This document provides guidance on developing a business using LinkedIn. It emphasizes that LinkedIn is the most important professional social network and that social media are just tools - the strategy behind their use is what really matters. It outlines risks and opportunities of using social media for business and provides a 4-step process for building an online presence: 1) sign up, 2) complete your profile, 3) build your network, and 4) join relevant groups. The document stresses engaging with your network through participation and influence rather than just observing passively.

1. How
to
develop
my
business
with
LinkedIn

2. The
3
messages
to
remember
1. To
be
or
not
to
be?
It
is
/me
for
Social
Media.
2. LinkedIn
is
THE
professional
network
to
be
on.
3. Social
Medias
are
just
TOOLS,
but
the
strategy
behind
makes
the
difference.
Extend
Coaching(c)

3. ICF
Belgium
Chamber
of
commerce
Alumni
LinkedIn
Facebook
Former
employers
Other
associa/ons
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Coaching(c)

4.
Risks:
Opportuni/es:
• Google
references
• Visibility
informa/on
• Sharing
of
informa/on
• Memory
• Keep
in
touch
• They
are
talking
• Benefit
from
word
of
mouth
• Background
noise
• S/mulate
others
in
• Private
life
recommending
your
organiza/on
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Coaching(c)

5. Useful
?
Social
networks
are
useful:
1. To
keep
myself
informed
2. To
find
new
contacts
3. To
be
visible
4. To
establish
and
keep
contact
5. To
differen/ate
myself
from
others
6. To
be
recommended
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Coaching(c)

6. Networking
is
NOT
about
-­‐
manipula/on
-­‐
pu_ng
yourself
in
the
spotlight
-­‐
selling
-­‐
only
taking
-­‐
wai/ng

7. Networking
is
about
-­‐
collabora/on
-­‐
sharing
informa/on
-­‐
keeping
promises
-­‐
building
trust
-­‐
rela/onship

8. From
monologue
…
PUBLICITY
Ø Hundreds
of
commercials
daily
Ø Only
14%
of
consumers
believe
in
publicity
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9. …
to
dialogue
RECOMMENDATION
Ø 78%
of
consumers
believe
in
recommenda/ons
from
others
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10. Web
2.0:
user
is
king
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11. Source:
Fred
Cavazza

12. E-­‐iden/ty
and
e-­‐reputa/on
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Coaching(c)

13.
Who
said
it’s
possible
to
have
a
private
live
on
internet?
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Coaching(c)

14. • "Cisco
just
offered
me
a
job!
Now
I
have
to
weigh
the
u/lity
of
a
faky
paycheck
against
the
daily
commute
to
San
Jose
and
ha/ng
the
work.”
• "Who
is
the
hiring
manager.
I’m
sure
they
would
love
to
know
that
you
will
hate
the
work.
We
here
at
Cisco
are
versed
in
the
web."
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Coaching(c)

15. Extend
Coaching(c)

16. Extend
Coaching(c)

17. 4 steps to build a presence on
social networks
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Coaching(c)

18. Step 1: Sign up
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Coaching(c)

19. Step 2: Complete your profile
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Coaching(c)

20. Step 3: Build a network of contacts
1. People you know
2. Invite new contacts
3. Apply Net - working
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Coaching(c)

21. Who is missing in my network
to achieve my goal?
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Coaching(c)

22. Step 3: Build a network of contacts
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Coaching(c)

23. Step 3: Build a network of contacts
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Coaching(c)

24. Step 3: Build a network of contacts
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Coaching(c)

25. Step 4: Join groups
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Coaching(c)

26. Strategies
Op/on
1:
ignore,
social
medias
are
hype
Op/on
2:
ban
access
Op/on
3:
leave
the
ini/a/ve
to
others
Op/on
4:
take
the
lead
Extend
Coaching(c)

27. Steps
of
engagement
Influence
Animate
Create
Participate
Present
Observer
Spectator Engaged
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Coaching(c)

28. Extend
Coaching
0478
337890
dcolmant@extend-­‐coaching.com
Site:
www.extend-­‐coaching.com
Blog:
www.damien-­‐colmant.com