Understanding Mobile SEO by Cindy Krum, CEO & Founder of MobileMoxie LLC


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Understanding Mobile SEO by Cindy Krum, CEO & Founder of MobileMoxie LLC

  1. 1. UnderstandingMobile SEOCindy Krum,CEO & Founder, MobileMoxie LLCWinter, 2013Text CINDY to 70259 for a MobileBusiness Card
  2. 2. ItalianGermanKoreanChinese
  3. 3. Mobile Stats You Should KnowThe number of US smartphone subscribers hasincreased 99% from 2 years ago – and it is not alliPhones!
  4. 4. Mobile Stats You Should Know
  5. 5. Mobile is Important for PPC
  6. 6. Mobile is Important for SEO
  7. 7. Stuff is Changingwith Google Mobile• In the Past 18ms, Google Announced:– A New Smartphone Crawler (December 15, 2011)– A ‘Preference’ for Responsive Design (August 2, 2012)– A New Protocol for Passing Desktop SEO Value toMobile Pages (August 2, 2012)
  8. 8. SeparateMobile PagesResponsiveDesignMixed Solution(RESS)Mobile Site DesignOptions:These are the 3 different mobile sitearchitectures that the search enginesrecognize and offer recommendations for.Most basic SEO rules are the same. Whatchanges is how content is crawled & indexed
  9. 9. One UrlResponsive Design:
  10. 10. • Everything Happens on Existing Urls – NO ‘m.’• Way Less Taxing on Google’s Resources• Lots of Stuff to Put on One Mobile Page – Risks High BounceRate• Harder to Target Mobile Specific Keywords With One Set ofContent• For Google to Know it is Responsive ALL Googlebot User Agentsmust Crawl the Same Page Assets (CSS, JavaScript & Images)Responsive Design:One Url
  11. 11. Mixed SolutionRESS:
  12. 12. Responsive Design with Server Side Components• Most Complicated & Still New – Fewer Standard Practices• Slightly Harder for Google to Crawl & Index than Responsive, butnot Much• Responsive Design SEO Rules Apply But Add in the ‘Varies’ HTTPHeader• Smartphone Bot will get Whatever you are Sending to an iPhone• Navigation, Links, SEO ElementsRESS:
  13. 13. HTTP HEADER:GET /page-1 HTTP/1.1Host: www.example.com(...rest of HTTP request headers...)HTTP/1.1 200 OKContent-Type: text/htmlVary: User-AgentContent-Length: 5710(... rest of HTTP response headers...)RESS:Responsive Design with Server Side Components
  14. 14. Separate MobilePages:‘m.’ Pages
  15. 15. • Most Taxing on Google’s Resources• Not All Content must be Mobilized• Mobile Site Structure Mimics Desktop or Can be Different• Easiest for Targeting Mobile-Specific Keywords• SEO Elements can be Duplicated bt. Desktop & Mobile or canbe DifferentSeparate MobilePages:‘m.’ Pages
  16. 16. DESKTOP PAGES: <link rel="alternate" media="handheld"href="http://m.example.com/page-1" >MOBILE PAGES: <link rel="canonical"href="http://www.example.com/page-1" >SITEMAP: <url> <loc>http://www.example.com/page-1/</loc><xhtml:link rel="alternate" media="only screen and (max-width: 640px)"href="http://m.example.com/page-1" /> </url> </urlset>Separate MobilePages:‘m.’ Pages
  17. 17. Cool Mobile MarketingTools You ShouldCertainly KnowAbout!Text CINDY to 70259 for a Mobile Business Card
  18. 18. Mobile Handset Emulator
  19. 19. Search Simulator
  20. 20. Mobile News Search
  21. 21. Mobile Example Database
  22. 22. Redirection Script Generator
  23. 23. Mobile Page Code Grader
  24. 24. Free Mobile Tools:Register at MobileMoxie.comwith the Promo Code:DenverMeetUp