Rohit Prabhakar: Driving Customer Centric Innovation with ABM + AI
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The document discusses account-based marketing (ABM) and how artificial intelligence can enhance it. It notes that ABM focuses on identifying target accounts, marketing to them, and measuring performance by account. AI can help understand complex customer data and uncover new insights, powering real-time, relevant, and scalable personalized marketing. The future of B2B marketing may involve combining ABM and AI to deliver more customer-centric experiences.
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Premium listing presentation
your resource for home buying, selling, financing and real estate listings in Orlando, Waterford Lakes, Winter Springs, Winter Park, Oviedo, Lake Mary, Lake Nona, Sanford, Mount Dora, Altamonte Springs, Casselberry, Maitland, Clermont, Deltona, Orange City, Debary, Deland, Enterprise, Osteen, Cocoa Beach and all of Orange, Seminole, Lake, Osceola and Brevard County.
Unlocking intrapreneurship
Instilling a can-do attitude and spirit of innovation isn’t just good for business, it’s good for morale, employee retention and acquisition, and customer happiness. In this presentation, we’ll take a look at the elements of intrapreneurship and how they can be applied to business large and small.
Store motion company profile 2015
This document outlines the process used by a design company for its client projects. It begins with receiving the client brief and drafts a design brief. It then involves research, brainstorming, concept design, 3D visualizations, feedback, prototyping, production, and installation. Expertise includes premium materials like lacquering, metals, lights, wood, glass, fabric and technologies. The process aims to provide intelligent, on-time solutions with strong new ideas, dedication and customer satisfaction.
Robotics
The document discusses robotics, including its history, uses, and applications in both military and civilian contexts. It notes that the first robots included steam-powered pigeons and radio-controlled boats. Key developments in robotics history include the Unimate robot in 1954, the release of Star Wars in 1977, and the Pathfinder landing on Mars in 1997. The document outlines that robotics are used widely in industries, healthcare, and domestic applications due to being indispensable, accurate, efficient, and applicable to complex tasks. Both remote-controlled and autonomous robots are discussed for applications in logistics, rescue, surgeries, bomb disposal, and sentry duties in land, air, and sea operations. Advantages include uses in military
1.1 Introducción a la gestión empresarial
The document provides an introduction to business management. It defines a business as an organization that uses resources to satisfy customer needs by providing products or services with market demand. It explains that there are four main types of business inputs: land, labor, capital, and organization. It then describes the four main functional departments in a business: human resources, finance and accounting, marketing, and operations management. It stresses the importance of interdepartmental collaboration. Finally, it outlines the four economic sectors: primary, secondary, tertiary, and quaternary.
Similar to Rohit Prabhakar: Driving Customer Centric Innovation with ABM + AI (20)
Interactive media : information and libraries (#bobcatsss2017)
Interactive media : information and libraries (#bobcatsss2017)
Visibility and societal impact : UMCG research output, Altmetric and Pure
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Vertical Measures Webinar: Is There Any ROI in Content Marketing?
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What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Yes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
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In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
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In today’s competitive landscape, aligning marketing and sales teams is not just necessary for growth it’s necessary for survival.
Account-based strategies help bridge the historical divide between the two teams by ensuring marketing efforts are directly supporting sales goals, leading to more efficient resource use, improved customer experiences, and ultimately, increased revenue.
Join this interactive webinar with guest speaker Nora Conklin, Principal Analyst at Forrester and Kelly Hopping, CMO at Demandbase, as they reveal the latest research from Forrester, showcased at the ‘2024 B2B Summit North America’ along with practical tips for uniting sales and marketing teams from the inside out.
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As digital advertising evolves towards a cookieless future, advertisers need to know what they can do today to plan successful campaigns when third-party data sources are eliminated.
In a world where B2B buyers are already increasingly wary of disclosing personal details and freely consenting to tracking, the challenge of reaching and engaging audiences is more critical than ever.
In this session, Demandbase’s Gareth Noonan, General Manager of Advertising, and Jennifer Hughes, Principal Digital Expert, will share the evolution of B2B advertising strategy amid Google’s fundamental changes to the web-based digital experience.
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Demandbase on Demandbase Story
In this webinar, Hannah Jordan, Senior Digital Marketing Manager at Demandbase will showcase top advertising plays tailored to each stage of the buyer's lifecycle. From awareness to decision-making, you'll learn how to effectively engage your target audience with creativity.
Discover the latest features available in Demandbase for digital marketers to leverage their advertising spend for maximum impact and efficiency.
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* Understand how to map advertising strategies to different stages of the buyer’s journey
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Winning Target Accounts in a Cookieless Era
Amidst the ongoing transformations in digital advertising, advertisers’ consistently wonder what to do after third-party cookies are gone?
An increasing number of B2B buyers are hesitant to disclose contact details, consent to cookie tracking, or initiate sales discussions, citing apprehensions related to privacy and data utilization.
B2B & GTM Trends and Predictions for 2024.pdf
This document provides 5 predictions for B2B and go-to-market trends in 2024. The first prediction is that creating valuable content and offers to book meetings will be a priority for high performing teams. The second prediction is that alignment between sales, marketing, and customer success will be the top indicator of success in hitting goals. The third prediction is that getting priority accounts to attend in-person events will be an important closing motion. The fourth prediction is that consolidation and integration of sales and marketing technology stacks will increase. The fifth prediction is that retention, cross-sell and upsell efforts will receive the highest percentage increase in resources compared to other go-to-market strategies.
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This Strategy & Planning Series session shares the essential metrics and reports that top CMOs will use to drive pipeline and revenue growth in 2024.
Data Champions League: Winning Strategies for B2B Success
The document discusses aligning sales and marketing through the use of data. It notes that 52% of companies surveyed are struggling with sales and marketing alignment. The biggest challenges to alignment are different metrics, data in different systems, and poor handoffs between sales and marketing. The presentation outlines five keys to improving alignment: coordinating marketing to sales handoffs, transparency and communication, aligning metrics, and defining success. It advocates for using data to segment accounts and contacts, prioritize targets based on intent signals, and tie engagement activities to accounts and contacts for improved targeting and reporting.
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This document discusses metrics for measuring the success of account-based marketing (ABM) programs. It provides examples of metrics that can be used at different stages of the ABM process: target account selection and engagement, engaged accounts, working accounts, meeting accounts, opportunity accounts, and won accounts. Specific metrics include account engagement rates, pipeline and revenue generated, time between stages like engaged to working, meetings booked vs held, opportunity acceptance rates, and win rates. The document advocates choosing metrics that match the goals of the specific ABM program.
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The document discusses key elements to consider when creating an account-based marketing (ABM) strategy for 2024, including segmentation strategies for accounts, campaigns, personas, activities, and metrics. It emphasizes starting with an ideal customer profile and segmenting accounts into tiers based on factors like journey stage and intent. The document also recommends segmenting personas, activities, and metrics to track engagement and ROI across segments. The goal is to deliver the right message to the right accounts and personas through personalized campaigns and content.
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In today’s data-driven landscape, the CMO’s dashboard is more than a collection of metrics; it’s a strategic tool for growth. Come learn the essential metrics and reports that top CMOs use to drive pipeline and revenue growth in 2024.
Attendee takeaways:
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Whether you’re a CMO or an operations professional, this session offers a future-oriented and engaging look into the reports that guide and justify your go-to-market strategy.
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Welcome to the world of digital transformation for financial services, where cutting-edge technologies are reshaping customer journeys, demand generation, and scoring strategies. In this era of innovation, we dive into the realm of SFMC journeys, leverage the power of Demandbase intent, and simplify scoring buckets to fuel your organization’s growth and success.
With SFMC (Salesforce Marketing Cloud) journeys, we unlock the potential to create personalized and seamless experiences for your customers. By mapping out intricate paths, we guide individuals through tailored interactions, nurturing them at every step of their financial journey. Whether it’s onboarding, cross-selling, or retention, SFMC journeys empower you to deliver the right message to the right audience at the right time.
But what if you could take it a step further?
Enter Demandbase intent, a game-changer in B2B marketing. By harnessing intent data, we gain unprecedented insights into your target accounts’ interests and behaviors. This powerful tool allows us to prioritize and engage high-intent prospects, accelerating your sales pipeline and driving revenue growth.
Of course, in the realm of financial services, not all customers are created equal. That’s where easy scoring buckets come into play. By simplifying the scoring process, we categorize prospects based on their engagement, propensity to convert, and lifetime value. With this data-driven approach, we enable your sales teams to focus their efforts where they matter most, optimizing resources and boosting conversion rates.
Now, imagine the possibilities that arise from this seamless integration of SFMC journeys, Demandbase intent, and easy scoring buckets. The result? A digital transformation that revolutionizes the way financial services connect with their customers. From personalized experiences to data-driven targeting, your organization becomes a catalyst for growth and a trailblazer in the industry.
So, are you ready to embark on this transformative journey? Together, we’ll navigate the complexities of digital transformation, unlocking the true potential of your financial services organization and shaping the future of customer engagement. Let’s embark on this exciting adventure and redefine what’s possible in the world of finance.
Nothing Works Anymore: Why B2B Needs A New Playbook
This document provides an overview of the "SMARTER GTM Playbook", which outlines a new approach for marketing and sales to work together effectively. It discusses finding the right accounts to prioritize through account intelligence and intent data. It also covers conditioning the market with brand awareness advertising and aligning messages to where accounts are in their journey. Finally, it emphasizes orchestrating sales and marketing, such as through joint stand-ups and treating pipeline as team-sourced. The playbook aims to help organizations overcome issues with traditional tactics by adopting a more coordinated, account-based approach.
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This document provides an overview of a playbook for marketers to maximize their ROI with Demandbase. It includes sections on targeting the right accounts and people, using intent and engagement data to progress opportunities, orchestrating programs across systems, and tracking metrics. Specific use cases are presented, such as identifying in-market intent, acquiring new contacts from target accounts, generating further engagement through direct mail, and assigning sales tasks based on account qualification scores. The playbook emphasizes using automation to save time on repetitive tasks.
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A Marketers Tale: How ABM Was Successfully Launched at Thales
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Prior to the current economic downturn, B2B companies turned to account-based marketing and Smarter GTM™ as a better way to do things.
These forward thinking companies were looking to be better informed, more targeted and more efficient and effective. Smarter GTM™ and ABM was viewed as the modern approach — a best practice to drive growth, yet still seen as a “nice to have” by many.
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Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
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In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
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The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
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Design an eye-catching and inviting booth
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Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Rohit Prabhakar: Driving Customer Centric Innovation with ABM + AI
- 1. R O H I T P R A B H A K A R @ M C K E S S O N D R I V I N G C U S T O M E R C E N T R I C I N N O V A T I O N
- 2. @ R O H I T P R A B H A K A R
- 3. D I G I T A L M A R K E T I N G C O E T E A M • PRODUCT MANAGEMENT + UX • MARKETING OPERATIONS & TECH • TRAFFIC ACQUISITION • DATA & ANALYTICS • CONTENT @ R O H I T P R A B H A K A R
- 4. @ R O H I T P R A B H A K A R
- 5. @ R O H I T P R A B H A K A R
- 6. O U R J O U R N E Y @ R O H I T P R A B H A K A R
- 7. G E N E R A T E B U S I N E S S V A L U E D I G I T A L S T R A T E G Y B U I L D B R A N D E Q U I T Y S U P P O R T E N T E R P R I S E A G E N D A @ R O H I T P R A B H A K A R
- 8. @ R O H I T P R A B H A K A R
- 9. @ R O H I T P R A B H A K A R
- 10. 1 . I D E N T I F Y T A R G E T A C C O U N T S 2 . M A R K E T T O T A R G E T A C C O U N T S 3 . M E A S U R E P E R F O R M A N C E B Y A C C O U N T S A B M I S C U S T O M E R C E N T R I C @ R O H I T P R A B H A K A R
- 11. M C K E S S O N ’ S A B M A P P R O A C H • Identify anonymous traffic on the website • Monitor account-level visitor data • Measure marketing impact on the pipeline • Attract, engage and convert target accounts • Retarget key accounts with display advertising • Identify target accounts and engage them with relevant content • Increase conversion rates @ R O H I T P R A B H A K A R
- 12. W H A T I S C O M M O N ? @ R O H I T P R A B H A K A R
- 13. A B M T O N E X T L E V E L W I T H P E R S O N A L I Z A T I O N • Wide range of customer = Wide range of CX expectations • Wide range of CX expectations = PERSONALIZATION • PERSONALIZATION = Rules-based + algorithm-based (AI) @ R O H I T P R A B H A K A R
- 14. A I H E L P S U N D E R S T A N D C O M P L E X I T Y • Hundreds of complex B2B products and services across healthcare • Multiple Business Units/Groups • Diverse and disparate visitor profiles and customer journeys • Different Goals/Tasks @ R O H I T P R A B H A K A R
- 15. O C E A N S O F D A T A , P U D D L E S O F K N O W L E D G E • U N C O V E R N E W C U S T O M E R & U S A G E I N S I G H T S • S U R F A C E N E W & I N T E R E S T I N G S E G M E N T S / M I C R O - S E G M E N T S , B E H A V I O R S & O P P O R T U N I T I E S @ R O H I T P R A B H A K A R
- 16. @ R O H I T P R A B H A K A R
- 17. A I W I L L P O W E R R E A L T I M E R E L E V A N T S C A L A B L E E C O N O M I C A L A B M @ R O H I T P R A B H A K A R
- 18. F U T U R E O F B 2 B M A R K E T I N G W I T H A B M + A I @ R O H I T P R A B H A K A R
- 19. B E C A R E F U L ! @ R O H I T P R A B H A K A R
- 20. • F O C U S O N C U S T O M E R A N D C X • A B M I S C U S T O M E R C E N T R I C • T H I N K A B M B E Y O N D J U S T E M A I L S , C O N T E N T & L A N D I N G P A G E S • B E A N E A R L Y A D O P T E R O F A B M + A I @ R O H I T P R A B H A K A R
- 21. T H A N K Y O U ! R O H I T P R A B H A K A R @ R O H I T P R A B H A K A R H T T P S : / / W W W . L I N K E D I N . C O M / I N / R O H I T P R A B H A K A R /