Kickass Facebook Ads Marketing Strategies Dominate2019

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This document discusses how to effectively target audiences for marketing campaigns. It recommends splitting audiences into groups with common interests to design targeted campaigns. Examples include splitting a board game company's audience into board game fans, miniature fans and Hellboy fans. The document also stresses focusing marketing messages on the problems and needs of each audience rather than the product or company. Finally, it emphasizes testing multiple designs and messages to find the most effective approaches for each audience.

Marketing

Mantic Games.
How to Split Out Target Audiences for
Maximum Effectiveness
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The Product:
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Headline Stats
CTR
2.94%
Reactions
2598
Comments
235
Ad Spend
£1062.31 9951
Link Clicks
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“My target audience
is anyone who wants
to purchase my
product.”
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Who Purchases This Product?
● Board Game Fans
● Miniatures Fans
● Hellboy Fans
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Tesla Model X is the first and only SUV to achieve a NHTSA
5-Star safety rating in every category and subcategory,
with the lowest probability of rollover and overall injury of
any SUV

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The Tesla model X-P100D goes from 0 to 60 mph (0 to 97
km/h) in 2.9 seconds and the 1⁄4 mile (400 meters) in 11.4
seconds outperforming the fastest SUVs and most sports
cars.

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Musk was offered a joint by a podcast host during
filming in California, where marijuana is legal

Board Game Fans Miniatures Fans Hellboy Fans
● Is it a good game?
● How do you play?
● Who made it, and
are they known to
make good stuff?
● How badass do the
miniatures look?
● What’s the cost per
miniature?
● How high-quality is
the moulding
machine?
● What’s the artwork
like?
● Does it have any
exclusive artwork?
● Does the theme
come across?
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Board Game Fans
Location: United Kingdom
Age: 18 - 65+
People Who Match: Interests:
Arkham Horror, The Call of
Cthulhu, Fantasy Flight Games,
Warhammer Quest, HeroQuest
or Descent: Journeys in the
Dark
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Miniatures Fans
Location: United Kingdom
Age: 18 - 50
People Who Match: Interests:
Miniature figure (gaming),
Warhammer Quest, Miniature
wargaming or Games
Workshop
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Hellboy Fans
Location: United Kingdom
Age: 18 - 65+
People Who Match: Interests:
Hellboy, Mike Mignola, Hellboy
(film), Hellboy II: The Golden
Army or Guillermo del Toro
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How To Identify Your Target
Audiences
● Do these people all have the same concerns when shopping?
● Who are the main authority figures this audience looks to?
● What are the problems each audience has?
● Potentially each USP represents a separate audience
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“My target audiences
are groups of people
with a common
interest or goal”
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Headline Stats
Page Likes
23
Post Reactions
306
Post Comments
11
Link Clicks
836
Ad Spend
£320.86
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Designing a
template with
flexibility in
mind
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exposureninja.com #Dominate2019
Canva.com/create-a-design

http://exposureninja.com #Dominate2019
Canva.com/create-a-design

Summary
Design and branding increases recognition for
a larger campaign
Designing your ads for flexibility
Split testing is key
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Dental Law.
What to Do if You’re in a Less Sexy
Industry
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The Business:
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Headline Stats
CPA
£10.33
CONVERSIONS
1/Day
CONVERSION RATE
2.95%
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Focus on the
solution to your
customers
problems
exposureninja.com #Dominate2019

Summary
Focus on your solution
Not your company
Design for appealing visuals
exposureninja.com #Dominate2019

Recap
Split Your Audiences
Design For Flexibility
Focus On The Customer Solution
exposureninja.com #Dominate2019

Get Ready for a Q&A -
Here’s some quick
Facebook News first
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Facebook News
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Facebook News
#Dominate2019
https://facebook.com/policies/ads

Presentation by
Laurence Newton
exposureninja.com #Dominate2019

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Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI. This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential. Actionable tactics you can apply after this session: - Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution. - Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets. - Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions. Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!

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This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.

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In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"

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Kickass Facebook Ads Marketing Strategies Dominate2019

2. Intro Marketing ideas, not technical ones Three key points Case studies showing real examples exposureninja.com #Dominate2019

3. Mantic Games. How to Split Out Target Audiences for Maximum Effectiveness exposureninja.com #Dominate2019

4. The Product: exposureninja.com #Dominate2019

5. Headline Stats CTR 2.94% Reactions 2598 Comments 235 Ad Spend £1062.31 9951 Link Clicks exposureninja.com #Dominate2019

6. “My target audience is anyone who wants to purchase my product.” exposureninja.com #Dominate2019

7. Who Purchases This Product? ● Board Game Fans ● Miniatures Fans ● Hellboy Fans exposureninja.com #Dominate2019

8. http://exposureninja.com #Dominate2019 Tesla Model X is the first and only SUV to achieve a NHTSA 5-Star safety rating in every category and subcategory, with the lowest probability of rollover and overall injury of any SUV

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10. http://exposureninja.com #Dominate2019 Musk was offered a joint by a podcast host during filming in California, where marijuana is legal

11. Board Game Fans Miniatures Fans Hellboy Fans ● Is it a good game? ● How do you play? ● Who made it, and are they known to make good stuff? ● How badass do the miniatures look? ● What’s the cost per miniature? ● How high-quality is the moulding machine? ● What’s the artwork like? ● Does it have any exclusive artwork? ● Does the theme come across? exposureninja.com #Dominate2019

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13. Miniatures Fans Location: United Kingdom Age: 18 - 50 People Who Match: Interests: Miniature figure (gaming), Warhammer Quest, Miniature wargaming or Games Workshop exposureninja.com #Dominate2019

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15. How To Identify Your Target Audiences ● Do these people all have the same concerns when shopping? ● Who are the main authority figures this audience looks to? ● What are the problems each audience has? ● Potentially each USP represents a separate audience exposureninja.com #Dominate2019

16. “My target audiences are groups of people with a common interest or goal” exposureninja.com #Dominate2019

17. Designing Highly Responsive Campaigns for Brand Awareness Honest Mum. exposureninja.com #Dominate2019

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19. Headline Stats Page Likes 23 Post Reactions 306 Post Comments 11 Link Clicks 836 Ad Spend £320.86 exposureninja.com #Dominate2019

20. Designing a template with flexibility in mind exposureninja.com #Dominate2019

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24. exposureninja.com #Dominate2019 Canva.com/create-a-design

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26. Summary Design and branding increases recognition for a larger campaign Designing your ads for flexibility Split testing is key exposureninja.com #Dominate2019

27. Dental Law. What to Do if You’re in a Less Sexy Industry exposureninja.com #Dominate2019

28. The Business: exposureninja.com #Dominate2019

29. Headline Stats CPA £10.33 CONVERSIONS 1/Day CONVERSION RATE 2.95% exposureninja.com #Dominate2019

30. Focus on the solution to your customers problems exposureninja.com #Dominate2019

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33. Summary Focus on your solution Not your company Design for appealing visuals exposureninja.com #Dominate2019

34. Recap Split Your Audiences Design For Flexibility Focus On The Customer Solution exposureninja.com #Dominate2019

35. Get Ready for a Q&A - Here’s some quick Facebook News first #Dominate2019

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37. Facebook News exposureninja.com #Dominate2019

38. Facebook News #Dominate2019 https://facebook.com/policies/ads