View this PPT to know how to design perfect email template practice and Make your Design Perfect Prior to it Lands in Clients’ Inbox.

1. Perfect Email Design Practice
Make your Design Perfect Prior to it Lands in Clients’ Inbox❞
PSD to HTML Email Template Design⚡
❞
The structure for the best email design

2. PSD to HTML Email Template Design⚡

3. From Name:A
The brand name can be included in
the “From Name”
From Address:B
Fill this place with “From Address”
Recipient Address:C
The place should be personalized with
the recipients’ name
Subject LineD
Create a precise subject line that is
easy to recognize. Keep the characters
limit to or less than 35 characters.
1 Including brand name
PSD to HTML Email Template Design⚡

4. PSD to HTML Email Template Design⚡

5. The ideal email width is 500 to 650 pixels
The Layout Of Email#
PSD to HTML Email Template Design⚡
Vertical layout is always good in
comparison to the horizontal one
Text and images should be equal in
proportion
Make use of attractive call to action
buttons
Use navigation bar only when there are
multiple products
Table of content is recommended if you
need to cover a lot with the email
For visual emphasis, it is good to use 4-5
panels of area
A
B
C
D
E
F
G
Images have more powerful effect than
words; hence ,utilize the images that suit the
content section well.
It is good to provide alt-text and fallback
color for the image
Make headers a clickable option for readers
It is good to avoid text layered
background images. A number of email
clients do not support background images
B
C
D
A
Visually Striking#

6. Prefer precise sentences and paragraphs
Content (the body of email)#
Design elements such as spacing and dividing lines.
It will help to separate the content
It’s good to incorporate bullet points to
advertise the benefits
Subheaders are good with bold typeface
Create 14 pixels font size and try to blend the title
in minimum 22 pixels. It offers great readability
over the phone
Arial, Arial Black, Times New Roman,
Verdana, etc. are the most preferred
standard fonts
Check the copy more than once for
ensuring flawlessness
A
B
C
D
E
F
G
PSD to HTML Email Template Design⚡

7. The place is ideal to fill with
organization’s contact details
Footer#
It is good to include the links
of the websites somewhere in
the footer
Visualize the subscribe button
Include social sharing buttons.
It will help the readers to share
the content
Adding a line about “why
recipients are receiving the
mail” will decrease the chances
of SPAM.
A
B
C
D
E
PSD to HTML Email Template Design⚡

8. Plain text version can be incorporated
over the HTML email. It structures the
email for quick scanning
Good To Consider*
Avoid videos and use still images that have a
link to the landing page having the video
Do not mix Flash and Ajax functionalities
Do not mix Flash and Ajax functionalities
A
B
C
Escape*
A Emails can be designed
without incorporating too
many images. Remember if
your images are not landing
well over the recipients’
inbox, the mail will not be
considered a successful one.
Thus, create your message
without relying too much on
the images.
B
PSD to HTML Email Template Design⚡

9. C
E
B
Create easy to tap CTA: Besides
being a creative piece of design,
the call to action should be
attractive, centered and tappable
having a minimum size of 44*44
pixels.
D
Easy touch targets: Make the
template touch-friendly with
increased font size, white space,
line spacing, button size, etc. to
make it mobile-friendly
F The Coding: Try to choose
scalable email coding while you
develop the mail. Use rich media
queries to shape the email based
on the screen resolution.
⚡FEATURES
Studies suggest that nearly 90% of emails are equally
accessed over the phones and desktops.
Stats show that 42% of emails are opened on mobile
devices.
A
Easy to recognize links: Make
sure the links and the call to
action are clear and visible to
the audience
Layout: It is the best practice to
design mobile optimized emails
in single column template.
Email Width: Keep the pixels
width under 600 for the
Android. Litmus idealizes 320
to 550 pixels.

10. Contat US>
EmailChopper
A-2, Sec-63, Noida
Uttar Pradesh (India)
Sales@emailchopper.com
Phone: +91 120 4735100
https://www.facebook.com/emailchopper
https://twitter.com/EmailChopper
https://plus.google.com/+Emailchopper
https://www.youtube.com/user/emailchopper
PSD to HTML Email Template Design⚡