The document discusses website migration goals and best practices. It outlines the importance of both protecting existing rankings and visibility through defensive strategies like redirects and accessibility, as well as forging new opportunities through improved information architecture, authority signals, and content. A good migration example is shown where rankings were maintained through a clean swap between the old and new sites.
Veronika Holler discusses how Google's MUM AI will impact SEO and PPC optimization. MUM understands language 1000x better than BERT and supports 75 languages. It has a stronger understanding of the relationships between different content types like images, video, audio and text. This will require optimizing sites to include more multimedia content like creating images and videos about products and services. It also means refining content strategy and structure to focus on navigational, transactional and informational content that tells a complete story for users. Veronika provides examples of how her company CGM Medical optimized their site using these strategies and increased click-through rates for SEO and PPC.
Crawl budget refers to the number of pages a site is allowed to request that Google crawls on a daily basis. It is important because exceeding the crawl budget can lead to pages not being indexed. The document provides tips on how to identify a site's current crawl rate, issues impacting crawl budget like errors and duplicate content, and strategies for optimizing demand and capacity such as improving site speed and creating fresh content regularly. The goal is identifying any crawl issues and optimizing the crawl budget to have the most important pages indexed.
Webhub Technology provides SEO optimization, reputation management, and social media optimization services. They welcome potential clients and introduce their company as an ethical web design and SEO agency in Kolkata. They promise to deliver excellent web design and SEO services to help clients' businesses reach the top of their industries. They believe in client satisfaction and have quality improvement policies and an efficient online marketing team. The proposal provides detailed information on their SEO optimization services, packages and pricing, planning and outreach strategies, and contact details.
The document discusses the challenges of scaling great content. It states that while scaling basic content is easy, scaling high-quality content is difficult. It recommends systematizing, standardizing, and streamlining content production processes to help overcome these challenges. This includes outlining processes, reviewing drafts, editing, and publishing content according to standardized steps.
How to get your SEO work prioritised in house - Maddie McCartney.pptxMaddie McCartney
How to get your SEO work prioritised in-house. A look at how the different ways of working in-house can determine whether or not your SEO initiatives are implemented.
SEO is the process of optimizing a website to appear higher in search engine results through techniques like keyword research and content optimization. This document provides contact information for SM Services, an SEO company, and defines SEO as affecting the visibility of websites in unpaid search results to drive more visitors from search engines. The document also notes that SEO can target different types of searches beyond web searches.
BrightonSEO - Master Crawl Budget Optimization for Enterprise WebsitesManick Bhan
For every website on the internet, Google has a fixed budget for how many pages their bots can and are willing to crawl. The internet is a big place, so Googlebot can only spend so much time crawling and indexing our websites. Crawl budget optimization is the process of ensuring that the right pages of our websites end up in Google’s index and are ultimately shown to searchers.
Google’s recommendations for optimizing crawl budget are rather limited, because Googlebot crawls through most websites without reaching its limit. But enterprise-level and ecommerce sites with thousands of landing pages are at risk of maxing out their budget. A 2018 study even found that Google’s crawlers failed to crawl over half of the webpages of larger sites in the experiment.
Influencing how crawl budget is spent can be a more difficult technical optimization for strategists to implement. But for enterprise-level and ecommerce sites, it’s worth the effort to maximize crawl budget where you can. With a few tweaks, site owners and SEO strategists can guide Googlebot to regularly crawl and index their best-performing pages.
Martin McGarry - SEO strategy c/o England manager Gareth SouthgateMartin McGarry
This document outlines an SEO strategy inspired by Gareth Southgate's plan to improve the England football team. It presents a three step target setting framework: 1) Be competitive in 6-12 months, 2) achieve tournament success in 1-2 years, and 3) be number one in 2-3 years. Key metrics such as visibility, site health, traffic, and time on page are identified and targets are set for each step. Accompanying tasks are mapped to the metrics and timeline to execute the plan, such as link campaigns, technical fixes, and content updates. The strategy aims to provide structure through measurable goals and accountability.
Veronika Holler discusses how Google's MUM AI will impact SEO and PPC optimization. MUM understands language 1000x better than BERT and supports 75 languages. It has a stronger understanding of the relationships between different content types like images, video, audio and text. This will require optimizing sites to include more multimedia content like creating images and videos about products and services. It also means refining content strategy and structure to focus on navigational, transactional and informational content that tells a complete story for users. Veronika provides examples of how her company CGM Medical optimized their site using these strategies and increased click-through rates for SEO and PPC.
Crawl budget refers to the number of pages a site is allowed to request that Google crawls on a daily basis. It is important because exceeding the crawl budget can lead to pages not being indexed. The document provides tips on how to identify a site's current crawl rate, issues impacting crawl budget like errors and duplicate content, and strategies for optimizing demand and capacity such as improving site speed and creating fresh content regularly. The goal is identifying any crawl issues and optimizing the crawl budget to have the most important pages indexed.
Webhub Technology provides SEO optimization, reputation management, and social media optimization services. They welcome potential clients and introduce their company as an ethical web design and SEO agency in Kolkata. They promise to deliver excellent web design and SEO services to help clients' businesses reach the top of their industries. They believe in client satisfaction and have quality improvement policies and an efficient online marketing team. The proposal provides detailed information on their SEO optimization services, packages and pricing, planning and outreach strategies, and contact details.
The document discusses the challenges of scaling great content. It states that while scaling basic content is easy, scaling high-quality content is difficult. It recommends systematizing, standardizing, and streamlining content production processes to help overcome these challenges. This includes outlining processes, reviewing drafts, editing, and publishing content according to standardized steps.
How to get your SEO work prioritised in house - Maddie McCartney.pptxMaddie McCartney
How to get your SEO work prioritised in-house. A look at how the different ways of working in-house can determine whether or not your SEO initiatives are implemented.
SEO is the process of optimizing a website to appear higher in search engine results through techniques like keyword research and content optimization. This document provides contact information for SM Services, an SEO company, and defines SEO as affecting the visibility of websites in unpaid search results to drive more visitors from search engines. The document also notes that SEO can target different types of searches beyond web searches.
BrightonSEO - Master Crawl Budget Optimization for Enterprise WebsitesManick Bhan
For every website on the internet, Google has a fixed budget for how many pages their bots can and are willing to crawl. The internet is a big place, so Googlebot can only spend so much time crawling and indexing our websites. Crawl budget optimization is the process of ensuring that the right pages of our websites end up in Google’s index and are ultimately shown to searchers.
Google’s recommendations for optimizing crawl budget are rather limited, because Googlebot crawls through most websites without reaching its limit. But enterprise-level and ecommerce sites with thousands of landing pages are at risk of maxing out their budget. A 2018 study even found that Google’s crawlers failed to crawl over half of the webpages of larger sites in the experiment.
Influencing how crawl budget is spent can be a more difficult technical optimization for strategists to implement. But for enterprise-level and ecommerce sites, it’s worth the effort to maximize crawl budget where you can. With a few tweaks, site owners and SEO strategists can guide Googlebot to regularly crawl and index their best-performing pages.
Martin McGarry - SEO strategy c/o England manager Gareth SouthgateMartin McGarry
This document outlines an SEO strategy inspired by Gareth Southgate's plan to improve the England football team. It presents a three step target setting framework: 1) Be competitive in 6-12 months, 2) achieve tournament success in 1-2 years, and 3) be number one in 2-3 years. Key metrics such as visibility, site health, traffic, and time on page are identified and targets are set for each step. Accompanying tasks are mapped to the metrics and timeline to execute the plan, such as link campaigns, technical fixes, and content updates. The strategy aims to provide structure through measurable goals and accountability.
Migration Best Practices - Search Y 2019, ParisBastian Grimm
My talk from SEARCHY 2019 in Paris covering best practices on how to successfully navigate through the various types of migrations (protocol migrations, frontend migrations, website migration, cms migration, etc.) from an SEO perspective - mainly focussing on all things technical SEO.
[BrightonSEO October 2022] On-page SEO: from intention to conversionFelipe Bazon
In this talk from BrightonSEO October 2022 you will learn how to use the Conversion Index, Topical Authority and the Skyscraper Technique to really optimise for the user.
Google Sheets For SEO - Tom Pool - London SEO Meetup XLTom Pool
First delivered at London SEO Meetup XL on May 4th, 2022.
This talk focuses on a number of different tips and tricks that can be used to help improve the overall analysis of data within Google Sheets.
A number of formulae are covered within this talk, including:
REGEXMATCH & REGEXREPLACE
TRANSLATE
COUNTIF
VLOOKUP
INDEX MATCH
IFNA
The talk finally touches on the usage of the =QUERY formula, and how it can aid in a number of different situations. An example of creating a top ten dashboard is provided.
A sample Google Spreadsheet with all formulae discussed can be seen here:
https://docs.google.com/spreadsheets/d/1vMZIh6NWm8gRwIP-SkTP0N6BWEpYmFFge7FBR4Wqqtg/edit#gid=0
Data-driven SEO & content strategy to reduce your customer acquisition costsadlift
With digital marketing spends soaring, there’s now an even bigger need for reducing costs per customer acquisition. On average, a brand can reduce its acquisition costs by 55% if they drive significant traffic and transactions via organic search and great content marketing. This session will provide you with tactics to implement a robust, data driven content and SEO strategy that drives ROI.
PubCon, Lazarina Stoy. - Machine Learning in Search: Google's ML APIs vs Open...LazarinaStoyanova
The document discusses Google's ML APIs versus OpenAI's APIs and their applications for SEO and digital marketing tasks. It provides examples of how natural language processing APIs from Google and OpenAI can be used for tasks like text analysis, sentiment analysis, document classification, translation and content transformation. While both Google and OpenAI APIs are useful, the document recommends choosing the right API for each specific task based on its capabilities and limitations in order to get the best results.
The document discusses strategies for content creation targeting low search volume keywords. It notes that while some marketers ignore these keywords, they can be high intent terms that are likely to convert if addressed with relevant content. The document advocates mapping out related low search volume topics, creating templates with rules for metadata, and programmatically launching many pages to cover niche topics. When this was tested with a 100-page pilot, it led to 105% traffic growth and 25% higher conversions after expanding the program to over 5,000 pages. The conclusion is that low search volume keywords should not be ignored as they can find "precious" intent if addressed properly.
How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...LazarinaStoyanova
This document contains the transcript of a presentation about incorporating machine learning into internal linking audits. The presentation discusses analyzing a website's internal link structure using machine learning techniques like topic modeling and fuzzy matching to identify opportunities for new or improved internal links. It provides a 6-step process for discovery, analysis, clustering content by topic, identifying link opportunities, prioritizing where to link, and measuring the impact of implemented links. The goal is incremental improvements to internal linking that can boost SEO over time through better content organization and discoverability.
In this talk, Beth will give an introduction of what schema is, where it sits within a structured data framework, and its use cases. Then she’ll move on to the types that can be used or are no longer recognised by search engines. This will be followed by a hands-on discussion of how to audit a website, how to write the relevant code, and ways to implement and test.
Creating Search Quality Algorithms - Richard Lawrence - BrightonSEO.pdfRichard Lawrence
Richard Lawrence discusses how to create your own search quality evaluation algorithms by following Google's process. He explains that Google likely uses human raters to label content quality, then finds features that distinguish high and low quality content to build ranking algorithms. Lawrence proposes doing the same by labeling a sample of content, then using NLP models or multivariate techniques to build algorithms that measure how well content meets a search query's intent ("Needs Met") or achieves overall page quality. Creating such algorithms provides a way to evaluate content quality at scale.
SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO ...Tevfik Mert Azizoglu
#xpath
#googlesheets
#zapier
– How can non-coder SEOs make their own mini SEO tools?
– Is coding knowledge essential for SEO automation?
This presentation is about how you can create custom SEO automation that includes complex functionalities like crawling, data extraction, and building reports automatically by using those outputs.
#importxml
#n8n
#openai
#seoautomation
Links: https://twitter.com/mertazizoglu/status/1512471375352639491
Google Discover Optimisation with Google Web StoriesFelipe Bazon
How to drive thousands of visits from Google Discover using Google Web Stories and other techniques that you will learn only if you watch this talk. With proven case studies and validated results.
How to get more traffic with less content - BrightonSEOAnna Gregory-Hall
I want you to go away after this with a really clear view on why less definitely is more, what you can do to decide what actually is too much content to have on your site, and how to go about reducing the number of pages you’ve got.
Ultimately, you’re here to find out how to reduce the amount of work you have to do in the long-run to get the same amount or more traffic.
Improving Crawling and Indexing using Real-Time Log File InsightsSteven van Vessum
Interesting insights from log files are often kept within silos, not shared with content teams.
This prevent content teams from reaching their full potential.
Learn how they can improve crawling and indexing though leveraging insights from log file analysis, all in real-time.
Swipe left: Why your content is getting ghostedEleni Cashell
Creating engaging content is a tricky thing, and even if your work is perfectly targeted to your audience, with all the SEO research to back it up, it doesn’t guarantee engagement.
In this talk, Eleni will showcase some of the mistakes she’s made and seen first-hand, explain why this isn’t getting engagement, and reveal how to fix it. From making content more accessible and inclusive, to key research methods that are often ignored, this talk will show you how to turn content that’s being ghosted and ignored, into something that creates meaningful connections.
Web servers can often feel overwhelming - but optimising your servers can be critical to unlocking better SEO performance. In this talk, Ash will guide you through the vital concepts every SEO needs to grasp to improve server speed, with a specific focus on improving TTFB. Empowering you with the knowledge to make smarter back-end technical recommendations.
Paige Hobart - How to do GOOD Keyword Research - Search Advertising Show 2021Paige Hobart
This document provides guidance on conducting keyword research. It discusses the importance of keywords for tracking search engine performance and outlines a 4-stage process: 1) Extract keywords from Google Search Console, website content and competitors; 2) Add metrics like source, category, search volume and rank; 3) Expand the keyword list using tools and by researching competitors; 4) Optimize the list by removing irrelevant keywords, sorting by metrics, and filtering out uncompetitive or unrealistic keywords. The key lessons are to focus on relevancy, tag keywords as research is done, avoid bulk importing keywords, and have realistic expectations.
SEO Process - Search Engine Optimization Roadmap Requirement Analysis and Sel...Sonu Pandey
This document outlines an SEO package that includes an in-depth site audit, keyword research, on-page and off-page optimization services, and monthly reporting. The package is designed to improve rankings over 3 phases that involve developing an SEO strategy, on-page optimizations of 15 pages per month, and off-page link building over 3-6 months. Monthly content requirements including articles, blogs, press releases, and classifieds are also provided.
EvoMantra is an SEO and internet marketing company that focuses on growing clients' businesses through customized strategies. They offer a full range of services including SEO, social media marketing, analytics, and web design. EvoMantra works closely with clients through regular communication and reporting to ensure campaigns are achieving the desired returns on investment. They have experience working with clients in various industries globally.
Migration Best Practices - Search Y 2019, ParisBastian Grimm
My talk from SEARCHY 2019 in Paris covering best practices on how to successfully navigate through the various types of migrations (protocol migrations, frontend migrations, website migration, cms migration, etc.) from an SEO perspective - mainly focussing on all things technical SEO.
[BrightonSEO October 2022] On-page SEO: from intention to conversionFelipe Bazon
In this talk from BrightonSEO October 2022 you will learn how to use the Conversion Index, Topical Authority and the Skyscraper Technique to really optimise for the user.
Google Sheets For SEO - Tom Pool - London SEO Meetup XLTom Pool
First delivered at London SEO Meetup XL on May 4th, 2022.
This talk focuses on a number of different tips and tricks that can be used to help improve the overall analysis of data within Google Sheets.
A number of formulae are covered within this talk, including:
REGEXMATCH & REGEXREPLACE
TRANSLATE
COUNTIF
VLOOKUP
INDEX MATCH
IFNA
The talk finally touches on the usage of the =QUERY formula, and how it can aid in a number of different situations. An example of creating a top ten dashboard is provided.
A sample Google Spreadsheet with all formulae discussed can be seen here:
https://docs.google.com/spreadsheets/d/1vMZIh6NWm8gRwIP-SkTP0N6BWEpYmFFge7FBR4Wqqtg/edit#gid=0
Data-driven SEO & content strategy to reduce your customer acquisition costsadlift
With digital marketing spends soaring, there’s now an even bigger need for reducing costs per customer acquisition. On average, a brand can reduce its acquisition costs by 55% if they drive significant traffic and transactions via organic search and great content marketing. This session will provide you with tactics to implement a robust, data driven content and SEO strategy that drives ROI.
PubCon, Lazarina Stoy. - Machine Learning in Search: Google's ML APIs vs Open...LazarinaStoyanova
The document discusses Google's ML APIs versus OpenAI's APIs and their applications for SEO and digital marketing tasks. It provides examples of how natural language processing APIs from Google and OpenAI can be used for tasks like text analysis, sentiment analysis, document classification, translation and content transformation. While both Google and OpenAI APIs are useful, the document recommends choosing the right API for each specific task based on its capabilities and limitations in order to get the best results.
The document discusses strategies for content creation targeting low search volume keywords. It notes that while some marketers ignore these keywords, they can be high intent terms that are likely to convert if addressed with relevant content. The document advocates mapping out related low search volume topics, creating templates with rules for metadata, and programmatically launching many pages to cover niche topics. When this was tested with a 100-page pilot, it led to 105% traffic growth and 25% higher conversions after expanding the program to over 5,000 pages. The conclusion is that low search volume keywords should not be ignored as they can find "precious" intent if addressed properly.
How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...LazarinaStoyanova
This document contains the transcript of a presentation about incorporating machine learning into internal linking audits. The presentation discusses analyzing a website's internal link structure using machine learning techniques like topic modeling and fuzzy matching to identify opportunities for new or improved internal links. It provides a 6-step process for discovery, analysis, clustering content by topic, identifying link opportunities, prioritizing where to link, and measuring the impact of implemented links. The goal is incremental improvements to internal linking that can boost SEO over time through better content organization and discoverability.
In this talk, Beth will give an introduction of what schema is, where it sits within a structured data framework, and its use cases. Then she’ll move on to the types that can be used or are no longer recognised by search engines. This will be followed by a hands-on discussion of how to audit a website, how to write the relevant code, and ways to implement and test.
Creating Search Quality Algorithms - Richard Lawrence - BrightonSEO.pdfRichard Lawrence
Richard Lawrence discusses how to create your own search quality evaluation algorithms by following Google's process. He explains that Google likely uses human raters to label content quality, then finds features that distinguish high and low quality content to build ranking algorithms. Lawrence proposes doing the same by labeling a sample of content, then using NLP models or multivariate techniques to build algorithms that measure how well content meets a search query's intent ("Needs Met") or achieves overall page quality. Creating such algorithms provides a way to evaluate content quality at scale.
SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO ...Tevfik Mert Azizoglu
#xpath
#googlesheets
#zapier
– How can non-coder SEOs make their own mini SEO tools?
– Is coding knowledge essential for SEO automation?
This presentation is about how you can create custom SEO automation that includes complex functionalities like crawling, data extraction, and building reports automatically by using those outputs.
#importxml
#n8n
#openai
#seoautomation
Links: https://twitter.com/mertazizoglu/status/1512471375352639491
Google Discover Optimisation with Google Web StoriesFelipe Bazon
How to drive thousands of visits from Google Discover using Google Web Stories and other techniques that you will learn only if you watch this talk. With proven case studies and validated results.
How to get more traffic with less content - BrightonSEOAnna Gregory-Hall
I want you to go away after this with a really clear view on why less definitely is more, what you can do to decide what actually is too much content to have on your site, and how to go about reducing the number of pages you’ve got.
Ultimately, you’re here to find out how to reduce the amount of work you have to do in the long-run to get the same amount or more traffic.
Improving Crawling and Indexing using Real-Time Log File InsightsSteven van Vessum
Interesting insights from log files are often kept within silos, not shared with content teams.
This prevent content teams from reaching their full potential.
Learn how they can improve crawling and indexing though leveraging insights from log file analysis, all in real-time.
Swipe left: Why your content is getting ghostedEleni Cashell
Creating engaging content is a tricky thing, and even if your work is perfectly targeted to your audience, with all the SEO research to back it up, it doesn’t guarantee engagement.
In this talk, Eleni will showcase some of the mistakes she’s made and seen first-hand, explain why this isn’t getting engagement, and reveal how to fix it. From making content more accessible and inclusive, to key research methods that are often ignored, this talk will show you how to turn content that’s being ghosted and ignored, into something that creates meaningful connections.
Web servers can often feel overwhelming - but optimising your servers can be critical to unlocking better SEO performance. In this talk, Ash will guide you through the vital concepts every SEO needs to grasp to improve server speed, with a specific focus on improving TTFB. Empowering you with the knowledge to make smarter back-end technical recommendations.
Paige Hobart - How to do GOOD Keyword Research - Search Advertising Show 2021Paige Hobart
This document provides guidance on conducting keyword research. It discusses the importance of keywords for tracking search engine performance and outlines a 4-stage process: 1) Extract keywords from Google Search Console, website content and competitors; 2) Add metrics like source, category, search volume and rank; 3) Expand the keyword list using tools and by researching competitors; 4) Optimize the list by removing irrelevant keywords, sorting by metrics, and filtering out uncompetitive or unrealistic keywords. The key lessons are to focus on relevancy, tag keywords as research is done, avoid bulk importing keywords, and have realistic expectations.
SEO Process - Search Engine Optimization Roadmap Requirement Analysis and Sel...Sonu Pandey
This document outlines an SEO package that includes an in-depth site audit, keyword research, on-page and off-page optimization services, and monthly reporting. The package is designed to improve rankings over 3 phases that involve developing an SEO strategy, on-page optimizations of 15 pages per month, and off-page link building over 3-6 months. Monthly content requirements including articles, blogs, press releases, and classifieds are also provided.
EvoMantra is an SEO and internet marketing company that focuses on growing clients' businesses through customized strategies. They offer a full range of services including SEO, social media marketing, analytics, and web design. EvoMantra works closely with clients through regular communication and reporting to ensure campaigns are achieving the desired returns on investment. They have experience working with clients in various industries globally.
Bizwatch Search Analytics Solving PPC & SEO Problemswith BizwatchLaura Thieme
A company had experienced a decrease in paid search conversions. They realized a campaign/ad group had been mistakenly paused, losing potential business. The document summarizes how Bizwatch analyzed 13 months of the company's Google Adwords and Analytics data in under 2 hours, determining the exact number of lost orders worth $25,000 due to the paused campaign. Bizwatch's trend analysis tools can help companies identify changes in traffic, find problems, and ensure issues are fixed to prevent lost sales.
This document discusses core web vitals and how to future proof your page experience. It defines the three key pillars of core web vitals - Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift. It explains how core web vitals are an important ranking factor for organic search on mobile and desktop. The document provides steps you can take to evaluate website health, debug and optimize issues, and continuously monitor web vitals. It emphasizes that great content alone may not be enough, and great experience can differentiate content. Optimizing Largest Contentful Paint is recommended first to improve rankings. In summary, the document outlines what core web vitals are and provides guidance on measuring and improving them to enhance the user experience.
Webinar:Successful Microsoft Share Point MigrationsWise Men
Why go for Migration:-
End User enhancements – better Productivity & User Adoption
Improved Search Experience & Engine
Enhanced Mobile Browser
Easy of storage Management
Mobile Compatibility
Social Media Friendly
More Support for Larger Data
Video Enhancements
Copy-Paste Option for Content Authors
SharePoint Online, One Drive and Hybrid
The document discusses the University of Alberta's process of selecting and implementing a new content management system (CMS). It describes how they chose Sitecore as their new CMS after an RFP process. They rebuilt their website using Sitecore to make it more flexible, customizable, and scalable. They worked closely with users to redesign the site to make it more data-driven and user-focused. Analytics tools were integrated to track usage and conversions. The implementation took several years and involved rebranding, reorganizing content, and migrating sites over to the new CMS.
Pubcon 2013: In-house seo - tools and processesBrian McDowell
Working the in-house side of an online marketing team is a different world than working for an agency. Listen to our panel of experts as they share tactics for successful in-house SEO campaigns. This session will look at some of the internal and external tools that SEOs within corporations use to get their job done.
This document outlines Solutel's search engine optimization (SEO) services. It discusses SEO objectives like increasing website visibility and traffic. The SEO program is divided into 6 stages: evaluation and planning, execution, implementation, completion, off-page optimization, and monitoring. Each stage involves specific optimization processes and deliverables like keyword research, on-page changes, link building, and ranking tracking. Solutel guarantees their techniques will not get clients' websites banned and that rankings may start improving within 4-6 weeks.
We Shahdeep International, a branded seo company offers affordable seo service, consist a expertise team of SEO offers an organic and paid SEO services including off page and on page SEO stuff. While implementing a website promotion services, we make sure to offer quality and reliability services to our clients.
For more details visit here: http://www.shahdeepinternational.com/internet_marketing/seo_services.php
Developing a Manageable Approach to Utilizing Sitecore at ScaleJill Grozalsky
One question that all Sitecore customers have is how do you make sure you are using the right features and functionality within the Sitecore platform to deliver the customer experience your prospects and customers want and demand. The answer is making sure you do your due diligence in knowing your customers and building a plan that makes sure you are not biting off more than you can chew. And that is what Ecolab is doing. This session will focus on Ecolab’s process of discovery and roadmapping that is helping them incrementally use Sitecore’s features, scale their experience for an audience base with varying needs, and gain executive buy-in along the way.
This document provides an overview of business intelligence and the services offered by Aliante Consulting Group. It defines business intelligence as bringing critical information to decision makers through technology and processes that enable actionable reporting, business transformation, change management, and performance improvement. The document outlines Aliante's business intelligence lifecycle approach of envisioning needs, executing solutions, and enabling capabilities. It also lists examples of business intelligence services and sample deliverables.
Speridian Technologies is a global IT solutions provider with an excellent track record for designing, developing and deploying enterprise-wide software solutions to clients, who are leaders in their respective domains in both the public and private sectors.
An Oracle Platinum Partner, our expertise lies in implementing CRM solutions for sales, service, marketing and business intelligence.
Marketers are learning that today's more advanced content management systems (CMS) provide flexible, full-featured and easy-to-use tools to make frequent and rapid content edits without IT involvement. Modern content management systems make it easier to improve search engine visibility and provide powerful ways to engage website visitors.
This presentation explains how Perficient's Sitecore CMS implementation optimized Perficient.com and enabled the delivery of fresh, engaging content to our visitors. Within a year of the site re-launch, Perficient experienced a 142% increase in traffic to the site, while blog visits have increased 95% and white paper downloads have increased 113%.
How to Measure Goals and Conversions for Organic TrafficDemandWave
Searching Marketing is extremely cost-effective for driving traffic to your website. However, in order to measure the success of your SEO campaign, you must be tracking the proper goals. In this webinar, we will teach you how to track goals in Google Analytics to maximize your ROI.
In Webmarketing123’s Webinar, How to Measure Goals and Conversions for Organic Traffic, you’ll find out:
How to set up goal and event tracking in Google Analytics
How to view the path visitors take before completing a goal
Where customers exit your goal funnel or purchase process
Which non-branded keywords are responsible for the most qualified traffic
How to assign goal values and determine the most profitable traffic sources
How to quantify ROI for your SEO campaign
Rich snippets are powered by structured data markup, which allows search engines to understand the content of a webpage better and display relevant information in the search results. Rich snippets are powered by structured data markup, which allows search engines to understand the content of a webpage better and display relevant information in the search results.
Global Search Marketing - BrightEdge Share 14 - Dave Lloyd - AdobeDave Lloyd
How Search, Content, and Localization teams can perform together best. What does it mean to align to the customer journey. How to develop a content optimization plan. Develop SEO localization workflow. Case studies from localization & content optimization.
Optimizing Your Website for Search Engines A Comprehensive Guide to Digital S...Faith eCommerce Services
As algorithms become more sophisticated and user expectations evolve, the key to SEO success lies in continuous learning, adaptability, and a commitment to delivering valuable, user-centric online experiences. The SEO landscape of tomorrow belongs to those who can anticipate, innovate, and seamlessly integrate their strategies with the dynamic digital ecosystem. Read more: https://fecoms.com/optimizing-your-website-for-search-engines-a-comprehensive-guide-to-digital-success/
How can we help the interior company increase its google ranking via SEO.pdfInteriorMarketingAge
Raj Interior (name changed to protect client identity), a rising star in the interior design industry, possessed a beautiful website showcasing their stunning portfolio. However, their online presence lacked the reach needed to attract new clients.
Similar to SEO Migration 101, not 404 | BrightonSEO 2021 (20)
SEO Migration 101, not 404 | BrightonSEO 2021Stickyeyes
Whether you’re migrating to a new domain or to a whole new website platform, website migrations come with a number of risks and pitfalls which, if not avoided or managed, could result in a substantial loss of organic traffic.
In Website Migration 101, not 404, Stickyeyes Senior SEO Lead, Richard Hird will talk you through how you can plan and execute a successful SEO migration. Sharing his expertise and experience of delivering migrations for a range of brands, from SME to enterprise-level e-commerce brands, he'll guide you through the common pitfalls to ensure that you deliver a smooth transition that will not only maintain traffic levels, but also provide a platform for growth.
20 short talks by 20 content and PR experts – Stickyeyes - Leeds Digital Fest...Stickyeyes
Stickyeyes invited 20 content and PR experts to join together for one night and share their single best tip with our virtual audience.
20×20 brings speakers together from agencies, brands, independant consultants, education and journalists, each taking the mic for five minutes covering everything from career advice, how they came up with their best campaign yet, working through tricky times or the best places to look for inspiration.
Rise of the Robots: How well can machines measure UX? | Search Leeds 2019 | A...Stickyeyes
As UX becomes an increasingly important online metric, Andy will look at how well machines (including Google) can actually measure the experience of a user. He’ll discuss the advantages, but also the dangers of relying on (easy to measure) factors like bounce rate or time on site. And he’ll also share his tips on getting the best of both worlds – machine measured UX with harder to measure human UX insights. We imagine there may also be quite a few Terminator references!
Presenter: Andy Duke, Head of Design and Development, Stickyeyes
One Search – combining your organic and paid strategies for greater effect | ...Stickyeyes
Brands are still approaching search marketing as two separate channels, organic and paid, and often engaging separate agencies to work on very different approaches. But in modern search, is this approach really relevant, and is it delivering the best possible return? Sarah will look at how you can break out of the single-channel vacuum and build strategies that not only adapt to customer intent but also competitor movements and messaging to make sure you never spend a £1 more than you need to.
Speaker: Sarah Barker, Head of Biddable Media, Stickyeyes
Slides from Stickyeyes 40x40 design event. Leeds Digital Festival 2019.Stickyeyes
Slide deck from Stickyeyes 40x40 design event as part of Leeds Digital Festival 2019. #leedsdigi19 #stickyeyes
Find out more at https://www.stickyeyes.com/ and https://40x40.design/
How e-commerce brands can survive Google’s E-A-T | Jack Nottidge, SEO Lead, S...Stickyeyes
Google’s updated search quality guidelines place a major focus on three key principles; expertise, authority and trust. These updates have changed the game for ecommerce brands when it comes to content, user experience and brand positioning.
The update saw a number of established and trusted brands have suffered at the hands of Google’s new policy, so how do ecommerce brands convey expertise, build authority and establish trust whilst, at the same time, producing content that sells?
We’ll explore just what has happened with the Google EAT update, and what you need to do to step up your content and search marketing strategy.
Speaker - Jack Nottidge, SEO Lead, Stickyeyes
Why audience emotions matter, and how you can measure them with AI | Richard ...Stickyeyes
As customer moments become more and more powerful in the search journey, the emotions that your audiences experience can dramatically influence their decision making throughout that journey.
This session - which you can view on-demand here https://www.brighttalk.com/webcast/16065/342947 - will discuss how brands can use artificial intelligence to understand the emotions that customers are experiencing and the sentiment of their query, allowing them to deliver much more effective communications.
Speaker: Richard Page, Data, Insights and Technology Manager, Reprise Digital
Understanding the voice ecosystem, and why it matters to you | Jorge Seeliger...Stickyeyes
This document provides an overview of the voice ecosystem and why it matters. It discusses:
- The growing landscape of voice assistants like Siri, Cortana, Alexa and Google Assistant.
- Key trends like the growth of smart speaker usage and the increasing proportion of searches that are voice-based.
- Opportunities in the voice ecosystem across areas like search, skills/apps, content, retail and data analytics.
- Steps companies can take to plan for voice, including analyzing the landscape, identifying content gaps, and creating voice-optimized content and experiences.
How to nurture good sales leads - Lead GenerationStickyeyes
This document summarizes a webinar about nurturing sales leads. It discusses lead management challenges, acquisition management pillars, inbound and account-based marketing strategies, marketing and sales automation solutions, technical automation architecture, implementation processes, life cycle management, and the lead and sales nurturing deployment process. It also provides a case study on Stickyeyes and their 90-day content marketing plan to nurture leads through segmented content and a scoring system to track engagement.
The "Complete Content" Approach to Content MarketingStickyeyes
Complete Content: A new model to drive SEO success, and much more, with content marketing.
Danny Blackburn, Content Director at Stickyeyes, talks you through this new approach to content, and explains why a lack of clarity when it comes to what content is, and what we want it to actually do, is making digital and search marketing much harder.
How to develop a customer-centric SEO strategy in 2018 | StickyeyesStickyeyes
Putting your customer at the heart of your SEO and content strategy has never made more sense. In this Slideshare (to accompany a recent SmartInsights/BrightTalk webinar which you can listen to on demand here - https://summits.brighttalk.com/webinar/how-to-develop-a-customer-centric-seo-strategy-in-2018/ ) we'll explain how you can leverage Google’s changing algorithm to deliver organic search gains by examining:
- How to use search data to map your strategy to intent
- User experience and shifting ranking signals
- Conversational search and the rise of voice
- The importance of data mark-up to enhance the search experience
We take a look at the hot trends for 2018 and beyond and show you how to improve your strategy and implement best practice organic search practices through:
- Technical SEO
- Maximising opportunities from product and category content
- Competitor intelligence to benchmark and drive organic gains.
To get email updates of our latest video blogs, insights and intelligence, sign up to our email updates: http://www.stickyeyes.com/newsletter/ or visit https://www.stickyeyes.com/intelligence/
5 key findings from the Stickyeyes Sports Betting Visibility ReportStickyeyes
What are the top five findings from the Stickyeyes Sports Betting Visibility Report? We take a look at what is happening in the sports betting search market, the SEO strategies behind it, and what brands can do about it.
100 Day Plan to Transform your Digital Marketing StrategyStickyeyes
Starting a new role? A new project? A new idea? You don't have long to make the right impression. In fact, the first 100 days could be the most crucial in your digital marketing strategy. Make sure that you make the right impression.
How to create content that fuels your sales funnel (pdf)Stickyeyes
Ensuring that you are delivering the right content, to the right audience, at the right time in the buying process is no easy task, but it is critical to get this right in order to drive a return on investment from content marketing.
Our latest webinar, hosted by Phil McGuin, Director of Demand Generation at Stickyeyes broke down the fundamental elements to building and implementing a sales driven content strategy including:
- How to define your sales process & buying cycle.
- How to understand how your target audiences behave online, and what content they are looking for.
- How to map your content onto your target audience and customer persona groups.
- How and why to deploy relevant content at different stages within the sales cycle.
How to develop an awesome content distribution strategyStickyeyes
Content distribution remains one of the biggest headaches for content marketers, but it is the lifeblood of any content strategy. Stickyeyes’ Content Director Danny Blackburn explains how you can make your content move.
With audiences increasingly finding ways to avoid branded content, and social networks limiting the reach of your brand message, Danny discusses how you can ensure that your content makes a mark on your audiences, using techniques that overcome the key barriers to content distribution.
Building a business culture for digital success. A Stickyeyes Webinar, 9 Marc...Stickyeyes
Watch the full webinar at http://www.stickyeyes.com/videos/building-a-brand-for-digital-success
SEO, as a marketing discipline, has taken on an entirely new role and has become a critical component of a brand’s entire digital strategy. It’s no longer possible to see search engine optimisation as an isolated activity, kept separately from a brand’s other core marketing and communication channels. Instead, SEO has become an integral part of that marketing and communications strategy.
But established brands are finding it difficult to align the multiple stakeholders and skillsets needed to deliver a digital strategy that will succeed in engaging online audiences, provide a coherent customer experience and drive return on investment.
Mike McDougall, Head of SEO at Stickyeyes, explains what it takes for enterprise level organisations to succeed in digital, and shared his top tips for developing an organisational culture in which digital can thrive.
World Travel Market 2015 - How can content strategy help you to tell credible...Stickyeyes
Lots of brands struggle to venture outside their niche/vertical when planning and deploying their content strategy. But, if you can improve your brands story-telling you'll be able to increase your reach to a wider and more engaged audience.
Stickyeyes Marketing Communications Director, Heather Healy, shared her insight and top tips for developing content streams that increase brand awareness, site visitors and partnerships options, without compromising on your brand values, at World Travel Market 2015.
How to Manage a Social Media Crisis explains how you can put a social media crisis management in place for your brand.
Using real examples of why major brands got it wrong, this guide will explain just what you need to do to protect your brand's reputation on social media.
Download the full whitepaper at www.stickyeyes.com/intelligence
Creating great content but still struggling to measuring its impact? These slides share practical insight and top tips from the experienced digital content teams at independant digital agency Stickyeyes and content marketing agency Zazzle Media including:
- how forward-thinking brands are driving revenue from social media
- how they distribute content to deliver a return on their investment, and
- how they measure the impact of their content.
We also share practical tips for content ideation and planning including:
- understanding your audience
- identifying your content needs
- generating word of mouth, and
- the importance of testing and refining your campaigns.
Ready to Unlock the Power of Blockchain!Toptal Tech
Imagine a world where data flows freely, yet remains secure. A world where trust is built into the fabric of every transaction. This is the promise of blockchain, a revolutionary technology poised to reshape our digital landscape.
Toptal Tech is at the forefront of this innovation, connecting you with the brightest minds in blockchain development. Together, we can unlock the potential of this transformative technology, building a future of transparency, security, and endless possibilities.
Discover the benefits of outsourcing SEO to Indiadavidjhones387
"Discover the benefits of outsourcing SEO to India! From cost-effective services and expert professionals to round-the-clock work advantages, learn how your business can achieve digital success with Indian SEO solutions.
HijackLoader Evolution: Interactive Process HollowingDonato Onofri
CrowdStrike researchers have identified a HijackLoader (aka IDAT Loader) sample that employs sophisticated evasion techniques to enhance the complexity of the threat. HijackLoader, an increasingly popular tool among adversaries for deploying additional payloads and tooling, continues to evolve as its developers experiment and enhance its capabilities.
In their analysis of a recent HijackLoader sample, CrowdStrike researchers discovered new techniques designed to increase the defense evasion capabilities of the loader. The malware developer used a standard process hollowing technique coupled with an additional trigger that was activated by the parent process writing to a pipe. This new approach, called "Interactive Process Hollowing", has the potential to make defense evasion stealthier.
5. Don’t just maintain traffic, rankings &
revenue
but IMPROVE on these key metrics
also.
6. A successful migration.
Our philosophy on delivering a successful migration can be broken
down into two distinct parts:
DEFENSIVE
Protecting the rankings and visibility you already have:
• IA compatibility
• Redirect management
• Crawling & accessibility
• Relevancy transition
OFFENSIVE
Forging new opportunities via an improved technical
environment:
• Improved IA for added relevancy
• Enhanced authority management
• Content & depth enhancements
• Best in class category / product pages
• Correcting the basics
10. Planning for a migration can be
broken down into four key areas…
RESPONSIBILITIES
Get everyone into a
room and discuss
who’s responsible
for each factor of
the migration.
Ensure everyone
knows what they’re
supposed to do and
when.
RESOURCE
It’s crucial to
ensure you have the
correct resource
available at
various stages
during a migration.
Don’t let the team
go on holiday on
migration day!
PROJECT PLANNING
Will you be using any
project planning
software such as
Jira/Trello to manage
the day to day
workflow of the
migration?
CHECKLIST
This needs to be
defined as early as
possible and
tailored to each
individual project.
Each migration
comes with its own
unique issues and
challenges.
11. Responsibilities
Involve as many stakeholders as
possible.
UX / Design
Analytics
SEO
Product
PR / Content
Paid
Dev
DON’T WORK IN SILO!
12. Resource
NO HOLIDAYS!
Estimate time and effort required.
Ensure budget is allocated to
resource.
Include a buffer for additional
resource.
Check availability of the migration
13. ProjectPlanning
CRUCIAL FOR A SMOOTH MIGRATION!
Determine the plan as early as
possible.
Share the plan with all stakeholders.
Ensure it’s clear & concise.
Include responsibilities.
Utilize project management software.
Consistently keep track of progress.
14. MigrationChecklist
DETERMINE WHAT NEEDS CHECKING
Often varies per project.
Break into key phases.
Include technical and on page factors.
Don’t forget to include 3rd party
elements.
Ensure responsibilities are defined.
15. MigrationChecklist
COMMON ITEMS TO CHECK OFF
Who’s creating the sitemap & when is it
needed.
Who is responsible for creating Redirect,
Robots.txt & Sitemap files and when for.
Which pages will need to be redirected.
Who is handling the transfer of tracking
elements.
19. Wireframes
Often overlooked – input into wireframe designs to determine key on page
factors is crucial from the onset.
20. StagingAccess
Probably one of the most important factors is getting staging
site access.
Remember – Staging sites need to be
inaccessible to search engines!
Robots.txt
NoIndex
Password Protect
IP Restricted Access
22. GatheringURLs
To ensure a smooth migration, we need to capture as many URLs as possible
to map to the new site structure.
23. GatheringURLs
Get access to your server log files to discover
even more URLs including those that bot’s crawl
the most.
24. RedirectMapping
Likely the most crucial part of any migration is
ensuring that all URLs are correctly mapped to
their new counterpart.
Old URL Redirect Type New URL
example.com/old-url-1 301 example.com/new-url-1
example.com/old-url-2 301 example.com/new-url-2
example.com/old-url-3 301 example.com/new-url-3
example.com/old-url-4 301 example.com/new-url-4
example.com/old-url-5 301 example.com/new-url-5
example.com/old-url-6 301 example.com/new-url-6
example.com/old-url-7 301 example.com/new-url-7
example.com/old-url-8 301 example.com/new-url-8
example.com/old-url-9 301 example.com/new-url-9
example.com/old-url-10 301 example.com/new-url-10
example.com/old-url-11 301 example.com/new-url-11
example.com/old-url-12 301 example.com/new-url-12
example.com/old-url-13 301 example.com/new-url-13
example.com/old-url-14 301 example.com/new-url-14
example.com/old-url-15 301 example.com/new-url-15
example.com/old-url-16 301 example.com/new-url-16
example.com/old-url-17 301 example.com/new-url-17
25. Legacy Redirects
Don’t forget any existing redirects!
URL A redirects to URL B (legacy redirect)
URL B redirects to URL C (new redirect)
Which results in the following redirect
chain:
URL A –> URL B –> URL C
To eliminate this, amend the existing
legacy redirect and create a new one so
that:
URL A redirects to URL C (amended legacy
redirect)
URL B redirects to URL C (new redirect)
EXAMPLE
27. Internal Link Updates
Internal Link
Updates
HTML LINKS
• Links to other URLs
• JavaScript Resource Links
• CSS Resource Links
• Image resource links
• Video Files
CSS LINKS
• Image Resources
• Internal Web Fonts
MISCELLANEOUS LINKS
• Robots.txt XML Sitemap Links
JAVASCRIPT LINKS
• Internal URLs
• Internal Image Files
• Internal CSS Links
28. RankingBenchmark
During a migration, it is always advisable to
start tracking keywords daily when possible for
a period both pre-migration and post-migration.
29. GSC- Configuration
When changing to a new domain name, you need to ensure GSC is
configured correctly.
Target country is specified.
All HTTP / HTTPS / WWW variants are added.
Preferred domain is set up.
URL Parameters are configured.
Disavow has been added to all relevant
properties!
Use change of address.
UX / Page / Analytics / SEO / Product Teams Etc
Paid -
Needs doing early on in the project or set up for a fuck up
Budget – Man hours in-house as well as enough to cover agency support
Buffer – Often can be under estimated the time required – include a buffer and plan effectively.
Holidays – make sure people are about!
IA / Wireframes – makes sure SEO’s are involved!
Legacy Redirects
Paid Team
Key phases:
Pre-launch
Staging
Post Launch
3rd Parties
GA Tracking Checks
GSC Checks etc
Key phases:
Pre-launch
Staging
Post Launch
3rd Parties
GA Tracking Checks
GSC Checks etc
Mention Weekends
Ensure Hierarchy is optimized to Keywords bla blab lab
Review the new site’s prototypes or wireframes before development commences. Reviewing the new site’s main templates can help identify both SEO and UX issues at an early stage. For example, you may find that large portions of content have been removed from the category pages, which should be instantly flagged. Or you may discover that some high traffic-driving pages no longer appear in the main navigation. Any radical changes in the design or copy of the pages should be thoroughly reviewed for potential SEO issues.
From here you’re likely to create a more technical spec, URL Structures, Headings, Schema Etc
Robots.txt – If linked could cause some pages in the index without META data
No Index – Hard to test indexing rules
Password Protect – Solid approach to avoid indexation, but some external tools might not be able to handle Password Authentication
IP Access – Again secure approach avoiding URLS being indexed – Might have some issues with external tools.
Robots.txt – If linked could cause some pages in the index without META data
No Index – Hard to test indexing rules
Password Protect – Solid approach to avoid indexation, but some external tools might not be able to handle Password Authentication
IP Access – Again secure approach avoiding URLS being indexed – Might have some issues with external tools.
Ignore robots.txt (in case any vital parts are accidentally blocked)
Follow internal “nofollow” links (so the crawler reaches more pages)
Crawl all subdomains (depending on scope)
Crawl outside start folder (depending on scope)
Change the user agent to Googlebot (desktop)
Change the user agent to Googlebot (smartphone)
Legacy URL (include only the indexable ones from the craw data)
Organic visits during the last 12 months (Analytics)
Revenue, conversions, and conversion rate during the last 12 months (Analytics)
Pageviews during the last 12 months (Analytics)
Number of clicks from the last 90 days (Search Console)
Top linked pages (Majestic SEO/Ahrefs)
SKU’s can speed stuff up
Catch All Redirects etc.
When redirects are poorly implemented, the consequences can be catastrophic. Users will either land on Not Found pages (404s) or irrelevant pages that do not meet the user intent. In either case, the site’s bounce and conversion rates will be negatively affected. The consequences for search engines can be equally catastrophic: they’ll be unable to associate the old site’s pages with those on the new site if the URLs aren’t identical. Ranking signals won’t be passed over from the old to the new site, which will result in ranking drops and organic search visibility loss. In addition, it will take search engines longer to discover and index the new site’s pages.
If the site’s images have moved to a new location
Mention Other Benchmarking:
SCOT
Traffic
Engagement
Speed
The new site’s page loading times can have a big impact on both traffic and sales. Several studies have shown that the longer a page takes to load, the higher the bounce rate. U
Commonly forgotten the Disavow..!
- Other bits you could do is fetch and render
Mention Exporting Data out if your moving to a new domain, ensuring you keep a back up of elements such as
Internal Links
Errors
Links to your site
if there are critical issues they SHOULD NOT push ahead regardless to hit a deadline - there should at any stage pre migration or on migration day be the ability to instigate a no go decision and postpone
Also Check META Robots Tags!
Worth checking Canoncials – not linked back to staging site
Redirect loops (a URL that infinitely redirects to itself)
Redirects with a 4xx or 5xx server response.
Redirect chains (a URL that redirects to another URL, which in turn redirects to another URL, etc).
Canonical URLs that return a 4xx or 5xx server response.
Canonical loops (page A has a canonical pointing to page B, which has a canonical pointing to page A).
Canonical chains (a canonical that points to another page that has a canonical pointing to another page, etc).
Protocol/host inconsistencies e.g. URLs are redirected to both HTTP and HTTPS URLs or www and non-www URLs.
Leading/trailing whitespace characters. Use trim() in Excel to eliminate them.
Invalid characters in URLs.
Tackle the redirect chains,
Legacy Redirects causing it?
Internal Links?
General poor mapping …
Redirect loops need to be removed because they result in infinitely loading pages that are inaccessible to users and search engines. Redirect loops must be eliminated because they are instant traffic, conversion, and ranking killers
Use Screaming Frog or Deepcrawl to help identify issues
Analyze over time – make sure we’re tackling issues that have become present from the log files
Works like way back tracked daily WOW
Before indexation always fetch and render a number of the different template files
Obvs need to check mobile too – Mobile-first and that
May want to collaborate with Paid to increase aggression on KW’s that may drop during the migration
Mention SCOT Again
Desktop & mobile visibility (from SearchMetrics, SEMrush, Sistrix)
Desktop and mobile rankings (from any reliable rank tracking tool)
User engagement (bounce rate, average time on page)
Sessions per page type (i.e. are the category pages driving as many sessions as before?)
Conversion rate per page type (i.e. are the product pages converting the same way as before?)
Conversion rate by device (i.e. has the desktop/mobile conversion rate increased/decreased since launching the new site?)