hands-On Fundraising
- 33. Focus on your volunteers © 2018 Hands-On Fundraising
- 34. © 2018 Hands-On Fundraising
- 35. Emotion rules © 2018 Hands-On Fundraising
- 36. You must let it all hang out © 2018 Hands-On Fundraising
- 37. Tell stories © 2018 Hands-On Fundraising
- 38. Tell stories with text Story here © 2018 Hands-On Fundraising
- 39. Tell stories with text © 2018 Hands-On Fundraising
- 40. Tell stories with images © 2018 Hands-On Fundraising
- 41. Tell stories with images © 2018 Hands-On Fundraising
- 42. Tell stories with images © 2018 Hands-On Fundraising
- 43. Tell stories with numbers © 2018 Hands-On Fundraising
- 44. Tell stories with numbers © 2018 Hands-On Fundraising
- 45. Tell stories with numbers © 2018 Hands-On Fundraising
- 46. Tell stories with numbers © 2018 Hands-On Fundraising
- 47. Design © 2018 Hands-On Fundraising
- 48. Looks pretty, but… © 2018 Hands-On Fundraising
- 49. Reverse type = hard to read © 2018 Hands-On Fundraising
- 50. Font choice matters © 2018 Hands-On Fundraising
- 51. Dense blocks of text = hard to read © 2018 Hands-On Fundraising
- 52. And just… no © 2018 Hands-On Fundraising
- 53. Powerful images Tell powerful stories © 2018 Hands-On Fundraising
- 54. Don’t do this © 2018 Hands-On Fundraising
- 55. Print or online? © 2018 Hands-On Fundraising
- 56. Print © 2018 Hands-On Fundraising
- 57. Online © 2018 Hands-On Fundraising
- 58. Why not have it all? © 2018 Hands-On Fundraising
- 59. Questions? © 2018 Hands-On Fundraising
- 60. Thank you! • And special thanks to Ryan McGuire at Gratisography.com for many of the images in this presentation. © 2018 Hands-On Fundraising
- 61. © 2018 Hands-On Fundraising www.mcahalane.com Get free fundraising advice and insight every week: Twitter: @mcahalane, Facebook: handsonfundraising
- 62. Questions?
- 63. https://bloomerang.co/resources •Nonprofit Wrap-Up •Bloomerang TV •Bloomies •eBooks •Daily blog post •Weekly webinars •Templates •Guides
- 64. Upcoming free webinars » 7/12, 1pm eastern The Secret Thing That Is Holding You Back In Your Nonprofit Career Mazarine Treyz https://bloomerang.co/resources/webinars