Putting your customer at the heart of your SEO and content strategy has never made more sense. In this Slideshare (to accompany a recent SmartInsights/BrightTalk webinar which you can listen to on demand here - https://summits.brighttalk.com/webinar/how-to-develop-a-customer-centric-seo-strategy-in-2018/ ) we'll explain how you can leverage Google’s changing algorithm to deliver organic search gains by examining: - How to use search data to map your strategy to intent - User experience and shifting ranking signals - Conversational search and the rise of voice - The importance of data mark-up to enhance the search experience We take a look at the hot trends for 2018 and beyond and show you how to improve your strategy and implement best practice organic search practices through: - Technical SEO - Maximising opportunities from product and category content - Competitor intelligence to benchmark and drive organic gains. To get email updates of our latest video blogs, insights and intelligence, sign up to our email updates: http://www.stickyeyes.com/newsletter/ or visit https://www.stickyeyes.com/intelligence/