The document summarizes an AWS seminar series for 2015. It includes: - An agenda with speakers from AWS discussing topics like startups on AWS, enterprises on AWS, and the AWS partner ecosystem. - Discussion of why companies are flocking to the cloud so quickly, including benefits like reducing costs, increasing agility, and removing undifferentiated heavy lifting. - An overview of the breadth and depth of AWS functionality, and services for areas like compute, databases, analytics, security and data transfer. - Suggestions for a customer's first 90 days of cloud adoption, including creating a minimum viable product, cloud center of excellence, and cloud discovery workshop.

1. AWS SEMINAR SERIES 2015

2. AWS SEMINAR SERIES 2015
ADON BYRON
REGIONAL SALES MANAGER
AMAZON WEB SERVICES

3. TODAY’S SPEAKERS
• GLENN GORE
– AWS HEAD OF APAC SOLUTION ARCHITECTS
• PAUL O’ROURKE
– AWS HEAD OF ANZ PROFESSIONAL SERVICES
• DUANNE O’BRIEN
– CTO FROM

4. AWS SEMINAR SERIES 2015
GLENN GORE
HEAD OF ARCHITECTURE
AMAZON WEB SERVICES

5. C L O U D C O M P U T I N G H A S B E C O M E
T H E N E W N O R M A L
DEPLOYING NEW
APPLICATIONS TO
THE CLOUD
BY DEFAULT
MIGRATING EXISTING
APPLICATIONS AS
QUICKLY AS
POSSIBLE

6. Startups on AWS

7. Enterprises on AWS

8. Public Sector on AWS

9. Technology Partners (ISVs)Systems Integrators
AWS Partner Ecosystem

10. 3 5 C AT E G O R I E S
2 3 0 0 L I S T I N G S
8 0 0 I S V S
1 4 3 M E C 2 I N S TA N C E H O U R S

11. W H Y A R E C O M P A N I E S
F L O C K I N G T O T H E C L O U D
S O Q U I C K L Y ?

12. W H Y A R E C O M P A N I E S F L O C K I N G
T O T H E C L O U D S O Q U I C K L Y ?
M O V E F R O M C A P I TA L
E X P E N S E T O
VA R I A B L E E X P E N S E
$
L O W E R VA R I A B L E
E X P E N S E T H A N T H E Y
C O U L D A C H I E V E O N
T H E I R O W N
S T O P G U E S S I N G C A PA C I T Y
I N C R E A S E D A G I L I T Y
R E M O V E
U N D I F F E R E N T I AT E D
H E AV Y L I F T I N G
G O G L O B A L I N
M I N U T E S

13. W H Y A R E P E O P L E
S O P A S S I O N A T E
A B O U T T H E C L O U D ?

14. W H A T ’ S
N O T F U N
F O R
B U I L D E R S ?
I D E A C O M P L E T E D
P R O J E C T
N o t
po s s i b l e
M a y b e
n e x t
y e a r
W e d o n ’ t
s u p p o r t
t h a t
T h a t ’ s a
c h a n g e
o r d e r

15. F R E E D O M
A N D
C O N T R O L O V E R Y O U R O W N
D E S T I N Y

16. F I V E B A S I C F R E E D O M S

17. 1
F R E E D O M T O
B U I L D ,
U N F E T T E R E D

18. K E Y
C O M P O N E N T S
O F A G I L I T Y
QUICK TO PROVISION
+
VAST INFRASTRUCTURE
TECHNOLOGY
PLATFORM
= A G I L I T Y

19. B R O A D E S T A N D D E E P E S T F U N C T I O N A L I T Y

20. N O T J U S T T H E E X P A N S I V E S E R V I C E S …
M U C H D E E P E R F E A T U R E S
COMPUTE DATABASES ENCRYPTION ACCESS CONTROL
General Purpose (M4) RDS For MySQL Server-side Object
Encryption
Identity Policies
Compute Optimized (C4) RDS For SQL Server Customer Controlled Keys Location Policies
Memory Optimized (R3) RDS For Oracle Dedicated HSMs Time-based Policies
GPU Optimized (G2) RDS For PostgreSQL Integrated Key
Management
Individual API Calls
Storage Optimized (D2) RDS For Amazon Aurora Key Usage Auditing Key Rotation
Low Cost, Burst-able
Performance (T2)
Multi-AZ Synchronous
Replication
Temporary Credentials
Dedicated Instances Read Replica Support Policy Simulator

21. • Fully automated environments that
scale with our traffic patterns and
heal themselves when an issue is
found
• Reduce after hour support calls by
83%
• Improve server side response time
for desktop – 54% faster
• Improve server side response time
for mobile web services – 55%
faster
• Most importantly … a happier
DevOps team!

22. “ I T o r g a n i z a t i o n s
c a n n o t t r e a t c l o u d
I a a S p r o v i d e r s
l i k e c o m m o d i t i e s ”
L Y D I A L E O N G

23. 2
F R E E D O M T O
G E T T H E
R E A L V A L U E
F R O M Y O U R
D A T A

24. Application runs flight paths against
large volumes of meteorological and
historical data, The demand of
compute power is absolutely
massive.
Running the route optimisation
exercise for a single aircraft for five
years would typically have taken
Qantas four weeks on its own
hardware.
A task completed in an hour that
once took four weeks proved that the
cloud offered features of
“significant and material
commercial benefit” to Qantas over
the full lifecycle of an application.

25. DATA STORE
OF RECORD
HIGH
PERFORMANCE
DATABASES
C O R E C O M P O N E N T S F O R
B I G D A T A W O R K L O A D S
ANALYTICS
CLUSTERS
PREDICTIVE
ANALYTICS
ELASTICSEARCH DATA
WAREHOUSE
STREAMING
DATA

26. B R I N G I N G B U S I N E S S I N T E L L I G E N C E T O A L L ,
W I T H A M A Z O N Q U I C K S I G H T
FIRST
ANALYSIS IN
LESS THAN
60 SECONDS
BLAZING FAST
QUERIES
WITH A NEW
IN-MEMORY
QUERY
ENGINE
( S P I C E )
DYNAMIC,
BEAUTIFUL
DATA
VISUALISATIONS
SHARE LIVE AND
SNAPSHOT
ANALYSES
WITH
EVERYONE
1/10TH THE
COST
OF OLD-GUARD
BI
TOOLS
INTEGRATE
WITH
DATA
SOURCES
ON AWS

27. 3
F R E E D O M T O
G E T Y O U R
D A T A I N T O ( O R
O U T O F ) T H E
C L O U D E A S I L Y

28. H O W D O
W E M O V E
D A T A T O
T H E
C L O U D
T O D A Y ?
D I R E C T
C O N N E C T
R E A L T I M E
S T R E A M I N G
D ATA
D I R E C T
U P L O A D

29. N E V E R
U N D E R E S T I M A T E
T H E B A N D W I D T H
O F A F E D E X
T R U C K

30. S I M P L I F I E D , S E C U R E D A T A
T R A N S F E R A T L A R G E S C A L E
SIMPLIFIED
LOGISTICS
50TB,
SHIPPED IN
PARALLEL
SECURE
ENCLOSURE
STRONG
ENCRYPTION,
END TO END

31. 4
F R E E D O M F R O M
B A D
( D A T A B A S E )
R E L A T I O N S H I P S

32. O L D - W O R L D
D A T A B A S E S
LOCK INPROPRIETARY PUNITIVE
LICENSING WITH
LIMITED
FLEXIBILITY
VERY
EXPENSIVE

33. A B R O A D C H O I C E O F O P E N D A T A B A S E S
O P T I O N S R U N N I N G O N R D S
A M A Z O N
A U R O R A
M A R I A D B
A V A I L A B L E T O D A Y

34. I N T R O D U C I N G
T H E
A W S
D A T A B A S E
M I G R A T I O N
S E R V I C E
R E P L I C A T E D A T A
C O N T I N U O U S L Y
M I G R A T E D A T A B A S E S
O F A N Y S I Z E
R E A L - T I M E
M O N I T O R I N G

35. A W S S C H E M A C O N V E R S I O N T O O L
M I G R A T E B E T W E E N D A T A B A S E E N G I N E S
R E L I A B L Y A N D E A S I L Y
A V A I L A B L E T O D A Y

36. M I G R A T I N G B E T W E E N D A T A B A S E T Y P E S
W I T H T H E S C H E M A C O N V E R S I O N T O O L &
D A T A B A S E M I G R A T I O N S E R V I C E
E N G I N E A E N G I N E B
S C H E M A C O N V E R S I O N T O O L
D A T A B A S E
M I G R A T I O N
S E R V I C E
S C H E M A & D A T A
T R A N S F O R M A T I O N
D A T A M I G R A T I O N
T A B L E S
P A R T I T I O N S
S E Q U E N C E S
C O N V E R T
D A T A B A S E
F U N C T I O N S
V I E W S
S T O R E D
P R O C E D U R E S
T R I G G E R S
F U N C T I O N S

37. 5
F R E E D O M T O
S E C U R E Y O U R
C A K E A N D E A T
I T T O O

38. B R O A D
A C C R E D I T A T I O N S
&
C E R T I F I C A T I O N S
G l a c i e r
V a u l t L o c k
& S E C R u l e
1 7 a - 4 ( f )
2 7 0 1 8

39. A B R O A D S E T O F S E R V I C E S T O S E C U R E
A P P L I C A T I O N S I N T H E C L O U D
N E T W O R K I N G E N C RY P T I O N
I D E N T I T Y C O M P L I A N C E
V I R T U A L P R I V A T E
C L O U D
W E B A P P L I C A T I O N
F I R E W A L L
K E Y
M A N A G E M E N T
S E R V I C E
C L O U D H S M S E R V E R - S I D E
E N C R Y P T I O N
I A M
A C T I V E
D I R E C T O R Y
I N T E G R A T I O N
S A M L
F E D E R A T I O N C O N F I GC L O U D T R A I LS E R V I C E
C A T A L O G

40. C O N F I G U R A T I O N
A N D
R E S O U R C E
A U D I T I N G
W I T H A W S
C O N F I G
CONFIGURATION
CHANGE
NOTIFICATIONS
AWS RESOURCE
INVENTORY
CONFIGURATION
HISTORY

41. M O V E F A S T
S TAY S E C U R E
O R

42. M O V E F A S T
S TAY S E C U R E
A N D

43. F R E E D O M T O C O N T R O L
Y O U R O W N D E S T I N Y

44. NAVIGATING THE JOURNEY TO
THE CLOUD
PAUL O’ROURKE
PROFESSIONAL SERVICES
AMAZON WEB SERVICES

45. Cloud Adoption is more than just Technology…
“Infrastructure-less” Environment
IT as a Utility
Business Alignment
Plan for Failure vs. Encourage Failure
Why Prevent the Inevitable?
Governance and Policy
What Are Others Doing?
Operational Integration
Continuous Deployment
Talent Optimisation
Application Optimisation
On Demand
Why?
When?
Security
How?
Compliance
AWS
Industry
Cost Control
Reporting
Core Competency

46. Cloud adoption is a journey and every customer
journey is unique…
BUSINESS DRIVERS
CHALLENGES
ORGANISATIONAL CONTEXT

47. The AWS CAF supports the journey
AWS Cloud Adoption
Framework
Body of Knowledge
Domains, Concepts
Patterns, Best Practices
Structures, Dependencies
Cost Mgmt
BCP
Org
Structure
Architecture
Optimization
Security
Review
Capability
Review
Process
Automation
People
Perspective
Process
Perspective
Security
Perspective
Maturity
Perspective
Platform
Perspective
Operating
Perspective
Business
Perspective

48. Application
Migrations
Vision &
Strategy
The vital building blocks we are seeing in successful
customer cloud journeys…
Enablers
Executive
Sponsorship
Cloud CoE
Training
Contracts
Security
Controls
Cloud Strategy &
Business Cases (why)
Cloud Operating
Model (how)
Partners
PoCs /
Experiments
Project 1 Project 2 Project 3 Project 4
Application Assessments
Hybrid
Architecture
Cloud Roadmap
(maturity)
Standards &
Patterns
Project …
Service
Management
Tools

49. Your recommended 1st 90 days
Create Cloud
‘Minimum Viable
product’
Create ‘Cloud
Centre of
Excellence’
Get Proof-of-Concepts and
Early adopters onto platform
ASAP
Iterative
development
Use continuous feedback
and cycles of learning to
develop MVP
Tiger team of IT and
business SMEs to plan,
develop and build cloud
capability
Critical to delivering
value ASAP
Hold Cloud
Discovery
Workshop
AWS Account Team,
Executive Sponsor, Key
Business Stakeholders, IT
Leadership
Build out your initial
cloud capability
Create Cloud
Operations
Model, Business
Case & Roadmap• Use the AWS CAF to
guide your planning
• Understand Business
Drivers, expected
outcomes and current
environment
• Overview of AWS
services & identification
of POC workloads
• Identify AWS services
and partners to
accelerate adoption
• Roadmap to establishing
AWS cloud foundation
• Creates and drives
a compelling vision
and business case
for the adoption
and use of cloud
capabilities
• Minimal set of
AWS capabilities
required to
deliver clear
business value
• Creation of the
Cloud Operating
Model, Business
Case and
Transformation
Roadmap

50. An example customer cloud journey…
1.0 MVP Month 0-3 1.1 Iteration-1 Month 4-6 1.2 Iteration-2 Month 7-9
Platform
Build
SDLC
CCoE
Application Migration
(Business risk appetite)
Demonstrate
high value apps
on AWS
Network, IAM &
Security
Financial
Reporting
Basic EC2, RDS, EBS Templates
Standard Pipelines & Developer
Tools
Standard Cloud SOE
AMI Baking Process
Standard
Release, Change, Event
Management
Self-
Service
Service
Catalog
Move simple,
low-risk apps
Non-critical
apps move
using CI/CD
Critical apps
move using
CI/CD
Legacy apps
move using lift &
shift
SDLC Security,
Resilience &
Compliance
Production ITIL workflow
automation
Incident, Problem,
Management
Production
Assurance
Testing
Value
Time
Usage spike as
Self-Service
becomes available

51. TAKEAWAYS
TO ACCELERATE YOUR SUCCESSFUL
CLOUD ADOPTION JOURNEY:
1. UNDERSTAND THE WHY
2. DEVELOP YOUR 1ST 90 DAY PLAN
3. USE THE AWS CAF TO GUIDE YOUR
JOURNEY
People
Perspective
Process
Perspective
Security
Perspective
Maturity
Perspective
Platform
Perspective
Operating
Perspective
Business
Perspective

52. THANK YOU
PAUL O’ROURKE
AWS Professional Services
M: +61 423 848 314
E: orourkep@amazon.com

53. Core System Refresh
Migration to Loyalty Platforms to AWS
Duanne O’Brien, CTO
Loyalty NZ

54. Who Is Loyalty NZ?
Among other things, we run Fly Buys, which has:
• 50+ Clients: New World, BNZ, State Insurance, Z Energy, Noel Leeming, Mitre 10, Contact
Energy, Paperplus…
• 2.6m Customers & 2m per annum: 74% of NZ households.
• $11.5b NZD spent per annum through > 100m transactions.
• 225,000 new Customers in the last 12 months, 40% under 30.
• Customers redeem rewards every 38 seconds (24x7x52):
• 105,000 New World Gift Cards.
• 40,000 Magazine Subscriptions.
• 24,000 Bottle of Spirits.
• 85,000 Movie Tickets.
• Any Air NZ Flight…

55. 19 Years Later,We love Fly Buys but we need...
Our Clients want a new experience, including:
•Fly Buys experiences in their our own digital channels as well.
•Additional side-by-side programmes, leveraging the Fly Buys identifier: 1 swipe = multiple earn.
•To offer cumulative earning – every swipe counts.
Our Customers also want a new experience:
•Points earned and balances available in real-time in digital channels.
•Auto-redeem when I earn something on my Wishlist.
•Fly Buys to be a more utility currency.
•It’s about me, a 1:1 preference driven marketing of offers and promotions and rewarding me for
being me.
•I redeem with Fly Buys points and cash – Top It Up.

56. Is Our Legacy Up To This?
No. We must go from:
•Overnight Batch to Real-time.
•Custom Integration to API First.
•Customer=Card to Account : Customers : Tokens.
•Fly Buys Points to Fly Buys + Multi-programme, Multi-currency.
•Fly Buys to Loyalty ID, Currency, Network, Tech Platform.
•Our Data to Customers Data – Enablement & Empowerment.

57. Rebuilding Core Loyalty On AWS
Brand new modern platform running the Cloud:
•Runs completely on AWS, leveraging S3, EC2, RDS etc.
•Contains no PII, fully tokenized / anonymized.
•Microservice Architecture – Docker Containers.
•On-board new Clients in approximately 3 days.
•Has 5 of our Clients migrated already, all 100m transactions for all 50+ Clients by the end of the
year.
•$11.5b NZD retail transaction processing on AWS in next few months.

58. The Good & Not So…
Over the last 18 months we have some key takeouts:
•AWS are supportive & easy to work with.
•AWS has helped significantly with employment brand
•Internal and recruited talent now come with AWS skills and experiences ‘baked in’. Mature now.
•Latency to AWS Australia is an acceptable 100ms internet roundtrip.
•We aren’t sure RDS is the future (or any other RDBMS / NoSQL).
•Billing information is not always easy to understand, but partners like Splunk really help in this
area.
•AWS will have outages, and recently have, but we all do.

59. To Conclude…
•Fly Buys remains a highly engaged household loyalty programme, but our Clients and Customers (quite
rightly) want modern & more.
•Our core legacy would not have made the IaaS journey.
•We decided to completely rebuild core on AWS.
•Agility, Speed & Flex, not TCO or ROI.
•DC & Tin was not an option, we only wanted Cloud.
•AWS has been a first class partner to work with.
•We have had some challenges along the way, but nothing to cry over!
Don’t hesitate to contact me direct if you want to share thoughts, want to ask questions
or get feedback on your own strategies:
duanne.obrien@loyalty.co.nz

61. CALL TO ACTION
SCHEDULE A CALL WITH
AN AWS CUSTOMER
• Discuss how they are using
the platform to create
business value
ORGANISE A CLOUD
DISCOVERY WORKSHOP
• Discuss how the AWS platform
could be leveraged to enable a
critical business initiative
USE AN AWS QUICK
START GUIDE TO LAUNCH
KEY SOFTWARE
• Compare time and cost to
launch vs an existing
application
• SharePoint and Exchange are
great examples
CREATE AN APPLICATION
EVALUATION CHECKLIST
• Agree a set of criteria for
choosing your 1st 3 workloads
to migrate to AWS

62. THANK YOU
FOR ATTENDING THE
AWS SEMINAR SERIES 2015