This is a talk I delivered at a joint Cilip Special Interest Group event between ARLG and MmIT at The British Library. The purpose of the talk was to discuss the importance of using unique identifiers when communicating your research and how to own your voice and research when working with the media

1. HOW TO OWN YOUR
RESEARCH
COMMUNICATIONS
MANAGING THE RESEARCH(ER) WORKFLOW
@Andy_Tattersall
The University of Sheffield
The importance of identity and ownership when
communicating research

2. "RESEARCHERS HAVE
FOUND"

3. CC BY 2.0 Guy F. Wicke http://bit.ly/2IE1wD4

4. IT TAKES A MINUTE
TO ADD A
PROFILE IMAGE

5. MULTIPLE
IDENTITIES
CHINCHILLA SOLUTIONS • MARKETING PROPOSAL

6. THE PROBLEM(EXTERNAL)
• The media do not know
enough about the reporting of
research - open access,
statistics, results, conclusions
• The media don't really care -
and know what they are doing -
they want to sell papers
• Churnalism
• Media teams do not share
enough of the important
information
• Academics are not in control of
interviews with the media
• Altmetrics cannot pick up links
that do not exist
CHINCHILLA SOLUTIONS • MARKETING PROPOSAL

7. THE PROBLEM(INTERNAL)
• Research teams are ill-equipped
to work with the media.
• News moves fast - Research
moves slow
• Research projects do not factor in
funding for communications.
• Reluctance to
disseminate research (time, skills,
not seen as part of the
researcher's job)
• Pathways to impact not fully
appreciated/explored
• Scholarly communications
experts not always embedded in
departments.
CHINCHILLA SOLUTIONS • MARKETING PROPOSAL

8. HOW MUCH OF THIS RESEARCHER
WORKFLOW IS OPEN? (AND CAN BE
OWNED)
Schonfeld (2017) https://sr.ithaka.org/blog/what-is-researcher-workflow/

9. Social Networks
Social publication sites
(ResearchGate/Mendeley)
Curation tools - Scoop.It!
Social Networks
Discussion Forums
Research Sharing platforms
ORCiD
Dimensions
ResearchFish
Blog (permission needed)
Social Networks
Research Sharing platforms
Collaborative - Open
Electornic Lab Notebooks

10. Open Research/Analysis
protocols
Social Networks
Discussion Forums
Research Sharing platforms
DMP Online
Call for Participants website
Archiving in Figshare
Code in Github
Research Blog
Social Networks
Video capture (lab work) Open Wiki
(using real name)
Pre Print server
Social Networks
Discussion Forums
Research Sharing platforms

11. Open Access sharing
(Paper, data, code)
Journal and self archiving
Post peer review
The Conversation
Media
Science Blog
Social Networks
Video
Podcast
Poster/Infographic
Altmetrics/Dimensions
Kudos
Google Scholar profile
ResearcherID
Scopus profile
REF/Impact Case Study
Pre Print Servers
Self publishing
Open Peer Review
(don't become multiple peer
reviewers - ORCiD)

12. Personal Research Website
Across the workflow

13. https://riojournal.com/

15. WHO – WHAT - WHERE
RESEARCH?
WHO
Who are these
experts? Do they have
a staff profile,
contact details?
WHERE
Which department?
Is this a collaboration?
Who funded it?
WHAT
What have they really
found?
Can we see it?

16. WHY DO THE MEDIA NEED
TO LINK TO OUR RESEARCH
IMPACT
Coverage of research
may lead to impact
REF
This impact can form
part of impact case
studies and contribute
to the REF.
FACTUAL
ACCURACY
Interested parties -
charities, funders,
citizen scientists,
patient groups,
members of the public
can read the research
for themselves

17. NEVER SMILE AT A CROCODILE: BETTING ON ELECTRONIC GAMING MACHINES IS INTENSIFIED BY REPTILE -
INDUCED AROUSAL - IG NOBLE ECONOMICS PRIZE - HTTPS://LINK.SPRINGER.COM/ARTICLE/10.1007/S10899 -
009-9174-4
THE LIFE CYCLE
OF A STORY
Picked up and re-blogged on science and
special interest blogs
Republished on syndication and partner
sites
Picked up by a news agency - newspaper
Shared via a press release from research
organisation, media team, journal
Shared across social media
If the first action is missing links and
citations, the rest will too

18. 0
10
20
30
40
50
“Bacon
increases
risk of
colorectal
cancer by
18%”
BREAKING!

19. About 5 out of 100 people
develop colorectal cancer

20. If all 100 ate 3 extra rashers every
day... The number would rise to six
http://www.iarc.fr/en/media-centre/pr/2015/pdfs/pr240_E.pdf [Last Accessed 22/11/2019]

21. https://www.thesun.co.uk/fabulous/5115861/new-mums-200-tesco-asda-morrisons-vouchers-to-breastfeed-for-six-
months/ (Last accessed 5/12/2019)

22. “Sheffield University researchers targeted mums in parts of the country with low
breastfeeding levels.”
“They found offering the incentive boosted rates by a fifth – to 37.9 per cent compared to
31.7 per cent at around two months.”
“Research has proven a mum’s milk boosts her baby’s immune system, protecting them
against bugs and allergies, including eczema.”
“It also cuts the risk of obesity and diabetes in later life.”
“Across the UK, fewer than half of new mothers breastfeed two months after their baby
is born.”
--------------------------------------------------------------
“And Sara Rainwater, operations director at the TaxPayers' Alliance said: "As a mother
who breastfed her children, I don't believe the government should use taxpayers' money
to bribe new mothers to make the same decision.”
Controversial?
https://www.thesun.co.uk/fabulous/5115861/new-mums-200-tesco-asda-morrisons-vouchers-to-breastfeed-for-six-months/
(Last accessed 5/12/2019)

24. TRACKING
RESEARCH
DOI, PMID, ISBNA research artefact

25. http://bit.ly/2oJRaZD [Last Accessed 22/11/2019]

26. • Encourage researchers to make their outputs open access
• Highlight the importance of communicating these open
outputs with the media and across social and traditional
media
• Engage in science communication themselves
• Promote the uptake of ORCiD
• Train academics in the safe and effective use of social
media
• Promote resources that tackle fake news
WHAT CAN LIBRARY AND
INFORMATION PROFESSIONALS
DO ABOUT THIS?

27. @ANDY_TATTERSALL
A.TATTERSALL@SHEFFIELD.AC.UK
UNIVERSITY OF SHEFFIELD
SLIDES CREATED IN CANVA WITH NON CREDITED
IMAGES/ICONS FROM CANVA.COM