The free, one-hour webinar, Sourcing with Social Media: Tips from a Corporate Sleuth, was originally held Nov. 13, 2013.
During this session, the principal in a competitive-intelligence firm will teach you how to harness social media to identify “influencers” – both regionally and nationally – in industries you cover, as well as how to contact them successfully.
YOU WILL LEARN HOW TO:
Find people who are experts on the topics related to your story
Identify sources at a regional and a national level
Get from their handle to their real name, and find them on many sites
“Listen in” on these people as they broadcast across a variety of social media
Determine their tone related to the topic – pro/against, etc.
Determine the extent of their reach; when they talk, how many people listen?
Determine the best way to reach out to them and make contact
YOUR INSTRUCTOR
Sean Campbell is a co-owner of Cascade Insights, a competitive-intelligence and market-research firm near Portland, Ore., that serves the technology industry. Before founding Cascade in 2006, he co-created and sold 3 Leaf, a technical consultancy that worked for some of the world’s largest technology companies, including Microsoft and Intel.
He teaches courses in industry analysis and competitive intelligence in Willamette University’s MBA Program.
His book, “Going Beyond Google: Gathering Internet Intelligence,” which he co-authored with Cascade co-owner Scott Swigart, was listed as a best read by the Strategic and Competitive Intelligence Professionals Association for 2009 and 2010.
View or download this Cascade Insights primer to learn more about Campbell’s company.
For more information training opportunities for business journalists, please visit http://businessjournalism.org.
Introduction to Information Architecture & Design - 2/13/16Robert Stribley
Introduction to Information Architecture & Design - Workshop as presented by Robert Stribley at SVA's School of Continuing Education, February 13th, 2016
New technologies are changing the way people work with each other, their organization’s partners, and their customers. Employee expectations have grown and are being met by innovation that delivers greater accessibility, lower costs, and faster results. The catch? Organizations and employees need to understand, adopt, and use these new technologies that are powered by the cloud or risk being outpaced by new competitors and changes in the marketplace.
Join Richard Harbridge, in this insightful Keynote session, as he shares first-hand experience and advice on the practical application of Microsoft’s cloud technology, why and how the cloud is providing significant business value in organizations today, and what successful organizations are doing to maximize the impact Office 365 can provide.
The Seven Most Important (Non Technical) Factors for Sharepoint SuccessRichard Harbridge
Attached is the slidedeck that was used during my session at SharePoint Saturday DC.
The stories, examples, scenarios, and wonderful input the audience shared (before, and after as well) is not contained within the slide deck, but is certainly worth mentioning here.
70% of all security breaches are due to an organization’s own staff. Register for this webinar and find out how not to become a statistic. Security is increasingly becoming a significant challenge, regarding how ensuring unstructured and semi-structured content is protected, and also the security rights of the individuals within the organization that need to be given or denied rights to organizational assets.
This Concept Searching webinar will focus on all aspects of security in a SharePoint environment, using native SharePoint tools, conceptClassifier for SharePoint, or integrated with your security application. conceptClassifier for SharePoint and conceptClassifier for Office 365 deliver semantic metadata generation, auto-classification, and taxonomy tools integrated natively with the SharePoint Term Store.
How does it work with privacy and confidential content? The products identify unknown security or confidential exposures in real-time from diverse repositories. Identification of not only standard descriptors but also organizationally defined vocabulary can also be identified. Once identified they are routed to a repository and removed from unauthorized access and portability.
The Social Enterprise In A Cloud First And Mobile First World - TechFuseRichard Harbridge
Organizations today need to be more responsive. People are more connected than ever before. The world has become a giant network with people sharing, learning, and making decisions on the go at every second. What if you, and every person in your company, could work together like a network? What might that look like and how might social enterprise technology play a role? While many organizations understand the benefits social technology can provide, it’s often not as clear how we can go about implementing these technologies in a way that complements our organizations investments in powerful collaborative technologies like SharePoint. SharePoint is used as an enterprise collaboration platform in almost every organization, yet many organizations are still in the process of deciding why and when they should implement some of the new social capabilities. Organizations may not know how best to leverage social technologies like Yammer with their current investments. We are here to help.
Join Richard Harbridge as he shares Microsoft’s vision for Enterprise Social and the future of work. Richard will explain how and where customers are investing in social, what is changing and important to understand, and what technology investments have been made and are being made by Microsoft to help customers connect and work in a cloud first and mobile first world.
Introduction to Information Architecture & Design - 2/13/16Robert Stribley
Introduction to Information Architecture & Design - Workshop as presented by Robert Stribley at SVA's School of Continuing Education, February 13th, 2016
New technologies are changing the way people work with each other, their organization’s partners, and their customers. Employee expectations have grown and are being met by innovation that delivers greater accessibility, lower costs, and faster results. The catch? Organizations and employees need to understand, adopt, and use these new technologies that are powered by the cloud or risk being outpaced by new competitors and changes in the marketplace.
Join Richard Harbridge, in this insightful Keynote session, as he shares first-hand experience and advice on the practical application of Microsoft’s cloud technology, why and how the cloud is providing significant business value in organizations today, and what successful organizations are doing to maximize the impact Office 365 can provide.
The Seven Most Important (Non Technical) Factors for Sharepoint SuccessRichard Harbridge
Attached is the slidedeck that was used during my session at SharePoint Saturday DC.
The stories, examples, scenarios, and wonderful input the audience shared (before, and after as well) is not contained within the slide deck, but is certainly worth mentioning here.
70% of all security breaches are due to an organization’s own staff. Register for this webinar and find out how not to become a statistic. Security is increasingly becoming a significant challenge, regarding how ensuring unstructured and semi-structured content is protected, and also the security rights of the individuals within the organization that need to be given or denied rights to organizational assets.
This Concept Searching webinar will focus on all aspects of security in a SharePoint environment, using native SharePoint tools, conceptClassifier for SharePoint, or integrated with your security application. conceptClassifier for SharePoint and conceptClassifier for Office 365 deliver semantic metadata generation, auto-classification, and taxonomy tools integrated natively with the SharePoint Term Store.
How does it work with privacy and confidential content? The products identify unknown security or confidential exposures in real-time from diverse repositories. Identification of not only standard descriptors but also organizationally defined vocabulary can also be identified. Once identified they are routed to a repository and removed from unauthorized access and portability.
The Social Enterprise In A Cloud First And Mobile First World - TechFuseRichard Harbridge
Organizations today need to be more responsive. People are more connected than ever before. The world has become a giant network with people sharing, learning, and making decisions on the go at every second. What if you, and every person in your company, could work together like a network? What might that look like and how might social enterprise technology play a role? While many organizations understand the benefits social technology can provide, it’s often not as clear how we can go about implementing these technologies in a way that complements our organizations investments in powerful collaborative technologies like SharePoint. SharePoint is used as an enterprise collaboration platform in almost every organization, yet many organizations are still in the process of deciding why and when they should implement some of the new social capabilities. Organizations may not know how best to leverage social technologies like Yammer with their current investments. We are here to help.
Join Richard Harbridge as he shares Microsoft’s vision for Enterprise Social and the future of work. Richard will explain how and where customers are investing in social, what is changing and important to understand, and what technology investments have been made and are being made by Microsoft to help customers connect and work in a cloud first and mobile first world.
Thought Leadership in the Construction IndustryImagine
Thought leadership (sometimes called "content marketing" or "idea marketing") can one of the most powerful but challenging tools in your marketing toolbox. Sadly, many builders and A/E/C firms have given up trying to develop valuable content, and started dressing up their brochures as thought leadership. While an impressive brochure has its place, it’s not exactly what we’re going for here. With the right approach, B2B companies large and small can leverage their Subject Matter Expertise (SME) and create valuable content that will connect with their customers and drive business results.
Thought Leadership for Professional ServicesImagine
Learn how you can use a combination of online/offline tactics to build your credibility, visibility, and - most importantly - trust with your target clients. This is specifically for business in the professional service space (accounting, legal, construction, technology and healthcare).
Why B2B Marketers Need To Personalize Content Experiences At ScaleUberflip
From Nike to Nestle, sellers of everything from shoes to consumer-packaged goods have discovered the value of personalization. As buyers engage with increasingly personalized experiences, B2B marketers need to align their marketing journeys with these evolving expectations to remain competitive.
Uberflip CMO Randy Frisch outlines how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM.
Optimizing Organizational Knowledge With Project Cortex & The Microsoft Digit...Richard Harbridge
Today, organizations can go beyond the intranet and connect people to interactive expertise within the organization and personalized insight through an integrated suite of Microsoft 365 applications.
Based on significant improvements in artificial intelligence (AI), real behavior-based data based on the Microsoft Graph and Azure innovation such as improved language understanding, organizations today can provide contextual and dynamic topic cards, expertise mapping, pages, topic centers, and more. Powered by image tagging, form processing, document understanding, and machine teaching; organization content and documents are optimized for better compliance, processing, and discovery.
Join LiveTiles, along with Richard Harbridge, a Microsoft MVP and internationally recognized expert on Microsoft 365 and the Digital Workplace, who will share:
Best practices on modern knowledge management
How the continued innovation from Microsoft can be best reconciled with enterprise intranet and digital workplace needs
Understanding What’s Possible: Getting Business Value from Big Data QuicklyInside Analysis
The Briefing Room with David Loshin and OpenText
Live Webcast April 14, 2015
https://bloorgroup.webex.com/bloorgroup/onstage/g.php?MTID=e079dc562543a394c5c5d0588e7cd9152
To be successful and practical in delivering meaningful insights, companies must embrace the three pillars of enterprise analytics: scalability, open standards, and speed to value. In doing so, organizations enable a range of options that can satisfy both data scientists and self-service business users alike. But getting there requires a thoughtful approach -- and some enterprise knowledge of statistical modeling. How can your company stay ahead of the game?
Register for this episode of The Briefing Room to learn from veteran Analyst David Loshin, as he explains why the fundamentals will always apply to the high-stakes game of analytics. He’ll be briefed by Allen Bonde of Actuate, now part of OpenText, who will showcase his company’s intelligence platform, which was designed from the ground up to embrace open standards and was purpose-built to serve large enterprises with a wide range of data needs. He'll demonstrate recent success stories using a number of Big Data sources, including device and machine data.
Visit InsideAnalysis.com for more information.
Competitive intelligence for sourcers gutmacher-TA Week 2021Glenn Gutmacher
presentation on competitive intelligence methods and tools for talent sourcers; big thanks to Greg Hawkes for contributions on an earlier version of this session co-presented at SOSU
Get an early look at the marketing and customer research problems SparkToro exists to solve, beta product screenshots, use cases, and pricing/launch plans.
Speakers Patrick Hirigoyen and Eric Scheel (CTO, Magnet 360)
Having a social business presence is critical, but empowering employees to engage with your community on behalf of the brand can sometimes be intimidating. Join us as we learn how to encourage good employee judgement, while leveraging best-of-breed technology to enable social communities that drive engagement in a managed environment.
Topics on the agenda will include:
/// Social Stories: Amazing accounts of social crisis and redemption
/// Managing the line between brand and personal reputation
/// Social governance and special considerations for regulated industries
/// Salesforce Communities: A powerful tool for guiding social interactions (overview and short demo)
Learn the tips and hacks for gaining a competitive edge in hiring. You will learn for example:
> How to shape your candidate pitch
> Secret (legal) hacks to finding candidates on Facebook
> How to crack popular services to find your candidate’s contact info
> List of useful interview questions
> How to save tons of time with the right efficiency apps
iTrend.tv is a social media analytical platform.
We know everything about Twitter’s Audience.
We are combining BigData feeds through Social Profiles and Locations.
We are extracting Meaning through Context and Social Profiles.
An effective intranet design is one that is perceived as being of value by both employees and stakeholders. There is a significant amount of planning involved when designing an intranet experience no matter if it is a new build, redesign or new feature. It typically requires cross-department collaboration, management of a multidisciplinary team and implementation, marketing/communication and training plan.
Web 2.0 Expo Europe 2008 conference presentation on enterprise adoption of social software including IBM's own usage success and some of IBM's offerings
Data journalist Steve Doig, the Knight Chair at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication, demonstrates 10 data sources you may never have heard of that can lend rich context to your business and economic stories and spark meaningful investigations.
Thought Leadership in the Construction IndustryImagine
Thought leadership (sometimes called "content marketing" or "idea marketing") can one of the most powerful but challenging tools in your marketing toolbox. Sadly, many builders and A/E/C firms have given up trying to develop valuable content, and started dressing up their brochures as thought leadership. While an impressive brochure has its place, it’s not exactly what we’re going for here. With the right approach, B2B companies large and small can leverage their Subject Matter Expertise (SME) and create valuable content that will connect with their customers and drive business results.
Thought Leadership for Professional ServicesImagine
Learn how you can use a combination of online/offline tactics to build your credibility, visibility, and - most importantly - trust with your target clients. This is specifically for business in the professional service space (accounting, legal, construction, technology and healthcare).
Why B2B Marketers Need To Personalize Content Experiences At ScaleUberflip
From Nike to Nestle, sellers of everything from shoes to consumer-packaged goods have discovered the value of personalization. As buyers engage with increasingly personalized experiences, B2B marketers need to align their marketing journeys with these evolving expectations to remain competitive.
Uberflip CMO Randy Frisch outlines how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM.
Optimizing Organizational Knowledge With Project Cortex & The Microsoft Digit...Richard Harbridge
Today, organizations can go beyond the intranet and connect people to interactive expertise within the organization and personalized insight through an integrated suite of Microsoft 365 applications.
Based on significant improvements in artificial intelligence (AI), real behavior-based data based on the Microsoft Graph and Azure innovation such as improved language understanding, organizations today can provide contextual and dynamic topic cards, expertise mapping, pages, topic centers, and more. Powered by image tagging, form processing, document understanding, and machine teaching; organization content and documents are optimized for better compliance, processing, and discovery.
Join LiveTiles, along with Richard Harbridge, a Microsoft MVP and internationally recognized expert on Microsoft 365 and the Digital Workplace, who will share:
Best practices on modern knowledge management
How the continued innovation from Microsoft can be best reconciled with enterprise intranet and digital workplace needs
Understanding What’s Possible: Getting Business Value from Big Data QuicklyInside Analysis
The Briefing Room with David Loshin and OpenText
Live Webcast April 14, 2015
https://bloorgroup.webex.com/bloorgroup/onstage/g.php?MTID=e079dc562543a394c5c5d0588e7cd9152
To be successful and practical in delivering meaningful insights, companies must embrace the three pillars of enterprise analytics: scalability, open standards, and speed to value. In doing so, organizations enable a range of options that can satisfy both data scientists and self-service business users alike. But getting there requires a thoughtful approach -- and some enterprise knowledge of statistical modeling. How can your company stay ahead of the game?
Register for this episode of The Briefing Room to learn from veteran Analyst David Loshin, as he explains why the fundamentals will always apply to the high-stakes game of analytics. He’ll be briefed by Allen Bonde of Actuate, now part of OpenText, who will showcase his company’s intelligence platform, which was designed from the ground up to embrace open standards and was purpose-built to serve large enterprises with a wide range of data needs. He'll demonstrate recent success stories using a number of Big Data sources, including device and machine data.
Visit InsideAnalysis.com for more information.
Competitive intelligence for sourcers gutmacher-TA Week 2021Glenn Gutmacher
presentation on competitive intelligence methods and tools for talent sourcers; big thanks to Greg Hawkes for contributions on an earlier version of this session co-presented at SOSU
Get an early look at the marketing and customer research problems SparkToro exists to solve, beta product screenshots, use cases, and pricing/launch plans.
Speakers Patrick Hirigoyen and Eric Scheel (CTO, Magnet 360)
Having a social business presence is critical, but empowering employees to engage with your community on behalf of the brand can sometimes be intimidating. Join us as we learn how to encourage good employee judgement, while leveraging best-of-breed technology to enable social communities that drive engagement in a managed environment.
Topics on the agenda will include:
/// Social Stories: Amazing accounts of social crisis and redemption
/// Managing the line between brand and personal reputation
/// Social governance and special considerations for regulated industries
/// Salesforce Communities: A powerful tool for guiding social interactions (overview and short demo)
Learn the tips and hacks for gaining a competitive edge in hiring. You will learn for example:
> How to shape your candidate pitch
> Secret (legal) hacks to finding candidates on Facebook
> How to crack popular services to find your candidate’s contact info
> List of useful interview questions
> How to save tons of time with the right efficiency apps
iTrend.tv is a social media analytical platform.
We know everything about Twitter’s Audience.
We are combining BigData feeds through Social Profiles and Locations.
We are extracting Meaning through Context and Social Profiles.
An effective intranet design is one that is perceived as being of value by both employees and stakeholders. There is a significant amount of planning involved when designing an intranet experience no matter if it is a new build, redesign or new feature. It typically requires cross-department collaboration, management of a multidisciplinary team and implementation, marketing/communication and training plan.
Web 2.0 Expo Europe 2008 conference presentation on enterprise adoption of social software including IBM's own usage success and some of IBM's offerings
Data journalist Steve Doig, the Knight Chair at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication, demonstrates 10 data sources you may never have heard of that can lend rich context to your business and economic stories and spark meaningful investigations.
“Developing an Effective Business Journalism Syllabus - Leverage! Using Existing Resources to Create a Killer Course" from Reynolds Business Journalism Week 2016 by Keith Herndon
“Marketing Your Work and Engaging Your Audience - Engaging Audiences to Promote Your Work” from Reynolds Business Journalism Week 2016 by Rebecca Blatt
Christina Leonard, Director of Reynolds Business Reporting Bureau at the Walter Cronkite School of Journalism and Mass Communication shared 30 Agriculture stories at this year's Ag Media Summit. Take a look at these 30 examples of unique agriculture coverage to help end your writer's block!
Pulitzer Prize winner, Michael J. Berens of The Seattle Times presents "Data Journalism 101," a three-hour, hands-on workshop for the Donald W. Reynolds National Center for Business Journalism at the Excellence in Journalism Conference in Nashville, Tenn. on Sept. 4, 2014.
Part 3 offers tips for creating your own databases.
For more business journalism training opportunities and resources, please visit http://businessjournalism.org.
More from Reynolds Center for Business Journalism (20)
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
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Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
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Sourcing with Social Media: Tips from a Corporate Sleuth by Sean Campbell
1. About:
Your
Presenter
and
This
Talk
Contact:
info@cascadeinsights.com
/
503.898.0004
CI
Tips
&
Best
Prac6ces:
The
“CompeBBve
Intel”
Podcast
2. § Who
is
Cascade
Insights?
§ Cascade
Insights
provides
compe66ve
and
market
intelligence
to
B2B
high-‐tech
hardware,
soBware,
and
services
companies
so
they
can:
§ Handle
the
CompeBBon
§ Capitalize
on
New
OpportuniBes
§ Leadership
§ Sean
Campbell
and
ScoQ
Swigart
§ Both
with
decades
of
tech
sector
experBse
and
years
of
compeBBve
intelligence
thought
leadership
§ Clients
include:
§ MicrosoU,
Symantec,
Cisco,
Intel,
McAfee,
Dassault
Systems,
T-‐Mobile,
Salesforce.
Contact:
info@cascadeinsights.com
/
503.898.0004
CI
Tips
&
Best
Prac6ces:
The
“CompeBBve
Intel”
Podcast
7. OSINT
≠
Social
Media
Social
Media
is
<
OSINT
Social
Media
is
>
Twitter
&
LinkedIn
8. To
use
the
Modern
tools
effectively
you
need
to
know:
§ Why
are
you
at
that
site
vs.
another?
§ What
can
that
site
provide
you
in
terms
of
meaningful
contacts?
§ How
are
you
going
to
meaningfully
reach
out
to
the
contacts
you
find?
9.
10. A
few
Benchmarking
Questions…
•
Do
you
use
rely
foremost
on
your
personal
connections
or
the
web
when
it
comes
to
connecting
to
the
right
sources?
•
Do
you
gather
OSINT
information
over
time
(weeks,
months,
years)
to
build
up
a
database
of
the
right
sources
or
only
on
an
ad-‐hoc
basis
when
a
fire
drill
occurs?
•
Do
you
mine
job
postings,
resumes,
and
online
business
profiles
to
find
the
right
people
who
have
he
right
experience
and
perspective?
•
Do
you
actively
look
for
documents,
presentations
on
hosted
services
such
as
Scribd,
Slideshare,
etc.
that
mention
the
names
of
individuals
that
you
could
reach
out
to?
•
Are
you
regularly
mining
web
based
support,
customer,
and
industry
forums
for
people
with
the
right
level
of
accessibility,
experience,
and
perspective?
•
Do
you
mine
public
sector
information,
data
from
open
data
initiatives
to
find
the
right
people
to
reach
out
to?
•
Do
you
leverage
LinkedIn
as
a
tool
that
goes
beyond
a
mere
resume
holder?
10
11/12/13
11.
12. Accessible
Experience
How
hard
is
it
to
obtain
an
interview?
How
long
will
it
take
to
obtain
What
degree
of
experience
does
the
interviewee
have
an
interview?
with
the
target
domain?
How
many
gatekeepers
might
you
have
to
go
through?
Is
the
interviewee
essentially
inaccessible?
Perspective
Is
their
experience
based
on
interactions
with
a
single
product
/
service
or
several?
How
many
different
industries
has
the
interviewee
worked
in?
Does
the
interviewee
have
direct
experience
with
more
than
one
competitor
in
the
target
market?
13. Why
Me?
Why
Now?
Why
Share?
• Profile
Details
• Industry
Exp
• Product
/
Srv.
Exp
• Incentive
• Profile
Details
• Access
to
the
Study
• Incentive
• Industry
Shared
Exp
• Business
Shared
Exp
• Anonymity
• Access
to
the
Study
Scheduled
Interview
14.
15. ¡
Tools
§ Tweet
Deck
§ HootSuite
-‐
*
¡
Who
/
What
to
Follow:
§ Product
Managers
§ Sales
Team
Members
§ Directors
of
Departments
§ VP’s
/
CEO’s
§ Product
Aligned
Twitter
Accounts
§ Hashtags
for
Conferences
§ Topics
/
Search
Combinations
16. TweetReach
Follower
Wonk
What
topics
/
hashtags
are
popular?
Who
has
a
good
follower
list
in
this
space?
What
kind
of
reach
does
that
topic
/
hashtag
have?
Who
is
focused
on
a
given
space
–
given
their
bio?
17.
18. ¡
¡
¡
An
important
tool
Look
for
lists
of
other
twitter
accounts
that
“matter”
–
by
follower
/
following
account,
or
their
topic
focus
Follow
these
lists
in
whole
or
in
part
by
picking
particular
users
to
follow
20. ¡ Recently
indexed
all
425m
pieces
of
Twitter
related
content
going
back
to
2006.
§ Why
use
Topsy?
▪ Influencers
on
a
topic
▪ See
the
entire
timeline
of
a
users
tweets
▪ View
by
Links
–
find
relevant
articles,
sites,
etc.
▪ Which
domain
is
getting
more
tweets
on
a
industry
term
or
topic
▪ Site:Microsoft.com
virtualization
site:vmware
virtualization
21. ¡ Previously
you
had
to
Follow
Back
someone
on
Twitter
for
them
to
DM
you
¡ Not
anymore:
22. ¡ Identify
Influencers
in
a
given
community
¡ Constrain
your
searches
by:
city,
state,
geo
¡ Use
tools
to
find
the
relevant
hashtags,
users,
and
lists
to
follow
23.
24.
25.
26.
27. ¡
Find
people
who
are:
§ Industry
Experts
§ Product
Experts
§ Thought
Leaders
28.
29.
30. Because
companies
speak
in:
Don’t
forget
to
use
filetype:pptx,
filetype:ppt,
filetype:xlsx,
filetype:xls,
filetype:docx,
filetype:doc
in
conjunction
with
site:
<domain>
searches
Via
Google
when
tracking
a
competitor.
30
11/12/13
41. There
is
a
crack
in
everything,
that’s
how
the
light
gets
in.”
Leonard
Cohen
Filtering
42.
43.
44. ¡
LinkedIn
HR
¡
Harvard
Business
Review
¡
Project
Managers
Network
¡
§ 819,340
members
¡
§ 376,244
members
§ 506,555
members
¡
§ 465,404
members
¡
Finance
Club
Retail
Industry
Group
§ 311,924
members
¡
Oil
and
Gas
People
§ 299,644
members
¡
§ 377,211
members
¡
On
Startups
Media
Professionals
§ 339,
370
members
§ 379,939
members
¡
Telecom
Professionals
Future
Trends
§ 254,431
members
Cloud
Computing
§ 252,987
members
45. QUESTION
¡
Where
are
people
who
know
about
X
product
and
it’s
real-‐
world
uses?
RECIPE
¡
¡
¡
¡
¡
¡
Find
job
posting
aggregators
that
have
API’s
or
which
you
can
manually
mine
the
data
Mine
data
from
these
aggregators
Focus
is
on
product
names,
solution
names,
related
certifications,
etc.
Plot
over
time
Extract
company
names,
regional
growth,
etc.
Compare
with
other
data,
etc.
47. ¡
Indeed
§ Over
½
of
all
job
searches
start
on
Indeed
§ 100m
unique
visitors
a
month
§ Localized
in
50
countries
/
26
languages
–
covers
94%
of
Global
GDP
¡
Career
Builder
§ 24m
unique
visitors
a
month
§ 60
markets
worldwide
48. QUESTION:
¡
What
is
the
momentum
around
XYZ
market
trend?
RECIPE:
¡
¡
¡
¡
¡
¡
¡
Find
job
posting
aggregators
that
have
API’s,
Trend
Graphs,
etc.
Mine
data
from
these
aggregators
Focus
is
on
industry
trends
by
name
Drill
down
into
jobs
that
have
these
terms
in
descriptions,
titles,
etc.
Plot
over
time
Extract
regional
growth,
etc.
Compare
with
other
data
–
MR
Studies,
Analyst
Reports,
CI
/
MI
research
efforts
49.
50.
51.
52.
53. Title
Detail
Virtual
Sales
Specialist
“Supported
partner
(IronBow
Technologies)
with
multi-‐year
BPA
for
Clinical
VA
opportunity
that
has
brought
in
$40+
Million
in
video
sales/services,
and
continues
to
add
more
video
end
points
and
other
collaboration
capabilities
to
our
Veterans.”
Sales
and
Credit
Analyst
“Allocation
and
forecasting
for
European
Stock
and
Storage
partners
such
as
Deutsche
Telekom
and
France
Telecom
with
a
total
yearly
sales
value
of
$200
million.
Advocate
for
European
Markets
Cisco
sales
group
while
handling
revenue
claims
along
with
all
other
issues
pertaining
to
sales.
Developed
and
maintained
relationships
across
all
platforms
and
teams
within
Cisco.”
Federal
Sales
Account
Manager
“U.S.
Indian
Health
Service:
$3.5m
in
bookings.
I
grew
this
account
60%
year
over
year
”
Cloud
Sales
Engineer
“Sales
Engineer
for
large
Multi-‐National
Service
Provider
(AT&T)
within
Channel
Organization,
Developed
Go-‐To-‐Market
(GTM)
Strategy
that
increased
Cisco
UCS
Server
Sales
from
$843K
in
FY10
to
$3.79M
in
FY11
and
increase
of
350%
,
Led
Partner
Team
in
achieving
an
increase
of
Data
Center
Product
Sales
from
$23.9
million
in
FY09
to
$44.7
million
in
FY10
and
increase
of
87%
”
54. National
Sales
Manager
(McAfee)
“Managed
key
retail
partnerships
with
some
of
the
nation's
largest
technology
retailers
including
Walmart,
Staples,
Office
Depot,
OfficeMax
and
Sam's
Club.
My
territory
accounted
for
approximately
45%
of
the
U.S.
territory.
*
In
a
category
that
has
trended
down
20%
year-‐over-‐year,
I
was
able
to
grow
my
region
25%
and
exceed
Plan
by
13%.
*
Hunted
and
established
new
relationships
including
hhgregg,
BJ's
Wholesale
Club
and
TigerDirect.”
Sr.
Sales
Manager
(NetApp)
“Grew
annual
team
goal
from
$85M
to
$136M
for
public
sector
market
sales
by
creating
multiple
key
strategies
for
addressing
targets
and
customer
segments.”
“Developed
and
built
multi-‐faceted
teams
from
14
to
30+
employees
with
specific
focus
on
State/local
government,
K-‐12,
higher
education,
civilian,
and
Department
of
Defense
sectors.
Average
annual
goal
increased
from
$2M
to
$5M
per
inside
sales
rep.”
Senior
Sales
Executive
(NetApp)
Oversee
North
America
financials,
currently
covering
Goldman
Sachs
and
Barclays
Plc.
Sell
FAS/V-‐Series,
Cloud,
professional
services
and
SSD
solutions.
•
Closed
a
$7.0
million
transaction
at
Goldman
Sachs
in
the
first
six
months
of
tenure.
$
client
title:sales
company:netapp
$
client
title:sales
company:mcafee
64. ¡ Review
Support
Forums
for:
§ Frequent
Complaints
§ Comments
about
Product
Futures
§ Topics
and
Threads
and
Forums
that
are
more
popular
than
others.
§ Etc.
¡ Tip:
§ Use
the
forum’s
own
advanced
search
tools
to
sort
by
most
read,
most
responded
to,
etc.
69. AMAZON
EMPLOYEES
WHO
LIVE
IN
SINGAPORE
MICROSOFT
EMPLOYEES
WHO
LIKE
IPHONES
AND
IPAD
WHO
ARE
BASED
IN
REDMOND,
WA
70.
71.
72. ¡
¡
¡
¡
540m
users
300m
active
in
the
“stream”
each
week
1.5
billion
photos
uploaded
every
week
Stats
as
of
October
2013
73. ¡
¡
¡
¡
¡
It’s
not
something
to
laugh
at
any
longer…
Stats
Google+
Communities
Google
+
Circles
Google+
Specific
Tools
§ For
marketers,
etc.
§ Find
People
on
Plus
74. ¡
Google
Ripples
§ Click
a
post
that
has
been
§
§
§
§
§
§
publicly
shared
Choose
“View
Ripples”
Works
best
on
posts
with
multiple
shares
See
who
shared
the
post
Watch
the
spread
of
the
post
visually
from
1st
share
to
last
See
who
shared
the
most
Find
new
influencers
to
follow
75.
76. ¡ Use
the
basic
search
¡ Use
X-‐Ray
Queries
§ site:plus.google.com
“lives
*
san
francisco”
“software
engineer”
“works
*
salesforce”
77. ¡
Compared
to
LinkedIn
§ You
don’t
have
to
be
connected
to
someone
to
view
their
profile
when
you
search.
▪ https://plus.google.com/
people/find
▪ X-‐Ray
Searches
via
Google
Search
▪ Site:,
etc.
78. ¡
How
does
Google+
beat
Facebook
§ Posts
are
crawled
and
indexed
immediately
vs.
the
delay
that
is
§
§
§
§
§
inherent
on
some
other
platforms
Google
plus
personal
profiles
do
extremely
well
in
rankings
You
can
segment
your
audience/contacts
in
circles
and
interact
with
them
thru
your
customized
circles.
Crawlers
can
scan
up
to
2,5k
words
of
a
google
plus
page,
compared
to
merely
275
words
of
a
Facebook
page
(sorry
Zuck,
but
you
have
missed
it
here...)
There
is
also
evidence
that
author
rank
will
correlate
with
rankings
Google
plus
network
is
optimized
to
work
with
knowledge
graph
just
right
in
the
dawn
of
semantic
web.
And
the
list
goes
on...
http://www.foodforbots.com/2013/06/google-‐plus-‐vs-‐facebook.html
83. ¡ iTunes
¡ Mobile
/
Tablet
App
§ Stitcher
Radio
§ Pocket
Casts
¡ Podcast
Alley
84. MeetUps
Search
for
session
leaders,
local
meetup
leaders,etc.
site:http://
www.meetup.com/
inurl:”big
data”
inurl:”members”
intitle:
(“IL”)
85.
86.
87. ¡
What
if
you
want
to
zero
in
geographically?
§ Followerwonk
–
Geo
§ Followerwonk
–
City
in
Bio
§ Facebook
Graph
–
Searches
by
City,
etc.
§ Google
–
Regional
Searches
§ LinkedIn
Search
by
Region
/
Industry
/
Company
§ Search.Twitter.com
–
near
this
place
88. ¡
Twitter
§
§
§
§
¡
¡
Includes
Facebook,
LinkedIn,
Twitter,
Google+
§
§
¡
Number
of
Likes
§
¡
Relationship
=
Followers
vs.
Following
Ratio
Mass
=
Tweets
Number
of
times
the
user
is
put
into
a
list
Number
of
followers,
Number
of
Circles,
etc.
View
Ripples
on
Posts
Slideshare
Klout
Google+
LinkedIn
Number
of
Connections
Number
of
times
listed
as
an
influencer
in
a
LinkedIn
Group
§ Number
of
times
endorsed
for
a
skill
§ Testimonials
/
Recommendations
§
§
89. ¡
¡
Services
like
Namechk
can
show
you
if
the
same
username
is
in
use
on
multiple
services
Knowem
is
a
similar
site
90. Why
Me?
Why
Now?
Why
Share?
• Profile
Details
• Industry
Exp
• Product
/
Srv.
Exp
• Incentive
• Profile
Details
• Access
to
the
Study
• Incentive
• Industry
Shared
Exp
• Business
Shared
Exp
• Anonymity
• Access
to
the
Study
Scheduled
Interview
91. ¡
Revolutionary
Sourcing
Millions
of
LinkedIn
(Xing,
Twitter,
etc.)
profiles
Millions
of
Job
Postings
Millions
of
resumes
on
job
sites
Thousands
of
public
conference
speaker
lists
Forums
filled
with
key
influencers
and
technology
implementers
who
are
clearly
identifiable
by
past
contributions.
§ Authors
of
presentations
and
documents
who
discuss
the
products,
solutions,
or
KIQ’s
in
focus.
§ Listings
of
industry
and
equity
analysts
§ Etc.
Etc.
Etc.
§
§
§
§
§