Facebook Marketing for Small BusinessesRachel Melia
Facebook Marketing For Small Businesses presentation. Topics include:
*Why Facebook
*Possible objectives
*Setting up a Facebook page
*Publishing content
*Promoting the page
*Applications
*Custom tabs
This portfolio consists of both digital and print ads, landing pages, emails, and blogs that I have written, designed, and created throughout my marketing career.
Our E cigarette allows for a smoking experience without the flame, ash, tobacco, tar, carbon monoxide, or horrible and offensive smell found in traditional cigarettes.
The document discusses digital marketing trends in 2013, focusing on mobile usage and semantic/structured data. Mobile internet usage is growing rapidly and will surpass desktop usage in 2014. Marketers need to optimize their sites for mobile and consider location data. Google is placing more emphasis on structured data and knowledge graphs to enhance search results. Publishers should use author profiles and markup to better integrate with Google search and improve discoverability.
How to Earn Visibility & Links With ContentKevin Gibbons
This document discusses strategies for earning visibility and links through content marketing. It emphasizes focusing on creating high-quality, useful content rather than solely pursuing link quantity. Specific recommendations include being remarkable, insightful, first, creative, unique and agile. Social media is important but links still matter, so the publish button and outreach are key link building tools. The goal is to send strong brand signals to search engines through remarkable content and an influential online presence.
How To Drive Product Page Rankings With A Funnel Of Content And LinksSearch Engine Journal
Looking to boost rankings of key product pages, while also driving secondary KPIs?
Hoping to get your products on the first page of Google?
In this webinar, we’ll show you a full-funnel approach to drive product page rankings, using a mix of link building and SEO content marketing.
You’ll learn how to:
- Grow product page rankings after technical & on-page SEO are solid.
- Connect content marketing & link building to product-level SEO KPIs.
- Link high-intent keyword content & linkable content for higher SERP rankings.
Watch Kimberly Brown, Cory Collins and Nick Katseanes, of Page One Power, as they share innovative ways to combine link building and content creation for stronger SEO campaigns.
A presentation delivered at the Singapore Management University (SMU), in collaboration with the UOB-SMU Asian Enterprise Institute, in February 2017.
For a digital copy of the accompanying Branding and Marketing Planning worksheet, please contact me or drop an email to enquire@leverpunch.com
More of us at www.leverpunch.com
Evolution of Content & Digital Marketing in 2014Kevin Gibbons
The document discusses the evolution of content marketing and provides tips for an effective content marketing strategy. It emphasizes that content marketing requires a sustained, strategic approach, not just one-time tactics. Goals and measurement of success must be defined upfront. Both quality of content and engagement of the intended audience are important. An iterative process of creating valuable, audience-focused content and measuring its impact on goals is key to an effective content marketing strategy.
Facebook Marketing for Small BusinessesRachel Melia
Facebook Marketing For Small Businesses presentation. Topics include:
*Why Facebook
*Possible objectives
*Setting up a Facebook page
*Publishing content
*Promoting the page
*Applications
*Custom tabs
This portfolio consists of both digital and print ads, landing pages, emails, and blogs that I have written, designed, and created throughout my marketing career.
Our E cigarette allows for a smoking experience without the flame, ash, tobacco, tar, carbon monoxide, or horrible and offensive smell found in traditional cigarettes.
The document discusses digital marketing trends in 2013, focusing on mobile usage and semantic/structured data. Mobile internet usage is growing rapidly and will surpass desktop usage in 2014. Marketers need to optimize their sites for mobile and consider location data. Google is placing more emphasis on structured data and knowledge graphs to enhance search results. Publishers should use author profiles and markup to better integrate with Google search and improve discoverability.
How to Earn Visibility & Links With ContentKevin Gibbons
This document discusses strategies for earning visibility and links through content marketing. It emphasizes focusing on creating high-quality, useful content rather than solely pursuing link quantity. Specific recommendations include being remarkable, insightful, first, creative, unique and agile. Social media is important but links still matter, so the publish button and outreach are key link building tools. The goal is to send strong brand signals to search engines through remarkable content and an influential online presence.
How To Drive Product Page Rankings With A Funnel Of Content And LinksSearch Engine Journal
Looking to boost rankings of key product pages, while also driving secondary KPIs?
Hoping to get your products on the first page of Google?
In this webinar, we’ll show you a full-funnel approach to drive product page rankings, using a mix of link building and SEO content marketing.
You’ll learn how to:
- Grow product page rankings after technical & on-page SEO are solid.
- Connect content marketing & link building to product-level SEO KPIs.
- Link high-intent keyword content & linkable content for higher SERP rankings.
Watch Kimberly Brown, Cory Collins and Nick Katseanes, of Page One Power, as they share innovative ways to combine link building and content creation for stronger SEO campaigns.
A presentation delivered at the Singapore Management University (SMU), in collaboration with the UOB-SMU Asian Enterprise Institute, in February 2017.
For a digital copy of the accompanying Branding and Marketing Planning worksheet, please contact me or drop an email to enquire@leverpunch.com
More of us at www.leverpunch.com
Evolution of Content & Digital Marketing in 2014Kevin Gibbons
The document discusses the evolution of content marketing and provides tips for an effective content marketing strategy. It emphasizes that content marketing requires a sustained, strategic approach, not just one-time tactics. Goals and measurement of success must be defined upfront. Both quality of content and engagement of the intended audience are important. An iterative process of creating valuable, audience-focused content and measuring its impact on goals is key to an effective content marketing strategy.
The document discusses the evolution of content marketing and provides tips for an effective content marketing strategy. It emphasizes that content marketing requires a sustained, strategic approach, not just one-time tactics. Goals and measurement of success must be defined upfront. Both quality of content and engagement of the intended audience are important. An iterative process of creating valuable, audience-focused content and measuring outcomes is key to an effective content marketing strategy.
3 Prong Approach to Digital and Social Marketing Marcel Media
This document discusses digital marketing strategies, including search engine marketing, web analytics, and social media marketing. It provides an overview of key concepts such as search engine optimization, pay-per-click advertising, Google Analytics, conversion rate optimization, and social media platforms. Specific tips and statistics are also presented for each strategy.
This document provides tips and strategies for effective link building in 2018. It emphasizes focusing link building efforts on creating high-quality, valuable content that is relevant to target audiences and builds relationships. Specific tactics recommended include developing different types of content like guides, tutorials and case studies; promoting content through outreach; identifying opportunities for strategic partnerships; and consistently building a brand over time in a specific niche. The document stresses taking a content-first and audience-first approach to link building.
Digital Marketing: The Essential ToolkitHarley Rivet
The essential toolkit for digital marketers including website best practices, seo tips, social media strategy, and a host of cheap effective tools you can start using right away.
The document discusses measuring the effectiveness of content marketing programs. It provides examples of key performance indicators (KPIs) to measure, such as site traffic, engagement, and social engagement. It emphasizes keeping KPIs simple, consolidating content calendars, and measuring production time and inventory to show business value. Lessons learned include starting with one to three KPIs and using content performance metrics to identify content to repurpose.
3 Prong Approach to Digital and Social MarketingMarcel Media
The document discusses Marcel Media's three-pronged approach to digital marketing, which includes search engine marketing, social media marketing, and web analytics. It provides details on search engine optimization, pay-per-click advertising, commonly used social media platforms like Facebook, Twitter, and LinkedIn. Case studies are presented on successful and unsuccessful brand social media campaigns. The document concludes by recommending initial steps for companies to get started with digital marketing.
Kelly Cutler, CEO of Marcel Media, presented strategies for effective web marketing. She discussed search engine optimization tips like optimizing URL structures and title tags. She also covered link building, content writing best practices, and press release optimization. Cutler reviewed key analytics metrics and tools like Google Analytics. Finally, she provided best practices for social media strategies and utilizing online video, discussing how to create viral videos. The presentation provided actionable tips across various digital marketing channels.
1. The document provides 16 tips for effective digital marketing techniques for small and medium-sized enterprises (SMEs). It focuses on search engine marketing, analytics, landing pages, and email marketing.
2. Some of the key tips include performing keyword research and demand gap analysis, optimizing on-page SEO elements, building an online value proposition, reducing bounce rates on websites, and designing email content and calls-to-action to maximize clicks.
3. The tips are based on the presenter's experience working with major clients and his research findings on digital marketing best practices.
Mark Munroe discusses strategies for long-term SEO success. He advocates for embedding SEO intelligence throughout an organization by closely collaborating with teams like content, engineering, and marketing. This creates an "SEO machine" where everyone understands SEO goals. Key aspects include over-communicating about SEO, answering all SEO questions with explanations, setting aggressive linking goals across teams, and protecting important page templates that drive traffic. Link building remains important but requires earned strategies like content marketing rather than manipulative tactics. Testing changes is important to avoid traffic drops. The overall goal is for SEO strategies to match Google's intent for a long-lasting reputation and organic success.
This document provides an audit and recommendations for improving the SEO and integrated marketing strategy for accredited-online-college-degrees.com. The audit found declining organic traffic likely due to a past Google penalty. It provides analysis of rankings, backlinks, page speed, social profiles, and competitors. Recommendations include adding weekly content, disavowing toxic links, improving trust flow, increasing in-content links, and developing an integrated strategy using content marketing, link building, social media, and paid traffic to build an engaged audience and gain high-quality backlinks to improve organic rankings over time.
Build a Content Marketing Machine Workshop | Session 1Tom McCracken
It's no secret that marketing has changed. Traditional techniques no longer work like they used to. There is a solution, content marketing. Its success is driven by:
* Attracting visitors with content, search engines, and social media
* Optimizing customer conversion, nurturing, and retention
* Continually improving using deep analytics and insight
Over the course of this extended five-session workshop, we will present a complete system for marketing the right way. We will cover the strategies and tactics leaders are using to produce extraordinary results on today’s Internet.
This workshop will go beyond methodology, revealing an integrated suite of tools for building the ultimate content marketing platform.
Session 1: Get Strategic: How leaders are growing their business on the modern web
For a preview visit getcm2.com
The document discusses how inbound marketing has become a revolution in customer acquisition due to changes in human behavior and the online landscape. It outlines how people research options extensively online today before making purchases. This represents a shift away from interruptive, outbound marketing tactics towards content-driven inbound strategies. The document provides numerous examples of effective inbound tactics like search engine optimization, social media, blogs, videos and more. It emphasizes that inbound channels now drive the vast majority of web traffic but receive a small fraction of marketing investments compared to outbound paid channels.
The document discusses the rise of content marketing and the role of content engineers. It defines a content engineer as someone who blends creative and analytical skills to develop relevant content across different channels and measures performance. The presentation provides tips on how to listen to customers, engage them in conversations, create a virtuous marketing cycle, and establish a culture of measurement.
The Death of Marketing & The Rise of the Content Engineer 2schulmanthorogood
The document discusses how customer behaviors and demands are changing, requiring companies to adapt their marketing approaches. It outlines the rise of user-generated content and social media as important conversations that companies need to listen to. It then provides guidance on how to become a "content engineer" by understanding goals, creating a content strategy, using data analytics, developing relevant content, distributing content widely, and continuously measuring and optimizing efforts.
A comprehensive guide covering best practices nowadays to develop and implement successful SEO Strategies. Followed up by real life examples and a case study.
See more or contact us at JumpStartWeb.com or PlusROI.com.
This deck features slides from the Web Marketing Success 2012 Seminar at Vancouver Island Tech Park. Presented by Robert Cooper of PlusROI Online Marketing and JumpStartWeb.
The slides are not necessarily self explanatory, but have some good information on some of the most important areas to consider for web marketing, as well as notes on some of the hottest emerging opportunities (like Mobile).
Kavita Jain is a digital marketer and consultant who has worked with clients like Singapore Government and large multinational companies. She is active on LinkedIn, Facebook, and Twitter. The document discusses the modern digital marketing landscape and provides tips for social media marketing best practices. It emphasizes the importance of understanding analytics, choosing the right tools and platforms, consistent branding, and engaging users through shared stories.
Web Presence Optimization Playbook for 2015. Inside this web presence playbook we'll show you everything you need to know in order to turn your website into a revenue generating machine. Provided by www.ebwaycreative.com
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Similar to How to earn visibility & links with content
The document discusses the evolution of content marketing and provides tips for an effective content marketing strategy. It emphasizes that content marketing requires a sustained, strategic approach, not just one-time tactics. Goals and measurement of success must be defined upfront. Both quality of content and engagement of the intended audience are important. An iterative process of creating valuable, audience-focused content and measuring outcomes is key to an effective content marketing strategy.
3 Prong Approach to Digital and Social Marketing Marcel Media
This document discusses digital marketing strategies, including search engine marketing, web analytics, and social media marketing. It provides an overview of key concepts such as search engine optimization, pay-per-click advertising, Google Analytics, conversion rate optimization, and social media platforms. Specific tips and statistics are also presented for each strategy.
This document provides tips and strategies for effective link building in 2018. It emphasizes focusing link building efforts on creating high-quality, valuable content that is relevant to target audiences and builds relationships. Specific tactics recommended include developing different types of content like guides, tutorials and case studies; promoting content through outreach; identifying opportunities for strategic partnerships; and consistently building a brand over time in a specific niche. The document stresses taking a content-first and audience-first approach to link building.
Digital Marketing: The Essential ToolkitHarley Rivet
The essential toolkit for digital marketers including website best practices, seo tips, social media strategy, and a host of cheap effective tools you can start using right away.
The document discusses measuring the effectiveness of content marketing programs. It provides examples of key performance indicators (KPIs) to measure, such as site traffic, engagement, and social engagement. It emphasizes keeping KPIs simple, consolidating content calendars, and measuring production time and inventory to show business value. Lessons learned include starting with one to three KPIs and using content performance metrics to identify content to repurpose.
3 Prong Approach to Digital and Social MarketingMarcel Media
The document discusses Marcel Media's three-pronged approach to digital marketing, which includes search engine marketing, social media marketing, and web analytics. It provides details on search engine optimization, pay-per-click advertising, commonly used social media platforms like Facebook, Twitter, and LinkedIn. Case studies are presented on successful and unsuccessful brand social media campaigns. The document concludes by recommending initial steps for companies to get started with digital marketing.
Kelly Cutler, CEO of Marcel Media, presented strategies for effective web marketing. She discussed search engine optimization tips like optimizing URL structures and title tags. She also covered link building, content writing best practices, and press release optimization. Cutler reviewed key analytics metrics and tools like Google Analytics. Finally, she provided best practices for social media strategies and utilizing online video, discussing how to create viral videos. The presentation provided actionable tips across various digital marketing channels.
1. The document provides 16 tips for effective digital marketing techniques for small and medium-sized enterprises (SMEs). It focuses on search engine marketing, analytics, landing pages, and email marketing.
2. Some of the key tips include performing keyword research and demand gap analysis, optimizing on-page SEO elements, building an online value proposition, reducing bounce rates on websites, and designing email content and calls-to-action to maximize clicks.
3. The tips are based on the presenter's experience working with major clients and his research findings on digital marketing best practices.
Mark Munroe discusses strategies for long-term SEO success. He advocates for embedding SEO intelligence throughout an organization by closely collaborating with teams like content, engineering, and marketing. This creates an "SEO machine" where everyone understands SEO goals. Key aspects include over-communicating about SEO, answering all SEO questions with explanations, setting aggressive linking goals across teams, and protecting important page templates that drive traffic. Link building remains important but requires earned strategies like content marketing rather than manipulative tactics. Testing changes is important to avoid traffic drops. The overall goal is for SEO strategies to match Google's intent for a long-lasting reputation and organic success.
This document provides an audit and recommendations for improving the SEO and integrated marketing strategy for accredited-online-college-degrees.com. The audit found declining organic traffic likely due to a past Google penalty. It provides analysis of rankings, backlinks, page speed, social profiles, and competitors. Recommendations include adding weekly content, disavowing toxic links, improving trust flow, increasing in-content links, and developing an integrated strategy using content marketing, link building, social media, and paid traffic to build an engaged audience and gain high-quality backlinks to improve organic rankings over time.
Build a Content Marketing Machine Workshop | Session 1Tom McCracken
It's no secret that marketing has changed. Traditional techniques no longer work like they used to. There is a solution, content marketing. Its success is driven by:
* Attracting visitors with content, search engines, and social media
* Optimizing customer conversion, nurturing, and retention
* Continually improving using deep analytics and insight
Over the course of this extended five-session workshop, we will present a complete system for marketing the right way. We will cover the strategies and tactics leaders are using to produce extraordinary results on today’s Internet.
This workshop will go beyond methodology, revealing an integrated suite of tools for building the ultimate content marketing platform.
Session 1: Get Strategic: How leaders are growing their business on the modern web
For a preview visit getcm2.com
The document discusses how inbound marketing has become a revolution in customer acquisition due to changes in human behavior and the online landscape. It outlines how people research options extensively online today before making purchases. This represents a shift away from interruptive, outbound marketing tactics towards content-driven inbound strategies. The document provides numerous examples of effective inbound tactics like search engine optimization, social media, blogs, videos and more. It emphasizes that inbound channels now drive the vast majority of web traffic but receive a small fraction of marketing investments compared to outbound paid channels.
The document discusses the rise of content marketing and the role of content engineers. It defines a content engineer as someone who blends creative and analytical skills to develop relevant content across different channels and measures performance. The presentation provides tips on how to listen to customers, engage them in conversations, create a virtuous marketing cycle, and establish a culture of measurement.
The Death of Marketing & The Rise of the Content Engineer 2schulmanthorogood
The document discusses how customer behaviors and demands are changing, requiring companies to adapt their marketing approaches. It outlines the rise of user-generated content and social media as important conversations that companies need to listen to. It then provides guidance on how to become a "content engineer" by understanding goals, creating a content strategy, using data analytics, developing relevant content, distributing content widely, and continuously measuring and optimizing efforts.
A comprehensive guide covering best practices nowadays to develop and implement successful SEO Strategies. Followed up by real life examples and a case study.
See more or contact us at JumpStartWeb.com or PlusROI.com.
This deck features slides from the Web Marketing Success 2012 Seminar at Vancouver Island Tech Park. Presented by Robert Cooper of PlusROI Online Marketing and JumpStartWeb.
The slides are not necessarily self explanatory, but have some good information on some of the most important areas to consider for web marketing, as well as notes on some of the hottest emerging opportunities (like Mobile).
Kavita Jain is a digital marketer and consultant who has worked with clients like Singapore Government and large multinational companies. She is active on LinkedIn, Facebook, and Twitter. The document discusses the modern digital marketing landscape and provides tips for social media marketing best practices. It emphasizes the importance of understanding analytics, choosing the right tools and platforms, consistent branding, and engaging users through shared stories.
Web Presence Optimization Playbook for 2015. Inside this web presence playbook we'll show you everything you need to know in order to turn your website into a revenue generating machine. Provided by www.ebwaycreative.com
Similar to How to earn visibility & links with content (20)
14. Correlation shows social has great data –
but don’t give up on links yet!
http://www.searchmetrics.com/en/white-paper/google-ranking-factors-uk-2012/
15.
16. Re-educating clients on quality vs. quantity
is hard!
2011 Link Building Monthly Report: 2013 Link Building Report:
Make this a quote with this picture of Greg: http://sphotos-a.xx.fbcdn.net/hphotos-ash3/131102_548639935164027_34711351_o.jpg
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Outreach = logos for Mashable, Guardian, https://www.gov.uk/, http://www.coolest-gadgets.com/Social Media = logos for Twitter, Facebook, Google +, TumblrContent Production = something like this: http://www.innovationsinnewspapers.com/wp/wp-content/uploads/2009/08/1.jpgPaid Media = http://ceblog.s3.amazonaws.com/wp-content/uploads/2012/01/kisses_from_katie.pngSEO Strategy = http://imgur.com/OJu6033