This document provides tips for making your digital brand successful on social media in 3 or fewer sentences. It recommends identifying who is shaping your brand, setting the stage for key influencers, listening to social conversations, stopping only broadcasting and engaging in two-way interactions, tapping into the crowd through participatory technologies, making customers part of the team, sharing content across devices, simplifying shopping experiences, avoiding hard selling, and connecting with others to wish them good luck in their endeavors. The document emphasizes using technology and extraordinary people to advance your brand online.

1. HOW TO MAKE YOUR
DIGITAL HEART BEAT
Eleftherios Hatziioannou
@ehatziioannou

2. INTERNET OF DATA

3. YOU
INTERNET OF PEOPLE

4. ativity
In novation, Cre
Self- Challenges,
Actualization
)
Ego (esteem
tus
Prestige, Sta
ging) Love, Accep
tance
S ocial (Belon
fety,
Physical Sa
ty / Security
ecurity
Economic S
Safe
Survival
, Sleep…
Water, Food
WHAT MOTIVATES PEOPLE?
#MASLOW

5. SOCIAL MEDIA EMPOWER
HUMAN BEINGS

7. 1. BECAUSE OF THE
#DIGITAL_NATIVES

8. 2. BECAUSE OF THE
#MOBILE_BOOM

9. @BRIANSOLIS BELIEVES

10. WE DON‘T HAVE
THE CHOICE OF
WHETHER WE
DO IT OR NOT.
THE QUESTION
IS HOW WELL
WE WILL DO IT...
@EQUALMAN SAYS.

15. R&D Prospects
PR
Customers
Marketing
Sales
Your Key Influencers
Brand
HR
Bloggers
Legal
PM Competitors
1. WHO ELSE IS SHAPING
YOUR BRAND?

16. BRAND FIT
TARGET GROUP
INFLUENCER
REACH
SELECT THE RIGHT
PLATFORMS

17. 2. HAVE YOU SET THE
STAGE FOR THEM?

18. BRAND FIT
TARGET GROUP
INFLUENCER
REACH
THE #COCACOLA
COMMUNITY

19. #WALMART MOMS

21. 1. DO YOU LISTEN AT ALL?

22. SOCIAL BUSINESS INTEL
#THESOCIALIZERS

23. 2. STOP BROADCASTING
(ONLY)

24. BEST PRACTICE: #NUTELLA
FACEBOOK POSTS

25. BEST PRACTICE: #COMCAST
TWITTER ACCOUNTS

27. 1. USE TECHNOLOGY TO TAP
INTO THE CROWD

28. BEST PRACTICE:
#P&G CONNECT + DEVELOP

29. 2. MAKE YOUR CUSTOMER
PART OF THE TEAM

30. BEST PRACTICE:
JIVE COLLABORATION

32. 1. DON`T BE AN EMPTY CAN

33. BEST PRACTICE:
KLM SEAT AND MEET

34. 2. SHARING IS CARING

36. 1. CATER TO ALL DEVICES
OF YOUR CUSTOMERS

37. IKEA`S NEW TV SOLUTION

38. 2. CREATE LIQUID CONTENT

40. 1. SELLING: YES. HARD
SELLING: NO!

41. 2. SIMPLIFY THE SHOPPING
EXPERIENCE

42. YOUR
BRAND
GOOD LUCK FOR YOUR
ENDEAVOURS!

43. THE C-SUITE
#BURBERRY

44. “One machine
can do the work
of 50 ordinary men.
No machine can do
the work of one
extraordinary man.”
- Elbert Hubbard

45. THANK
YOU
Let`s connect: