Short overview of influencer marketing based on its developement in Slovenia and worldwide with open questions for its future.
Research, presentation and design by: me
PM and PR - what can they learn from each other?Anna Miotk
My presentation from Trends in Project Management Conference 2017, organized by Project Management Instutute Gdansk Branch in April 2017. I describe five inspirations from PR to PM and then five inspirations from PM to PR.
9 Amazing Facts About Customer Service Pawan Kumar
A business can only grow with its satisfied customers and satisfied customers help you to increase your revenue. Here are 9 amazing facts that will show you how important customer service is. Enjoy!
Consumer expectations are changing. There's an escalating distrust of traditional advertising among Millennial and Generation Z audiences and a major shift towards experiential marketing. Consumers want an emotional connection over products, sharing over sole ownership, and entrepreneurship over employment.
On Wednesday, March 22, 2017 at 1:30 PM EST, co-authors of Good is the New Cool: Market Like You Give a Damn Afdhel Aziz and Bobby Jones taught their 7 principles for reaching customers and attracting top talent.
If you're interested in learning more about how Catalant can help connect you to marketing leaders like Afdhel and bobby, check out our website at gocatalant.com.
Short overview of influencer marketing based on its developement in Slovenia and worldwide with open questions for its future.
Research, presentation and design by: me
PM and PR - what can they learn from each other?Anna Miotk
My presentation from Trends in Project Management Conference 2017, organized by Project Management Instutute Gdansk Branch in April 2017. I describe five inspirations from PR to PM and then five inspirations from PM to PR.
9 Amazing Facts About Customer Service Pawan Kumar
A business can only grow with its satisfied customers and satisfied customers help you to increase your revenue. Here are 9 amazing facts that will show you how important customer service is. Enjoy!
Consumer expectations are changing. There's an escalating distrust of traditional advertising among Millennial and Generation Z audiences and a major shift towards experiential marketing. Consumers want an emotional connection over products, sharing over sole ownership, and entrepreneurship over employment.
On Wednesday, March 22, 2017 at 1:30 PM EST, co-authors of Good is the New Cool: Market Like You Give a Damn Afdhel Aziz and Bobby Jones taught their 7 principles for reaching customers and attracting top talent.
If you're interested in learning more about how Catalant can help connect you to marketing leaders like Afdhel and bobby, check out our website at gocatalant.com.
Movie and TV studios are using games to increase their exposure and build momentum prior to launching. Learn the trade secrets and what other billion dollar grossing movies did.
Reverence + Relevance: Evolving the Ultimate 130-Year-Old BrandConductor
Jill Cress, CMO of National Geographic, discusses storytelling as a basis for all content creation, demonstrates how to infuse purpose and mission into all stages of your marketing strategies, and reveals how to align customers and craft innovative and engaging experience-driven content that retains relevance through the ages.
Presentation by:
Jill Cress - CMO, National Geographic
5 Summer Camp Concepts for the Next 5 YearsTravis Allison
I was asked to do some thinking about the future of our industry and present to a group of progressive summer camp owners.
I believe there are 5 things camp directors must do to excel in the next 5 years:
1) It is all about VISUALS
2) Get comfortable with TECHNOLOGY
3) Learn to RELAX
4) Make your marketing about THEM (not you)
5) Make BOLD STATEMENTS
Going from "camp..." to "Oh, Wow, THAT CAMP!"
Some summer camps are still practitioners of the old campfire tradition: telling great stories.
I find that that skill set is diminishing. When I go to visit camps in the summer I rarely see that awesome moment of kids leaning forward in anticipation while a leader holds them in wrap attention with tales of adventure or of heroes overcoming great odds.
We're missing something very important.
That storytelling skill will be the one thing that we can do to fight the malaise of our industry: camp is dying.
In this keynote address, I will be talking about ways to tell the amazing stories of the transformation power of camp and showing some cool examples from the world of summer camp (and beyond!)
Together we can save camp!
How to-write-a-winning-comment-on-linked-in-@nordicvibenordicvibe
How to write a winning comment on Linked-In? We ran a fun, interactive social media session at a recent event. The guests were asked to comment on a post - live, under pressure. Which comment one the competition? See in the slide deck!
What Everybody Wants to Know About Great Summer Camp Alumni RelationsTravis Allison
Follow our simple formula reach out to your camp alumni and make them feel like their contributions mattered. By helping this pool of your biggest fans understand that they will always be remembered and always welcome, you will both benefit in countless ways. Tom and Travis' camp alumni programs have raised millions of dollars, have created a boon of eager volunteers and have helped camps powerfully expand their marketing impact.
Learning Outcomes:
- Learn to utilize one of the greatest assets we have in the camp business: our alumni.
- You will understand why this is so important, and how you can take the first steps to optimizing your alumni relations.
- Learn how to build an alumni relations program that will add value to your program and increase your bottom line.
21 RULES to Rock Your Next Pitch or SXSW SessionStan Phelps
Here's the problem: According to most studies, the number one fear for people is public speaking. Number two is death. In the words of Jerry Seinfeld, "This means to the average person, if you go to a funeral, you're better off in the casket than doing the eulogy."
Here's the truth: No one is born a natural at public speaking. It scares the living daylights out of everyone. Mark Twain perhaps put it best, "There are two types of speakers in this world: those that are nervous and those that are liars.”
Here's the solution: It takes discipline and practice to channel your nerves. This deck will provide guidelines to help you on that journey. 21 rules of thumb by the numbers. Simple and understandable rules of the road that you can immediately use to become a better presenter. Whether you are making a business pitch or getting ready to rock your next SXSW session, these rules will help sharpen your saw. Because nothing in life is more important than the ability to communicate.
Ready to rock?
A look at interactivity and breaking news through social media - especially in the cases of celebrity death.
#BeyondSocialTV is an evolving project on which I am compiling information and resources. You can check out more information on the topic through pearltrees here: http://pear.ly/bhCM1
Check back in to see how the presentation evolves!
Are you smarter than a parking ticket warrior? If not, it will cost you a bunch of money to park in NYC. For example:
1. Is all NYC a tow away zone...No parking signs necessary?
2. Can you double park on the unrestricted side of the street on street cleaning days?
3. Do you have 5 minutes to purchase time on a muni meter machine?
Answers to these questions, and much more...
How to boost inbound marketing success with content marketing, SEO and social...Scoop.it
Google currently indexes close to 50 billion pages in its algorithm and every minute that goes by, nearly 70,000 blog posts are created and added to the internet. Content marketing has become an effective inbound marketing strategy for companies around the globe. Yet many businesses still don’t seem to have a strategic content marketing approach in place and sadly their content never reaches its target audience. Here is how to leverage content marketing, SEO and social media into your inbound marketing mix te become a more effective marketer.
A Guide to Social Media Marketing MeasurementMark Schaefer
Stuck on how to measure your social media marketing efforts? Here's practical advice from a leading marketing authority that may help you move forward.
Movie and TV studios are using games to increase their exposure and build momentum prior to launching. Learn the trade secrets and what other billion dollar grossing movies did.
Reverence + Relevance: Evolving the Ultimate 130-Year-Old BrandConductor
Jill Cress, CMO of National Geographic, discusses storytelling as a basis for all content creation, demonstrates how to infuse purpose and mission into all stages of your marketing strategies, and reveals how to align customers and craft innovative and engaging experience-driven content that retains relevance through the ages.
Presentation by:
Jill Cress - CMO, National Geographic
5 Summer Camp Concepts for the Next 5 YearsTravis Allison
I was asked to do some thinking about the future of our industry and present to a group of progressive summer camp owners.
I believe there are 5 things camp directors must do to excel in the next 5 years:
1) It is all about VISUALS
2) Get comfortable with TECHNOLOGY
3) Learn to RELAX
4) Make your marketing about THEM (not you)
5) Make BOLD STATEMENTS
Going from "camp..." to "Oh, Wow, THAT CAMP!"
Some summer camps are still practitioners of the old campfire tradition: telling great stories.
I find that that skill set is diminishing. When I go to visit camps in the summer I rarely see that awesome moment of kids leaning forward in anticipation while a leader holds them in wrap attention with tales of adventure or of heroes overcoming great odds.
We're missing something very important.
That storytelling skill will be the one thing that we can do to fight the malaise of our industry: camp is dying.
In this keynote address, I will be talking about ways to tell the amazing stories of the transformation power of camp and showing some cool examples from the world of summer camp (and beyond!)
Together we can save camp!
How to-write-a-winning-comment-on-linked-in-@nordicvibenordicvibe
How to write a winning comment on Linked-In? We ran a fun, interactive social media session at a recent event. The guests were asked to comment on a post - live, under pressure. Which comment one the competition? See in the slide deck!
What Everybody Wants to Know About Great Summer Camp Alumni RelationsTravis Allison
Follow our simple formula reach out to your camp alumni and make them feel like their contributions mattered. By helping this pool of your biggest fans understand that they will always be remembered and always welcome, you will both benefit in countless ways. Tom and Travis' camp alumni programs have raised millions of dollars, have created a boon of eager volunteers and have helped camps powerfully expand their marketing impact.
Learning Outcomes:
- Learn to utilize one of the greatest assets we have in the camp business: our alumni.
- You will understand why this is so important, and how you can take the first steps to optimizing your alumni relations.
- Learn how to build an alumni relations program that will add value to your program and increase your bottom line.
21 RULES to Rock Your Next Pitch or SXSW SessionStan Phelps
Here's the problem: According to most studies, the number one fear for people is public speaking. Number two is death. In the words of Jerry Seinfeld, "This means to the average person, if you go to a funeral, you're better off in the casket than doing the eulogy."
Here's the truth: No one is born a natural at public speaking. It scares the living daylights out of everyone. Mark Twain perhaps put it best, "There are two types of speakers in this world: those that are nervous and those that are liars.”
Here's the solution: It takes discipline and practice to channel your nerves. This deck will provide guidelines to help you on that journey. 21 rules of thumb by the numbers. Simple and understandable rules of the road that you can immediately use to become a better presenter. Whether you are making a business pitch or getting ready to rock your next SXSW session, these rules will help sharpen your saw. Because nothing in life is more important than the ability to communicate.
Ready to rock?
A look at interactivity and breaking news through social media - especially in the cases of celebrity death.
#BeyondSocialTV is an evolving project on which I am compiling information and resources. You can check out more information on the topic through pearltrees here: http://pear.ly/bhCM1
Check back in to see how the presentation evolves!
Are you smarter than a parking ticket warrior? If not, it will cost you a bunch of money to park in NYC. For example:
1. Is all NYC a tow away zone...No parking signs necessary?
2. Can you double park on the unrestricted side of the street on street cleaning days?
3. Do you have 5 minutes to purchase time on a muni meter machine?
Answers to these questions, and much more...
How to boost inbound marketing success with content marketing, SEO and social...Scoop.it
Google currently indexes close to 50 billion pages in its algorithm and every minute that goes by, nearly 70,000 blog posts are created and added to the internet. Content marketing has become an effective inbound marketing strategy for companies around the globe. Yet many businesses still don’t seem to have a strategic content marketing approach in place and sadly their content never reaches its target audience. Here is how to leverage content marketing, SEO and social media into your inbound marketing mix te become a more effective marketer.
A Guide to Social Media Marketing MeasurementMark Schaefer
Stuck on how to measure your social media marketing efforts? Here's practical advice from a leading marketing authority that may help you move forward.
THE SCIENCE BEHIND EFFECTIVE FACEBOOK AD CAMPAIGNSunfunnel
http://unfunnel.com/facebook-ads-guide
A successful Facebook Ad is made of 2 components: a great design, targeted to the right audience. By analyzing over 100,000 real world ads we’ll show you what’s trending right now.
We not only provide you with the science and data behind a successful Facebook ad, but we also give you actionable best practices and highlight examples of companies doing it right.
Download this guide from Adspresso and HubSpot to learn how to create perfect Facebook ads based on real data on headlines, popular words, numbers and sentiments, and more!
Why Social Media Chat Bots Are the Future of Communication - DeckJan Rezab
Social media chat bots are the future of communication, if its WhatsApp, Facebook Messenger, Kik, Skype, or Telegram - you can use their bots and bot stores to easily access new services - easier you could ever do it with apps.
One of the biggest mistakes businesses make when they first venture into content marketing is a lack of strategy. Often they adopt a 'one-size-fits-all' approach to their content marketing channels only to see their efforts dashed. The truth is what works on social media, does not necessarily work on search, and the reason usually boils down to how your audience uses these channels. Discover to how understanding audience's intent on Search and on Social Media can help you build a holistic content marketing strategy that works.
In this presentation by Daniel Hochuli, you'll learn:
- Why same content published on both search and social media often fails to deliver results.
- How to develop and optimise a content marketing strategy that best suits your digital channels.
- How to intelligently report content marketing success using audience metrics.
How to Create the Perfect Social-Media PostGuy Kawasaki
These are the slides that Guy Kawasaki and Peg Fitzpatrick used for a webinar hosted by Mari Smith. The purpose of the webinar was to help people create "the perfect posts" for social media. The presentation uses a classic top-ten format.
A Complete Guide To The Best Times To Post On Social Media (And More!)TrackMaven
Do you know the most effective times to post on social media, send an email, or publish a blog? We've broken down the data behind the most effective times to post content on Twitter, Instagram, Facebook, Content Marketing, and Email.
Ad Copy Tips For Adwords, Facebook, and LinkedIn Ads: BrightonSEOAshley Segura
Writing ad copy for a Facebook advertisement is completely different from writing ad copy for Adwords. A user on Google has intent, and is clearly looking for a solution.
Whereas a user on Facebook or LinkedIn is casually browsing their News Feed, not expecting to engage with an ad. Which is why you need to know how to master the fine art of ad copy writing for any advertising venue.
In this presentation, I explain how you can write ad copy that attracts your demographic for each ad venue. You’ll also learn how to see what kinds of advertisements your competitors are making and gain new ad copy ideas.
20 tangible tips for your social media marketingLori Young
One thing that is clear when it comes to your business is that social media marketing isn't going ANYWHERE! These tips will help you build an effective social media plan.
My presentation for the Jackson chapter of the American Advertising Federation on March 20th, 2014. As consumers continue to get inundated with banner ads, pre-roll video ads, pop-ups and other types of disruptive advertising, the easier it is for them to ignore a company's ads altogether. This wastes millions of dollars in advertising that consumers simply don't remember. Native advertising is a rising medium for businesses to reach the right consumers organically in the editorial feeds where they regularly consume content. These native ads feature a brand's content like articles, videos, photo and more in various forms like Twitter's Promoted Tweets, promoted videos on Forbes, BuzzFeed's Feature Partner content, sponsored articles on Mashable, Yelp's Sponsored Listings and others. It's important to understand this shift in consumer behavior, why it's effective for businesses, how it can be measured and to see examples of companies already using this new form of advertising well.
1. What the heck is it?
2. How does it fit into a larger content ecosystem?
3. What goes into developing it?
4. How do these components trickle down to agency teams and the client?
5. Social media content wins.
6. Social media content fails.
7. Why you should care.
Working Backward from Amazon Customers: Audience Marketing Strategies - Lau...Amazon Appstore Developers
Looking to grow downloads and revenue of your apps on Amazon? In this session, the Amazon Appstore marketing team will share Amazon audience profiles, customer behaviour, purchasing trends and insights designed to help you optimise performance of your apps on Amazon by targeting your strategy to our customer segments. You’ll learn how to make the most of Amazon marketing channels to grow your business, including marketing placements on our storefront, and maximise your opportunities for device featuring. Plus, we’ll reveal a new opportunity for developers to receive exposure on Amazon.
With everyone claiming to be an expert should you listen to? This list of 103 marketing thought leaders is made to help answer that question. It's also incorporated into Twitter lists so you can easily follow everyone with a single click.
The success of your strategy relies on delivery by people who are already telling -- and believing -- stories about your brand and position. Do you know what they are? An excerpt from Storyworks: How Stories Can Advance Your Business Cause and Career.
The role of 'modern marketer' often means juggling multiple social channels and wearing too many hats. Meanwhile, customers are looking to social media to be educated and inspired, not pitched and prodded. View this presentation to learn how to use Twitter, content and community to further your B2B business goals. You’ll learn “guerrilla” Twitter marketing techniques, practical tips for building a community around your brand and how to use original and third-party content to earn trust and influence followers.
This presentation was given by Justine Jordan, Marketing Manager at Litmus, and Lauren Smith, Content Marketing Manager at Litmus, at NEDMA's 2015 Annual Conference.
Design for Non-Designers: You aren’t a designer, but you still need to commun...TechSoup
Slides from TechSoup's Lights, Camera, Take Action!
What are the best practices to stand out on Social Media?
How do you bring awareness to your mission and amplify your message through social media? This session covers how you can use highly visual mediums like photos and video to stand out across different social channels. You’ll learn how to minimize the time spent on creating content that will grab attention and...you don’t need an agency or degree in Design!
The Human Connection: Bringing Emotions Back to StorytellingAhna Hendrix
Presentation created for #SMSSummit 2015 in NYC. This presentation was created in Keynote and was unable to export correctly to PPT form, so the videos are not viewable.
Don't just create content without measuring it. In this presentation you'll learn what metrics you should measure for content and how to find a real ROI.
Win At Content on Twitter
#WinAtContent includes sections on crafting a brand's content strategy on Twitter, the usage of rich media Tweets to reach users throughout the funnel, and features best-in-class work by leading brands around the region.
Do you want to get more out of your webinar? Is your webinar not performing? We have a few quick fixes for you, to enhance your performance almost immediately.
Social Media Audits, Strategy & Everything In-between Ashley Segura
inOrbit
Wondering if you're doing this whole social media thing right? Getting ready to launch a new brand or work with a new social media client?
This session was made for you! In this session, we will focus on the following:
Realistic goals to accomplish on social media
The anatomy of a branded social media appearance
Content ideation and content types
Hashtag strategy and other social media strategies
Posting frequency and social media calendar
And finally, how to audit if it’s all working or not
he Art of Measuring Content Marketing Success - Content Marketing World Ashley Segura
Are you pumping out content and unsure if it's even producing results for your brand? You're not alone. Most businesses and brands produce content at high qualities without understanding if any of the content they're producing is actually moving the scale towards a real ROI.
In this Lunch & Learn at Content Marketing World we'll look at how to measure content and what kind of content will help you best produce the ROI your business needs.
Interactive Marketing: The Trends with Content MarketingAshley Segura
Content Marketing is sure to be trending these days with both SEOs, business owners, brands, and social media marketers searching for new content. See what content your users are craving with these trends.
Vertical Measures Webinar: Is There Any ROI in Content Marketing?Ashley Segura
Producing content is the easy party. Trying to track down if there is any ROI in the content that you produce is the hard part. See how you can measure the results of your content marketing with tips from a webinar I did with Vertical Measures.
ROI of Content Marketing - GDMS ConferenceAshley Segura
Need to get a return on your content? Of course you do! Here's how to measure your content and determine if there really is a return on the content you produce.
How to Reuse Your Content and Make the Big Bucks: Content MarketingAshley Segura
Struggling to create new content? You should be reusing the content you already have!
Here's how using a presentation I presented at SearchLove San Diego.
Bots Don’t Buy: How to Create Facebook Ads for Humans, Not BotsAshley Segura
Stop writing ads for robots, they're not the ones making purchase or engaging with your ads. Learn how to craft your Facebook Ads to attract your human demographic.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Facebook Ad Fundamentals Presented at Pubcon Las Vegas
1. P O W E R
@ A S H L E Y M A D H A T T E R
1
stop
creating
sucky
facebook
ads
@ A S H L E Y M A D H A T T E R
2. @ A S H L E Y M A D H A T T E R
2
fundamentals of good facebook ads
A D C O P Y
ads copy that persuade,
inform, and educate users.
I M A G E RY
images that stop users
in their tracks.
V I D E O S
videos that show human
elements, relatability.
3. @ A S H L E Y M A D H A T T E R
ad
copy
@ A S H L E Y M A D H A T T E R
4. P O W E R
@ A S H L E Y M A D H A T T E R
4
know your
demographic
@ A S H L E Y M A D H A T T E R
5. @ A S H L E Y M A D H A T T E R
5
know more than
age, location, and
income bracket
You can’t create good ad copy if you don’t know who
you’re writing to.
Does your demographic like long walks on the beach
or hate the way sand feels in-between their toes?
6. P O W E R
@ A S H L E Y M A D H A T T E R
6
write the way
your
demographic
talks
@ A S H L E Y M A D H A T T E R
7. @ A S H L E Y M A D H A T T E R
7
write ads like your
demographic talks
No one wants to hear the business voice. It
disconnects you x 1,000.
Be conversational with your ad, not a suit and tie.
S L A N G
Do they know what FOMO means?
Do they abbreviate everything?
I C O N S
Who do they look up to?
Who do they follow and admire?
V O I C E
Does your demographic have a bossy tone?
Are they sassy or sarcastic?
N O N B U S I N E S S L I N G O
Your demographic doesn’t talk like a suit.
Talk to them the same way they talk to
each other.
8. P O W E R
@ A S H L E Y M A D H A T T E R
8
write to everyone
in your
demographic
@ A S H L E Y M A D H A T T E R
9. @ A S H L E Y M A D H A T T E R
9
talk to each of your sub-demographics
You’re demographic isn’t just one person. It is generally made up of many individuals all with their own qualities.
That means your demographic can be divided into mini sub-demographics.
Create advertisements that speak to each sub-demographic.
10. @ A S H L E Y M A D H A T T E R
10
advertiser: pre-college
help
Demo:
#1: Parents of high school students/graduates
#2: High school students
#3: High school graduates
Ad #1: Targeting the parents
11. P O W E R
@ A S H L E Y M A D H A T T E R
11
state the
location
@ A S H L E Y M A D H A T T E R
12. @ A S H L E Y M A D H A T T E R
12
location,
location,
location.
state the location in the ad copy
• Use local region terminology
make multiple ads targeted to each city
13. P O W E R
@ A S H L E Y M A D H A T T E R
13
@ A S H L E Y M A D H A T T E R
14. P O W E R
@ A S H L E Y M A D H A T T E R
14
make your ad
copy relevant
@ A S H L E Y M A D H A T T E R
15. @ A S H L E Y M A D H A T T E R
15
Holidays are a great excuse for a new
promotion, and exciting ad copy.
h o l i d a y s
Include pumpkin spice and everything nice!
Break up the lull of boring ads and make
them exciting with seasonality.
s e a s o n s
What’s going on in the world? Anything
relevant you can incorporate in your ad?
t r e n d i n g n e w s
relevancy
16. P O W E R
@ A S H L E Y M A D H A T T E R
16
include the price
in the ad copy
@ A S H L E Y M A D H A T T E R
17. @ A S H L E Y M A D H A T T E R
17
R E A D M O R E
if not, you’re expensive
and out of reach
Be clear on what the price or the offer is upfront,
so you can create a warmer lead
when they engage with the advertisement.
18. P O W E R
@ A S H L E Y M A D H A T T E R
18
use emotions
to reach people
with your ad
@ A S H L E Y M A D H A T T E R
19. @ A S H L E Y M A D H A T T E R
19
A Kissmetrics analysis of 1,400 successful ad campaign case studies
found that campaigns with purely emotional content
performed about twice as well (31% vs. 16%)
as those with only rational content.
H A P P Y
Brighten a users day with a feel good
hoping they will engage or act.
S A D
Encourage users to feel sadness
to empower them to act or pity.
A N G RY
Something that should upset users,
perhaps to initiate action.
20. P O W E R
@ A S H L E Y M A D H A T T E R
20
#FOMO is real
@ A S H L E Y M A D H A T T E R
21. @ A S H L E Y M A D H A T T E R
21
A study of millennials
found that 69% experience
FOMO
when they are not able
to attend an event. #urgency
22. @ A S H L E Y M A D H A T T E R
images
@ A S H L E Y M A D H A T T E R
23. P O W E R
@ A S H L E Y M A D H A T T E R
23
avoid using
the color blue
@ A S H L E Y M A D H A T T E R
24. @ A S H L E Y M A D H A T T E R
24
blue is facebook’s color,
not yours
If your advertisement has blue tones it will blend in
with Facebook’s newsfeed.
This is the exact opposite of what you want to happen.
25. P O W E R
@ A S H L E Y M A D H A T T E R
25
use facebook’s
stock imagery
@ A S H L E Y M A D H A T T E R
26. @ A S H L E Y M A D H A T T E R
26
It’s FREE
and it’s from Facebook.
#doublewin
27. @ A S H L E Y M A D H A T T E R
videos
@ A S H L E Y M A D H A T T E R
28. P O W E R
@ A S H L E Y M A D H A T T E R
28
make videos,
please
@ A S H L E Y M A D H A T T E R
29. P O W E R
@ A S H L E Y M A D H A T T E R
29
organic reach
13
facebook
likes videos
users
like videos
%
@ A S H L E Y M A D H A T T E R
30. P O W E R
@ A S H L E Y M A D H A T T E R
30
add captions
to videos,
please
@ A S H L E Y M A D H A T T E R
31. @ A S H L E Y M A D H A T T E R
31
85% of facebook videos are played without sound
- Digiday
U P W O R K
R E V
D E S I G N
There are many variations of
passages of Lorem.
32. P O W E R
@ A S H L E Y M A D H A T T E R
32
state the
message at the
beginning
@ A S H L E Y M A D H A T T E R
33. @ A S H L E Y M A D H A T T E R
33
74% of total ad recall is achieved within 10 seconds of a facebook campaign
34. @ A S H L E Y M A D H A T T E R
34
W R I T E L I K E
A H U M A N
AV O I D
U S I N G B L U E
A D D
C A P T I O N S
TO V I D E O S
three main
takeaways
If nothing else, make sure you follow
these three rules when creating
new Facebook advertising campaigns.
35. P O W E R
@ A S H L E Y M A D H A T T E R
35
01
B I T LY
bitly.com/______
02
L I N K E D I N
Linkedin.com/in/ashleyward90
S E M R U S H
www.SEMrush.com
T W E E T M E
@AshleyMadhatter
@ A S H L E Y M A D H A T T E R
Super cool new social
media tool added:
Social Media Poster
36. @ A S H L E Y M A D H A T T E R
36
putting emotion to the test