https://bloomerang.co/resources/webinars/ Dominique Calixte will equip you with the knowledge and resources to include Millennials and Gen Z in your fundraising strategy successfully.

1. How to Identify and Pull From
Your Philanthropic Bench:
Tapping Into Gen Y & Z Donors
Presented by: Dominique Calixte, MS
@DomProfit
The Nonprofit Plug

2. Dominique
Calixte, MS
• Associate Director of Annual Giving & Special Events - YW Boston
• 6 Years of fundraising experience
• Co-Director of Programming & Events YNPN Boston
• AFP Massachusetts Committee Member: IDEA & Education
• Women in Development Greater Boston, Program Committee
• Most significant to today: I'M A MILLENNIAL (Gen Y)
@DomProfit
The Nonprofit Plug

3. What are we going
to talk about
today..
• Who are Millennials and Gen Z
• The relationship Millennials & Gen Z want with
nonprofits
• Understand the value in engaging Millennials & Gen Z
• Tips on identifying Gen Y & Z constituents
• How to engage & influence Millennials & Gen Z
@DomProfit
The Nonprofit Plug

4. “On a team, it’s
not the strength
of the individual
players, but it is
the strength of
the unit and how
they all function
together.”
Bill Belichick
@DomProfit
The Nonprofit Plug

5. @DomProfit
The Nonprofit Plug
Sourced from:
COMPARING THE READING HABITS OF 5 GENERATIONS (INFOGRAPHIC)
OLA KOWALCZYK

6. Can you guess
who is on your
organization's
philanthropic
bench?
Share in the Chat!
I'll read a few guesses a loud.
@DomProfit
The Nonprofit Plug

7. Demographic cohort following Generation X and
preceding Generation Z. Researchers and popular
media use the early 1980s as starting birth years
and the mid-1990s to early 2000s as ending birth
years, with 1981 to 1996 a widely accepted defining
range for the generation
Millennials
Definition Sourced from Wikipedia
@DomProfit
The Nonprofit Plug

8. More than one-in-three American labor force
participants (35%) are Millennials, making them
the largest generation in the U.S. labor force,
according to a Pew Research Center analysis of
U.S. Census Bureau data.
@DomProfit
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9. Generation Z, or Gen Z for short, are the
demographic cohort succeeding Millennials and
preceding Generation Alpha. Researchers and
popular media use the mid-to-late 1990s as
starting birth years and the early 2010s as ending
birth years.
Generation Z
Definition Sourced from Wikipedia
@DomProfit
The Nonprofit Plug

10. meaning they are just entering the workforce.
The oldest members of this cohort are
@DomProfit
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11. Common
Misconceptions
about Gen Y & Z
They are...
• Lazy
• Lack Commitment
• Self Centered & entitled
• Incompetent & don't care
• They Only Communicate Online
@DomProfit
The Nonprofit Plug

12. The Truths About Gen Y &Z
1. Passionate about issues
• Committed to the cause - not the organization
• Known for donating to several charities
• While they don't have a ton money to give they find
ways to make an impact
2. Hyper-connected
• Influenced by their peers
⚬ excellent for crowdfunding
• Social shares
4. Want their voice to be heard
• Have opinions and value their opinions as much as
their dollars
5. Generous
• Using a different approach to generosity that
focuses on higher impact
• Interested in making the world a better place
3. Have lots of hard skills to offer
social sector
• believe “hard,” including technical, skills are
changing faster than ever and are more important
than “soft,” such as communication and teamwork,
skills
@DomProfit
The Nonprofit Plug

13. Top supporters of human international
development, child development, Victims of
crime/abuse
23.3% of millennials said they wanted to be
known for their philanthropy and that giving
was an important part of their legacy
84% of Millennial donors have a history of
supporting nonprofit causes
Key Stats on
Millennial
Giving
@DomProfit
The Nonprofit Plug

14. Most likely to donate to support environmental an
wildlife conservation; arts, culture, & humanities; &
youth development.
According to Blackbaud’s Next Generation report, 30% of
Generation Z—including children under 18—support
charity.
Before making a gift, 57% of Gen Z will look for
impact reports showing how their gift will be used.
Key Stats
about
Generation Z
Giving
@DomProfit
The Nonprofit Plug

15. "Giving my time and
leadership to an
organization is something
I can do while I can't give
a lot financially at this
point in life"
- A millennial , 2012 Millennial Impact report
@DomProfit
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16. Peer-to-peer fundraising for nonprofits means
you’re leveraging your supporters to fundraise on
your behalf.
Peer to Peer (P2P)
One of the best fundraising strategies is using
social media for cause marketing. Unsurprisingly,
Gen Z, millennials, and Gen X are more likely to
engage with fundraising campaigns via social
media.
Optimize your online presence
Engagement Strategies for Success
Build a mutually beneficial relationship so
nurture volunteer opportunities that help them
grow
Help them grow
Be sure to dedicate time to engaging with
spaces that target these demographics i.e young
professional groups, alumni chapters, etc.
Go to them
@DomProfit
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17. Helpful
Engagement Tips
Don't focus on a financial donation (it will
come) - enlist to participate
Leverage their networks (and social savvy)
Welcome their opinions
@DomProfit
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Encourage skills-based volunteering
Use a blended approach

18. Contact
Information
Social Media
Email Address
Dominique Calixte, MS DomProfit DomProfit
Dominique.calixte@gmail.com @DomProfit
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