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How to Flip a Switch for 55% Web Performance Gains
The document details strategies for improving web performance by using Cloudflare's Argo Smart Routing, which can enhance loading times and user experience with minimal implementation effort. FlySafair's approach involves continuous metrics review and improvement through sprints, targeting specific performance bottlenecks and leveraging advanced analytics. Overall, these techniques resulted in significant reductions in response times and improved customer satisfaction.
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How to Flip a Switch for 55% Web Performance Gains
- 1. How to Flipa Switch for 55% Web Performance Gains
- 2. Zander Bekker Industrial Engineer IT& Innovation Safair Operations Christian Paulus Head of Product Marketing Speakers
- 3. Agenda • FlySafair casestudy • Argo Smart Routing • Questions & Answers
- 4. The most On-TimeAirline in the world SINCE OCT 2014
- 5. Industry Pressures ofLow Cost Carriers • Majority of customers base purchasing decision on price • Price impacts customer loyalty Direct selling through a website to lower cost as a key distributing channel Customers Airline website
- 7. User Experience FlySafair WebsiteApproach SpeedUptime and Connection Reliability
- 8. EXECUTE Implement changes PLAN How canthe current process be improved? IDENTIFY Opportunities in the process workflow REVIEW How changes working for the team? FlySafair Website Approach: Phases
- 9. New Relic -Most time consuming transactions HIGH LEVEL Dareboost: High level landing page performance MEDIUM LEVEL Google Analytics: Individual page load times, geo-location performance, goal conversion LOW LEVEL New Relic: Low level specific service and transactions time Phase: Identify
- 10. PLAN Weekly sprint planning: •Review metrics and compare • Execute 5 whys and root cause analysis • Come up with hypotheses for improvement • Discuss with team possible implementation methods EXECUTE Business rule: Always include one speed improvement item in each development sprint REVIEW Metrics reviewed following week, before and after analytics Phases: Plan, Execute, and Review
- 11. Highlight Item: ScrapersThrottling
- 12. Server Side Success:Over the Years 7,000 1,367 2015 2016 137 2017 Milliseconds • At one point diminishing returns by improving code and hardware only • Bottleneck determines overall speed AWS Upgrade: CPU usage went from 100% to 11.5% Average Web Response Time
- 13. Connectivity is theBottleneck
- 14. Undersee Cables Connectivity fromSouth Africa via Europe to US
- 15. Holistic View requiredfor Future Gains AWS Server in NA Radixx Reservation Servers in NA 3rd party services. Payments gateways, marketing platforms 90% of web users in South Africa
- 16. Cloudflare Argo SmartRouting Cloudflare “New Feature” e-mail • Added Argo Smart Routing to further improve performance • Low cost add-on • Easy set up: no development, configuration or implementation effort—just flip a switch • No risk: if it does not work as expected drop it the next month • Easy reporting of performance gains in analytics dashboard
- 17. Customer Challenges Origin Congested Network Path Unreliable Connection PoorUser Experience Slow loading times and connection timeouts increase the likelihood of a poor user experience that can result in reduced revenue or damaged brand reputation Slow Loading Times Static routes can’t avoid congested network paths or unreliable connection Internet node / hop
- 18. Cloudflare Argo SmartRouting Origin Congested Network Path Unreliable Connection Faster Loading Times Cloudflare routes over 10% of all HTTP Internet traffic providing Argo with real world intelligence on the fastest network paths. Optimal Path Selection Minimize latency imposed by TCP connection-setup Congestion Avoidance Routing decisions using real-world network conditions Cloudflare’s private network 10Tbps throughput, with 117+ PoPs in 50+ countries Internet node / hop Cloudflare data center
- 19. Argo Impact onWeb Latency New Relic
- 20. Argo Impact onReliability Less 500 errors Less lost connections
- 21. Argo Impact onUser Experience Browser Apdex T: Your application’s End User Apdex T-value is set to 15 seconds. That means end user requests responding in less than 15 seconds to the end user are satisfying (s), responding between 15 seconds and 60 seconds are tolerating (t), and responding in more than 60 seconds are frustrating (f).
- 22. How did Cloudflarehelp? • Improved user experience around the world: As if Web server hosted closer to user • Improved customer conversion observed • Improved web transactions and User Apdex scores • Reduced reports of lost connections DDOS PROTECTION DNS IP FIREWALL RATE LIMITING Cloudflare was originally selected for providing security:
- 23. Experiences/Lessons Learned • Systematicapproach required • Holistic system thinking • Experiment quickly. Don’t be afraid to fail and try new things
- 24.