TalkingData provides analytics tools and services to help mobile game developers optimize their key performance indicators (KPIs). Superficial metrics that cannot be changed or don't have benchmarks are less useful than KPIs focused on commercial goals like user acquisition, activation, retention, referral, and revenue. Proper KPI definitions and standardized metrics are important to accurately measure performance. Analyzing user retention, monetization, and other metrics can help identify issues and opportunities for improvement through A/B testing and other optimization techniques.
metrics driven design/ how to define just right kpi for mobile gameLeo Cui
Competition stiffens in mobile games sector today. Deeper data analytics becomes critical for game developers/publishers to understand details of their business operation and get maximum out of it. How to define reasonable KPIs for different types of games? And how to calculate all these metrics such as LTV, CAC, and 1-7-14-30 days Retention? How to read and analysis these metrics in different phases of a game's lifecycle? And how does these metrics play compared with industry benchmarks?Answers in this session.
The Digital Intelligence Imperative — Driving Digital Customer Experiences W...Tealium
Joe Stanhope, Forrester Research
It’s no secret that marketing sophistication is growing by leaps and bounds to support the delivery of relevant and engaging customer experiences. And as marketing’s reach grows, so too has the remit of digital analytics. The emergence of digital analytics as a hub for understanding and optimizing customer experiences has placed a premium on the effective collection, processing, and distribution of data. This trend dovetails with the emergence of tag management solutions, which has rapidly become a key capability for supporting digital data management.
Games Analytics fournit des solutions d'analyses statistiques puissantes, uniques et multi-plateformes, 100% dédiées aux éditeurs de jeux en ligne, qu'il s'agisse de jeux sociaux (jeux Facebook...), de MMOG ou de jeux mobiles et tablettes, et quel que soit le mode de monétisation (abonnements, items virtuels et micro-transactions, publicité, téléchargement...).
Games Analytics propose une gamme complète d'outils d'analyse comportementale et prédictive qui permettent d'augmenter de manière très significative la rétention et la monétisation des jeux en ligne.
Description of Analytics as a value addition in an enterprise and the role of technology in bringing Analytics to fingertips of business managers.
BRIDGEi2i provides Business Analytics Solutions to enterprises globally, enabling them to achieve accelerated business impact harnessing the power of data. These analytics services and technology solutions enable business managers to consume more meaningful information from big data, generate actionable insights from complex business problems and make data driven decisions across pan-enterprise processes to create sustainable business impact.
More about Bridgei2i at: http://www.bridgei2i.com/about-us.html
http://sap.com/bi - This keynote will outline important trends in analytics and how leading-edge companies are accelerating innovation and transforming the way employees, partners, and customers work with information and each other. Presenter: Adam Binnie, SAP
metrics driven design/ how to define just right kpi for mobile gameLeo Cui
Competition stiffens in mobile games sector today. Deeper data analytics becomes critical for game developers/publishers to understand details of their business operation and get maximum out of it. How to define reasonable KPIs for different types of games? And how to calculate all these metrics such as LTV, CAC, and 1-7-14-30 days Retention? How to read and analysis these metrics in different phases of a game's lifecycle? And how does these metrics play compared with industry benchmarks?Answers in this session.
The Digital Intelligence Imperative — Driving Digital Customer Experiences W...Tealium
Joe Stanhope, Forrester Research
It’s no secret that marketing sophistication is growing by leaps and bounds to support the delivery of relevant and engaging customer experiences. And as marketing’s reach grows, so too has the remit of digital analytics. The emergence of digital analytics as a hub for understanding and optimizing customer experiences has placed a premium on the effective collection, processing, and distribution of data. This trend dovetails with the emergence of tag management solutions, which has rapidly become a key capability for supporting digital data management.
Games Analytics fournit des solutions d'analyses statistiques puissantes, uniques et multi-plateformes, 100% dédiées aux éditeurs de jeux en ligne, qu'il s'agisse de jeux sociaux (jeux Facebook...), de MMOG ou de jeux mobiles et tablettes, et quel que soit le mode de monétisation (abonnements, items virtuels et micro-transactions, publicité, téléchargement...).
Games Analytics propose une gamme complète d'outils d'analyse comportementale et prédictive qui permettent d'augmenter de manière très significative la rétention et la monétisation des jeux en ligne.
Description of Analytics as a value addition in an enterprise and the role of technology in bringing Analytics to fingertips of business managers.
BRIDGEi2i provides Business Analytics Solutions to enterprises globally, enabling them to achieve accelerated business impact harnessing the power of data. These analytics services and technology solutions enable business managers to consume more meaningful information from big data, generate actionable insights from complex business problems and make data driven decisions across pan-enterprise processes to create sustainable business impact.
More about Bridgei2i at: http://www.bridgei2i.com/about-us.html
http://sap.com/bi - This keynote will outline important trends in analytics and how leading-edge companies are accelerating innovation and transforming the way employees, partners, and customers work with information and each other. Presenter: Adam Binnie, SAP
Operational BI caters to decision making challenges faced by organizations today by enabling exchange of information between decision makers and alerting the right people at the right time, transcending the organizational boundaries.
IBM Information Management - Efter stormen: Uppnå konkurrenskraft och sänkta ...IBM Sverige
En lärdom som kan dras av den finansiella krisen är att vi måste bli bättre på att förutse framtiden och planera nästa steg. IBM Cognos lösningar för beslutsstöd hjälper dig att använda och analysera affärsinformation för att få insikt i verksamheten och framtiden. Vi berättar hur du kan använda information tillsammans med avancerade analyser för att simulera olika strategier för framgång. Presentationen hålls på engelska av
Juha Teljo, Information Agenda Expert, IBM
Denna presentation hölls på ett seminariepass för Information Management under IBM Software Day 2010.
2 - Making Information Pay 2011 -- MICHAELS, KENNETH (Hachette)bisg
"Publishers as 21st Century Content Providers"
What is required to be successful publishers today, to connect consumers with our content as widely, creatively, and effectively as possible?
Creating a customer-centric company that is multi-product, multi-channel, and content focused requires new areas of mastery for publishers. During this presentation, Kenneth Michaels explores how publishers need to adapt to succeed, with many activities new to traditional publishing that change how we work, how we process, the tools we use, the underlying architecture, and how we prioritize strategic investment.
Mastering app store install conversions can significantly reduce the cost of user acquisition and drive higher quality installs to your app. After a year of testing with leading developers worldwide such as Kabam, Zynga & Google, StoreMaven analyzed all that data and put together a deck with 10 killer tips for app store marketing.
Operational BI caters to decision making challenges faced by organizations today by enabling exchange of information between decision makers and alerting the right people at the right time, transcending the organizational boundaries.
IBM Information Management - Efter stormen: Uppnå konkurrenskraft och sänkta ...IBM Sverige
En lärdom som kan dras av den finansiella krisen är att vi måste bli bättre på att förutse framtiden och planera nästa steg. IBM Cognos lösningar för beslutsstöd hjälper dig att använda och analysera affärsinformation för att få insikt i verksamheten och framtiden. Vi berättar hur du kan använda information tillsammans med avancerade analyser för att simulera olika strategier för framgång. Presentationen hålls på engelska av
Juha Teljo, Information Agenda Expert, IBM
Denna presentation hölls på ett seminariepass för Information Management under IBM Software Day 2010.
2 - Making Information Pay 2011 -- MICHAELS, KENNETH (Hachette)bisg
"Publishers as 21st Century Content Providers"
What is required to be successful publishers today, to connect consumers with our content as widely, creatively, and effectively as possible?
Creating a customer-centric company that is multi-product, multi-channel, and content focused requires new areas of mastery for publishers. During this presentation, Kenneth Michaels explores how publishers need to adapt to succeed, with many activities new to traditional publishing that change how we work, how we process, the tools we use, the underlying architecture, and how we prioritize strategic investment.
Mastering app store install conversions can significantly reduce the cost of user acquisition and drive higher quality installs to your app. After a year of testing with leading developers worldwide such as Kabam, Zynga & Google, StoreMaven analyzed all that data and put together a deck with 10 killer tips for app store marketing.
Korean mobile app market and marketing - Korean SNS, Gaming Platform, App com...appsasia
Overall, this report talks about Korean mobile app market and Korean marketing channels. Specifically, this report includes:
Features of Korean mobile market
Korean Game market analysis
Popular game genre
Korean SNS (KakaoStory, Band)
Gaming Platforms (Kakao, AfreecaTV, Band, Line)
App Community Sites (HungryApp, Inven, HandyGame)
Promotion methods (offline events, Metro AD, Pre-registration)
Presentation from Casual Connect Seattle 2012 on The Importance of the Future, new opportunities to use business intelligence in the social gaming space.
Analytics is much more than data collection and dashboards. Predictive modeling enables behavioral segmentation that provides actionable insights not only through marketing but also game design to deliver greater player satisfaction.
Business in the Moment: From Reactive to ProactiveSAP Analytics
Keynote presentation from ANZ SAP Innovation Forums and BI Briefings Tour: An overview of SAP’s five market categories. Learn more at: http://bit.ly/Lj18rw
Using predictions to improve profitability of digital gamesSonamine
Online and mobile game developers should use predictions to improve their bottom line. This whitepaper by Sonamine explains the key concepts and how to apply predictions in practice.
Data driven automated actions AI and machine learningGameCamp
How to use AI and Machine learning in games in order to maximize every user potential and increase retention. Showing examples of fully automated tailored offers that increase IAP LTV and smart cross promotion.
HeroCloud: The Next Generation Solution to Online Game Development HeroEngine
HeroCloud removes the business barriers to online game development-- with no up-front costs as well as covering the costs associated with running your game online. HeroCloud provides full access to HeroEngine, hosting, bandwidth, and access to billing and marketing systems in return for a 30% revenue share.
HeroEngine technology provides a groundbreaking online system where development teams build their games live in a what-you-see-is-what-you-get 3D environment with a rich suite of tools, where games come to life instantly as they are built. Licensees include BioWare (Star Wars: The Old Republic), ZeniMax Online, and many more around the world who demand a better process for developing and maintaining online worlds
There will be more change in the next 10 years than there has been in the previous 100. This paper describes these expected foundational shifts and explains how we can manage them to our advantage.
In their latest discussion presentation "Winning the Game", Geoff Hollingworth, Ericsson North America Evangelist, in collaboration with Jason Hoffman, founder and CTO of Joyent, discuss what these changes will mean for devices, the cloud and the network.
This interactive presentation is supported by 8 videos. It describes the foundational changes that will occur across industries and networks, and attempts to explain how we can manage them to our advantage. The target audience of this paper is those who are involved in planning, building and profitably operating digital networks.
Artificial Intelligence_ How is it significant to the gaming industry_.pdfAnil
Artificial Intelligence (AI) has become increasingly significant in the gaming industry, revolutionizing various aspects of game development, gameplay, and user experience. Here are several ways in which AI has made a substantial impact on the gaming industry
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
JMeter webinar - integration with InfluxDB and Grafana
How to define just right KPIs for game operation
1. How to Define Just Right KPIs for Game
Operation
TalkingData Leo Cui
2. TalkingData Product Line
TalkingData TalkingData TalkingData
Analytics Campaign Insight
• Third-party mobile app • Mobile app campaign • Personalized
statistical analysis tools monitoring and assessment recommendation engine/data
platform mining service
• Professional mobile app
data analysis/consulting • iOS monitoring tool • Forecast model and
service released in Jun, 2012
emulation service
• Specialized product and • Currently tracking about 1
methodology for mobile million valid app activations • User attributes tagging and
games per day in App Store preferences mining service
“TalkingData is a professional data service platform for mobile applications, serving 2,500+ active
apps presently，with almost 1,000 apps are mobile games ”
3. • TalkingData Analytics is the fastest growing mobile data analysis
platform, already covering over 5 millions devices 6 months after
the official release. Monthly growth rate holds at above 100%
TalkingData analytics official
release published in
May, 2012, the right timing to
30M witness the high growth of mobile
Internet in China.
14M
7M
1M 3M
2012.5 2012.6 2012.7 2012.8 2012.9
4. Game developers need
Mobile game developers facing "data dilemma" continuous data
analysis to enhance
Operation based on
products
data through out the
whole game life cycle Most developers don't
have professional
knowledge to analyze data
systematically, and in the
mean time, facing the
Whale users Game balance Mobile game
developer pressure of tight
schedule, high costs of
Paying player
conversion Game release man power and hardware
Virtual
Economy
Props purchase stats
... How many registrations?
Player conversion/retention Data How about DAU、MAU ?
Platform …….
Campaign result tracking
Joint
operation/release Game improvement
App store tracking
Player levels/progresses
Marketing campaign players classified by their
activeness
5. Game vendors' favorite game types are changing
Casual games are gradually falling out of favor evidenced by the number of
games, while strategy and RPG games are becoming hotter since they are more
suitable for revenue generating through IAP
Data source: “Mobile App Data Analysis Q3 Report 2012 ", joint released by TalkingData and NetEase
100%
75%
50%
25%
0%
Apr May Jun Jul Aug
Casual RPG Strategy
6. New player day 10 retention of different types of games
Desktop games excelling at retention, with more well polished products;
more rough ones in other types of games, especially RPG, dragging
down the whole average rate.
Data source: “Mobile App Data Analysis Q3 Report 2012 ", joint released by TalkingData and NetEase
100.0%
75.0%
50.0%
25.0%
0.0%
New +1 +2 +3 +4 +5 +6 +7 +8 +9 +10
players
Strategy Action RPG Casual Puzzle Desktop
7. Life time distribution of diff. types of games
Hard core players usually have shorter life time, therefore need to be motivated by continuous
flow of new contents. Desktop games have more well defined playing routes, but with lots of
variations, and have higher player stickiness.
Data source: “Mobile App Data Analysis Q3 Report 2012 ", joint released by TalkingData and NetEase
60.00%
50.00%
40.00%
Strategy
30.00%
Action
RPG
20.00%
Casual
10.00% Puzzle
Desktop
0.00%
8. User preferences aggregation distribution research – hard
core player
Data source: TalkingData data mining research team
40.00%
35.00%
战略
30.00% 休闲
射击
25.00% 体育
动作
20.00% 益智
角色扮演
15.00% 冒险
棋牌
10.00% 养成
经营
5.00%
模拟器
网游
0.00%
角色扮演 射击游戏 动作游戏 战略游戏
9. KPI！=Superficial metrics
• Superficial metrics
– Cannot be changed
– Non-executable Fine Superficial
operation metric
– Lack of benchmark
• KPI
– Focusing on commercial
purpose
– Approved by management
– Executable
– Benchmark available
11. KPI needs standardized metrics definition
Acquisition Activation Retention
ACQ = F(Campaign,channel, ACT = F(First time RET = F(User guide，
Users，CAC, Conv%) Experience， operation，task，alert)
Usage,Design/UX)
• Install / Sign-ups • DAU • DAU/MAU
By campaign/channel • MAU • Retention
CAC（Channel） • Next Day Activities 1 day/
Conversion （Channel） • Usage 7day
• Organic Users Login times 30day
• Marketing Users Login length •
• Click -to- Install -to- Sync • Monthly Active Days Monthly Logins per User
• Fake Users Lifetime sessions
• New User Perception 1～10-day activity after
Perception by Channel Install
• User lifetime
12. KPI for AARRR
Revenue Refer
REV = F(Charge trap,whale, REF = F(Excitation,UX)
Conv%)
• ARPU（Monthly） • K-factor
• ARPPU（Avg. Revenue per Paying • Invites
User Per DAU
• LTV （lifetime value） Per who send invite
• • Invite accept（%）
By level/By date • Times By type
By types purchased Massages
• Paying users（%） E-mail
• New paying users • Cohort by invitee
• Time/level of first charge Revenue
• Whale ARPU
13. KPI Model- needs professional methodology
• Ads/Campaigns
• Social Networks • Publisher
• PR/Forum/Download sites
• Apps Store(New/update) • Traffic exchange
• SEO/SEM
• Lowest price
promotion, Limited Free • EDM
ACQUISITION
• Excitation
• Viral
Emails & Guide 、 first
Alerts time
experience
• User guide
• Task
Ads、IAP、
Freemium
Degree of
difficulty, time, inter
ests
14. Red Infinity was established in 2010 and
has rich experience in product
development and publishing. The
company has become one of the industry
leaders in justmoney？
Make one year.
Metrics-driven design
SNS,，SLG，Poker，Puzzle
MAU 4,000,000
15. Versions
Initial release：Sep 14, 2012
Current version：Nov 1, 2012
Description
★ TouchArcade.com HOT
NEW GAME ★
Puzzle + Battle
+ Collection + EDU
17. KPI How to optimize?
Dashboards and Alerts – Why did it Happen? – Advantage - Dashboards
DAU
Day 1 retention
Day 7 retention
Virtual income
Marketing Users
18. The most Important Metric between Initial release.
The first experience
WHY？ It’s been relatively Low
Day 1 Retention Alert
Avg. 18.2%
19. Bad Day 1 retention，but kind of okay after day 2. Cause: new players
Why
？
22. What can I do？
Move to more reliable data center
Consider domestic and overseas server distribution
Simplify introduction, less steps
Embellish introduction
Advantage
Polish pet UI to make it more attractive
31. 数据运营之路依然漫长！
TalkingData Game Analytics
Data mining
• Statistics (regression analysis, association
analysis)
• Forecast model (revenue/active users)
Data analysis • Pattern recognition (Probability of
loss, probability of paying)
• user segmentation (specific user group analysis)
• multi-dimensional analysis (multiple dimensions combo analysis)
• cohort analysis (time slice analysis)
Data statistics
• A/B Test (functional analysis)
• Standard reports (something wrong with the game?)
• Custom reports (find problem: when? where? who?)
• Metrics monitoring (need any action?)
