This document summarizes the services provided by GoLite Ads to help running races and walks increase revenue through targeted digital advertising and sponsor activations. GoLite Ads plays ads on large video screens throughout counties for 4 weeks prior to races, and provides sponsor opportunities, live video coverage, and social media integration on race day. Services are aimed at solving problems like stagnating registrations and sponsorship through differentiated event promotion and sponsorship packages. Pricing for the core package is $3,900.

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We have helped many races around the
country increase their race day revenue 15% to
50%, and in some cases quadruple their
investment.
We do this by solving three inherent problems
within the industry today.

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Problems Facing Running Races and Walks:
1)Race registrations are leveling off.
Too many choices – lots of running races.
2) Sponsorship revenue is stagnant or declining.
Same ol’ choices – no return on investment.
3) Races are not standing out from their competitors.
Just like in any other business…
races must find a way to STAND OUT from the others and bring more value.

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How do we solve these problems?
1)Race registrations are leveling off.
Four weeks prior to the start of your race throughout the County for 40-hours every
week at the highest exposure times.
2) Sponsorship revenue is stagnant or declining.
We provide (6) different Sponsorship Activations and (21) different Sponsorship
Opportunities that bring Value that extends beyond the Event itself.
3) Races are not standing out from their competitors.
No one else can provide what we can provide on Race Day Period, Exclamation Point.
End of Story.
Our Media Vehicle is the ONLY form of marketing on the planet that brings an ALL in One
Happiness Solution.

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What Do You Get?
• Your ads shown on two giant (9′ high x 16′ wide) video screens throughout McHenry County
• 60 ad rotations per hour for 40 hours per week M-F for four weeks ($2750)
• During the highest trafficked times (6am-9am and 3pm-8pm)
• 4 hours of coverage on event day ($1000)
• Video Camera for Live Video, Camera Operator on Event Day ($500)
• Full Sound System and Wireless Microphone ($150)
• Pre Race American Flag Video National Anthem ($150)
• Creation of 20 Custom Ads ($1900)
• 6 Different Sponsorship Activations
• 21 Different Sponsorship Opportunities
• Custom Sponsorship Sales Deck to show to your prospective Sponsors ($150)
• Live Social Media Interaction platform on the Big Screens ($500)

5. • Your ads shown on two giant (9′ high x 16′ wide) video screens throughout McHenry County
• 60 ad rotations per hour for 40 hours per week M-F for four weeks ($2750)
• During the highest trafficked times (6am-9am and 3pm-8pm)
• 4 hours of coverage on event day ($1000)
• Video Camera for Live Video, Camera Operator on Event Day ($500)
• Full Sound System and Wireless Microphone ($150)
• Pre Race American Flag Video National Anthem ($150)
• Creation of 20 Custom Ads ($1900)
• 6 Different Sponsorship Activations
• 21 Different Sponsorship Opportunities
• Custom Sponsorship Sales Deck to show to your prospective Sponsors ($150)
• Live Social Media Interaction platform on the Big Screens ($500)
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Pricing
$3900

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Sponsorship Activations – Pre Race Citywide
Tie in your brand…
With the Event…
Each citywide sponsorship activation
includes sponsor (large) with tag or
logo (small) or race.

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Sponsorship Activations – Pre Race Citywide
Tie in race…
With your brand.
Each citywide sponsorship activation
includes sponsor (large) with tag or
logo (small) or race.

8. Pre Race Route
• Cover Eight (8) Cities
• 40 hours per week
• Monday-Friday
• Highest Traffic Hours (6am-9am and
3pm-8pm)
• 60 ad rotations every hour
• Ability to change messages instantly
• Show animated or still ads
• Track where and when all ads have
played in real time from your cell
phone or computer
• Ads displayed on both screens to
maximize exposure
• Park about 50% of the time in high
traffic areas
• 100% Digital Video Screens
• Guaranteed to get you noticed by
thousands every single day!

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Sponsorship Scoreboard
Your brand on lower third banner.
Each sponsor can show up to 3 different
messages.

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Your brand on lower third banner.
Each sponsor can show up to 3 different
messages.
Sponsorship Scoreboard

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• Shown on Race Day – 250 Times
• Each sponsor can show up to 5
different messages.
• Unlike Pre-Race Activations, Sponsor
has 100% screen (does not have to tie-
in with Race)
Big Screen Big Shot (Race Day)

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• Shown on Race Day – 250 Times
• Each sponsor can show up to 5
different messages.
• Unlike Pre-Race Activations, Sponsor
has 100% screen (does not have to tie-
in with Race)
Big Screen Big Shot (Race Day)

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• Shown on Race Day – 200 Times
• Each sponsor can show up to 3
different messages.
Live Video as runners cross finish line
Sponsor banner ad… seen by
all who finish strong!
Finish Line Cam (Race Day)

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• Shown on Race Day – 1350 Times before,
during and after race!
• 3 Custom Templates Created
• Build Social Media followers
• Create interactive conversations!
• Fully Moderated
Live Tweets, Facebook posts on the Big Screen with your Sponsors #hashtag
Racers can see their pictures
on the Big Screen!
Get Social (Race Day)

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• Shown on Race Day – 1350 Times before,
during and after race!
• 3 Custom Templates Created
• Build Social Media followers
• Create interactive conversations!
• Fully Moderated
Live Tweets, Facebook posts on the Big Screen with your Sponsors #hashtag
Racers can see their pictures
on the Big Screen!
Get Social (Race Day)

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Custom Templates Created for you or your Sponsors
Get Social (Race Day)

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Pre Race Sponsors Video Message &
Pump Up Video)

18. 0So many Benefits – One Solution!

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Rev-Up Race Day Revenues with GoLite Ads
(888) 674-1188
Spaces are filling up.
Lock in your Event Date today.
www.GoLiteAds.com/Racing