How to Personalize ABM Content

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Learn how to personalize your ABM content at scale in this webinar featuring Uberflip's Tara Robertson, Terminus' Torrey Dye, and BrightFunnel's Allie Butters.

How to Personalize
ABM Content
LIVE WEBINAR: WEDNESDAY, MAY 30, 2018 at 1PM EST.

A Few Logistics
#ABMSummerCamp @Terminus @uberflip
● Questions
● Webinar Recording & Slides
● #ABMSummerCamp

TARA ROBERTSON
Director of Revenue
Marketing at Uberflip
@taraarobertson
TORREY DYE
Director of ABM
at Terminus
@torreydye
ALLIE BUTTERS
BrightFunnel Marketing
at Terminus
@itsme_allieb
Camp Counselors
#ABMSummerCamp @Terminus @uberflip

Join our #ABM Summer Camp Series
#ABMSummerCamp @Terminus @PFLcom
How to Personalize
ABM Content
MAY 30
2:00 PM ET
How to Put ABM
Into Action
TODAY!
How to Scale ABM
Campaigns
JUNE 13
2:00 PM ET
How to Deliver
Account-Based
Insights
JUNE 20
2:00 PM ET

How to Personalize
ABM Content
#ABMSummerCamp @Terminus @uberflip

#ABMSummerCamp @Terminus @uberflip#ABMSummerCamp @Terminus @uberflip

#ABMSummerCamp @Terminus @uberflip#ABMSummerCamp @Terminus @uberflip
Content experiences
occur at every stage of
your ABM funnel.
It’s an ABM World
Identify
Expand
Engage
Advocate
Measure

#ABMSummerCamp @Terminus @uberflip#ABMSummerCamp @Terminus @uberflip
149x
more conversions
for our
one-to-one ads

#ABMSummerCamp @Terminus @uberflip
Personalizing Content for ABM:
Aggregate your Content
Organize your Content
Personalize your Experiences
Distribute your Marketing
Generate Results
1
2
3
4
5

Join our #ABM Summer Camp Series
How to Scale ABM
Campaigns
JUNE 13
How to Deliver
Account-Based
Insights
JUNE 20
#ABMSummerCamp @Terminus @uberflip

QUESTIONS?
#ABMSummerCamp @Terminus @uberflip

What if you could produce content that hit the mark every single time? Predictive analytics is making this feat closer to a real possibility. By leveraging historical data from your content, predictive analytics allows marketers to rely less on educated guesswork and more on data when it comes to producing effective content. So, how can you start leveraging predictive analytics in your content marketing strategy? In this presentation, Infer examines the intersection between content marketing and predictive analytics.

Watch this behind-the-scenes webinar of how Uberflip and Terminus users power their integration to build ABM campaigns that win. Gain perspective on the organizational infrastructure needed for account-based marketing to work, as well as how you can use content to drive your ABM cadence. It’s time to move away from the traditional demand gen tactics with a focus on pure volume and towards a targeted approach. And who to learn it best than from both Uberflip and Terminus’ internal ABM champions? They will be diving deep into the nitty gritty platform pluses that drive their key account engagement. You’ll discover strategies and tips to: Use your existing buyer personas to hyper-target your key - accounts like nobody’s business Leverage content into your ABM plays and engage like a boss Personalize your B2B account based advertising at scale

How to Deliver Account-Based Insights: ABM Summer Camp Webinar Slides

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Learn how to build complete account and contact profiles, then use this data to empower your marketing and sales teams to make more informed decisions. This webinar was presented live on June 20, 2018 as part of Terminus' ABM Summer Camp webinar series. Webinar speakers: Jamie Walker, Head of Marketing at Synthio Allie Butters, BrightFunnel Marketing Manager at Terminus Torrey Dye, Director of ABM at Terminus

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B2B marketers are moving from broad-based landing pages to hyper-targeted content destinations that are served to prospects by real people. All that sounds magically delicious, but what does that actually look like? And how do you make it happen? In this webinar, Uberflip and Terminus explore how to: - Scale content destinations for outreach on one-to-one, one-to-few, and one-to-many - Measure engagement beyond vanity metrics - Get sales to use your content

How to Personalize Content Experiences at Scale with Uberflip

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Whether ABM is a relatively new concept to you, or something you’ve been doing for years, there is no debating the power of ABM lies in personalization. But let’s face it, creating personalized content experiences for each of your target accounts can be a daunting task. But does it have to be? In this 30-minute webinar hosted by our Product Marketing Manager, Jason Oakley, you'll learn how to: • Quickly pull together all your content for ABM • Build personalized content experiences in minutes—without a line of code! • Effectively distribute your content experiences for maximum impact and engagement • Align marketing, sales, and customer success to scale personalized content experiences throughout the buyer journey

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Your customers live in a world where personalized content is a given and therefore critical. But scaling this expectation to thousands of prospects is easier said than done—or is it? Presented at the Chicago CMO Executive Summit, Randy Frisch shares an actionable framework for persuading prospects through the power of personalized content experiences through your top marketing strategies—inbound marketing, account-based marketing, and sales enablement.

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Today’s top marketers know that simply producing content isn’t enough. That’s because—in a world of Netflix and Spotify—buyers crave content that’s eye-catching, easy to find, and personalized just for them. In this webinar, find out how to maximize the returns from your content by improving the content experience as a whole. You’ll learn: - How to get 7x your current conversion rate - One simple thing you can do today to see an 800% lift in content views - How to implement AI to automatically boost engagement

Re-Engage the Dead With Killer Content Experiences

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You spend a lot of time building your lead generation programs and feeding those leads with irresistible brain food, from top-of-the-funnel blog posts to middle-of-the-funnel webinars. Then you’ve got your sales team working those phones trying to close these high-ticket deals. But sometimes, along the way, some of these leads become disengaged and opportunities are lost. It’s going to take the same amount of DEADication—and a killer content experience—to breathe life back into your dead leads and opportunities. We rallied a powerful trio of zombie experts at Uberflip, LeadMD, and Bizible for this webinar to spew out some bloody-good advice on getting your dead leads to crawl out of the ground and fuel your pipeline.

Mastering the Content Experience: Five Data Science Insights That Will Improv...

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Today’s top marketers know that simply producing content isn’t enough. That’s because—in a world of Netflix and Spotify—buyers crave content that’s eye-catching, easy to find, and personalized just for them. In this class, we’ll show you how to maximize the returns from your content by improving the content experience as a whole. You’ll learn: - How to get 7x your current conversion rate - One simple thing you can do today to see an 800% lift in content views - How to implement AI to automatically boost engagement

Persuading Prospects Through Personalization

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Your customers live in a world of Spotify and Netflix. The expectation of personalized content experiences has been set. If you're like 2 in 3 marketers, you recognize that personalizing content is critical, but you also know it's damn hard to do-harder still as you scale to thousands of prospects. Aligning the buyer's journey to customers' growing appetite for personalized experiences is easier said than done-or is it? Randy Frisch, President and CMO at Uberflip, presents an actionable framework for persuading prospects through the power of personalized content experiences for your top B2B marketing strategies-inbound marketing, account-based marketing, and sales enablement.

5 Ways to Personalize Your ABM Content Strategy at Scale

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How to Personalize ABM Content

1. How to Personalize ABM Content LIVE WEBINAR: WEDNESDAY, MAY 30, 2018 at 1PM EST.

2. A Few Logistics #ABMSummerCamp @Terminus @uberflip ● Questions ● Webinar Recording & Slides ● #ABMSummerCamp

3. TARA ROBERTSON Director of Revenue Marketing at Uberflip @taraarobertson TORREY DYE Director of ABM at Terminus @torreydye ALLIE BUTTERS BrightFunnel Marketing at Terminus @itsme_allieb Camp Counselors #ABMSummerCamp @Terminus @uberflip

4. Join our #ABM Summer Camp Series #ABMSummerCamp @Terminus @PFLcom How to Personalize ABM Content MAY 30 2:00 PM ET How to Put ABM Into Action TODAY! How to Scale ABM Campaigns JUNE 13 2:00 PM ET How to Deliver Account-Based Insights JUNE 20 2:00 PM ET

5. How to Personalize ABM Content #ABMSummerCamp @Terminus @uberflip

6. #ABMSummerCamp @Terminus @uberflip

7. #ABMSummerCamp @Terminus @uberflip

8. #ABMSummerCamp @Terminus @uberflip

9. #ABMSummerCamp @Terminus @uberflip

10. #ABMSummerCamp @Terminus @uberflip

11. #ABMSummerCamp @Terminus @uberflip#ABMSummerCamp @Terminus @uberflip

12. #ABMSummerCamp @Terminus @uberflip#ABMSummerCamp @Terminus @uberflip

13. #ABMSummerCamp @Terminus @uberflip#ABMSummerCamp @Terminus @uberflip Content experiences occur at every stage of your ABM funnel. It’s an ABM World Identify Expand Engage Advocate Measure

14. #ABMSummerCamp @Terminus @uberflip#ABMSummerCamp @Terminus @uberflip

15. #ABMSummerCamp @Terminus @uberflip#ABMSummerCamp @Terminus @uberflip

16. #ABMSummerCamp @Terminus @uberflip#ABMSummerCamp @Terminus @uberflip

17. #ABMSummerCamp @Terminus @uberflip#ABMSummerCamp @Terminus @uberflip

18. #ABMSummerCamp @Terminus @uberflip#ABMSummerCamp @Terminus @uberflip

19. #ABMSummerCamp @Terminus @uberflip#ABMSummerCamp @Terminus @uberflip

20. #ABMSummerCamp @Terminus @uberflip#ABMSummerCamp @Terminus @uberflip 149x more conversions for our one-to-one ads

21. #ABMSummerCamp @Terminus @uberflip Personalizing Content for ABM: Aggregate your Content Organize your Content Personalize your Experiences Distribute your Marketing Generate Results 1 2 3 4 5

22. Join our #ABM Summer Camp Series How to Scale ABM Campaigns JUNE 13 How to Deliver Account-Based Insights JUNE 20 #ABMSummerCamp @Terminus @uberflip

23.

24. QUESTIONS? #ABMSummerCamp @Terminus @uberflip

How to Personalize ABM Content

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