Not a day passes by without using or at least hearing about them: Facebook, Twitter, Youtube have become part of our daily routine and the latest IPO of Linkedin just proves how “hot” this topic is at the moment. Eleftherios is convinced that at the end of the day the social web brings us back to basics: That it`s people`s business! In his presentation he talks about how you can use social media for your brand, he shares his lessons learned as Social Media Manager, Marketer and Human Being and why he believes the humanization of business is the key to success.

1. PEOPLEize - How to succeed in social
media by serving basic human needs.
Eleftherios Hatziioannou
Human Being
Online Marketing Conference Athens
June 17th, 2011

2. Maslow’s
Hierarchy
of Needs
Nothing has changed:
We are HUMAN BEINGS.

3. It`s MORENothing has changed:
It`s MORE than just about your product or
than just about your product or
We are HUMAN BEINGS.
service.
service.

4. Remember the good old CONVERSATION?

5. It`s happening ONLINE now. In REALTIME
and 24/7 – well, and MOBILE!

6. Communication and Marketing are no
ONE WAY STREETS (anymore).

7. We are moving from target groups to
COMMUNITIES again.

8. May I introduce your FUTURE
CUSTOMER!?

9. R&D Production Sales/Marketing Service
Open Mass Social Customer
Innovation Customization Commerce/ Service 2.0
Community (Prosumer) Group Buying
Social media impact the whole VALUE
CHAIN of your business.

10. R&D Production Sales/Marketing Service
Open Mass Social Customer
Innovation Customization Commerce/ Service 2.0
Community (the Prosumer) Group Buying
Using Social Media along the whole value
chain creates the SOCIAL BUSINESS.

11. Have you heard just about your product or
than of Gary Vaynerchuk (Wine
It`s MORENothing has changed:
Library) yet?
We are HUMAN BEINGS.
service.

12. Valuing every single customer is
It`s MORENothing has changed:
than just about your product or
mandatory in THE THANK YOU economy.
We are HUMAN BEINGS.
service.
(Gary V.)

13. A journey of a thousand miles starts with
one single step. (Confucius)

14. WIN
LEARN/ ADAPT
ENTER/ ACT
BUILD YOUR
STRATEGY
LISTEN
Social Media engagement is a STEP-BY-
STEP approach - more than an one time
marketing campaign.

15. One machine can do the work of 50
ordinary men. No machine can do the work
of an extraordinary man. (Elbert Hubbard)

16. Building a HUMAN BRIDGE between the
internal and external world of your
business.

17. #1 Add value and simply be helpful
#2 Be open and honest
#3 Speak their language (insiders vs. outsiders)
#4 Listen and be approachable
#5 Be like a true friend/ human being
#6 Show appreciation and gratitude
#7 Talk with them not to them
#8 Create a positive atmosphere (humour/ fun)
#9 Don`t be afraid of failure and mistakes
#10 Lean back and set the stage for them
Lefti`s 10 Golden Rules of Community
Management.

18. In order to make CHANGE happen take
your organization/team by the hand.

19. The name of your CEO
Tell the story in a way they understand.

20. What`s LOVE, pardon, CULTURE got to do
with it?

21. Delivering HAPPINESS like ZAPPOS does.

22. I wonder what would happen if we stopped
focussing on the CRISIS (macro-
economics)...

23. ...and started delivering the best service
ever to our customers/ prospects instead
(micro- economics).

24. THANK YOU.
PS: Free hugs after the conference ;)
twitter: @ehatziioannou
web: peopleizers.com
email: lefti@peopleizers.com