SlideShare a Scribd company logo

Worst Email Drip Campaign I Have Ever Seen

Worst Email Drip Campaign I Have Ever Seen

1 of 29
Download to read offline
Worst Email Drip Campaign I Have Ever Seen
Just making sure you saw this.
I've reached out a couple times, but I haven't
heard back. I'd appreciate a response to my email
below.
I'm sure you're busy, but if you could respond to
my email below, I can cross this off my list.
Should I stop bothering you?
2 DAYS LATER
1 DAY LATER
1 DAY LATER
1 DAY LATER
Did you read my email about appointment setting
services?
DID YOU READ MY EMAIL FOLLOW-UP
I recently sent you a couple of emails, did you see
them?
I sent you an email a while back and I haven't
heard from you.
Michael did you receive my previous message?
Hey Michael, I’m sure you’re busy, wanted to
bump this up!
I know you're busy. Just making sure this email
didn't get buried.
• One email with the main information
• Short follow-up emails that point back to email 1
NOT OPTIMUM
• No obligation to the salesperson
• The answer does not help the salesperson
• No additional information
 Prospects are busy
 Prospects get a lot of emails
 Prospects are likely to not respond
 Prospects have no obligation
Assumptions
 Send multiple emails
 Do not refer to other emails
 Divide message across many emails
 Each email is independent
Optimized Strategy
Cold Email Campaigns
Email #1 Email #2
Delay
(1 or 2 weeks)
Email #3
Delay
(1 or 2 weeks)
Email #4
Delay
(1 or 2 weeks)
Email #5
Delay
(1 or 2 weeks)
Email #6
Delay
(1 or 2 weeks)
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CUSTOMER
EXAMPLE
PRODUCT
VALUE
POINTS
Email #1 Email #2
Delay
(1 or 2 weeks)
Email #3
Delay
(1 or 2 weeks)
Email #4
Delay
(1 or 2 weeks)
Email #5
Delay
(1 or 2 weeks)
Email #6
Delay
(1 or 2 weeks)
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CUSTOMER
EXAMPLE
PRODUCT
VALUE
POINTS
Delay
(1 or 2 weeks)
Delay
(1 or 2 weeks)
PAIN
QUESTIONS
PRODUCT
VALUE
POINTS
Email #9
Email #8
Email #7
Delay
(1 or 2 weeks)
PRODUCT
CUSTOMER
EXAMPLE
PRODUCT
PAIN
QUESTIONS
PRODUCT
VALUE
POINTS
Ad

Recommended

Objection Rebuttals that Defuse Common Sales Objections
Objection Rebuttals that Defuse Common Sales ObjectionsObjection Rebuttals that Defuse Common Sales Objections
Objection Rebuttals that Defuse Common Sales ObjectionsSalesScripter
 
SMART Sales System - Module 7: Cold Emailing
SMART Sales System - Module 7: Cold EmailingSMART Sales System - Module 7: Cold Emailing
SMART Sales System - Module 7: Cold EmailingSalesScripter
 
How Use Cold Emailing to Get New Clients
How Use Cold Emailing to Get New ClientsHow Use Cold Emailing to Get New Clients
How Use Cold Emailing to Get New ClientsSalesScripter
 
Chapter 21 - Dealing with Objections (The SMART Sales System)
Chapter 21 - Dealing with Objections (The SMART Sales System)Chapter 21 - Dealing with Objections (The SMART Sales System)
Chapter 21 - Dealing with Objections (The SMART Sales System)SalesScripter
 
Sell Without Selling - Tips to Rock Sales and Proposals
Sell Without Selling - Tips to Rock Sales and ProposalsSell Without Selling - Tips to Rock Sales and Proposals
Sell Without Selling - Tips to Rock Sales and ProposalsBrent Bice
 
Marketing 101 for your web site
Marketing 101 for your web siteMarketing 101 for your web site
Marketing 101 for your web siteDaniel Jauk
 
How to Sell When You Are An Inrovert
How to Sell When You Are An InrovertHow to Sell When You Are An Inrovert
How to Sell When You Are An InrovertSalesScripter
 

More Related Content

Similar to Worst Email Drip Campaign I Have Ever Seen

SMART Sales System - Module 8: Voicemail
SMART Sales System - Module 8: VoicemailSMART Sales System - Module 8: Voicemail
SMART Sales System - Module 8: VoicemailSalesScripter
 
How to Improve Cold Emails By Adding Video Email Messages
How to Improve Cold Emails By Adding Video Email MessagesHow to Improve Cold Emails By Adding Video Email Messages
How to Improve Cold Emails By Adding Video Email MessagesSalesScripter
 
SMART Sales System - Module 11: Gatekeepers
SMART Sales System - Module 11: GatekeepersSMART Sales System - Module 11: Gatekeepers
SMART Sales System - Module 11: GatekeepersSalesScripter
 
Internet Marketing 101
Internet Marketing 101Internet Marketing 101
Internet Marketing 101Bruce Jones
 
Sales Voicemail Strategies
Sales Voicemail StrategiesSales Voicemail Strategies
Sales Voicemail StrategiesSalesScripter
 
Is Online Advertising Right For You
Is Online Advertising Right For YouIs Online Advertising Right For You
Is Online Advertising Right For YouThomas Stirling
 
Proactivep rospecting
Proactivep rospectingProactivep rospecting
Proactivep rospectingSAFDAR RASOOL
 
Making Money with Internet Marketing the smart way
Making Money with Internet Marketing the smart wayMaking Money with Internet Marketing the smart way
Making Money with Internet Marketing the smart waybunso2873
 
Creating Sales Scripts, Cold Emails, Voicemail Messages, and Objection Responses
Creating Sales Scripts, Cold Emails, Voicemail Messages, and Objection ResponsesCreating Sales Scripts, Cold Emails, Voicemail Messages, and Objection Responses
Creating Sales Scripts, Cold Emails, Voicemail Messages, and Objection ResponsesSalesScripter
 
How to Create Attention Grabbing Sales Messages
How to Create Attention Grabbing Sales MessagesHow to Create Attention Grabbing Sales Messages
How to Create Attention Grabbing Sales MessagesSalesScripter
 
How to use Internet Marketing to grow your business
How to use Internet Marketing to grow your businessHow to use Internet Marketing to grow your business
How to use Internet Marketing to grow your businessUMACS Business Solutions
 
Writing emails that sell
Writing emails that sellWriting emails that sell
Writing emails that sellDave Wakeman
 
Driving traffic-presentation-5-2014 slideshare
Driving traffic-presentation-5-2014 slideshareDriving traffic-presentation-5-2014 slideshare
Driving traffic-presentation-5-2014 slideshareDarla Indralingam
 
SMART Sales System - Module 6: Cold Calling
SMART Sales System - Module 6: Cold CallingSMART Sales System - Module 6: Cold Calling
SMART Sales System - Module 6: Cold CallingSalesScripter
 
SEO for Online Startups - Small Business Festival Victoria 2015
SEO for Online Startups - Small Business Festival Victoria 2015SEO for Online Startups - Small Business Festival Victoria 2015
SEO for Online Startups - Small Business Festival Victoria 2015Optimising
 
Marketing for e-commerce
Marketing for e-commerceMarketing for e-commerce
Marketing for e-commerceMyrahDavid
 
10 Steps to Marketing Your New Advisory Firm or RIA
10 Steps to Marketing Your New Advisory Firm or RIA10 Steps to Marketing Your New Advisory Firm or RIA
10 Steps to Marketing Your New Advisory Firm or RIAClaire Akin, MBA
 
Denver ISS Digital Marketing Presentation
Denver ISS Digital Marketing PresentationDenver ISS Digital Marketing Presentation
Denver ISS Digital Marketing PresentationMary Merritt
 
SMART Sales System - Module 10: Objections
SMART Sales System - Module 10: ObjectionsSMART Sales System - Module 10: Objections
SMART Sales System - Module 10: ObjectionsSalesScripter
 
Internet marketing
Internet marketingInternet marketing
Internet marketingJobUrban.com
 

Similar to Worst Email Drip Campaign I Have Ever Seen (20)

SMART Sales System - Module 8: Voicemail
SMART Sales System - Module 8: VoicemailSMART Sales System - Module 8: Voicemail
SMART Sales System - Module 8: Voicemail
 
How to Improve Cold Emails By Adding Video Email Messages
How to Improve Cold Emails By Adding Video Email MessagesHow to Improve Cold Emails By Adding Video Email Messages
How to Improve Cold Emails By Adding Video Email Messages
 
SMART Sales System - Module 11: Gatekeepers
SMART Sales System - Module 11: GatekeepersSMART Sales System - Module 11: Gatekeepers
SMART Sales System - Module 11: Gatekeepers
 
Internet Marketing 101
Internet Marketing 101Internet Marketing 101
Internet Marketing 101
 
Sales Voicemail Strategies
Sales Voicemail StrategiesSales Voicemail Strategies
Sales Voicemail Strategies
 
Is Online Advertising Right For You
Is Online Advertising Right For YouIs Online Advertising Right For You
Is Online Advertising Right For You
 
Proactivep rospecting
Proactivep rospectingProactivep rospecting
Proactivep rospecting
 
Making Money with Internet Marketing the smart way
Making Money with Internet Marketing the smart wayMaking Money with Internet Marketing the smart way
Making Money with Internet Marketing the smart way
 
Creating Sales Scripts, Cold Emails, Voicemail Messages, and Objection Responses
Creating Sales Scripts, Cold Emails, Voicemail Messages, and Objection ResponsesCreating Sales Scripts, Cold Emails, Voicemail Messages, and Objection Responses
Creating Sales Scripts, Cold Emails, Voicemail Messages, and Objection Responses
 
How to Create Attention Grabbing Sales Messages
How to Create Attention Grabbing Sales MessagesHow to Create Attention Grabbing Sales Messages
How to Create Attention Grabbing Sales Messages
 
How to use Internet Marketing to grow your business
How to use Internet Marketing to grow your businessHow to use Internet Marketing to grow your business
How to use Internet Marketing to grow your business
 
Writing emails that sell
Writing emails that sellWriting emails that sell
Writing emails that sell
 
Driving traffic-presentation-5-2014 slideshare
Driving traffic-presentation-5-2014 slideshareDriving traffic-presentation-5-2014 slideshare
Driving traffic-presentation-5-2014 slideshare
 
SMART Sales System - Module 6: Cold Calling
SMART Sales System - Module 6: Cold CallingSMART Sales System - Module 6: Cold Calling
SMART Sales System - Module 6: Cold Calling
 
SEO for Online Startups - Small Business Festival Victoria 2015
SEO for Online Startups - Small Business Festival Victoria 2015SEO for Online Startups - Small Business Festival Victoria 2015
SEO for Online Startups - Small Business Festival Victoria 2015
 
Marketing for e-commerce
Marketing for e-commerceMarketing for e-commerce
Marketing for e-commerce
 
10 Steps to Marketing Your New Advisory Firm or RIA
10 Steps to Marketing Your New Advisory Firm or RIA10 Steps to Marketing Your New Advisory Firm or RIA
10 Steps to Marketing Your New Advisory Firm or RIA
 
Denver ISS Digital Marketing Presentation
Denver ISS Digital Marketing PresentationDenver ISS Digital Marketing Presentation
Denver ISS Digital Marketing Presentation
 
SMART Sales System - Module 10: Objections
SMART Sales System - Module 10: ObjectionsSMART Sales System - Module 10: Objections
SMART Sales System - Module 10: Objections
 
Internet marketing
Internet marketingInternet marketing
Internet marketing
 

More from SalesScripter

How to Get Around Sales Objection | The SMART Sales Systems
How to Get Around Sales Objection | The SMART Sales SystemsHow to Get Around Sales Objection | The SMART Sales Systems
How to Get Around Sales Objection | The SMART Sales SystemsSalesScripter
 
How to Cold Call Businesses
How to Cold Call BusinessesHow to Cold Call Businesses
How to Cold Call BusinessesSalesScripter
 
Common Cold Call Objections and How to Respond
Common Cold Call Objections and How to Respond Common Cold Call Objections and How to Respond
Common Cold Call Objections and How to Respond SalesScripter
 
How to Create a Sales Message
How to Create a Sales MessageHow to Create a Sales Message
How to Create a Sales MessageSalesScripter
 
How to Use a Value Prop on a Cold Call
How to Use a Value Prop on a Cold CallHow to Use a Value Prop on a Cold Call
How to Use a Value Prop on a Cold CallSalesScripter
 
Cold Call for Wireless Services
Cold Call for Wireless ServicesCold Call for Wireless Services
Cold Call for Wireless ServicesSalesScripter
 
How to Respond to the We Already Use Someone Sales Objection
How to Respond to the We Already Use Someone Sales ObjectionHow to Respond to the We Already Use Someone Sales Objection
How to Respond to the We Already Use Someone Sales ObjectionSalesScripter
 
Example of a Recruiter Cold Calling
Example of a Recruiter Cold Calling Example of a Recruiter Cold Calling
Example of a Recruiter Cold Calling SalesScripter
 
Sales Script for Business Process Outsourcing
Sales Script for Business Process OutsourcingSales Script for Business Process Outsourcing
Sales Script for Business Process OutsourcingSalesScripter
 
Example of Cold Calling Small Business Owners
Example of Cold Calling Small Business OwnersExample of Cold Calling Small Business Owners
Example of Cold Calling Small Business OwnersSalesScripter
 
How to Sell Software to Businesses - Part VII: Closing
How to Sell Software to Businesses - Part VII: ClosingHow to Sell Software to Businesses - Part VII: Closing
How to Sell Software to Businesses - Part VII: ClosingSalesScripter
 
How to Sell Software to Businesses - Part VI: Demonstrations
How to Sell Software to Businesses - Part VI: DemonstrationsHow to Sell Software to Businesses - Part VI: Demonstrations
How to Sell Software to Businesses - Part VI: DemonstrationsSalesScripter
 
How to Sell Software to Businesses - Part V: Generating Leads
How to Sell Software to Businesses - Part V: Generating LeadsHow to Sell Software to Businesses - Part V: Generating Leads
How to Sell Software to Businesses - Part V: Generating LeadsSalesScripter
 
How to Sell Software to Businesses - Part IV: Sales Process
How to Sell Software to Businesses - Part IV: Sales ProcessHow to Sell Software to Businesses - Part IV: Sales Process
How to Sell Software to Businesses - Part IV: Sales ProcessSalesScripter
 
How to Sell Software to Businesses - Gathering Information
How to Sell Software to Businesses - Gathering InformationHow to Sell Software to Businesses - Gathering Information
How to Sell Software to Businesses - Gathering InformationSalesScripter
 
How to Sell Software to Businesses - Reaching Out
How to Sell Software to Businesses - Reaching OutHow to Sell Software to Businesses - Reaching Out
How to Sell Software to Businesses - Reaching OutSalesScripter
 
How to Sell Software to Businesses (Part I) - Strategy
How to Sell Software to Businesses (Part I) - StrategyHow to Sell Software to Businesses (Part I) - Strategy
How to Sell Software to Businesses (Part I) - StrategySalesScripter
 
A Good LinkedIn Outreach Example
A Good LinkedIn Outreach ExampleA Good LinkedIn Outreach Example
A Good LinkedIn Outreach ExampleSalesScripter
 
How to Respond to What Is This In Regards To
How to Respond to What Is This In Regards ToHow to Respond to What Is This In Regards To
How to Respond to What Is This In Regards ToSalesScripter
 
Cold Calling for Merchant Services
Cold Calling for Merchant ServicesCold Calling for Merchant Services
Cold Calling for Merchant ServicesSalesScripter
 

More from SalesScripter (20)

How to Get Around Sales Objection | The SMART Sales Systems
How to Get Around Sales Objection | The SMART Sales SystemsHow to Get Around Sales Objection | The SMART Sales Systems
How to Get Around Sales Objection | The SMART Sales Systems
 
How to Cold Call Businesses
How to Cold Call BusinessesHow to Cold Call Businesses
How to Cold Call Businesses
 
Common Cold Call Objections and How to Respond
Common Cold Call Objections and How to Respond Common Cold Call Objections and How to Respond
Common Cold Call Objections and How to Respond
 
How to Create a Sales Message
How to Create a Sales MessageHow to Create a Sales Message
How to Create a Sales Message
 
How to Use a Value Prop on a Cold Call
How to Use a Value Prop on a Cold CallHow to Use a Value Prop on a Cold Call
How to Use a Value Prop on a Cold Call
 
Cold Call for Wireless Services
Cold Call for Wireless ServicesCold Call for Wireless Services
Cold Call for Wireless Services
 
How to Respond to the We Already Use Someone Sales Objection
How to Respond to the We Already Use Someone Sales ObjectionHow to Respond to the We Already Use Someone Sales Objection
How to Respond to the We Already Use Someone Sales Objection
 
Example of a Recruiter Cold Calling
Example of a Recruiter Cold Calling Example of a Recruiter Cold Calling
Example of a Recruiter Cold Calling
 
Sales Script for Business Process Outsourcing
Sales Script for Business Process OutsourcingSales Script for Business Process Outsourcing
Sales Script for Business Process Outsourcing
 
Example of Cold Calling Small Business Owners
Example of Cold Calling Small Business OwnersExample of Cold Calling Small Business Owners
Example of Cold Calling Small Business Owners
 
How to Sell Software to Businesses - Part VII: Closing
How to Sell Software to Businesses - Part VII: ClosingHow to Sell Software to Businesses - Part VII: Closing
How to Sell Software to Businesses - Part VII: Closing
 
How to Sell Software to Businesses - Part VI: Demonstrations
How to Sell Software to Businesses - Part VI: DemonstrationsHow to Sell Software to Businesses - Part VI: Demonstrations
How to Sell Software to Businesses - Part VI: Demonstrations
 
How to Sell Software to Businesses - Part V: Generating Leads
How to Sell Software to Businesses - Part V: Generating LeadsHow to Sell Software to Businesses - Part V: Generating Leads
How to Sell Software to Businesses - Part V: Generating Leads
 
How to Sell Software to Businesses - Part IV: Sales Process
How to Sell Software to Businesses - Part IV: Sales ProcessHow to Sell Software to Businesses - Part IV: Sales Process
How to Sell Software to Businesses - Part IV: Sales Process
 
How to Sell Software to Businesses - Gathering Information
How to Sell Software to Businesses - Gathering InformationHow to Sell Software to Businesses - Gathering Information
How to Sell Software to Businesses - Gathering Information
 
How to Sell Software to Businesses - Reaching Out
How to Sell Software to Businesses - Reaching OutHow to Sell Software to Businesses - Reaching Out
How to Sell Software to Businesses - Reaching Out
 
How to Sell Software to Businesses (Part I) - Strategy
How to Sell Software to Businesses (Part I) - StrategyHow to Sell Software to Businesses (Part I) - Strategy
How to Sell Software to Businesses (Part I) - Strategy
 
A Good LinkedIn Outreach Example
A Good LinkedIn Outreach ExampleA Good LinkedIn Outreach Example
A Good LinkedIn Outreach Example
 
How to Respond to What Is This In Regards To
How to Respond to What Is This In Regards ToHow to Respond to What Is This In Regards To
How to Respond to What Is This In Regards To
 
Cold Calling for Merchant Services
Cold Calling for Merchant ServicesCold Calling for Merchant Services
Cold Calling for Merchant Services
 

Recently uploaded

Session 1 Intro & InoVet it - JAX Bridges
Session 1 Intro & InoVet it - JAX BridgesSession 1 Intro & InoVet it - JAX Bridges
Session 1 Intro & InoVet it - JAX BridgesAnamaria Contreras
 
Kraft Heinz Presentation at the 2024 CAGNY.pdf
Kraft Heinz Presentation at the 2024 CAGNY.pdfKraft Heinz Presentation at the 2024 CAGNY.pdf
Kraft Heinz Presentation at the 2024 CAGNY.pdfNeil Kimberley
 
Session 2 - Value Proposition 1 JAX Bridges
Session 2 - Value Proposition 1 JAX BridgesSession 2 - Value Proposition 1 JAX Bridges
Session 2 - Value Proposition 1 JAX BridgesAnamaria Contreras
 
02.20 Webinar - Online Giving Trends.pdf
02.20 Webinar - Online Giving Trends.pdf02.20 Webinar - Online Giving Trends.pdf
02.20 Webinar - Online Giving Trends.pdfBloomerang
 
BeMetals Presentation_February_15_2024.pdf
BeMetals Presentation_February_15_2024.pdfBeMetals Presentation_February_15_2024.pdf
BeMetals Presentation_February_15_2024.pdfDerekIwanaka1
 
Dive into Machine Learning Event--MUGDSC
Dive into Machine Learning Event--MUGDSCDive into Machine Learning Event--MUGDSC
Dive into Machine Learning Event--MUGDSCRakshaAgrawal21
 
Pernod Ricard presentation at CAGNY 2024
Pernod Ricard presentation at CAGNY 2024Pernod Ricard presentation at CAGNY 2024
Pernod Ricard presentation at CAGNY 2024Neil Kimberley
 
FICCI Monthly Bulletin February 2024.pdf
FICCI  Monthly Bulletin February 2024.pdfFICCI  Monthly Bulletin February 2024.pdf
FICCI Monthly Bulletin February 2024.pdfsubarnamostafa1
 
02.22.2024 Email Options in Bloomerang.pdf
02.22.2024 Email Options in Bloomerang.pdf02.22.2024 Email Options in Bloomerang.pdf
02.22.2024 Email Options in Bloomerang.pdfBloomerang
 
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...TalentView
 
Your Expert Guide to CX Orchestration & Enhancing Customer Journeys
Your Expert Guide to CX Orchestration & Enhancing Customer JourneysYour Expert Guide to CX Orchestration & Enhancing Customer Journeys
Your Expert Guide to CX Orchestration & Enhancing Customer JourneysAggregage
 
Clean/Renewable Energy Virtual Investor Conference
Clean/Renewable Energy Virtual Investor ConferenceClean/Renewable Energy Virtual Investor Conference
Clean/Renewable Energy Virtual Investor ConferenceMarketing847413
 
Bloomerang Fundraising Week02.26.2024.pdf
Bloomerang Fundraising Week02.26.2024.pdfBloomerang Fundraising Week02.26.2024.pdf
Bloomerang Fundraising Week02.26.2024.pdfBloomerang
 
IT Nation Evolve event 2024 - Quarter 1 - Event
IT Nation Evolve event 2024 - Quarter 1 - EventIT Nation Evolve event 2024 - Quarter 1 - Event
IT Nation Evolve event 2024 - Quarter 1 - EventInbay UK
 
Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...
Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...
Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...Lviv Startup Club
 
Zero Budget Marketing Strategy with KPIs for a Cleaning Detergent Training ...
Zero Budget Marketing  Strategy with KPIs for a Cleaning Detergent  Training ...Zero Budget Marketing  Strategy with KPIs for a Cleaning Detergent  Training ...
Zero Budget Marketing Strategy with KPIs for a Cleaning Detergent Training ...Precious Mvulane CA (SA),RA
 
SD-WAN_MoD.pptx for SD WAN networks connectivity
SD-WAN_MoD.pptx for SD WAN networks connectivitySD-WAN_MoD.pptx for SD WAN networks connectivity
SD-WAN_MoD.pptx for SD WAN networks connectivitybayusch
 
Entrepreneurship Skills, Attitude & Behavior Development
Entrepreneurship Skills, Attitude & Behavior DevelopmentEntrepreneurship Skills, Attitude & Behavior Development
Entrepreneurship Skills, Attitude & Behavior DevelopmentVisionPublisher
 
Truths and Myths of Innovation and Entrepreneurship
Truths and Myths of Innovation and EntrepreneurshipTruths and Myths of Innovation and Entrepreneurship
Truths and Myths of Innovation and EntrepreneurshipYannis Charalabidis
 
IPR Collaborators for Change Report: Research on the Relationship Between Com...
IPR Collaborators for Change Report: Research on the Relationship Between Com...IPR Collaborators for Change Report: Research on the Relationship Between Com...
IPR Collaborators for Change Report: Research on the Relationship Between Com...Olivia Kresic
 

Recently uploaded (20)

Session 1 Intro & InoVet it - JAX Bridges
Session 1 Intro & InoVet it - JAX BridgesSession 1 Intro & InoVet it - JAX Bridges
Session 1 Intro & InoVet it - JAX Bridges
 
Kraft Heinz Presentation at the 2024 CAGNY.pdf
Kraft Heinz Presentation at the 2024 CAGNY.pdfKraft Heinz Presentation at the 2024 CAGNY.pdf
Kraft Heinz Presentation at the 2024 CAGNY.pdf
 
Session 2 - Value Proposition 1 JAX Bridges
Session 2 - Value Proposition 1 JAX BridgesSession 2 - Value Proposition 1 JAX Bridges
Session 2 - Value Proposition 1 JAX Bridges
 
02.20 Webinar - Online Giving Trends.pdf
02.20 Webinar - Online Giving Trends.pdf02.20 Webinar - Online Giving Trends.pdf
02.20 Webinar - Online Giving Trends.pdf
 
BeMetals Presentation_February_15_2024.pdf
BeMetals Presentation_February_15_2024.pdfBeMetals Presentation_February_15_2024.pdf
BeMetals Presentation_February_15_2024.pdf
 
Dive into Machine Learning Event--MUGDSC
Dive into Machine Learning Event--MUGDSCDive into Machine Learning Event--MUGDSC
Dive into Machine Learning Event--MUGDSC
 
Pernod Ricard presentation at CAGNY 2024
Pernod Ricard presentation at CAGNY 2024Pernod Ricard presentation at CAGNY 2024
Pernod Ricard presentation at CAGNY 2024
 
FICCI Monthly Bulletin February 2024.pdf
FICCI  Monthly Bulletin February 2024.pdfFICCI  Monthly Bulletin February 2024.pdf
FICCI Monthly Bulletin February 2024.pdf
 
02.22.2024 Email Options in Bloomerang.pdf
02.22.2024 Email Options in Bloomerang.pdf02.22.2024 Email Options in Bloomerang.pdf
02.22.2024 Email Options in Bloomerang.pdf
 
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...
 
Your Expert Guide to CX Orchestration & Enhancing Customer Journeys
Your Expert Guide to CX Orchestration & Enhancing Customer JourneysYour Expert Guide to CX Orchestration & Enhancing Customer Journeys
Your Expert Guide to CX Orchestration & Enhancing Customer Journeys
 
Clean/Renewable Energy Virtual Investor Conference
Clean/Renewable Energy Virtual Investor ConferenceClean/Renewable Energy Virtual Investor Conference
Clean/Renewable Energy Virtual Investor Conference
 
Bloomerang Fundraising Week02.26.2024.pdf
Bloomerang Fundraising Week02.26.2024.pdfBloomerang Fundraising Week02.26.2024.pdf
Bloomerang Fundraising Week02.26.2024.pdf
 
IT Nation Evolve event 2024 - Quarter 1 - Event
IT Nation Evolve event 2024 - Quarter 1 - EventIT Nation Evolve event 2024 - Quarter 1 - Event
IT Nation Evolve event 2024 - Quarter 1 - Event
 
Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...
Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...
Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...
 
Zero Budget Marketing Strategy with KPIs for a Cleaning Detergent Training ...
Zero Budget Marketing  Strategy with KPIs for a Cleaning Detergent  Training ...Zero Budget Marketing  Strategy with KPIs for a Cleaning Detergent  Training ...
Zero Budget Marketing Strategy with KPIs for a Cleaning Detergent Training ...
 
SD-WAN_MoD.pptx for SD WAN networks connectivity
SD-WAN_MoD.pptx for SD WAN networks connectivitySD-WAN_MoD.pptx for SD WAN networks connectivity
SD-WAN_MoD.pptx for SD WAN networks connectivity
 
Entrepreneurship Skills, Attitude & Behavior Development
Entrepreneurship Skills, Attitude & Behavior DevelopmentEntrepreneurship Skills, Attitude & Behavior Development
Entrepreneurship Skills, Attitude & Behavior Development
 
Truths and Myths of Innovation and Entrepreneurship
Truths and Myths of Innovation and EntrepreneurshipTruths and Myths of Innovation and Entrepreneurship
Truths and Myths of Innovation and Entrepreneurship
 
IPR Collaborators for Change Report: Research on the Relationship Between Com...
IPR Collaborators for Change Report: Research on the Relationship Between Com...IPR Collaborators for Change Report: Research on the Relationship Between Com...
IPR Collaborators for Change Report: Research on the Relationship Between Com...
 

Worst Email Drip Campaign I Have Ever Seen

  • 1. Worst Email Drip Campaign I Have Ever Seen
  • 2. Just making sure you saw this. I've reached out a couple times, but I haven't heard back. I'd appreciate a response to my email below. I'm sure you're busy, but if you could respond to my email below, I can cross this off my list. Should I stop bothering you? 2 DAYS LATER 1 DAY LATER 1 DAY LATER 1 DAY LATER
  • 3. Did you read my email about appointment setting services? DID YOU READ MY EMAIL FOLLOW-UP I recently sent you a couple of emails, did you see them? I sent you an email a while back and I haven't heard from you. Michael did you receive my previous message? Hey Michael, I’m sure you’re busy, wanted to bump this up! I know you're busy. Just making sure this email didn't get buried. • One email with the main information • Short follow-up emails that point back to email 1 NOT OPTIMUM • No obligation to the salesperson • The answer does not help the salesperson • No additional information
  • 4.  Prospects are busy  Prospects get a lot of emails  Prospects are likely to not respond  Prospects have no obligation Assumptions  Send multiple emails  Do not refer to other emails  Divide message across many emails  Each email is independent Optimized Strategy
  • 5. Cold Email Campaigns Email #1 Email #2 Delay (1 or 2 weeks) Email #3 Delay (1 or 2 weeks) Email #4 Delay (1 or 2 weeks) Email #5 Delay (1 or 2 weeks) Email #6 Delay (1 or 2 weeks) VALUE POINTS PAIN POINTS PAIN QUESTIONS CUSTOMER EXAMPLE PRODUCT VALUE POINTS
  • 6. Email #1 Email #2 Delay (1 or 2 weeks) Email #3 Delay (1 or 2 weeks) Email #4 Delay (1 or 2 weeks) Email #5 Delay (1 or 2 weeks) Email #6 Delay (1 or 2 weeks) VALUE POINTS PAIN POINTS PAIN QUESTIONS CUSTOMER EXAMPLE PRODUCT VALUE POINTS Delay (1 or 2 weeks) Delay (1 or 2 weeks) PAIN QUESTIONS PRODUCT VALUE POINTS Email #9 Email #8 Email #7 Delay (1 or 2 weeks) PRODUCT CUSTOMER EXAMPLE PRODUCT PAIN QUESTIONS PRODUCT VALUE POINTS
  • 7. Search Engine Optimization (SEO) Services FEATURES • Modify the website to improve how it is viewed and tracked by search engines • Onsite and offsite improvements to improve search engine ranking • Create content for website • Develop target keyword strategy • Generate backlinks pointing back to the site DIFFERENTIATION • We use AI to generate content • We have a proprietary algorithm for generating an FOR BUSINESSES IMPROVEMENTS • Get more website traffic from search engines • Get their website to rank on the first page • Increase leads generated online • Decrease time they spend on search engine optimization CHALLENGES/CONCERNS • Website is not ranking well on related keyword searches ‘Not generating enough leads online • Difficult to increase website traffic • SEO can be time-consuming and complicated PAIN QUESTIONS • How much of a priority is it to increase your website traffic? • How do you feel about how your business is coming up in related keyword searches? • How do you feel about the number of leads that you are generating online? • How do you feel about the amount of time you are spending on SEO- related tasks? CUSTOMER EXAMPLE • We worked with a startup business owner • They were not ranking very well on target keyword searches. • We helped to solve that by providing our SEO services. • This helped to get their website to rank on the first page • Also helped to increase the number of leads they were able to generate online PRODUCT TARGET VALUE PAIN QUESTIONS CUSTOMER EXAMPLE • How active are you in the area of improving the SEO of your website? • Who handles the SEO of your website? • Have you ever hired an outside company or consultant to help you CURRENT STATE QUESTIONS
  • 9. Cold Email Campaigns Email #1 Email #2 Delay (1 or 2 weeks) Email #3 Delay (1 or 2 weeks) Email #4 Delay (1 or 2 weeks) Email #5 Delay (1 or 2 weeks) Email #6 Delay (1 or 2 weeks) VALUE POINTS PAIN POINTS PAIN QUESTIONS CUSTOMER EXAMPLE PRODUCT VALUE POINTS
  • 10. VALUE POINTS Cold Email – Value Subject Line: Get more website traffic from search engines Hello [Contact First Name], The reason for the email is that we help businesses to: • Get more website traffic from search engines • Get their website to rank on the first page • Increase leads generated online • Decrease time they spend on search engine optimization I don't know if you want to improve those areas and that is why I am reaching out. Are you available for a brief call where we can learn about you and can share some examples of how we have helped businesses to get more website traffic from search engines? Best Regards, Key: Value Point Pain Point Pain Question Product Target
  • 11. PAIN POINTS Cold Email – Pain Subject Line: Difficult to increase website traffic Hello [Contact First Name], The reason for the email is that we help business owners with the challenges of: • Difficult to increase website traffic • Website is not ranking well on related keyword searches • Not generating enough leads online • SEO can be time-consuming and complicated I don't know if you are concerned about any of those areas and that is why I am reaching out. • Are you available for a brief call where we can learn about you and can share some examples of how we have helped bbusinesses to get their website to rank on the first page? Best Regards, Key: Value Point Pain Point Pain Question Product Target
  • 12. CUSTOMER EXAMPLE Cold Email – Name Drop Subject Line: Helped TigerTech to get on the first page of Google Hello [Contact First Name], We worked with TigerTech and they were having difficulty figuring how to increase website traffic. We helped them to solve that by getting them on the first page of Google search results and this ultimately helped to double the leads they were generating online. I don’t know if we can help you in the same way and that is why I am reaching out. Are you available for a brief call where we can learn about you and can share some examples of how we have helped businesses to increase leads generated online? Best Regards, Key: Value Point Pain Point Pain Question Product Target
  • 13. PAIN QUESTIONS Cold Email – Pain Questions Subject Line: How much of a priority is it to increase your website traffic? Hello [Contact First Name], Can we help you in the same way that we have helped other businesses? These are some of the questions I would ask to figure that out: • How much of a priority is it to increase your website traffic? • How do you feel about how your business is coming up in related keyword searches? • How do you feel about the number of leads that you are generating online? • How do you feel about the amount of time you are spending on SEO-related tasks? Do any of those connect with a challenge or interest that you have? If so, let’s put a few minutes on the calendar to have a brief conversation. Best Regards, Key: Value Point Pain Point Pain Question Product Target
  • 14. PRODUCT Cold Email – Product Subject Line: Search Engine Optimization Services Hello [Contact First Name], f we determine that we can help you, it might lead us in a direction of talking about our Search Engine Optimization Services, which includes: • Modify the website to improve how it is viewed and tracked by search engines • Onsite and offsite improvements to improve search engine ranking • Create content for website • Develop target keyword strategy • Generate backlinks pointing back to the site Some ways we differ are: • We use AI to generate content • We have a proprietary algorithm for generating an optimum list of target keywords • We have been doing this since the early 2000’s Are you available for a brief call where we can learn about you and can share some examples of how we have helped businesses to Increase leads generated online? Best Regards, Key: Value Point Pain Point Pain Question Product Target
  • 15. Cold Email – Last Attempt Subject Line: Get their website to rank on the first page Hello [Contact First Name], I have not been able to connect with you and thought I would try one last time. I am reaching out because we help businesses with: • Get more website traffic from search engines • Get their website to rank on the first page • Increase leads generated online • Decrease time they spend on search engine optimization If I don't hear back from you, I will assume you are not interested in those improvements or that you are the not right person to speak with and I will close the file. If I should be contacting someone else regarding this, any pointing in the right direction would be greatly appreciated. Best Regards, VALUE POINTS Key: Value Point Pain Point Pain Question Product Target
  • 17. Follow Us @salesscripter / @sales_halper @salesscripter / @michael_halper @salesscripter www.linkedin.com/in/mhalper/ @michael_halper
  • 19. Sales Tools (Scripts) Call Scripts Email Messages Voicemail Scripts Objection Responses Meeting Scripts Sales Presentation Sales Message (Sales Pitch) Product Target Buyer Type Value Points Pain Points Questions Customer Examples Sales Tactics and Processes (Tips) Cold Calling Cold Emailing Voicemail Strategy Objection Handling Dealing with Gatekeepers Meeting with Prospects Qualifying Sales Process Networking Closing Level 1 Level 2 Level 3
  • 21. Sales Tools (Scripts) Call Scripts Email Messages Voicemail Scripts Objection Responses Meeting Scripts Sales Presentation Sales Message (Sales Pitch) Product Target Buyer Type Value Points Pain Points Questions Customer Examples Sales Tactics and Processes (Tips) Cold Calling Cold Emailing Voicemail Strategy Objection Handling Dealing with Gatekeepers Meeting with Prospects Qualifying Sales Process Networking Closing Level 1 Level 2 Level 3
  • 23. Sales Tools (Scripts) Call Scripts Email Messages Voicemail Scripts Objection Responses Meeting Scripts Sales Presentation Sales Message (Sales Pitch) Product Target Buyer Type Value Points Pain Points Questions Customer Examples Sales Tactics and Processes (Tips) Cold Calling Cold Emailing Voicemail Strategy Objection Handling Dealing with Gatekeepers Meeting with Prospects Qualifying Sales Process Networking Closing Level 1 Level 2 Level 3
  • 25. Sales Tools (Scripts) Call Scripts Email Messages Voicemail Scripts Objection Responses Meeting Scripts Sales Presentation Sales Message (Sales Pitch) Product Target Buyer Type Value Points Pain Points Questions Customer Examples Sales Tactics and Processes (Tips) Cold Calling Cold Emailing Voicemail Strategy Objection Handling Dealing with Gatekeepers Meeting with Prospects Qualifying Sales Process Networking Closing Level 1 Level 2 Level 3
  • 27. Sales Tools (Scripts) Call Scripts Email Messages Voicemail Scripts Objection Responses Meeting Scripts Sales Presentation Sales Message (Sales Pitch) Product Target Buyer Type Value Points Pain Points Questions Customer Examples Sales Tactics and Processes (Tips) Cold Calling Cold Emailing Voicemail Strategy Objection Handling Dealing with Gatekeepers Meeting with Prospects Qualifying Sales Process Networking Closing Level 1 Level 2 Level 3
  • 28. Get your copy here https://www.amazon.com/dp/0578615762