SlideShare a Scribd company logo
• Who they are? 
• What are their pains? 
• How do you solve their problem? 
• What sites do they frequent online? 
• How do they interact with your product?
Good example: 
Airbnb 
Airbnb Find a 
place to stay.
Bad example: No Name Company 
We are a data integration social 
analytics company which helps you 
connect with your prospective leads, 
we use different data sources to 
aggregate data centrally and provide 
easy to read reports to personify each 
and every lead which comes to your 
site.
Go to Google 
News and 
type : 
Startup PR
Use Buzzstreamto additionally stalk
Follow them for 
30 days 
• Twitter, 
• Google + 
• Pinterest 
• Google RSS on their articles
Comment. 
5x daily for 
30 days
• 81% of writers prefer to be pitched on email. 
• Email should be 200 words or less. 
• 88% of writers prefer a pitch be less than 200 
words. 
• Subject line is key. 85% of writers open email 
based on subject line. 
• 45-65 characters max
• How does your startup/pitch relate to what the 
reporter has written about before and the news 
today? 
• Your startup Name: 
• Your website URL 
• CrunchBase Profile URL if pitching TC 
• Description of your startup in 75 words or fewer 
from your 1 sentence pitch section 
• Possibly founders’ bios in 75 words or fewer. Have 
you launched? 
• Your main competitors? and why are you better? 
• Got funding, yes or not? If yes, from who and how 
much. TC won’t cover you if you have undisclosed 
funding.
Know What 
Time To Reach 
Them 
• I say 6:30 – 7:30am is 
the best time. 
• 70% of journalists prefer 
to be pitched in the 
morning.
Next Step: 
Email Them 
Email 2-3 a day 
till you get a 
response
STOP 
Don’t feel 
rejected, most 
will not get back 
with you.
Follow up 
1x – Don’t 
be annoying
• Launching A Company 
• Raised Funding 
• Large Customer Achievement 
• New Product Release 
• Acquisition of a Company 
• Local News Topic
And that is 
how you 
get 
PRESS!
How to Get Press
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How to Get Press

  • 1.
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  • 5. • Who they are? • What are their pains? • How do you solve their problem? • What sites do they frequent online? • How do they interact with your product?
  • 6.
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  • 9. Good example: Airbnb Airbnb Find a place to stay.
  • 10. Bad example: No Name Company We are a data integration social analytics company which helps you connect with your prospective leads, we use different data sources to aggregate data centrally and provide easy to read reports to personify each and every lead which comes to your site.
  • 11.
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  • 13. Go to Google News and type : Startup PR
  • 15. Follow them for 30 days • Twitter, • Google + • Pinterest • Google RSS on their articles
  • 16.
  • 17. Comment. 5x daily for 30 days
  • 18.
  • 19. • 81% of writers prefer to be pitched on email. • Email should be 200 words or less. • 88% of writers prefer a pitch be less than 200 words. • Subject line is key. 85% of writers open email based on subject line. • 45-65 characters max
  • 20.
  • 21.
  • 22. • How does your startup/pitch relate to what the reporter has written about before and the news today? • Your startup Name: • Your website URL • CrunchBase Profile URL if pitching TC • Description of your startup in 75 words or fewer from your 1 sentence pitch section • Possibly founders’ bios in 75 words or fewer. Have you launched? • Your main competitors? and why are you better? • Got funding, yes or not? If yes, from who and how much. TC won’t cover you if you have undisclosed funding.
  • 23. Know What Time To Reach Them • I say 6:30 – 7:30am is the best time. • 70% of journalists prefer to be pitched in the morning.
  • 24. Next Step: Email Them Email 2-3 a day till you get a response
  • 25. STOP Don’t feel rejected, most will not get back with you.
  • 26. Follow up 1x – Don’t be annoying
  • 27.
  • 28. • Launching A Company • Raised Funding • Large Customer Achievement • New Product Release • Acquisition of a Company • Local News Topic
  • 29. And that is how you get PRESS!