Key Note presentation of the Hello - I love you conference in Istanbul (Dec 7-8). We are moving from a transaction to a relationship based approached to marketing based on the emerging social technologies. Learn how to become a brand among friends by following 5 steps: Listen, Build a Strategy, Enter/Act, Learn/ Adapt, Lead/ Win. Business don`t make customers happy. PEOPLE do!

1. Eleftherios
Hatziioannou
Nathaniel
Hansen

2. STOP DOUBTING – IT`S REAL!

3. RELATIONSHIPS
CREATE TRANSACTIONS

4. MEETING TONY HSIEH
CEO OF ZAPPOS

6. GET THERE
STEP-BY-STEP!
WIN
LEARN /
ADAPT
ENTER /
ACT
BUILD
YOUR STRATEGY
LISTEN

7. UNDERSTAND YOUR
OWN BUSINESS FIRST

8. IT`S A LONG-TERM PROCESS

10. TAP INTO THE
WORLD WIDE MIND

11. GATHER AND STRUCTURE DATA VIA
SOCIAL INTELLIGENCE

13. WHAT DO YOU WANT TO DO IN
SOCIAL BUSINESS?
Sales/
Production
R&D Marketing
(Mass Service
Open Social
Customizatio Customer
Innovation Commerce/
n Service 2.0
Community Group
Prosumer)
Buying

14. SELECT PLATFORMS
LESS CAN BE MORE
BRAND FIT
TARGET GROUP
INFLUENCER
REACH

15. #SOCIAL MEDIA POLICY

17. PASSIONATE TEAM
NOT JUST AN AGENCY

18. NEW ROLES HAVE EMERGED
THE SOCIAL MEDIA MANAGER
R&D Prospects
PR
Customers
Marketing Social
Media Key Influencers
Sales
Manager
HR Stakeholders
Legal
Competitors
PM

19. SIZE DOESN`T ALWAYS MATTER
#KPIs

21. USE TOOLS TO SIMPLIFY
YOUR WORK/LIFE

22. ADJUST MESSAGE
TO WHEREVER YOU ENGAGE

23. OPTIONS FOR HOW TO SHOW UP
Graphic by Jess3.com

25. IT`S NOT ABOUT YOU
IT`S ABOUT THEM

26. ONCE THE BASICS WORK
SHINE