Cloudforce Essentials 2012 - Top 10


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Cloudforce Essentials 2012 - Top 10

  1. 1. Top 10 Things you can do with Salesforce
  2. 2. Safe harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available., inc. assumes no obligation and does not intend to update these forward-looking statements.
  3. 3. Increase Sales#1 Create Marketing websites • for rapid, easy site publishing
  4. 4. Increase Sales# 2 Increase win rates with competitive intelligence • Use Chatter to collate and share the latest competitive intel
  5. 5. The competition is everywhere Deals Facebook Printed Media Twitter Radio Joe Prospect Blogs Television Tradeshows Referral networks Outdoor media
  6. 6. Make your business Social to help crush the competition. Competitor Hub Employee Network Competitive Presence Align with Sales Conferences Groups & EventsDeal Support Social Competitive Listen & AnalyzeRequests Intelligence Files Industry Influencers Gamification Competitive Analytics
  7. 7. 3 steps to build a Social Competitive Intelligence Build a Competitive Hub Empower an Employee Track Competitive Network Presence
  8. 8. Step 1: Create a Competitive Hub Competitor Hub Groups Social Competitive Intelligence
  9. 9. Enhance focus and depth with Chatter Groups
  10. 10. Share wins so everyone benefits “Highlight wins vs. competitors so every sales person can turn a recent win into a competitive weapon”
  11. 11. Step 2: Build the Competitive Employee Network Employee Network Align with SalesDeal Support Social CompetitiveRequests Intelligence Files Gamification
  12. 12. Track the competition in the Opportunity record 1. Identify competitive presence 2. Identify the level of threat 3. Link to competitive resources 1 3 2
  13. 13. Chatter allows us to collaborate in context
  14. 14. Files ensures everyone has the latest and greatest 1 3 2
  15. 15. Step 3: Monitor Competitive Activity Competitive Presence Conferences & Events Social Competitive Listen & Analyze Intelligence Industry Influencers Competitive Analytics
  16. 16. Use Analytics to align with Executive Management 3rd Party Analysis Win rates Pipeline Trending
  17. 17. Listen: people are talking about your competitors Marketing Cloud allows us to listen to what the social graph is saying – about us, and about our primary competitors. It is the “killer app” for competitive intelligence.
  18. 18. Make your business Social to help crush the competition. Competitor Hub Employee Network Competitive Presence Align with Sales Conferences Groups & EventsDeal Support Social Competitive Listen & AnalyzeRequests Intelligence Files Industry Influencers Gamification Competitive Analytics
  19. 19. Increase Sales#3 Predict better with Forecasting•Understanding your position with Opportunities, Forecasts andAnalytics
  20. 20. Improve Efficiency & Reduce Cost# 4 Replace legacy applications • Use to rationalise your applications and technologies
  21. 21. Improve Efficiency & Reduce Cost# 5 Bring your company with you wherever you are • Salesforce Touch
  22. 22. Improve Efficiency & Reduce Cost# 6 Reduce the cost to serve • Deflection across channels • Promote customer self-service
  23. 23. Improve Efficiency & Reduce Cost# 7 Download an app from the AppExchange
  24. 24. Align your business# 8
  25. 25. World’s First Social Performance ManagementPlatform The World’s First Social Performance Management Platform Align Motivate PerformSocial Feedback & Thanks Social Performance CalibrationGoals Coaching Rewards Summaries
  26. 26. Go Mobile# 9 Simple Activity Logging • Free Salesforce Labs app “Salesforce Logger” • Download from iTunes
  27. 27. Incentivise your sales force# 10 Salesforce AppExchange