This document discusses strategies for engaging audiences with content on social media. It addresses the following key points:
1. Audiences engage with content in different ways such as by name, market/industry, thought leadership, search, and invitation.
2. The PESO model outlines different types of social media engagement including paid, earned, shared, and owned content.
3. Compelling content should be newsworthy, leverage different media formats, and encourage sharing through optimized hashtags and social sharing options.
4. Search engine optimization is important, as 80% of content is found through search. Keywords, links, and regular updates help with discoverability.
This document provides tips for self-publishing a book, including writing for the right reasons such as enriching lives rather than just making money. It recommends using tools like Microsoft Word and Evernote, writing every day, building an online platform, starting with an ebook, tapping crowdsourcing, hiring editors and designers, testing the ebook on different devices, and not giving up despite rejections, as many famous books were initially rejected.
How to Use Storytelling in Content Marketing to Secure More Leads by Katy KatzAnton Shulke
Katy Katz has interactive marketing experience spanning across the higher education, healthcare, technology, and small business communities. She has spoken at numerous world-recognized conferences on content marketing, social media, and brand personalization.
Katy currently leads the content strategy at Inturact, an inbound marketing agency based out of Texas, which focuses on SaaS product marketing. Connect with Katy on LinkedIn or Twitter to geek out on content, SaaS, or even your latest Netflix obsession.
The document outlines 6 characteristics of compelling content: concept, structure, media, copy, stories, and challenges. It provides examples of different types of media that can be used in digital learning like videos, podcasts, slideshows, screencasts, and interactive materials. It discusses how to engage learners through relevance, stories, and goals that stretch them. The document promotes using a variety of media elements and focusing on one verbal and one visual element at a time according to multimedia learning theory. It concludes by stating compelling content can include these various applications and media for use in digital learning design programs.
How To 10X Your Content Team's ProductivityHana Abaza
With limited resources and an unrelenting demand for more content, only a well-oiled content engine can maximize the ROI of your content marketing efforts.
Topics covered include:
- How to structure your content team for maximum efficiency
- How to define leaner processes that will save your team hours
- How to adapt your marketing ecosystem with the right tools for your content team
Great Content ideas aren't always easy to come by. even professional writers find themselves stuck.... yet they still turn out excellent content on a regular basis.
This document provides tips for self-publishing a book, including writing for the right reasons such as enriching lives rather than just making money. It recommends using tools like Microsoft Word and Evernote, writing every day, building an online platform, starting with an ebook, tapping crowdsourcing, hiring editors and designers, testing the ebook on different devices, and not giving up despite rejections, as many famous books were initially rejected.
How to Use Storytelling in Content Marketing to Secure More Leads by Katy KatzAnton Shulke
Katy Katz has interactive marketing experience spanning across the higher education, healthcare, technology, and small business communities. She has spoken at numerous world-recognized conferences on content marketing, social media, and brand personalization.
Katy currently leads the content strategy at Inturact, an inbound marketing agency based out of Texas, which focuses on SaaS product marketing. Connect with Katy on LinkedIn or Twitter to geek out on content, SaaS, or even your latest Netflix obsession.
The document outlines 6 characteristics of compelling content: concept, structure, media, copy, stories, and challenges. It provides examples of different types of media that can be used in digital learning like videos, podcasts, slideshows, screencasts, and interactive materials. It discusses how to engage learners through relevance, stories, and goals that stretch them. The document promotes using a variety of media elements and focusing on one verbal and one visual element at a time according to multimedia learning theory. It concludes by stating compelling content can include these various applications and media for use in digital learning design programs.
How To 10X Your Content Team's ProductivityHana Abaza
With limited resources and an unrelenting demand for more content, only a well-oiled content engine can maximize the ROI of your content marketing efforts.
Topics covered include:
- How to structure your content team for maximum efficiency
- How to define leaner processes that will save your team hours
- How to adapt your marketing ecosystem with the right tools for your content team
Great Content ideas aren't always easy to come by. even professional writers find themselves stuck.... yet they still turn out excellent content on a regular basis.
How to Create Compelling Content for Boring IndustriesHana Abaza
A talk I have at Marketers Unbound in Toronto about how to create compelling content for boring industries.
Great examples include Charmin, GE, Yak and Intercom.
Shout out to HubSpot for a few of those.
This document discusses best practices for non-profits utilizing social media. It provides tips on developing social media policies, training staff, and balancing personal and professional use of social media. The key recommendations are to create a social media policy that outlines what can be posted and what needs approval, provide ongoing training to staff as tools evolve, and encourage staff to think about how their personal posts may reflect on the organization.
Social media and all its noise has made it even more imperative that nonprofits, foundations and others improving the world create compelling content. This presentation shows teaches you what makes social media different, how to find & speak to your audiences. It also includes time saving techniques, like content curation and getting more people to share your stories.
This was presented at Seattle University's Service in Action Seminar.
Breakout Session Two: Creating Compelling Content
This dynamic workshop will dive into best practices for making your communications content more compelling, shareable and interactive. Get a wealth of advice - from blogging, to story-telling, to visual tools, to creative contests and more!
Startup marketers should focus on what's important at each stage and use metrics to find growth opportunities through the product experience. Building brand awareness and PR are a waste for startups; instead, product development and creating a positive brand experience are better forms of marketing. Marketers should measure their efforts to know which parts of their budget are effective.
Cat Videos, List Posts and Other Myths of High Converting ContentHana Abaza
This document discusses creating high-converting content by focusing on relevance, readability, calls-to-action, and tailoring the content experience for the audience. It debunks some common myths about content, such as that more content is always better or that great content alone is enough. The key is focusing content strategy on the user experience and only creating content that directly addresses user needs and moves them along in their journey. Tailoring the experience for different audiences and optimizing existing content for readability and calls-to-action can increase engagement without producing more content.
How to Optimize the Content Experience for Lead GenHana Abaza
Here's my session from Pipecon 2015 about how you can optimize the content marketing experience for better lead generation. I talk less about the content itself (disclaimer: this is for content marketers who already know they need to create good content) and more about the packaging.
How can you increase your conversion on premium content, how should you tailor your content, organize it for your buyer persona etc.
Hope you enjoy!
Hana
Creating Compelling Content for Social Media -- ToolkitCyrus Mavalwala
This document provides guidance on creating compelling content for social media. It outlines several ground rules for successful content sharing, including vowing to create remarkable content, being audience-driven, understanding each platform's nuances, making the content functional and sexy. It also discusses why people share content and how to increase shareability through visuals, aesthetics and video. Additional resources like books and tools are recommended to help produce engaging content.
This document provides summaries of 42 tips for content marketing from Content Marketing Institute articles over 6 years. It highlights key points about the importance of content marketing for organizations to create valuable content, the need for content strategies to define channel strategies, and having 6 key roles on a content marketing team including the Chief Content Officer.
Building Your Revenue Engine As Your Startup EvolvesHana Abaza
Startups go through different stages of evolution. In this presentation we discuss what your marketing and sales engine might look like with a specific deep dive into demand generation, optimizing your unit economics and focusing on a specific buyer persona.
Why Nearshore Outsourcers Need to Adopt Compelling Content Marketing for Dema...Nearshore Marketing
Nearshore outsourcers for Latin America are increasing their marketshare in the U.S. market, but they are still behind outsourcers from Eastern Europe and Asia, with only 5% of the market.
How can nearshore providers gain marketshare, generate more business and create a lasting brand impression? By implementing a compelling content marketing strategy.
A webinar focused on how marketers need to focus on optimizing their business blog. We cover 5 blogging blunders and how to avoid them:
1. Lack of purpose
2. Careless content
3. Shoddy user experience
4. No consistency
5. Marketing without metrics
Like at SXSWi, this is the talk describing (what I consider to be) the 3 characteristics of compelling content -- except this presentation includes a slide with a picture of me dressed as Hermione.
This document provides growth tactics for content marketers in 2017. It recommends focusing on customer development to understand audience needs and create relevant content. Marketers should strategically create better quality content rather than more content. Distribution should be considered early and include tactics like targeted social media, influencers, and content syndication. The content experience should be optimized for readability, calls-to-action, and tailoring content to different audiences and stages of the buyer's journey. Measuring engagement and conversion metrics is important to evaluate content performance.
The document provides tips and lessons learned from attending SXSW. Some key points include:
1) Plan meetings with potential contacts before attending to get the most out of networking opportunities. Follow up after to continue conversations.
2) SXSW is like speed dating - focus on learning from and contributing to discussions with new acquaintances.
3) Collect business cards and follow up on discussions while impressions are still fresh to maximize networking benefits.
The document offers advice for effectively leveraging the SXSW conference environment to make new connections and further existing relationships.
Hide the Vegetables: Making B2B Content More DigestibleKelsey Carroll
Most ads are ignored, skipped, or rejected, and users are becoming numb to marketing messages. Only the most captivating and innovative content can influence a tech-savvy audience. In this talk, you will learn how to harness creativity, conversation, and connection to connect with the right audience and drive impact in 2017. After this session you’ll be able to:
Gain simple, repeatable content marketing tactics anyone can employ, whether you have a small business, are in the Fortune500, or are looking to grow your personal brand.
Learn a few tricks of the trade as far as penetrating the right audience with Twitter video ads, Facebook Video ads, Instagram Stories, VR (360) and Snapchat (AR)
Develop an enterprise-ready model for achieving greatness at scale
Don't Write for Spiders: Content Marketing Presentation Autumn Sullivan
The document discusses content strategy and content creation. It covers topics like conducting a content audit, developing a style guide, creating a content plan and calendar, brainstorming ideas, writing content, optimizing for search engines, using visuals, teamwork, and content distribution. The document provides advice and best practices for each topic in brief sections with examples and quotes. It emphasizes the importance of understanding audiences, telling compelling stories, collaboration, and flexibility.
How to Create Compelling Content for Boring IndustriesHana Abaza
A talk I have at Marketers Unbound in Toronto about how to create compelling content for boring industries.
Great examples include Charmin, GE, Yak and Intercom.
Shout out to HubSpot for a few of those.
This document discusses best practices for non-profits utilizing social media. It provides tips on developing social media policies, training staff, and balancing personal and professional use of social media. The key recommendations are to create a social media policy that outlines what can be posted and what needs approval, provide ongoing training to staff as tools evolve, and encourage staff to think about how their personal posts may reflect on the organization.
Social media and all its noise has made it even more imperative that nonprofits, foundations and others improving the world create compelling content. This presentation shows teaches you what makes social media different, how to find & speak to your audiences. It also includes time saving techniques, like content curation and getting more people to share your stories.
This was presented at Seattle University's Service in Action Seminar.
Breakout Session Two: Creating Compelling Content
This dynamic workshop will dive into best practices for making your communications content more compelling, shareable and interactive. Get a wealth of advice - from blogging, to story-telling, to visual tools, to creative contests and more!
Startup marketers should focus on what's important at each stage and use metrics to find growth opportunities through the product experience. Building brand awareness and PR are a waste for startups; instead, product development and creating a positive brand experience are better forms of marketing. Marketers should measure their efforts to know which parts of their budget are effective.
Cat Videos, List Posts and Other Myths of High Converting ContentHana Abaza
This document discusses creating high-converting content by focusing on relevance, readability, calls-to-action, and tailoring the content experience for the audience. It debunks some common myths about content, such as that more content is always better or that great content alone is enough. The key is focusing content strategy on the user experience and only creating content that directly addresses user needs and moves them along in their journey. Tailoring the experience for different audiences and optimizing existing content for readability and calls-to-action can increase engagement without producing more content.
How to Optimize the Content Experience for Lead GenHana Abaza
Here's my session from Pipecon 2015 about how you can optimize the content marketing experience for better lead generation. I talk less about the content itself (disclaimer: this is for content marketers who already know they need to create good content) and more about the packaging.
How can you increase your conversion on premium content, how should you tailor your content, organize it for your buyer persona etc.
Hope you enjoy!
Hana
Creating Compelling Content for Social Media -- ToolkitCyrus Mavalwala
This document provides guidance on creating compelling content for social media. It outlines several ground rules for successful content sharing, including vowing to create remarkable content, being audience-driven, understanding each platform's nuances, making the content functional and sexy. It also discusses why people share content and how to increase shareability through visuals, aesthetics and video. Additional resources like books and tools are recommended to help produce engaging content.
This document provides summaries of 42 tips for content marketing from Content Marketing Institute articles over 6 years. It highlights key points about the importance of content marketing for organizations to create valuable content, the need for content strategies to define channel strategies, and having 6 key roles on a content marketing team including the Chief Content Officer.
Building Your Revenue Engine As Your Startup EvolvesHana Abaza
Startups go through different stages of evolution. In this presentation we discuss what your marketing and sales engine might look like with a specific deep dive into demand generation, optimizing your unit economics and focusing on a specific buyer persona.
Why Nearshore Outsourcers Need to Adopt Compelling Content Marketing for Dema...Nearshore Marketing
Nearshore outsourcers for Latin America are increasing their marketshare in the U.S. market, but they are still behind outsourcers from Eastern Europe and Asia, with only 5% of the market.
How can nearshore providers gain marketshare, generate more business and create a lasting brand impression? By implementing a compelling content marketing strategy.
A webinar focused on how marketers need to focus on optimizing their business blog. We cover 5 blogging blunders and how to avoid them:
1. Lack of purpose
2. Careless content
3. Shoddy user experience
4. No consistency
5. Marketing without metrics
Like at SXSWi, this is the talk describing (what I consider to be) the 3 characteristics of compelling content -- except this presentation includes a slide with a picture of me dressed as Hermione.
This document provides growth tactics for content marketers in 2017. It recommends focusing on customer development to understand audience needs and create relevant content. Marketers should strategically create better quality content rather than more content. Distribution should be considered early and include tactics like targeted social media, influencers, and content syndication. The content experience should be optimized for readability, calls-to-action, and tailoring content to different audiences and stages of the buyer's journey. Measuring engagement and conversion metrics is important to evaluate content performance.
The document provides tips and lessons learned from attending SXSW. Some key points include:
1) Plan meetings with potential contacts before attending to get the most out of networking opportunities. Follow up after to continue conversations.
2) SXSW is like speed dating - focus on learning from and contributing to discussions with new acquaintances.
3) Collect business cards and follow up on discussions while impressions are still fresh to maximize networking benefits.
The document offers advice for effectively leveraging the SXSW conference environment to make new connections and further existing relationships.
Hide the Vegetables: Making B2B Content More DigestibleKelsey Carroll
Most ads are ignored, skipped, or rejected, and users are becoming numb to marketing messages. Only the most captivating and innovative content can influence a tech-savvy audience. In this talk, you will learn how to harness creativity, conversation, and connection to connect with the right audience and drive impact in 2017. After this session you’ll be able to:
Gain simple, repeatable content marketing tactics anyone can employ, whether you have a small business, are in the Fortune500, or are looking to grow your personal brand.
Learn a few tricks of the trade as far as penetrating the right audience with Twitter video ads, Facebook Video ads, Instagram Stories, VR (360) and Snapchat (AR)
Develop an enterprise-ready model for achieving greatness at scale
Don't Write for Spiders: Content Marketing Presentation Autumn Sullivan
The document discusses content strategy and content creation. It covers topics like conducting a content audit, developing a style guide, creating a content plan and calendar, brainstorming ideas, writing content, optimizing for search engines, using visuals, teamwork, and content distribution. The document provides advice and best practices for each topic in brief sections with examples and quotes. It emphasizes the importance of understanding audiences, telling compelling stories, collaboration, and flexibility.
The document provides guidance on being fearless on social media for social good. It encourages experimenting early and often on platforms, embracing failures as learning opportunities, reaching beyond one's usual networks, acting with urgency to seize opportunities, and making ambitious bets to drive significant impact. The Case Foundation is cited as an example, highlighting initiatives like Social Citizens and efforts to learn and improve through experience. The overall message is that social media should be used to test new ideas without fear of mistakes in order to further important social causes.
The document discusses how storytelling is important for branding and marketing. It provides examples of successful brands that utilize storytelling like Lune Patisserie and Dollar Shave Club. The document then offers various strategies for finding and sharing a brand's story, such as understanding brand archetypes, creating personas, connecting with influencers through guest blogging and social media, and encouraging customers to share stories. Overall, the key message is that developing and sharing compelling brand stories can help engage customers and drive business.
The document discusses shiny object syndrome, which refers to being easily distracted by new opportunities on social media without properly evaluating them. It provides tips for avoiding shiny object syndrome, such as having patience, personally testing new platforms, researching options, and reassessing investments over time. Examples are given of companies that successfully engaged new audiences, operationalized content marketing, and improved content planning by focusing on the right social media strategies rather than distractions.
The document discusses social storytelling as the next wave of social media marketing. It provides tips for using social platforms like Facebook and Twitter to tell brand stories that engage customers. Some keys are incorporating customer comments and responses, using visuals, focusing on shareability, and tracking super fans to seed content. Examples highlighted include how Old Spice and Mad Men used social media to advance interactive brand narratives. The presentation emphasizes using story elements like characters, challenges, and arcs to create engaging brand stories on social networks.
This document provides an agenda and overview for a masterclass on tourism and diplomacy. The agenda includes discussions on the attention economy, a history of social media, social media storytelling, and how to use platforms like Facebook, YouTube, LinkedIn and Twitter for research, academia, and analyzing social media accounts like @DenmarkinUK. Tools for social media analysis like Blue Nod, Followerwonk, Buzzsumo and Nuzzle are also mentioned.
It's the power of story. Discover how to transform your event into a storytelling factory, engaging your prospects and customers in all the right channels with the right messages. A recent report showed that 9 out of 10 organizations market with content regardless of their size or industry. 62 percent of those B2B marketers use events as an important tactic in their marketing strategy. In fact, face-to-face events is the third most popular form of content marketing behind social media and articles. Discover how to position your event as a memorable content marketing experience.
Fallon Brainfood: From Boring to Big BangAki Spicer
...From Boring to Big Bang: How Causes Can Get Interesting And Get Attention From News and Newsfeeds . Presented at Strategy for Good Twin Cities, December 10, 2011.
Aki Spicer, Director of Digital Strategy at Fallon Worldwide, challenges social entrepreneurs and non-profits with a framework for brainstorming their marketing initiatives into bigger, more "social" ideas.
Leveraging Social Media to Build Better FuturesDavid Hood
Presentation for social entrepreneurs and other future builders from Global Shifts Social Enterprise Conference, December 2012 in Melbourne, Australia.
Content curation: your next Social Media Marketing ideaGuillaume Decugis
My talk at the Social Media for Non-Profits conference, San Francisco - Oct 11, 2012. Why does Content Curation matter for marketers? What are 7 best practices for Content Curation? What are examples of NPO's doing it right?
Content Sharing Success Recipes from 6 of the most socially-sharedi-SCOOP
How does content get shared? How does it get tweeted and retweeted? And why? There are many ways and no one size fits all answer. So, we asked six of the most social-shared marketing experts to share their views and recipes. Check out what Jay Baer, Lee Odden, Shelly Kramer, Michael Brenner, Mark W. Schaefer and Mack Collier responded. Bonus: the SlideShare success recipe of Doug Kessler. Offered by the Content Marketing Conference Europe.
7 ways storytelling improves communication - slidesharejointeambuilding
Everyone loves a good story. Stories ignite our imagination. Stories or narratives have been shared in every culture as a means of entertainment, education, cultural preservation and instilling moral values. In the same way, in the business world today, storytelling is widely used by managers and leaders to communicate with their audience.
Social media marketing requires engagement through multiple channels like tweets, check-ins, likes and shares. It is important to be visible online and take risks by showing personality. The goal is to create an interactive sea of shared knowledge that brings people together. Building successful social media campaigns requires using the right mix of channels to reach and engage consumers. The key is to develop relationships and participate in online conversations.
A startup course that I delivered to a group of 18 in Maldon in Essex courtesy of Moat Foundation and Colbea. We were looking at developing the marketing and sales side of their business
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2. How do
audiences
engage with
Who
content?
@Casey_ek_se
3. How do audiences engage
with content?
1. By name, market and thought leadership
2. Search
Who
3. By invitation
4. Holy grail…
5. Advertising
@Casey_ek_se
4. How do audiences engage
with content?
1. By name, market and thought leadership
2. Search
3. By invitation
Who
4. Holy grail…
5. Advertising
PAID I EARNED I SHARED I OWNED
@Casey_ek_se I PESO I
5. Social media strategy on a
page, m
eets “PESO”
Engage where Drive them to
our audiences where we can
are… convert
absa.co.za
@Absa ORMjnfjvgfdkjvbkjfd
absa.mobi
@Casey_ek_se
8. Unlocking
compelling content
• What makes news?
Dog bites man? Man bites dog…the
new, unusual, different.Trends or change. Winners
and losers.
Be current. Heroes and villains. Criticism and
controversy. Primary research. Unique content.
Entertain. Do the unexpected. Add value. Free stuff.
@Casey_ek_se 8
9. Unlocking
compelling content
• Leverage multimedia, explore the medium
Video, images, infographics, Facebook apps
• Think in headlines – short and tweet
Offer the white paper for free, but also have the
highlights of the news in 3-5 tweets, so people can
consume and share the info, suggest a short
hashtag. Help the humans, to help themselves.
@Casey_ek_se 9
10. Unlocking
compelling content
• Build it and they will come? No ways!
Optimise for search (remember 80% ?!?!)
• Encourage your audience to tell your story
Sharing options
Social media press release
Social media press office
@Casey_ek_se 10
11. Search engine
optimisation
Best practices
@Casey_ek_se 11
13. A few building blocks
1. Plan ahead – content schedule is key
2. Stakeholder engagement
Who
3. Have fun, it’s social after all?
@Casey_ek_se
14. “Brands that succeed in the digital
age, put a MASSIVE bullseye on
themselves, allowing audiences to give
content a life of its own.”
Who
Dave Senay
CEO, Fleishman-Hillard
15. 60+ years. 80+ offices. Performance. Impact. Results.
@Casey_ek_se
Editor's Notes
Good morning everybody. My name is Casey Monteiro and I’m going to be talking about how to create compelling content for your audiences, in an information age, where content is plenty and your audiences’ attention span is finely tuned to filter out gumpf. For my normal day job, I’m the social media manager at Absa. Having previously worked at a PR agency for 10 years as their social guy, it’s clearly shaped my thinking around content creation and the role that story telling plays in making brands relevant to editors and the gate keepers of information. There are many similarities between public relations and creating content for social media, so I’ll start the conversation there. As I talk through concepts today, I’ll explain things in a way that makes sense to me, in plain English, hopefully devoid of any technical and social media mambo jambo.
Before we zoom in, let’s zoom out and cover off on a few key points around digital strategy:Let’s start with the audience, the humans, how do they find your content? There’s an ecosystem that we can use, to understand the flow of information…
A) They come to you by name, as you’re a recognised leader in the field. Or like the banks, they come to your site to do some form of key transaction (like online banking) and you have a window to talk to your audience.B)The biggest method is search and you might have heard of Google? 80% of web traffic starts with a web search, everything from….. Well anyway, there are detailed talks at this very conference on how to optimise your content and channels for search, but this session is specifically looking at what content to plug up and create in the first place. C) If they like you and if you’re content is continuously useful, they invite you into their lives, as they subscribe to your Facebook/Twitter/YouTube feeds. Captive audience, these are biggest fans, sometimes your biggest detractors, but either way, these are your biggest weapon in unlocking the next method, which we’ll get to in a second.D)The holy grail, is that your content is shared and arrives in front of your audience via a trusted social circle, peer group.E) and then there’s advertising, a necessary evil… but it forms a key part in your efforts, in driving awareness and traffic
Explain how these fit into PESO
This is the ecosystem of information for and around a brand. The key is to understand where people are, how they will find and engage with you and what you want them to ultimately do.
In the PR world, there aren’t any big marketing budgets to come in and buy attention, forcing your message into in the face of your audiences. In the PR world, you’re only as good as the last story you landed in the media and you have to sweat for every piece of coverage. So if you want to be on the front page of a newspaper, featured in the opinions column, or be interviewed on a talk show??? Guess what, it can’t be bought, you have to earn it and this dynamic quickly creates a sink or swim environment, where those who can build a bridge for brands to secure editorial coverage go on to succeed. The same dynamic exists in the social media world, but now, every member of your audience is now the gate keeper and holds the keys to whether your brand’s content will be invited into their timelines and feeds and the ultimate sign of approval, whether they will engage with you band share that content through their social circles. I’m going to open up the bag of tricks of a PR, showing you, the simple principles you need to keep in mind, when looking to craft your content strategy. We’re then also going to look at how there are subtle differences in thinking to cater for social media.
First, some reassuring news: I’ve spoken about how it’s hard graft to create compelling content and how it needs to be earned… BUT…Much like the editors of newspapers, producers of radio shows and other gatekeepers, people are crying out for information, so they can add their layer of commentary on top of your info. In this information age, content is currency, so if we create it, we can trade. Make no mistake, our audiences are crying out for more useful content and here’s some tips on how to fill that void!!!
3) Built it and they will come? Not true! Give your content the best chance of winninga) Optimise your site for search, i.e. Google (talk to the techies on that one, it’s simple stuff… SEO)b) Get your content in front of people and make sure they have all the pieces they would need to tell your story. Social media press release, digital assets and get it in front of the right influencers. That requires an understanding of who is leading the discussion on a certain topic. A basic understanding of what constitutes influence and a few Twitter and web searches, should give you a list of 10-15 key contacts, who are crying out to get your content, so they can blog and have an opinion on top of your useful content.c) Give your press office a serious kick up the… and think about creating a social media press office. Nokia, Visa, Cisco…
3) Built it and they will come? Not true! Give your content the best chance of winningOptimise your site for search, i.e. Google (talk to the techies on that one, it’s simple stuff… SEO)Get your content in front of people and make sure they have all the pieces they would need to tell your story. Social media press release, digital assets and get it in front of the right influencers. That requires an understanding of who is leading the discussion on a certain topic. A basic understanding of what constitutes influence and a few Twitter and web searches, should give you a list of 10-15 key contacts, who are crying out to get your content, so they can blog and have an opinion on top of your useful content.Give your press office a serious kick up the… and think about creating a social media press office. Nokia, Visa, Cisco…
Plan ahead, call the shots early, make sure you know what your 4 pieces of unique content for next year are. Following that, keep a content schedule that details your themes and the big pieces of news for the year, public holidays, sporting events, other events. Then, by day and channel, start slotting in your posts, so you have a single view of what proactive conversations you’re starting on any specific channel. Get the key stakeholders onboards early, marketing, your media team, internal comms, legal and the techies.
Plan ahead, call the shots early, make sure you know what your 4 pieces of unique content for next year are. Following that, keep a content schedule that details your themes and the big pieces of news for the year, public holidays, sporting events, other events. Then, by day and channel, start slotting in your posts, so you have a single view of what proactive conversations you’re starting on any specific channel. Get the key stakeholders onboards early, marketing, your media team, internal comms, legal and the techies.
Sell ideas, they win and retain big business.The breathing must happen, but it’s the big ticket stuff that gets people talking and makes an agency indispensable.We saw that at Nokia, with Project Cupid