To learn best practices and discover tips for planning and selling basketball promotions, as well as find inspiration in past success stories, flip through the How to Drive Revenue & Audience with Basketball Promotions webinar slide deck.
This document provides information about sponsoring "A Day in the Dark" event on May 9th, 2014 at Casselmans Bar and Venue. It details various sponsorship levels from Keyline Sponsorship for $5,000 to Bronze Sponsorship for $500. Higher tiers like Keyline and Platinum receive more branding visibility across posters, digital ads, radio spots and event materials that could reach over 3.5 million total impressions. All sponsorships include benefits like tickets, booth space, and opportunities to address the crowd. The event aims to raise awareness about the struggle faced by those without access to healthcare by birth location.
The document provides a summary of Nexen Tire's brand marketing partnerships and campaigns in 2015. It details numerous partnerships across various industries including Angels baseball, Nitro Circus, ESPN, EnduroCross, SuperPark, Surfer Magazine, Powder Awards, Canoe & Kayak, SUP Magazine, and Ask Patty. For each partnership, it lists the marketing channels used and total impressions generated, with totals ranging from millions to over 100 million impressions. It also discusses Nexen Tire's print collateral, POP displays, and involvement in the SEMA International Tradeshow.
Shout recently landed a multi-year deal with Real Madrid, the world’s premiere sports brand. Real Madrid has over 500 million global fans with direct social media connections into 110 million of those fans. Real Madrid’s social following has been increasing for the last year at over 2 million additional followers coming on line per month. Shout has marketing rights to post to these 110 million followers 2 times per month for 3 years. Shout has built a version of its app that is directly playable from a Facebook or Twitter post. Shout has users in 182 countries around the world, Shout players in over 100 countries have won prizes. See http://www.youtube.com/watch?v=s5Vbl0tMBbI
The document provides information about sponsorship opportunities for EXPOSURE 2015, an action sports event. EXPOSURE 2014 had over 5,000 spectators, 7 million media impressions, and proceeds were donated to a domestic violence shelter. Sponsorship levels ranged from $20,000 for the title sponsor to $250 for a bronze vendor booth. All sponsorships included promotional benefits and support survivors of domestic violence.
This document provides information about an upcoming zombie-themed 5K race and festival called the rUNdead 5K including:
- The date and location of the event which is Saturday, October 26th 2013 in North Charleston, Wannamaker County Park from 3-10pm with the race starting at 5pm and a movie showing at dark.
- Details on registration costs for runners ($50) and zombies ($30) and a discount for local residents.
- Statistics from past events including large numbers of participants and sell-outs.
- Information on sponsorship opportunities and benefits at different price levels from $1000 to $5000.
- Vendor opportunities for exhibitors and food vendors for $150 each.
The document provides information about sponsorship opportunities for EXPOSURE, the largest women's skateboarding event in the world held annually in Encinitas, California. It details various sponsorship levels from $20,000 title sponsorship down to $200 banner space. Higher levels receive prominent logo placement, commercials in the livestream, vendor booths and more. Proceeds from EXPOSURE are donated to support survivors of domestic violence.
The document outlines a marketing plan for the Palencia Club that includes membership in Florida's First Coast of Golf (FFCG). Key elements include stay and play booking capabilities on FFCG's website, net rate sharing with tour operators, listings on Visit Florida's deals page, and inclusion in FFCG's marketing campaigns. The plan also details advertising through FFCG in print, digital, and TV/PR channels as well as promotions with organizations like the Jaguars and Golf Digest. Public relations efforts are highlighted such as a radio promotion and utilizing an intern to produce social media content.
Sofar Sounds is a U.K. based community platform that brings the appreciation back in concerts with rising artists playing for smaller crowds in local, non-traditional venues. Learn more at https://www.sofarsounds.com/.
This document provides information about sponsoring "A Day in the Dark" event on May 9th, 2014 at Casselmans Bar and Venue. It details various sponsorship levels from Keyline Sponsorship for $5,000 to Bronze Sponsorship for $500. Higher tiers like Keyline and Platinum receive more branding visibility across posters, digital ads, radio spots and event materials that could reach over 3.5 million total impressions. All sponsorships include benefits like tickets, booth space, and opportunities to address the crowd. The event aims to raise awareness about the struggle faced by those without access to healthcare by birth location.
The document provides a summary of Nexen Tire's brand marketing partnerships and campaigns in 2015. It details numerous partnerships across various industries including Angels baseball, Nitro Circus, ESPN, EnduroCross, SuperPark, Surfer Magazine, Powder Awards, Canoe & Kayak, SUP Magazine, and Ask Patty. For each partnership, it lists the marketing channels used and total impressions generated, with totals ranging from millions to over 100 million impressions. It also discusses Nexen Tire's print collateral, POP displays, and involvement in the SEMA International Tradeshow.
Shout recently landed a multi-year deal with Real Madrid, the world’s premiere sports brand. Real Madrid has over 500 million global fans with direct social media connections into 110 million of those fans. Real Madrid’s social following has been increasing for the last year at over 2 million additional followers coming on line per month. Shout has marketing rights to post to these 110 million followers 2 times per month for 3 years. Shout has built a version of its app that is directly playable from a Facebook or Twitter post. Shout has users in 182 countries around the world, Shout players in over 100 countries have won prizes. See http://www.youtube.com/watch?v=s5Vbl0tMBbI
The document provides information about sponsorship opportunities for EXPOSURE 2015, an action sports event. EXPOSURE 2014 had over 5,000 spectators, 7 million media impressions, and proceeds were donated to a domestic violence shelter. Sponsorship levels ranged from $20,000 for the title sponsor to $250 for a bronze vendor booth. All sponsorships included promotional benefits and support survivors of domestic violence.
This document provides information about an upcoming zombie-themed 5K race and festival called the rUNdead 5K including:
- The date and location of the event which is Saturday, October 26th 2013 in North Charleston, Wannamaker County Park from 3-10pm with the race starting at 5pm and a movie showing at dark.
- Details on registration costs for runners ($50) and zombies ($30) and a discount for local residents.
- Statistics from past events including large numbers of participants and sell-outs.
- Information on sponsorship opportunities and benefits at different price levels from $1000 to $5000.
- Vendor opportunities for exhibitors and food vendors for $150 each.
The document provides information about sponsorship opportunities for EXPOSURE, the largest women's skateboarding event in the world held annually in Encinitas, California. It details various sponsorship levels from $20,000 title sponsorship down to $200 banner space. Higher levels receive prominent logo placement, commercials in the livestream, vendor booths and more. Proceeds from EXPOSURE are donated to support survivors of domestic violence.
The document outlines a marketing plan for the Palencia Club that includes membership in Florida's First Coast of Golf (FFCG). Key elements include stay and play booking capabilities on FFCG's website, net rate sharing with tour operators, listings on Visit Florida's deals page, and inclusion in FFCG's marketing campaigns. The plan also details advertising through FFCG in print, digital, and TV/PR channels as well as promotions with organizations like the Jaguars and Golf Digest. Public relations efforts are highlighted such as a radio promotion and utilizing an intern to produce social media content.
Sofar Sounds is a U.K. based community platform that brings the appreciation back in concerts with rising artists playing for smaller crowds in local, non-traditional venues. Learn more at https://www.sofarsounds.com/.
Sony will run a worldwide photo and video competition on social media to promote its cameras and lenses to photographers and videographers aged 16 and older. Contestants must use hashtags and link to the contest page when posting on social media and joining Sony Rewards. The competition will have cash prizes for first through third place and allow Sony to measure success based on quantifiable social, mobile, web and email engagement metrics, with the goal of boosting its social presence, generating website traffic, increasing product sales and subscriptions, and raising brand awareness.
Sony is launching a worldwide photo and video competition on social media to target photographers and videographers aged 16 and older, with prizes up to $1,500 for first place. Contestants must include designated hashtags and link to the contest page when posting on social media and joining Sony's Rewards program. Sony will measure success based on quantifiable social media, mobile, web and email engagement metrics, and expects increased sales, subscriptions, traffic and brand awareness based on past campaign results.
This is the recap report I put together and submitted to our sponsors after the U-idol 2011 event. It captures the highlights of the event and summarizes our efforts on marketing, event management and sponsor-relation management.
The document provides information about sponsorship opportunities for EXPOSURE, the biggest women's skateboarding event in the world. Sponsorship levels range from $20,000 for a title sponsor to $250 for a vendor booth. Benefits include logo placement, advertising, vendor space, and promotion on social media and in event materials. Past events have drawn over 5,000 spectators and donations have supported survivors of domestic violence. The 2017 event will be held in Encinitas, California on November 4th.
The document outlines various sponsorship opportunities for the Geothermal Resources Council's (GRC) 43rd Annual Meeting and Expo taking place from September 15-18, 2019 in Palm Springs, California. There are multiple levels of event sponsorships available starting at $1,000, which provide benefits like booth space, attendee passes, logo placement, and advertising. Sponsorships can also be targeted towards specific events during the conference like receptions, lunches, breaks, and field trips. The last page is a sponsorship application form for companies to select the sponsorships they wish to purchase.
The 25 year anniversary campaign for Keno saw increased sales and engagement across multiple channels. Key elements included celebratory messaging on Keno game screens in clubs from September 9th to October 9th, SMS messages to clubs thanking them for their support, and a promotion giving customers a chance to win $25,000 every month for 25 years for $1. The campaign resulted in a 25% increase in 10-spot sales and overall NSW turnover was up 3.5% during the period. Targeted communications via radio, print media, social media, and events at the ClubsNSW conference helped promote the anniversary.
E-MedRecords seeks to provide online access for doctors to view full patient medical records from any device. This will improve medical care, especially for pediatricians and in areas where hospitals are far away. Doctors will be able to market directly to doctors, and through mailers and social media campaigns targeted at parents. Revenue will come from annual subscription fees for doctors and family medical record plans. Funding may come from partnerships with hospitals and insurers. The system uses encryption and login credentials to ensure privacy.
Blogalicious 5: 10 Steps Intensive: Identify your ideal reader or customerYoly Mason
The document outlines 10 steps for defining an ideal customer or reader and engaging them. It suggests asking questions to identify what the ideal reader likes, their struggles, where they look for solutions, and objections. The steps recommend connecting with readers through shared interests, showing how you can help solve their problems, and understanding them so you can provide assistance. The overall goal is to engage the ideal reader by finding common ground and demonstrating how you can help.
Bitcoins investment made simple explains a quick and wise investment strategy for earning as much as 164 bitcoins if only the reader would act immediately on the knowledge exposed in this book
Johan Werbrouck has over 18 years of experience creating value across private equity, business development, restructuring, and process excellence. Some of his experiences include:
1) Working with private equity firms on deal sourcing, due diligence, and exits as a partner at Potosi and founder/managing partner of Steinberg Capital SICAR SCA.
2) Providing strategic consulting and business development support to industry groups like GE, BASF, and AFK Sistema on international expansion, emerging markets, and new business models.
3) Leading large scale process excellence and change management programs, including a 3.5 million euro benefit program as interim manager of APM Terminals
Valgen Case Study - Bath Fitting ManufacturerValgenMobility
The manufacturer was facing issues collecting required production data from the shop floor in a reliable and flexible way without overburdening the workforce. They implemented a mobile-based reporting system from Valgen Group that allowed effective monitoring of key metrics like production, fuel usage, scrap rates, and worker productivity. The system was deployed within 3 days using mobile phones to capture data directly from the source via voice with no other software. Workers required less than 10 minutes of training. This provided the manufacturer with a simple yet powerful way to track performance and incentivize high productivity.
The document analyzes several pharmaceutical companies including Dr. Reddy's Laboratory, Sun Pharma, Ranbaxy, GlaxoSmithKline, and Biocon. It provides financial data such as revenue, net income, number of employees, key financial ratios, and risk/return analysis. Some key findings are that Sun Pharma has a strong financial position with no debt, Ranbaxy's liquidity has worsened, and Biocon saw declines in return on capital employed and equity compared to the previous year. A portfolio was created with Dr. Reddy's, Sun Pharma, and GlaxoSmithKline and its risk, return, and beta were calculated.
PSLA conference: Action Research - Stop Wasting MoneyBrenda Anderson
Presentation delivered by one of my McDaniel students at the 2010 PSLA conference. The action research was on choosing book vendors for purchasing books for school libraries.
- The document is an unofficial transcript for a student who earned a Bachelor of Arts degree in Economics in December 2015.
- It shows the courses completed each semester at the university, including transferred credits from other institutions, with grades and credits earned.
- The student began in Fall 2011 and completed their degree requirements in Summer 2015, maintaining good academic standing throughout.
Este documento define varios términos clave relacionados con el desarrollo humano, incluidos el desarrollo humano, el desarrollo psicológico, la infancia, la adolescencia y la maduración. También explica conceptos como la herencia, el ambiente, la normalidad, la anormalidad y los métodos de estudio del desarrollo.
Dokumen tersebut berisi soal-soal untuk persiapan olimpiade IPA tingkat kabupaten yang mencakup materi fisika dan biologi. Soal-soal tersebut meliputi konsep gelombang bunyi, getaran, magnet, sistem pernafasan, dan rangka tulang manusia. Peserta diharuskan menjawab berbagai pertanyaan seputar gambar dan skema yang disajikan.
Sony will run a worldwide photo and video competition on social media to promote its cameras and lenses to photographers and videographers aged 16 and older. Contestants must use hashtags and link to the contest page when posting on social media and joining Sony Rewards. The competition will have cash prizes for first through third place and allow Sony to measure success based on quantifiable social, mobile, web and email engagement metrics, with the goal of boosting its social presence, generating website traffic, increasing product sales and subscriptions, and raising brand awareness.
Sony is launching a worldwide photo and video competition on social media to target photographers and videographers aged 16 and older, with prizes up to $1,500 for first place. Contestants must include designated hashtags and link to the contest page when posting on social media and joining Sony's Rewards program. Sony will measure success based on quantifiable social media, mobile, web and email engagement metrics, and expects increased sales, subscriptions, traffic and brand awareness based on past campaign results.
This is the recap report I put together and submitted to our sponsors after the U-idol 2011 event. It captures the highlights of the event and summarizes our efforts on marketing, event management and sponsor-relation management.
The document provides information about sponsorship opportunities for EXPOSURE, the biggest women's skateboarding event in the world. Sponsorship levels range from $20,000 for a title sponsor to $250 for a vendor booth. Benefits include logo placement, advertising, vendor space, and promotion on social media and in event materials. Past events have drawn over 5,000 spectators and donations have supported survivors of domestic violence. The 2017 event will be held in Encinitas, California on November 4th.
The document outlines various sponsorship opportunities for the Geothermal Resources Council's (GRC) 43rd Annual Meeting and Expo taking place from September 15-18, 2019 in Palm Springs, California. There are multiple levels of event sponsorships available starting at $1,000, which provide benefits like booth space, attendee passes, logo placement, and advertising. Sponsorships can also be targeted towards specific events during the conference like receptions, lunches, breaks, and field trips. The last page is a sponsorship application form for companies to select the sponsorships they wish to purchase.
The 25 year anniversary campaign for Keno saw increased sales and engagement across multiple channels. Key elements included celebratory messaging on Keno game screens in clubs from September 9th to October 9th, SMS messages to clubs thanking them for their support, and a promotion giving customers a chance to win $25,000 every month for 25 years for $1. The campaign resulted in a 25% increase in 10-spot sales and overall NSW turnover was up 3.5% during the period. Targeted communications via radio, print media, social media, and events at the ClubsNSW conference helped promote the anniversary.
E-MedRecords seeks to provide online access for doctors to view full patient medical records from any device. This will improve medical care, especially for pediatricians and in areas where hospitals are far away. Doctors will be able to market directly to doctors, and through mailers and social media campaigns targeted at parents. Revenue will come from annual subscription fees for doctors and family medical record plans. Funding may come from partnerships with hospitals and insurers. The system uses encryption and login credentials to ensure privacy.
Blogalicious 5: 10 Steps Intensive: Identify your ideal reader or customerYoly Mason
The document outlines 10 steps for defining an ideal customer or reader and engaging them. It suggests asking questions to identify what the ideal reader likes, their struggles, where they look for solutions, and objections. The steps recommend connecting with readers through shared interests, showing how you can help solve their problems, and understanding them so you can provide assistance. The overall goal is to engage the ideal reader by finding common ground and demonstrating how you can help.
Bitcoins investment made simple explains a quick and wise investment strategy for earning as much as 164 bitcoins if only the reader would act immediately on the knowledge exposed in this book
Johan Werbrouck has over 18 years of experience creating value across private equity, business development, restructuring, and process excellence. Some of his experiences include:
1) Working with private equity firms on deal sourcing, due diligence, and exits as a partner at Potosi and founder/managing partner of Steinberg Capital SICAR SCA.
2) Providing strategic consulting and business development support to industry groups like GE, BASF, and AFK Sistema on international expansion, emerging markets, and new business models.
3) Leading large scale process excellence and change management programs, including a 3.5 million euro benefit program as interim manager of APM Terminals
Valgen Case Study - Bath Fitting ManufacturerValgenMobility
The manufacturer was facing issues collecting required production data from the shop floor in a reliable and flexible way without overburdening the workforce. They implemented a mobile-based reporting system from Valgen Group that allowed effective monitoring of key metrics like production, fuel usage, scrap rates, and worker productivity. The system was deployed within 3 days using mobile phones to capture data directly from the source via voice with no other software. Workers required less than 10 minutes of training. This provided the manufacturer with a simple yet powerful way to track performance and incentivize high productivity.
The document analyzes several pharmaceutical companies including Dr. Reddy's Laboratory, Sun Pharma, Ranbaxy, GlaxoSmithKline, and Biocon. It provides financial data such as revenue, net income, number of employees, key financial ratios, and risk/return analysis. Some key findings are that Sun Pharma has a strong financial position with no debt, Ranbaxy's liquidity has worsened, and Biocon saw declines in return on capital employed and equity compared to the previous year. A portfolio was created with Dr. Reddy's, Sun Pharma, and GlaxoSmithKline and its risk, return, and beta were calculated.
PSLA conference: Action Research - Stop Wasting MoneyBrenda Anderson
Presentation delivered by one of my McDaniel students at the 2010 PSLA conference. The action research was on choosing book vendors for purchasing books for school libraries.
- The document is an unofficial transcript for a student who earned a Bachelor of Arts degree in Economics in December 2015.
- It shows the courses completed each semester at the university, including transferred credits from other institutions, with grades and credits earned.
- The student began in Fall 2011 and completed their degree requirements in Summer 2015, maintaining good academic standing throughout.
Este documento define varios términos clave relacionados con el desarrollo humano, incluidos el desarrollo humano, el desarrollo psicológico, la infancia, la adolescencia y la maduración. También explica conceptos como la herencia, el ambiente, la normalidad, la anormalidad y los métodos de estudio del desarrollo.
Dokumen tersebut berisi soal-soal untuk persiapan olimpiade IPA tingkat kabupaten yang mencakup materi fisika dan biologi. Soal-soal tersebut meliputi konsep gelombang bunyi, getaran, magnet, sistem pernafasan, dan rangka tulang manusia. Peserta diharuskan menjawab berbagai pertanyaan seputar gambar dan skema yang disajikan.
Ramification of games_round robin_by Lester B. Panemlgabp
In a round robin tournament, the number of teams determines whether there will be a bye in each round or not. An even number of teams means no bye, while an odd number of teams means one bye per round. The number of games is calculated using the formula N(N-1)/2, where N is the number of teams. The document then provides examples of how 5, 6, 7, 8, 9, and 10 team tournaments would be structured over multiple rounds based on this formula.
1. The document discusses how to drive revenue and engagement for college basketball bracket promotions. It provides examples of successful bracket promotions run by radio stations, TV stations, and newspapers that generated thousands of dollars in revenue.
2. The webinar teaches attendees how to plan, sell, and promote their own basketball bracket contests with tips like choosing local prizes, integrating promotions on-air, and leveraging station talent as VIP pickers.
3. Attendees learn about best practices like starting promotion 3 months in advance, targeting sponsors in categories like food and automotive, and using email marketing to drive the majority of contest submissions.
There are 75 million auto racing fans in the United States (that's 1 in 3 Americans!), and one of the best ways to capitalize is by running auto racing promotions throughout the 37-week season.
Media companies have the opportunity to generate TONS of revenue with auto racing promotions. To learn how to make the most of this opportunity, check out the How to Drive Revenue & Results with Auto Racing Promotions webinar.
Football fans are incredibly passionate about their sport, and this passion holds for not only professional football, but also college and even high school football.
People throw parties every week to watch football games. They paint their faces. They spend hours outside in the sweltering heat or frigid cold tailgating before a game.
This means that the opportunity – and variety – around football promotions is immense. In fact, we’ve seen our partners drive six-figure revenue from a single pro football contest!
Our How to Drive Revenue & Advertiser Results with Football Promotions webinar took an in-depth at how local media companies of all types and sizes are finding success with football promotions - and how you can too.
To learn best practices and discover tips for planning and selling auto racing promotions, as well as find inspiration in past success stories, flip through the slide deck from our How to Drive Revenue & Audience with Auto Racing Promotions webinar.
The document provides an overview of how media companies can run a college basketball bracket contest to generate revenue. It details new features for 2013 including a welcome page, improved prizes, and a "play anywhere" feature. Case studies show how previous contests attracted over 1,000 players and earned $20,000-$40,000 for media companies. Additional tactics are suggested like securing sponsors, partners, and extending the contest beyond March Madness.
DIY Championship Powered by the Home Depot hwolniakowski
This document outlines a DIY Championship Campaign to promote The Home Depot by leveraging their existing sponsorship of ESPN College GameDay. The campaign would involve users submitting DIY successes and fails for prizes. Weekly winners would be selected from GameDay broadcast locations and a grand prize winner chosen at the final broadcast. The campaign would also include a DIY blog on The Home Depot website and traditional and social media promotion from September to December using the #DIYChampionship hashtag. Metrics like entries, social conversations and ad impressions would measure success, with the goal of enhancing The Home Depot brand for their target audience long-term.
Running Race/Walk Rev-Up Race Day Revenues PresentationBrian B
We have helped many races around the country increase their race day revenue 15% to 50%, and in some cases quadruple their investment.
We do this by solving three inherent problems within the industry today.
Running Race and Walk Event Promotion PresentationBrian B
This document summarizes the services provided by GoLite Ads to help running races and walks increase revenue through targeted digital advertising and sponsor activations. GoLite Ads plays ads on large video screens throughout counties for 4 weeks prior to races, and provides sponsor opportunities, live video coverage, and social media integration on race day. Services are aimed at solving problems like stagnating registrations and sponsorship through differentiated event promotion and sponsorship packages. Pricing for the core package is $3,900.
This document provides information and best practices for running successful college basketball promotions. It includes examples of promotions from radio stations, newspapers, and digital platforms. The key recommendations are to 1) run an upfront 3-in-1 bracket, 2) include a variety of smaller promotions, 3) plan promotions 3 months in advance, 4) sell sponsorships 2 months out, and 5) heavily promote contests 1 month out. Case studies show how following these steps increased engagement, revenue, and leads for media companies and sponsors. The document also includes sample promotion packages and timelines to help others replicate successful basketball marketing campaigns.
The document outlines sponsorship opportunities for the Clicks Beauty Playground festival, which will have 2500 fans over 2 days. It details the Clicks and Cosmopolitan communities and media reach. Sponsorship packages ranging from R50,000 to R150,000 are available, and provide event branding, social media exposure, activation space, and tickets. The highest "Gold & Bold" sponsorship of R150,000 offers a prominent activation space and logo placement on main stages in addition to media benefits.
Exposure is a nonprofit that empowers women and girls through skateboarding. Their annual EXPOSURE event is the largest women's skateboarding competition in the world, featuring professional and amateur competitions, proceeds donated to domestic violence survivors, and learn-to-skate clinics. Sponsorship opportunities range from $400 for a vendor booth to $20,000 as a title sponsor, with benefits including logo placement, commercials in the livestream, and announcements promoting the sponsorship.
40 million Americans fill out a college basketball bracket each year. Make the most of the madness by complementing your bracket with a star-studded lineup of basketball promotions that will engage your audience.
This document provides information and best practices for running a college basketball bracket promotion. It discusses selling the promotion 2 months in advance, planning the promotion 3 months in advance, running a variety of related promotions, and promoting the bracket 1 month out. Case studies are presented from the Atlanta Journal-Constitution, KKFN radio in Denver, and WPSD TV in Paducah. The document recommends running an upfront 3-in-1 bracket, selling packages to multiple sponsors, and promoting through various media including social media, email, display ads, and radio/TV. Sample package deals and timelines are also presented.
This document discusses how city and regional magazines can capture revenue from online promotions. It begins by noting the major shift to online advertising and how promotions are an explosive opportunity. It then provides recommendations for running sponsored contests, promotions with print integration, expanded reader's choice ballots, niche ballots focused on topics like holidays and sports, and advertiser contests on Facebook. Specific case studies and strategies are presented throughout.
This document discusses various holiday promotion ideas that media companies can offer to advertisers. It presents three gift packages of promotions that are ready-to-implement. Gift package #1 includes quiz bundles, holiday sweeps, and a deals network with a total potential revenue of $21,500. Gift package #2 adds upgrades like an ecommerce theme week, custom quiz and custom sweeps for a total potential of $49,000. Gift package #3 fills to the top with additions like a holiday photo contest and golf card for a potential of $82,500. The document provides case studies and specifics on setting up different promotion types to help media companies establish a goal and select the holiday gifts that best fit their market.
This document discusses the opportunities for online promotions, specifically through parenting magazines. It notes that online promotions revenue has grown significantly in recent years. Some key opportunities discussed include running sponsored contests, advertiser contests on Facebook pages, and expanding reader's choice programs. Various case studies are presented of publications that saw substantial revenue increases from implementing online promotions strategies like contests and reader's choice programs. The presentation encourages the use of email and social media to promote contests and build audience engagement and new subscriber databases.
This document outlines an agenda for discussing the CROWD Entertainment Network. It proposes monetizing content through social media and details the CROWD formula and network effect. It then describes the Tri-States Finest Comedy Competition, including recruitment goals, rounds, and timeline. Potential earnings for artists, customers, and industry professionals from participating in the network are listed. Next steps encourage signing up and sharing information to build awareness of the network.
This document outlines an agenda for discussing the CROWD Entertainment Network. It proposes monetizing content through social media and details the CROWD formula and network effect. It then describes the Tri-States Finest Comedy Competition, including free style, sweet 16, and live final rounds to determine regional and potential national champions. The roles and compensation for artists, customers, and industry professionals on the network are defined.
This document is a 2014 sponsorship catalog for the C-Level @ A Mile High event. It outlines various sponsorship packages available that provide branding and marketing benefits to sponsors, including logo placement in marketing materials and on-site, speaking opportunities, tickets to events, and access to celebrity participants. Sponsorship levels range from $3,000 to $40,000. New for 2014 is the addition of a post-event celebrity team challenge element where celebrity teams can be auctioned off for meetings.
Similar to How to Drive Revenue & Audience with Basketball Promotions (20)
With a million things on your plate and tons of ideas to consider, we’ve cut through the distractions to highlight four ideas you need to sell right now! In this 30-minute webinar, we’ll walk you through proven ideas, how to sell them, the advertisers to target, and all the resources you need to make it even easier to drive significant revenue.
This document summarizes a webinar about generating leads through contests and quizzes. It provides examples of successful lead generation campaigns run by home services, financial, real estate, automotive, grocery, education and healthcare companies. The webinar highlights top advertiser categories and goals, and offers resources for developing lead generation ideas and accessing guidance from success managers.
This webinar discusses turning lead generation campaigns into a business line. It outlines 5 steps to make it happen: 1) understand the benefits of lead gen campaigns, 2) target advertisers in top categories like home services, 3) understand clients' needs through a client needs assessment, 4) sell recurring campaigns and packaged solutions, and 5) follow up regularly to provide data and pass along new leads. The webinar encourages attendees to trust their solutions and just do it.
Maximize Revenue & Renewals from Your Advertiser Lead-Gen CampaignsUpland Second Street
Lead-gen campaigns unlock an unlimited number of advertiser opportunities. Now while more businesses than ever are within your reach, are you reaching out to the top advertisers? See how you can make the right pitch to the right advertisers to maximize your results and drive renewals.
Fine Tune Your Best Of Strategy to Maximize Revenue & EngagementUpland Second Street
Learn the ins-and-outs of optimizing your ballot for success, maximizing your ad sales strategies, and prospecting businesses from nomination to winners phase. Hear top trends among our most successful Best Of campaigns to level up your strategy, get your whole company and community excited, and drive significant revenue.
Coming out of the challenges of last year, 2021 is poised to see the largest increase in advertising budgets ever. And promotions will be leading the charge. Your sales reps need to be talking to advertisers to plan their ad spend right now. Find out what to say – and how to say it – to make sure your media company is fully prepared to grab big dollars during the brewing promotions explosion!
How to Ensure Maximum Success from Recurring Revenue CampaignsUpland Second Street
Securing reliable, steady revenue is more important than ever. From covering the key steps of a perfect pitch to creating a successful long-lasting campaign, we’ll give you all the details to create a recurring revenue campaign optimized to deliver big dollars all year long.
At the 12th Annual Second Street Awards we recognized excellence across more than 4,000 media partners. With 28 categories, we shared the top promotions and email stories of 2020. This year was challenging to say the least, but the successes were bigger than ever!
1) The document outlines various engagement tools and promotional strategies that a radio station can use as part of a football season-long campaign on the Second Street platform, including pick'ems, quizzes, contests, ballots and sweepstakes.
2) Example campaign plans ranging from $50,000 to $100,000 in potential revenue are presented, incorporating different combinations of engagement tools over the football season.
3) Promotional strategies like email, print, radio, video and social media are recommended to drive participation in the various engagement tools.
AAN Annual Meeting - Promotions & Interactive Content ExplosionUpland Second Street
The document discusses the steps for media companies to become modern audience engagement companies. It outlines 7 key steps: 1) cross-departmental collaboration, 2) establishing goals and a plan, 3) owning relationships with consumers through email, 4) building and leveraging consumer profiles, 5) delivering measurable results to clients, 6) targeting and personalizing content and advertising, and 7) creating a corporate strategy. Industry experts provide advice and perspectives on each of the 7 steps.
Whether you’re new to promotions and interactive content, or you’re looking for ways to build on your annual revenue, it’s time to maximize your opportunities this fall.
In this webinar, we break down the opportunities month-by-month and provide you with advertisers to target, case studies for inspiration, and tips and best practices to help you succeed this fall.
The document outlines a webinar discussing Second Street's football engagement tools for affiliates. It introduces the speakers and encourages participants to follow @secondstreet on Twitter for a chance to win a prize. Various engagement tools are then showcased, including photo voting, quizzes, pick'ems, surveys and more. Case studies demonstrate tools driving revenue and engagement. Lastly, tips are provided on how to sell, promote and maximize tools for advertiser results.
Survey from Borrell Associates reveals email is key, digital advertising is in prime spot for growth within SMBs + how you can be prepared to take advantage of this huge opportunity.
While many media companies experience a dip in their revenue during the summer months, it doesn't have to be that way. By filling your summer calendar with a good mix of promotions, you can heat up your summer revenue.
This document outlines an awards ceremony for promotions programs. It provides an agenda for the ceremony with categories, nominees, and winners. The categories include contests, ballots, quizzes, ecommerce programs, and promotions campaigns. Descriptions and organizations for each nominee are listed, followed by the winner. The document promotes engagement on social media and opportunities to win prizes for participation.
This document provides information about running a college basketball bracket promotion, including:
1. Contact information for PromotionsLab representatives and an overview of the Promotions Platform.
2. Details on running an "Upfront 3 in 1 Bracket" promotion that allows participants to enter 3 separate bracket contests for a single registration.
3. Case studies showing how radio, TV, and newspaper stations have successfully run basketball bracket promotions, including promotion strategies, packages offered to sponsors, and results.
4. Tips for running a variety of associated promotions, planning the bracket promotion 3 months in advance, selling sponsor packages 2 months out, and promoting the contest 1 month out.
The document discusses the importance of using promotions to drive event attendance and strategy. It notes that spending on promotions has increased significantly in recent years. Effective promotions rely on having a robust consumer database to segment and target audiences. Case studies show how various media companies generated substantial revenue and leads through targeted promotional campaigns for their events. Maintaining a large consumer database allows for more customized promotions and valuable profiling of consumers.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
AI-Powered Food Delivery Transforming App Development in Saudi Arabia.pdfTechgropse Pvt.Ltd.
In this blog post, we'll delve into the intersection of AI and app development in Saudi Arabia, focusing on the food delivery sector. We'll explore how AI is revolutionizing the way Saudi consumers order food, how restaurants manage their operations, and how delivery partners navigate the bustling streets of cities like Riyadh, Jeddah, and Dammam. Through real-world case studies, we'll showcase how leading Saudi food delivery apps are leveraging AI to redefine convenience, personalization, and efficiency.
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
OpenID AuthZEN Interop Read Out - AuthorizationDavid Brossard
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
21. REMINDER EMAIL SCHEDULE
17
Round 1
12 am EST
Upfront &
Round
24
22
Round 2
12 am EST
Round only
29
Round 3
Round 4
12 am EST
12 am EST
Round only
Round only
31
Round 5
12 am EST
Round only
33. SAMPLE RADIO SALES PACKAGE
Promotion
Internet Radio: (25) :30 commercials per week, M-F 6a-7p, for 4 weeks (100x’s Total)
Inclusion in (30) :30 promotional announcements over 1 week, name mention and :05 tag
Inclusion in (60) :30 promotional announcements over 1 week, name mention and :05 tag
Inclusion in (10) :10 sports flash tags, name mention only
Fixed logo in header of all Bracket Challenge pages
Display Advertising Campaign:
Fixed position banner on Bracket Challenge entry page (and all interior pages of the game)
Homepage Double Play Campaign – 125,000 impressions over 4 weeks (300x250 & 234x60)
ROS Campaign – 125,000 impressions over 4 weeks (300x250, 728x90, 234x60)
Fantasy Newsletter: Ownership of Fantasy Newsletters sent weekly to 685 members (1x total)
Logo inclusion in email to entire database promoting the Bracket Challenge contest (130,000 members)
Name mention and link in (2) Daily Newsletter Promo Inclusions (70,000 members)
Logo inclusion in Homepage slider
Promo Display: Logo inclusion in all promotional display ad units running throughout weei.com
Logo inclusion on all station show pages
Logo inclusion on station contest page
Name mention in social networking inclusions (Station Facebook and twitter accounts) at least twice
NCAA Mobile Text Updates: Ownership of all text updates throughout tournament (name mention)
Name inclusion in station bounceback for 1 week
Logo inclusion in mobile game header
1 Contest Text Alert with name mention
Cost
$2,000
$18,000
$6,000
$1000
Email opt-in on registration page
$2,000
Sponsor can designate up to 35 VIP pickers
$1,000
Total Cost
$30,000
38. SAMPLE TV SALES PACKAGE
Promotion
Sponsorship of upfront & round-by-round brackets
Sportscaster to mention brackets and sponsor every night of the tournament during sports
segment (logo on screen)
50,000 300 250 ROS impressions on website
Cost
$1,000
$4,000
$1,000
Expanding pencil ad on your homepage (up for the entire week before the start of the
tournament)
$1,000
Feature on homepage carousel promoting contest with logo
$1,000
Email opt-in on the bracket registration page
$1,000
Email campaign, all including the sponsor’s logo and coupon/offer:
• Invitation email encouraging entries to entire promotion database of 40,000 people: 1 week
before the tournament begins
• Follow up invitation email: Day tournament begins
• Thank you for playing email: All registered users
• 4 reminder emails before the start of each round in round-by-round bracket: All registered
users
• Winner announcement email at end of season with a coupon offer
$4,000
Sponsor can designate up to five VIP pickers
Mobile site ads linking to the bracket pages
$1,000
$1,000
Total Cost
$15,000
40. BEST PRACTICES FOR BROADCAST
•
•
•
•
•
On-Air promo spots
Show and mention the URL
Mentions by talent
Talent = VIP pickers
Announce winners on air after each round
44. SAMPLE NEWSPAPER SALES
PACKAGE
Promotion
VIP Sponsorship Package (Limit 4)
•
•
•
•
•
•
•
•
Featured Picker– pick alongside Sports staff & a local sports celebrity each round
10 premium ads (2”x10”)
10 free pickups (excluding Sundays)
Digital Campaign including:
• Contest page 728×90 & 300×250 served together (1/4 share of voice)
• Co-Branded Pencil Pushdown (twice during sign-up period)
• 200,000 ROS impressions
Ads in daily news email, breaking news, and promotional email lists
Logo on all promotions
Email Opt-In on registration page
Social Media mentions with links back to the advertiser’s Facebook and Twitter pages15*4
Cost
$15,000
Supporting Sponsorship Package (10+)
•
•
•
•
10 premium ads (2”x4”)
10 free pickups (excluding Sundays)
Digital ads (300×125) on the contest page and various emails
Logo on all promotions
Total Revenue
$4,000
$100,000
46. BEST PRACTICES FOR PRINT
•
•
•
•
•
Secure multiple sponsors
Give your sponsors VIP treatment
Integrate print and online promotion
Promote the contest heavily
Keep it fun!
56. THE IMPACT OF EMAIL
Quad City Times Registrations by Day
400
350
300
Represents
70% of
registrations
250
200
150
100
50
0
Day 1
Day 2
Day 3
Email Sent
Day 5
Day 6
Day 7
61. 3
Almost here!
Email, ROS
banner
ads, social
media
16
17
18
19
Bracket blitz! Brackets released - Email, sliding
billboard, banner ads, social media, legacy media
24
Reminder
emails to make
picks
20
Tournament
begins!
Facebook
Cover Photo
71. SAMPLE TV SALES PACKAGE
Promotion
Sponsorship of upfront & round-by-round brackets
Sportscaster to mention brackets and sponsor every night of the tournament during sports
segment (logo on screen)
50,000 300 250 ROS impressions on website
Cost
$1,000
$4,000
$1,000
Expanding pencil ad on your homepage (up for the entire week before the start of the
tournament)
$1,000
Feature on homepage carousel promoting contest with logo
$1,000
Email opt-in on the bracket registration page
$1,000
Email campaign, all including the sponsor’s logo and coupon/offer:
• Invitation email encouraging entries to entire promotion database of 40,000 people: 1 week
before the tournament begins
• Follow up invitation email: Day tournament begins
• Thank you for playing email: All registered users
• 4 reminder emails before the start of each round in round-by-round bracket: All registered
users
• Winner announcement email at end of season with a coupon offer
$4,000
Sponsor can designate up to five VIP pickers
Mobile site ads linking to the bracket pages
$1,000
$1,000
Total Cost
$15,000
76. IDENTIFY PRIZE PARTNERS
• Offer advertising and
VIP pick in exchange
for each round and
grand prizes
• Announce weekly
winners online, through
email, on-air or in print
80. THE IMPACT OF EMAIL
Quad City Times Registrations by Day
400
350
300
Represents
70% of
submissions
250
200
150
100
50
0
Day 1
Day 2
Day 3
Email Sent
Day 5
Day 6
Day 7
85. QUESTIONS?
Julie Foley
Director of Affiliate Success
julie@secondstreet.com
@julie_foley
Emily Thousand
Affiliate Success Manager
emily@secondstreet.com
@emilythousand
Editor's Notes
ChaneyComment & questions on TwitterQuestions RecordingSurvey at the end – your feedback is welcomed
Contest OverviewPlanningSeason Long Fantasy GameUGCSweepstakesHow to Sell ProspectPackageOvercoming ObjectionsSales Case StudiesHow to PromoteQ&A
college basketball is a fantastic demographic - you can maximize on the excitement. Primary Audience of Men 18 - 34In March 2012, 2 out of 5 internet users visited sports websitesThe NCAA estimates there are 14.3 million working people who consider themselves avid basketball fans. These fans spend 90 minutes a week (or roughly 13 minutes a day) looking at basketball websites. Ad sales across all media “were up 2.6% in the first quarter of 2012Sports TV programming was “the prime mover behind year-over-year gainsTwo-thirds of the rise “came from TV spending on the NCAA Men's Basketball Tournament and the NFL post-season games.” The auto category “continued to be the largest with well over" $3.5B in spending (ADAGE.com, 6/17).
Alternate title?
Dates to remember!Contest ready to add to your site: January 10, 2014Brackets Released: Sunday, March 16, 2014The brackets will be populated with teams and be open for picks no later than 8 pm EDT on March 16, 201464 Team Tournament begins: March 20, 2014The entire UPFRONT bracket will close for picks 20 minutes before the start of the first game.Round One of the ROUND BY ROUND bracket will close for picks 20 minutes before the start of the first game.Championship Game: April 7, 2014 at 9 pm EST
WATCH out for trademarks! Trademark infringement can quickly turn into a serious headache, and trademarked words and phrases are more common than you might expect. - okay to use the idea of “March Madness” — using plays-on-words and the concept of brackets — just don’t use the actual trademarked term itself: “March Madness.”
UPFRONT only
Upfront: Pick entire bracket upfront before the start of the first gameRound by Round: Choose winners before each round beginshttp://kfan.collegehoops.upickem.net/collegebasketball/registration/login.aspExpand your reach Increase site trafficContinue brand awareness for sponsorsAttract more players
The Welcome Tab now has 8 modules that you can arrange in any order you like. You can also disable any of the modules you don't wish to use.1) Countdown clock - this will countdown to the start of the contest. 2) The Welcome Text - This is a freeform HTML field where you can insert text, images, videos, etc to promote your contest and your sponsors, by default the social networking icons are enabled.3) VIPs - clicking on any VIP will present the viewer with that VIP's picks for the current round.4) Local Leaders - displays the top scorers from your local pool of players5) Local Prizes - if you are offering local prizes they can be displayed on the welcome tab. 6) Fan Gallery - the latest images submitted by users from around the nation7) Mobile - a link you can send to a mobile device either via email or SMS message so one can play on a smartphone8) Latest Talk - the most recent post on the message boards
Also working on making the printable bracket look even better
Printable bracket. Put advertiser logos here!
UPFRONT Only. Not round by round.
Looking for ways to increase your social presence? To spread the contest viraly for your advertisers? To put a LOCAL spin on your bracket game? A new feature for 2014 is the ability to link a social boost sweeps to your bracket! Forupickem complete customers. You have the option of turning on a social boost sweeps contest as well! Here’s how it works: This will enter each registered user into the selected sweepstakes contest and allow them extra entries for referrals based on that contest's social boost settings.Create a sweepsconfigure it's social boost settingslink it on the options pageLook at these GREAT examples of sweeps with LOCAL prizes!! ACC, BIG TEN, SEC, Enter to win tickets to a great game! You probably already have access to tickets like this! Use this new feature to enter all your bball players in a sweeps that they can share with their friends for more chances to win. This gets more ppl interested in the game – and your sponsors! That Buffalo Wild Wings sweeps had 14k entries!!
Now you can see full bracket all at once! Vs just their weekly point totals! Use it to help inform or how they stack up!
Its all in the live tool at this point. Reminder Schedule is on the first pageReminder Email Schedule FYI, reminder emails will go out for each Round on these dates/times. If you plan toedit your email templates for each Round, please do so before these deadlines.
Almost Here! March 3, 2014EmailROS banner adsSocial media“Matchups” i.e. mascot vs mascotBracket Blitz! (3/16-3/18) Brackets will be loaded by 8 pm on 3/16 – traffic all ads after that timeEmailSliding billboardDisplay adsSocial Media Facebook cover photo Engaging Facebook posts TweetsPrint adsDuring the tournament (3/17-4/7)Email to players reminding to make picksROS ads encouraging round by round playSocial Media Keep basketball as cover photo during tournament if possible Tweet before/after each round Engaging posts on FacebookPrint ads
Don’t forget to make sure your facebook contest is MOBILE FRIENDLY!
In both the Upfront and Round by Round Games:Perfect Bracket (Upfront and Round by Round)$1,000,000!$10K for 1 or 2 wrong picks$1K for 3 wrong picksThe Overall National Prize for highest score in both upfront and round by roundTablet The National Prize for each Round (in both games)NCAA Fathead of winner's choice
Alternate title?
Pick a pizza Best Band Burger WarsBar WarsBattle of the BreweriesBBQ MadnessThe Papa Gino’s Pizza Topping Bracket Challenge (WEEI)
Increase customer acquisition for your advertisers.One of the best ways to drive foot traffic to your advertiser’s location is toinclude a coupon or offer on the thank you page or in reminder emails.Increase awareness & engagement.By including your advertiser’s logo on all contest branding and promotionalelements, you have the power to expose them to a wide – and activelyengaged – audience.Increase the size of your email database.91% of US Internet users check their email at least once a day. If you helpyour advertiser grow their email list by including an opt-in on theregistration pages, they will be able to generate more revenue with theiremail marketing campaigns.Increase social engagement.On Facebook, it’s all about engaging with your current fans and attractingnew fans. Running promotions is one of the best ways to achieve both ofthese objectives. In fact, the top reason that people Like companyFacebook pages is because of a discount or promotion taking place.
The opportunity around basketball is immense, and any promotions you run will appeal to a wide variety of advertisers in your market. This is a really similar pool of advertisers to other sports promotions, especially football. This is why it’s a good idea to bundle all of your sports promotions together and sell them to your advertisers at the same time.Below you’ll find a list to help you start prospecting. Feel free to think beyond this list and discover what works best in your market. Advertisers have been arranged into categories for your convenience.Community ServicesBanks & Financial Services ProvidersInsurance ProvidersLocal UtilitiesAutomotiveDealershipsAudio & Window Tinting ServicesMechanicsDetailing & Car WashesOil Change & MaintenanceFood & BeverageLocal Pubs & BarsChain Sports BarsFast Food ChainsLiquor StoresGrocery StoresBeer & Liquor DistributorsRecreationSports & Recreational CentersGolf Courses & Pro ShopsGyms & Fitness CentersRetailClothing Stores & HaberdasheriesUniversity BookstoresOutdoor StoresPawn ShopsBig Box RetailersHardware StoresSports StoresAward & Trophy StoresHome Audio StoresBike Shops & Cycling StoresEntertainmentMovie TheatersEvent VenuesService ProvidersPest ControlDoctors & DentistsChiropractorsPlumbers
WEEI is a gold standard in sports contesting! This is a contest WEEI listeners look forward to each and every year, so take this opportunity to align your company with this amazing contest!
As the Presenting Sponsor Papa Gino’s received unparalleled exposure with this contest, including a on-air commercials and promotional announcements, custom web page, display ads, emails, social media posts, text bouncebacks, and an on-site broadcast!
Extended Bracket Mania with a custom ultimate pizza topping bracket! What a SMART and CREATIVE way to engage the sponsor’s brand with the audience! Talk about awareness and engagement!
Exclusive sponsor at a major market sports stationCould scale up or down depending on market sizeCategory exclusive sponsorship model could also work wellBest Practice: Sponsor to provide $1000 prize
Ability to capolizte with on air talent and INTEGRATE WITH your On Air programmingFor example: WEEI Bracket Party with your TalentLive Broadcast at an on-premise account with the midday show will include:Audio:WEEI-AM Promos: inclusion in 12x’s :30 promotional announcements over 1 weekInternet Radio Promos: inclusion in 20x’s :30 promotional announcements over 1 weekLive Top-of-the-Hour mentions during broadcast (minimum of 4x’s during 10a-2p broadcast)Visual:Fixed Logo placement on Mut and Merloni page promoting Live BroadcastLogo inclusion on WEEI.com events pagePromotional inclusion in (1) Daily Mashup Newsletter (70,000 members)Promotional inclusion in (1) Mut and Merloni Newsletter (1,310 members)On-Site:(1) 4-hour Mut and Merloni broadcast with WEEI Waterboys and Girls at on-premise account – at sponsor’s location.
Bring your Rock Girls, plenty of free swag and your talent for an on site broadcast the first day of the tournament!
Keys to success:Integrated campaignMultiple sponsorsHeavy promotion Offered multiple local prizesBy using all of the tools(Television, in-news mentions, website, social media, text and email) we are able to get a lot of players participating giving the sponsors a lot of exposure. Social Media is the newest tool in our arsenal and it was instrumental in making the 2012 basketball tournament contest a success. having five different sponsors enabled me to generate over $40,000 in revenue from a contest that lasts only three and a half weeks. Be sure to take advantage of the opportunity to work with new advertisers and create relationships that will last beyond the tournament.The better the prize, the more contest entries you will receive. The first year we gave all of them to the first place winner. The second year we split them up into first, second and third place winners. We found that worked better because it gave more players chances to win and kept them playing longer. Since the college basketball tournament is short, heavy promotion is key. Promote your contest heavily both on air and online, and include both the upfront and round-by-round challengesWhile I have found that adhering to these principles leads to college basketball bracket success, you could also apply this blueprint to other sports contests, such as Auto Racing or Football.
Category exclusive – total of 4 sponsors. = $60k! Could scale up or down depending on market size
We produced an up-beat thirty second spot that spoke to viewers. We went from 54,786 to 125k.But the single most important thing we did was…we placed the commercial in three Chiefs games. In Kansas City, it is not uncommon for a Chief’s game to get nearly Super Bowl level ratings. This year I’ve seen as high as 78 share. That means that nearly 80 percent of the television in use at that time were watching KCTV5 and saw our promo. When you do this for three weeks straight you are really getting strong reach and frequency.
Mention the URL – have on the screen (if TV) and mention the URL at least 2x!
College Basketball is HUGE in Lawrence, KS, home of the Kansas University Jayhawks (Rock Chalk!). The Lawrence Journal-World maintains the fan website KUsports.com, the #1 Jayhawks website in the world. Each year the Journal-World and KUsports.com capitalizes on the excitement of college basketball and the Jayhawks with promotions and contests including an annual bracket contest. We’ve run bracket contests for a long time, first in print only and then gradually that’s moved to web only starting in 2010. Which advertisers did you target?Car Dealerships, Banks, the Chamber of Commerce, RestaurantsSponsors like the prestige of having their brands associated with KU Basketball especially around tournament time. Some years we’ve had up to 5 sponsors, however in 2013 we sold an exclusive sponsorship to the CVB.In 2013 we had a unique situation. We had recently established a strong advertising partnership with the LawrenceConvention & Visitor’s Bureau, who seized upon the idea of becoming the exclusive sponsorship of the brackets. We gave the previous year’s sponsor the right of first refusal and when they hesitated on the opportunity the LCVB swept it up. They saw the contest as an excellent way to promote tourism to Lawrence and reach the national audience that KUsports.com enjoys.
For $3,000 plus contribution of the grand prize, the Lawrence Convention & Visitor’s Bureau secured the exclusive Title Sponsorship of the Bracket Contest. This included their name and logo prominently featured in all of our promotion efforts - at the top of the Contest page, in all of the print advertising (ranging from, ½ page to full page sizes), in all online banner ad promotions on our websites and name dropped in our social media posts about the contest. Additionally, we sent an email marketing campaign to our KU Fan list that prominently featured the sponsors logo and highlighted some of the great atmosphere of Downtown Lawrence.The grand prize was a weekend stay at the luxurious Oread Hotel located by the campus and the heart of downtown PLUS a $200 Downtown Lawrence gift certificate. Second Place was a beautiful framed photo of Mario Chalmers “The Shot” from the 2008 championship season. We also offered a round-by-round prize of a KU Sports commemorative book and umbrella.
RESULTSOur goal was to sell $3,000 in sponsorships and increase participation in the contest. We made our $3,000 goal with one sponsor and received 3,880 entries in the contest, which was up 5% from the previous year. In addition to the revenue, the email addresses collected from the entries is invaluable. This year we leveraged those email addresses and took advantage of another partnership KUsports.com has with a local sports retailer (Jock’s Nitch) that sells specifically KU and Jayhawk related merchandise. We directed traffic to the retailers online store and we kept 20% of the sales generated. We promoted the online store in print and online and then leveraged the email addresses we collected from the Bracket contest and emailed contestants an exclusive discount code for use in the online store. This increased engagement and drove sales in the online store, which was a win/win/win between our contestants, our retail store partner and us! Think about using this model with your DEALS program! The opporutnities to drive sales from local retailers, and sports bars, pizza, sandwhich shops and even ticket sales for your local teams! What we learned: I definitely think we can double the sponsorship revenue this year, if I could do again I’d sold the exclusive spot for at least $5,000 and contributing a prize.
Multiple sponsors
UNLIMITED SPACE! You have the ability to grab ENDLESS SPONSORS!!! In the case of journal world: #1 KU site! the best writers the best COVERAGE in your market of local sports!!!! The destination for local sports coverage!
While there is value in exclusive sponsorships, media companies can maximize their sponsorship revenue by opening up their pro football contest to multiple advertisers. It is not unusual to have as many as 30 contest sponsors, and this strategy is what enabled me to drive more than $100K in revenue with a single football contest. Successful football contests represent a great opportunity to bring new sponsors into the fold and to create relationships that you can continue to build on for years to come. The picks of VIP Pickers are published each week in a highly visible area of the contest page, as well as in an equally prominent place in print, along with a photo and credential with their business information. Giving your sponsors VIP treatment brings them to life for your audience, as contest users will want to compare their picks and scores to those of the VIPs. – When preparing for the contest, engage your sales staff. Break your sales staff into 2-4 teams that then compete to sell sponsorships and offer monetary awards to really spur the competition. –Why it works:
Julie: Why each of these case studies workedThe Advertising, News (Sports), and Circulation/Promotion departments all worked together on the contest.The contest was promoted heavily online and in traditional media.The media company provided valuable multimedia sponsorship packages to entice advertisers to get on board.Local weekly and national prizes encouraged more people to sign up for the pick’em.
Base plans on Events, Advertisers and Special Sections calendarProvide promotions specific pitch decks to help sales reps explain how your media company will be promoting the contests
Twitter
Quad City Times Advertiser Facebook Sweepstakes “Win Dinner for 10 at Red Lantern”July 1-9 collected submissions517 total submissions355 came the day the email was sent70% of contest entries came from the email
Don’t forget the URLMention prizes
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Coming Soon! February 20, 2014 Announcement emailROS banner ads
Almost Here! March 3, 2014EmailROS banner adsSocial media“Matchups” i.e. mascot vs mascotBracket Blitz! (3/16-3/18) Brackets will be loaded by 8 pm on 3/16 – traffic all ads after that timeEmailSliding billboardDisplay adsSocial Media Facebook cover photo Engaging Facebook posts TweetsPrint adsDuring the tournament (3/17-4/7)Email to players reminding to make picksROS ads encouraging round by round playSocial Media Keep basketball as cover photo during tournament if possible Tweet before/after each round Engaging posts on FacebookPrint ads
Almost Here! March 3, 2014EmailROS banner adsSocial media“Matchups” i.e. mascot vs mascotBracket Blitz! (3/16-3/18) Brackets will be loaded by 8 pm on 3/16 – traffic all ads after that timeEmailSliding billboardDisplay adsSocial Media Facebook cover photo Engaging Facebook posts TweetsPrint adsDuring the tournament (3/17-4/7)Email to players reminding to make picksROS ads encouraging round by round playSocial Media Keep basketball as cover photo during tournament if possible Tweet before/after each round Engaging posts on FacebookPrint ads
Run an Integrated CampaignI sell my college basketball contest as an integrated on-air and online campaign, and I also take advantage of Facebook. The goal for each campaign is to provide maximum exposure for the sponsors. By using all of the tools at our disposal (television, in-news mentions, website, social media, text and email) we are able to get a lot of players to participate, which gives the sponsors a lot of exposure. Social media is the newest tool in our arsenal and it was instrumental in making the 2012 basketball tournament contest a success.Secure Multiple SponsorsWhen running a college basketball bracket contest, don’t limit yourself to just one exclusive sponsor. Instead, maximize your sponsorship revenue potential by securing multiple contest sponsors. In 2011, having five different sponsors enabled me to generate over $40,000 in revenue from a contest that lasts only three and a half weeks. Be sure to take advantage of the opportunity to work with new advertisers and create relationships that will last beyond the tournament.Have Awesome PrizesThe better the prize, the more contest entries you will receive. This is why I always strive to include an awesome local grand prize. In 2011, we took 15% of the revenue generated from the contest and used it to purchase an entertainment prize package valued at $6,200. The package included a 60” Flat Screen TV, a 13” MacBook Pro, a 16GB iPad, and Apple TV, and a Playstation 3 Move, along with the EA Sports NCAA Basketball game for Playstation. We have given this set of prizes away for two years. The first year we gave all of them to the first place winner. The second year we split them up into first, second and third place winners. We found that worked better because it gave more players chances to win and kept them playing longer.Of course, if you are working with sponsors who are in a position to donate awesome prizes, feel free to go with that option. Just make sure the prizes you are offering are the best they can be and will make your users want to return to your site again and again over the course of the tournament. When thinking about prizes, always look for luxury items that a viewer would like to have but wouldn’t necessarily buy for themselves.Promote HeavilySince the college basketball tournament is short, heavy promotion is key. Promote your contest heavily both on air and online, and include both the upfront and round-by-round challenges. On-air promotion is especially valuable because it creates more awareness and keeps your contest fresh in the minds of your users. Plus, all of the promotion around the contest adds even more value to your contest sponsors.While I have found that adhering to these principles leads to college basketball bracket success, you could also apply this blueprint to other sports contests, such as Auto Racing or Football. No matter what you use it for, this blueprint for success will help engage your audience and keep them coming back for more.- See more at: http://secondstreetlab.com/2013/01/blueprint-for-college-basketball-success/#sthash.EK3NbYBe.dpuf
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college basketball is a fantastic demographic - you can maximize on the excitement. Primary Audience of Men 18 - 34In March 2012, 2 out of 5 internet users visited sports websitesThe NCAA estimates there are 14.3 million working people who consider themselves avid basketball fans. These fans spend 90 minutes a week (or roughly 13 minutes a day) looking at basketball websites. Ad sales across all media “were up 2.6% in the first quarter of 2012Sports TV programming was “the prime mover behind year-over-year gainsTwo-thirds of the rise “came from TV spending on the NCAA Men's Basketball Tournament and the NFL post-season games.” The auto category “continued to be the largest with well over" $3.5B in spending (ADAGE.com, 6/17).
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Increase customer acquisition for your advertisers.One of the best ways to drive foot traffic to your advertiser’s location is toinclude a coupon or offer on the thank you page or in reminder emails.Increase awareness & engagement.By including your advertiser’s logo on all contest branding and promotionalelements, you have the power to expose them to a wide – and activelyengaged – audience.Increase the size of your email database.91% of US Internet users check their email at least once a day. If you helpyour advertiser grow their email list by including an opt-in on theregistration pages, they will be able to generate more revenue with theiremail marketing campaigns.Increase social engagement.On Facebook, it’s all about engaging with your current fans and attractingnew fans. Running promotions is one of the best ways to achieve both ofthese objectives. In fact, the top reason that people Like companyFacebook pages is because of a discount or promotion taking place.
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Category exclusive – total of 4 sponsors. = $60k! Could scale up or down depending on market size
Now you can see full bracket all at once! Vs just their weekly point totals! Use it to help inform or how they stack up!
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Keys to success:Integrated campaignMultiple sponsorsHeavy promotion Offered multiple local prizesBy using all of the tools(Television, in-news mentions, website, social media, text and email) we are able to get a lot of players participating giving the sponsors a lot of exposure. Social Media is the newest tool in our arsenal and it was instrumental in making the 2012 basketball tournament contest a success. having five different sponsors enabled me to generate over $40,000 in revenue from a contest that lasts only three and a half weeks. Be sure to take advantage of the opportunity to work with new advertisers and create relationships that will last beyond the tournament.The better the prize, the more contest entries you will receive. The first year we gave all of them to the first place winner. The second year we split them up into first, second and third place winners. We found that worked better because it gave more players chances to win and kept them playing longer. Since the college basketball tournament is short, heavy promotion is key. Promote your contest heavily both on air and online, and include both the upfront and round-by-round challengesWhile I have found that adhering to these principles leads to college basketball bracket success, you could also apply this blueprint to other sports contests, such as Auto Racing or Football.
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Pick a pizza Best Band Burger WarsBar WarsBattle of the BreweriesBBQ MadnessThe Papa Gino’s Pizza Topping Bracket Challenge (WEEI)
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Quad City Times Advertiser Facebook Sweepstakes “Win Dinner for 10 at Red Lantern”July 1-9 collected submissions517 total submissions355 came the day the email was sent70% of contest entries came from the email