The document outlines 10 steps for defining an ideal customer or reader and engaging them. It suggests asking questions to identify what the ideal reader likes, their struggles, where they look for solutions, and objections. The steps recommend connecting with readers through shared interests, showing how you can help solve their problems, and understanding them so you can provide assistance. The overall goal is to engage the ideal reader by finding common ground and demonstrating how you can help.

1. 10 Steps to: Defining
Your Ideal Client or Reader &
Engaging Them
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2. It all started with dream!
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3. Why identify your ideal customer?
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4. Let’s step into
your customer shoes.
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Questions to identify
your ideal reader or
customer

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1- What does your ideal reader
likes to do (guilty pleasures)?

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2- What are
their biggest
Struggles?

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3- Where are they
looking for the solution?

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4-What are
their objections?

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5- What can I
offer them that
will have them
doing the
happy dance?

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12. Connect with
them through
shared guilty
pleasure!
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13. Show them a solution!
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14. Let them know you
understand them and can
help.
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15. Have fun!
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16. Photo credits:
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1. http://www.flickr.com/photos/longo/
2. http://www.flickr.com/photos/smkybear/
3. http://www.flickr.com/photos/bogofoo/
4. http://www.flickr.com/photos/fabola/
5. http://www.flickr.com/photos/twentysevenphotos/
6. http://www.flickr.com/photos/notionscapital/
7. http://www.flickr.com/photos/withassociates/
8. http://www.flickr.com/photos/elcapitanbsc/
9. http://www.flickr.com/photos/89903691@N03/
10. http://www.flickr.com/photos/thms/
11. http://www.flickr.com/photos/jenrab/

17. ¡Gracias!
Let’s connect:
YolyMason.com
IG: YolyMason
Twitter: @YolyMas
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