Lenovo Social Media - Case Study from March 2014 Meyrick D'Souza
This document provides an overview of Lenovo's social media strategy. It discusses establishing a community of fans by focusing on content excellence, driving conversations, and building advocates. The strategy involves creating compelling content around themes that inspire the audience based on their passions. It also emphasizes finding internal advocates and making social media part of the overall organization. The goal is to ignite conversations that add real value and identify community members who can become cornerstones of the movement. Key tactics include programs like CO:LAB that foster achievement and Hangouts that bring Lenovo experts and fans together.
Lenovo faces challenges from competition and low brand preference. Its goals are to build a diverse, loyal customer base and increase brand recognition. The strategy proposal focuses on targeting students in fall and professionals in spring through seasonal promotions. It also focuses on emerging markets like China and India, and developing targeted content with strong SEO. The proposal includes blogging promotions, social media use of celebrities, and a $2 million budget. Metrics like followers, CTR, cart abandonment, and .edu emails will analyze results, which expect $1.50 ROI for every $1 spent. Students and young professionals are frequent laptop buyers, and emerging markets provide an opportunity to gain preference with less competition.
This document outlines Lenovo's digital advertisement plan to promote its computer and smartphone products. The $360 million plan targets internet users globally through social media sites, search engines, and email platforms. Creative advertisements will link to Lenovo's sales webpage and be evaluated based on increased sales, brand awareness, demand, and website traffic, especially in new regions.
The document discusses the importance of social media for luxury brands. While some are skeptical that affluent customers will engage online, the document notes that social media allows brands to engage consumers in non-brand controlled spaces and that visitors to these spaces far outweigh official sites. It then provides strategies for how luxury brand Infiniti successfully utilized social media, including understanding their target audiences' motivations, developing video assets to seed online, and both reactive and proactive social media engagement. The results saw over 1000 comments posted and 13% of web traffic from social media referrals.
Managing a Global Digital Community for Content CreationCrowdsourcing Week
How can digital communities be built, nurtured, rewarded and motivated for a win-win proposition? Here is a primer on managing crowdsourced output.
By Bruno Pellegrini, Userfarm. Presented at Crowdsourcing Week Brussels 2014. More info: http://crowdsourcingweek.com/
OPEN media / quietly redefining ad spaceJoshua Rex
Joe Hoyle founded Open Media Technologies in 2008 to develop products that transformed online display advertising. This included the Intelligent Media Unit and Open Media Port, a self-service dashboard that allowed advanced content units to be built and programmatically served to publishers. In 2011-2012, Open Media Technologies executed an interactive campaign for Vodafone McLaren Mercedes using their technology. The campaign saw high engagement rates and interaction times from users.
Philips research brand repositioning and communicationIsti Hartini
The document discusses how Philips conducted research that found their brand lacked a clear focus and position, so they developed a new brand positioning of "Sense and Simplicity" to emphasize putting customers first and making technology easier to use. Philips then communicated this new positioning through an integrated advertising campaign across multiple countries using the concept of "Simplicity" to reinforce the message that Philips offers advanced products and services designed to be easy and convenient.
Lenovo Social Media - Case Study from March 2014 Meyrick D'Souza
This document provides an overview of Lenovo's social media strategy. It discusses establishing a community of fans by focusing on content excellence, driving conversations, and building advocates. The strategy involves creating compelling content around themes that inspire the audience based on their passions. It also emphasizes finding internal advocates and making social media part of the overall organization. The goal is to ignite conversations that add real value and identify community members who can become cornerstones of the movement. Key tactics include programs like CO:LAB that foster achievement and Hangouts that bring Lenovo experts and fans together.
Lenovo faces challenges from competition and low brand preference. Its goals are to build a diverse, loyal customer base and increase brand recognition. The strategy proposal focuses on targeting students in fall and professionals in spring through seasonal promotions. It also focuses on emerging markets like China and India, and developing targeted content with strong SEO. The proposal includes blogging promotions, social media use of celebrities, and a $2 million budget. Metrics like followers, CTR, cart abandonment, and .edu emails will analyze results, which expect $1.50 ROI for every $1 spent. Students and young professionals are frequent laptop buyers, and emerging markets provide an opportunity to gain preference with less competition.
This document outlines Lenovo's digital advertisement plan to promote its computer and smartphone products. The $360 million plan targets internet users globally through social media sites, search engines, and email platforms. Creative advertisements will link to Lenovo's sales webpage and be evaluated based on increased sales, brand awareness, demand, and website traffic, especially in new regions.
The document discusses the importance of social media for luxury brands. While some are skeptical that affluent customers will engage online, the document notes that social media allows brands to engage consumers in non-brand controlled spaces and that visitors to these spaces far outweigh official sites. It then provides strategies for how luxury brand Infiniti successfully utilized social media, including understanding their target audiences' motivations, developing video assets to seed online, and both reactive and proactive social media engagement. The results saw over 1000 comments posted and 13% of web traffic from social media referrals.
Managing a Global Digital Community for Content CreationCrowdsourcing Week
How can digital communities be built, nurtured, rewarded and motivated for a win-win proposition? Here is a primer on managing crowdsourced output.
By Bruno Pellegrini, Userfarm. Presented at Crowdsourcing Week Brussels 2014. More info: http://crowdsourcingweek.com/
OPEN media / quietly redefining ad spaceJoshua Rex
Joe Hoyle founded Open Media Technologies in 2008 to develop products that transformed online display advertising. This included the Intelligent Media Unit and Open Media Port, a self-service dashboard that allowed advanced content units to be built and programmatically served to publishers. In 2011-2012, Open Media Technologies executed an interactive campaign for Vodafone McLaren Mercedes using their technology. The campaign saw high engagement rates and interaction times from users.
Philips research brand repositioning and communicationIsti Hartini
The document discusses how Philips conducted research that found their brand lacked a clear focus and position, so they developed a new brand positioning of "Sense and Simplicity" to emphasize putting customers first and making technology easier to use. Philips then communicated this new positioning through an integrated advertising campaign across multiple countries using the concept of "Simplicity" to reinforce the message that Philips offers advanced products and services designed to be easy and convenient.
How to create compelling content for social mediaCasey Monteiro
This document discusses strategies for engaging audiences with content on social media. It addresses the following key points:
1. Audiences engage with content in different ways such as by name, market/industry, thought leadership, search, and invitation.
2. The PESO model outlines different types of social media engagement including paid, earned, shared, and owned content.
3. Compelling content should be newsworthy, leverage different media formats, and encourage sharing through optimized hashtags and social sharing options.
4. Search engine optimization is important, as 80% of content is found through search. Keywords, links, and regular updates help with discoverability.
How To 10X Your Content Team's ProductivityHana Abaza
With limited resources and an unrelenting demand for more content, only a well-oiled content engine can maximize the ROI of your content marketing efforts.
Topics covered include:
- How to structure your content team for maximum efficiency
- How to define leaner processes that will save your team hours
- How to adapt your marketing ecosystem with the right tools for your content team
The document outlines 6 characteristics of compelling content: concept, structure, media, copy, stories, and challenges. It provides examples of different types of media that can be used in digital learning like videos, podcasts, slideshows, screencasts, and interactive materials. It discusses how to engage learners through relevance, stories, and goals that stretch them. The document promotes using a variety of media elements and focusing on one verbal and one visual element at a time according to multimedia learning theory. It concludes by stating compelling content can include these various applications and media for use in digital learning design programs.
Breakout Session Two: Creating Compelling Content
This dynamic workshop will dive into best practices for making your communications content more compelling, shareable and interactive. Get a wealth of advice - from blogging, to story-telling, to visual tools, to creative contests and more!
Creating Compelling Content for Social Media -- ToolkitCyrus Mavalwala
This document provides guidance on creating compelling content for social media. It outlines several ground rules for successful content sharing, including vowing to create remarkable content, being audience-driven, understanding each platform's nuances, making the content functional and sexy. It also discusses why people share content and how to increase shareability through visuals, aesthetics and video. Additional resources like books and tools are recommended to help produce engaging content.
How to Create Compelling Content for Boring IndustriesHana Abaza
A talk I have at Marketers Unbound in Toronto about how to create compelling content for boring industries.
Great examples include Charmin, GE, Yak and Intercom.
Shout out to HubSpot for a few of those.
Social media and all its noise has made it even more imperative that nonprofits, foundations and others improving the world create compelling content. This presentation shows teaches you what makes social media different, how to find & speak to your audiences. It also includes time saving techniques, like content curation and getting more people to share your stories.
This was presented at Seattle University's Service in Action Seminar.
This document discusses best practices for non-profits utilizing social media. It provides tips on developing social media policies, training staff, and balancing personal and professional use of social media. The key recommendations are to create a social media policy that outlines what can be posted and what needs approval, provide ongoing training to staff as tools evolve, and encourage staff to think about how their personal posts may reflect on the organization.
Startup marketers should focus on what's important at each stage and use metrics to find growth opportunities through the product experience. Building brand awareness and PR are a waste for startups; instead, product development and creating a positive brand experience are better forms of marketing. Marketers should measure their efforts to know which parts of their budget are effective.
How to Optimize the Content Experience for Lead GenHana Abaza
Here's my session from Pipecon 2015 about how you can optimize the content marketing experience for better lead generation. I talk less about the content itself (disclaimer: this is for content marketers who already know they need to create good content) and more about the packaging.
How can you increase your conversion on premium content, how should you tailor your content, organize it for your buyer persona etc.
Hope you enjoy!
Hana
Cat Videos, List Posts and Other Myths of High Converting ContentHana Abaza
This document discusses creating high-converting content by focusing on relevance, readability, calls-to-action, and tailoring the content experience for the audience. It debunks some common myths about content, such as that more content is always better or that great content alone is enough. The key is focusing content strategy on the user experience and only creating content that directly addresses user needs and moves them along in their journey. Tailoring the experience for different audiences and optimizing existing content for readability and calls-to-action can increase engagement without producing more content.
Great Content ideas aren't always easy to come by. even professional writers find themselves stuck.... yet they still turn out excellent content on a regular basis.
This document provides summaries of 42 tips for content marketing from Content Marketing Institute articles over 6 years. It highlights key points about the importance of content marketing for organizations to create valuable content, the need for content strategies to define channel strategies, and having 6 key roles on a content marketing team including the Chief Content Officer.
Using New Approaches to Content to Steward a Brand that Never Stands StillNewsCred
Jo Moore, Worldwide Executive Brand Director at Lenovo, shares Lenovo's learnings from their recent rebranding efforts that led to Lenovo being named one of the top worldwide brands and ushering in a new era of creativity.
The nonstop flood of status updates, tweets, pins, snaps, and posts in today’s super-charged social environment presents a challenge for brands to break through the clutter and meaningfully engage with customers. The power of social media is well documented, but how can marketers connect the dots and effectively interact with customers in such a fast-changing space? In this deck, discover key strategies for businesses to increase brand loyalty through social engagement.
How to create compelling content for social mediaCasey Monteiro
This document discusses strategies for engaging audiences with content on social media. It addresses the following key points:
1. Audiences engage with content in different ways such as by name, market/industry, thought leadership, search, and invitation.
2. The PESO model outlines different types of social media engagement including paid, earned, shared, and owned content.
3. Compelling content should be newsworthy, leverage different media formats, and encourage sharing through optimized hashtags and social sharing options.
4. Search engine optimization is important, as 80% of content is found through search. Keywords, links, and regular updates help with discoverability.
How To 10X Your Content Team's ProductivityHana Abaza
With limited resources and an unrelenting demand for more content, only a well-oiled content engine can maximize the ROI of your content marketing efforts.
Topics covered include:
- How to structure your content team for maximum efficiency
- How to define leaner processes that will save your team hours
- How to adapt your marketing ecosystem with the right tools for your content team
The document outlines 6 characteristics of compelling content: concept, structure, media, copy, stories, and challenges. It provides examples of different types of media that can be used in digital learning like videos, podcasts, slideshows, screencasts, and interactive materials. It discusses how to engage learners through relevance, stories, and goals that stretch them. The document promotes using a variety of media elements and focusing on one verbal and one visual element at a time according to multimedia learning theory. It concludes by stating compelling content can include these various applications and media for use in digital learning design programs.
Breakout Session Two: Creating Compelling Content
This dynamic workshop will dive into best practices for making your communications content more compelling, shareable and interactive. Get a wealth of advice - from blogging, to story-telling, to visual tools, to creative contests and more!
Creating Compelling Content for Social Media -- ToolkitCyrus Mavalwala
This document provides guidance on creating compelling content for social media. It outlines several ground rules for successful content sharing, including vowing to create remarkable content, being audience-driven, understanding each platform's nuances, making the content functional and sexy. It also discusses why people share content and how to increase shareability through visuals, aesthetics and video. Additional resources like books and tools are recommended to help produce engaging content.
How to Create Compelling Content for Boring IndustriesHana Abaza
A talk I have at Marketers Unbound in Toronto about how to create compelling content for boring industries.
Great examples include Charmin, GE, Yak and Intercom.
Shout out to HubSpot for a few of those.
Social media and all its noise has made it even more imperative that nonprofits, foundations and others improving the world create compelling content. This presentation shows teaches you what makes social media different, how to find & speak to your audiences. It also includes time saving techniques, like content curation and getting more people to share your stories.
This was presented at Seattle University's Service in Action Seminar.
This document discusses best practices for non-profits utilizing social media. It provides tips on developing social media policies, training staff, and balancing personal and professional use of social media. The key recommendations are to create a social media policy that outlines what can be posted and what needs approval, provide ongoing training to staff as tools evolve, and encourage staff to think about how their personal posts may reflect on the organization.
Startup marketers should focus on what's important at each stage and use metrics to find growth opportunities through the product experience. Building brand awareness and PR are a waste for startups; instead, product development and creating a positive brand experience are better forms of marketing. Marketers should measure their efforts to know which parts of their budget are effective.
How to Optimize the Content Experience for Lead GenHana Abaza
Here's my session from Pipecon 2015 about how you can optimize the content marketing experience for better lead generation. I talk less about the content itself (disclaimer: this is for content marketers who already know they need to create good content) and more about the packaging.
How can you increase your conversion on premium content, how should you tailor your content, organize it for your buyer persona etc.
Hope you enjoy!
Hana
Cat Videos, List Posts and Other Myths of High Converting ContentHana Abaza
This document discusses creating high-converting content by focusing on relevance, readability, calls-to-action, and tailoring the content experience for the audience. It debunks some common myths about content, such as that more content is always better or that great content alone is enough. The key is focusing content strategy on the user experience and only creating content that directly addresses user needs and moves them along in their journey. Tailoring the experience for different audiences and optimizing existing content for readability and calls-to-action can increase engagement without producing more content.
Great Content ideas aren't always easy to come by. even professional writers find themselves stuck.... yet they still turn out excellent content on a regular basis.
This document provides summaries of 42 tips for content marketing from Content Marketing Institute articles over 6 years. It highlights key points about the importance of content marketing for organizations to create valuable content, the need for content strategies to define channel strategies, and having 6 key roles on a content marketing team including the Chief Content Officer.
Using New Approaches to Content to Steward a Brand that Never Stands StillNewsCred
Jo Moore, Worldwide Executive Brand Director at Lenovo, shares Lenovo's learnings from their recent rebranding efforts that led to Lenovo being named one of the top worldwide brands and ushering in a new era of creativity.
The nonstop flood of status updates, tweets, pins, snaps, and posts in today’s super-charged social environment presents a challenge for brands to break through the clutter and meaningfully engage with customers. The power of social media is well documented, but how can marketers connect the dots and effectively interact with customers in such a fast-changing space? In this deck, discover key strategies for businesses to increase brand loyalty through social engagement.
Case Study: Using a Customer Journey Framework for DigitalDigiday
Consumer expectations of the shopping experience far exceed many retailers’ capabilities to deliver, resulting in a fragmented customer journey and lost sales for the retailer. Lenovo applied a customer journey framework to all aspects of their strategy this past year, focusing on achieving a seamless retail experience that anticipates and adapts to consumer behavior. Sean Popen will walk us through the process of putting the customer journey first, what he learned, and how Lenovo benefitted.
DViO Digital, is a turn-key digital/internet advertising agency pioneers in the result-oriented campaign. Our CEO, Sowmya Iyer is recognized as one of TOP “50 Most Influential Digital Marketing Leaders” in the world.
EA Sports used conversational video ads and promoted tweets to engage Twitter users around the Super Bowl. This drove significant social conversation around EA Sports' annual Super Bowl prediction video and their campaign giving users a chance to predict the winner of Super Bowl 50. The engagement approach kept the EA Sports brand top of mind during the big game.
1)Launch Product/Refresh Brand
2)Maximize Reach & Impact with Video
3)Drive Engagement with your Brand
4)Boost your Campaign or Event
5)Increase Sales & Market Share
6)Develop Loyal Brand Ambassadors
The Intersection of Content Marketing and Influencer MarketingSkyword Inc.
What happens when powerful stories are told by talented storytellers? People listen.
We call this Con-fluence - the exciting, new intersection of content marketing and influencer strategy. Learn how some of the savviest brands are working with influential storytellers to become what people love, instead of interrupting what they love on the web.
Gain valuable insight on how to:
Identify subject matter experts in your industry
Make connections with those who have sway among your customer base
Streamline content creation with market influencers
Improve the reach and resonance of your content.
Doug Sikes, Traackr's vice president of sales, and Andrew Wheeler, Skyword's vice president of strategic services, will show you how to marry your content marketing with influencer strategy to help you become a stronger storyteller.
Social media platforms are increasingly incorporating video and social viewing features to aggregate content from multiple sources like YouTube, Facebook, and podcasts. This allows users to view videos together from different sites in a synchronized experience. Brands are leveraging these new social capabilities through tactics like webisodes, which expand their audience and integrate products. Measuring the impact of these various social media video platforms is important for selecting the right tactics in an integrated campaign.
MAPexpo 2013 - Lucie Snape (Head of Social, Vodafone Australia)mapexpo
Vodafone is a global telecommunications company operating in over 60 countries with over 403 million customers worldwide. The presentation discusses Vodafone's social media strategy in Australia, where it has over 7.2 million customers and 5000 employees. It emphasizes using social media like Twitter to connect personally with customers and build brand trust by being available, relevant, responsive and reliable. The strategy involves understanding different social channels and audiences, having a content plan and crisis response, focusing on meaningful engagement over metrics, using data to inform the strategy, and giving communities reasons to engage through remarkable content and facilitating rather than dominating conversations. The goal is to have more genuine customer interactions to build brand advocates and a trusted brand.
Tasha Hines-Porch has over 2 years of experience managing Sony's social media channels including Facebook, Twitter, YouTube, and Foursquare, growing their combined online community to over 1 million users. She helped launch successful social media programs that increased fan engagement and growth across Sony's channels. Hines-Porch also helped develop Sony's social media strategy, training employees and analyzing metrics to stay current on trends.
People globally want brands to share more according to a study of 11,000 consumers. 90% of respondents said brands should do more sharing behaviors, but only 10% said brands currently share well. The gap was even larger in China, where 91% wanted more sharing from brands but only 20% said brands delivered. Sharing behaviors that build connections like listening, experiences and shared values strongly correlated with purchase and recommendation intentions. Chinese consumers placed more importance on and demanded more brand sharing than global and developing country averages. The study identifies dimensions of sharing like shared dialog, experiences and beliefs that drive business value when delivered authentically through a brand's actions.
Social TV has transformed TV from a one-way communication system to an interactive dialogue where TV watchers play an important role in co-creating the viewership experience.
Example of an integrated content strategist portfolio. With the marketplace changing and competition increasing, job seekers must figure out new and engaging ways to tell their story.
Social Media Integration for Youtube/Socialviewing/podcastadvancedsocialmedia
Social viewing allows multiple users to watch online videos together in a synchronized experience. Pepsi Sound Off is a social TV platform that allows fans to connect and discuss shows using the #pepsisoundoff hashtag. While social viewing is not yet the linchpin of social media strategies, it contributes significantly. Webisodes are short video episodes initially released online to promote brands. They can drive traffic and expand audiences. Video sharing sites like YouTube allow anyone to upload and share videos, and are major platforms used in integrated social media campaigns.
6 Plays to Build Your Brand: Video and Social Solutions for MarketersTwitter Marketing
Inside this playbook, you’ll find: recommended ads solutions based on your marketing objective, case studies, best practices, and tips for using Twitter Ads solutions. Visit our blog for more tips and info: https://blog.twitter.com/advertising
Edelman’s new consumer brand study found that an overwhelming majority (90 percent) of people across eight countries want marketers to more effectively share their brands. Yet on average, only 10 percent of people think any given brand does it well. brandshare measured six dimensions of sharing – shared dialog, shared experience, shared goals, shared values, shared product, and shared history – and found a link between effective brand sharing and business value.
Learn more: http://edl.mn/18x1dmr
KALYAN MATKA | MATKA RESULT | KALYAN MATKA TIPS | SATTA MATKA | MATKA.COM | MATKA PANA JODI TODAY | BATTA SATKA | MATKA PATTI JODI NUMBER | MATKA RESULTS | MATKA CHART | MATKA JODI | SATTA COM | FULL RATE GAME | MATKA GAME | MATKA WAPKA | ALL MATKA RESULT LIVE ONLINE | MATKA RESULT | KALYAN MATKA RESULT | DPBOSS MATKA 143 | MAIN MATKA-❾❸❹❽❺❾❼❾❾⓿
Using Playlists to Increase YouTube Watch TimeSocioCosmos
Discover how to use playlists to keep viewers engaged and increase your watch time.
https://www.sociocosmos.com/product-category/youtube/youtube-comments/
Facebook Fan Page Profits to boost your profits today!Rohit Gupta
Discover how to turn your Facebook Fan Page into a powerful tool for generating profits! Whether you're an entrepreneur, marketer, or small business owner, learn proven strategies to engage your audience, increase followers, and monetize your fan page effectively. From content creation and engagement tactics to advertising and conversion optimization, unlock the secrets to maximizing your business's success on Facebook. Start leveraging your fan page to boost your profits today!
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...AJHSSR Journal
ABSTRACT: Security plays an important role in human life and endeavors. Securing information and
disseminating are critical challenges in the present day. This study aimed at identifying innovative technologies
that aid cybercrimes and can constitute threats to cybersecurity in North Central (Middle Belt) Nigeria covering
its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
and Computer/Robotics Education, 80 ICT instructors, technologists and lecturers in the University and
Technical Colleges in the Middle Belt Nigeria using innovative technologies for their daily jobs and 20 officers
of the crime agency such as: Independent Corrupt Practices Commission (ICPC) andEconomic and Financial
Crimes Commission (EFCC). Three research purposes and questions as well as the hypothesis guided the study
on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
research questions while three hypotheses were tested using t-test at 0.05 level of significance. Major findings
revealed that serious steps are needed to better secure the cybers against cybercrimes. Motivation, types, threats
and strategies for the prevention of cybercrimes were identified. The study recommends that government,
organizations and individuals should place emphasis on moral development, regular training of its employees,
regular update of software, use strong password, back up data and information, produce strong cybersecurity
policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
properties from being hacked and vandalized.
KEYWORDS: Cybersecurity, cybercrime, cyberattack, cybercriminal, computer virus, Virtual Private Networks
(VPN).
Discover essential SEO Google tools to boost your website's performance, from Google Analytics and Search Console to Keyword Planner and Page Speed Insights.
Learn more: https://elysiandigitalservices.com/seo-google-tools/
TACKLING ILLEGAL LOGGING: PROBLEMS AND CHALLENGESAJHSSR Journal
ABSTRACT: Illegal logging poses significant environmental, economic, and social challenges worldwide. This
research explores the problems associated with illegal logging in the present and future, shedding light on the
multifaceted nature of this issue and the accompanying challenges faced by governments, organizations, and
communities. The study employs a comprehensive literature review to analyze the current state of illegal
logging, its causes, and its consequences. It examines the environmental impact of deforestation, including
biodiversity loss, habitat degradation, and climate change. The researchers identify the challenges faced in
combating illegal logging in the present and anticipate future obstacles. It considers illegal logging networks'
complex and elusive nature, the limited enforcement capacity, and the need for international cooperation and
coordination. The study also examines the adoption and effectiveness of policies, regulations, and technological
advancements in curbing illegal logging practices in Davao City.
Keywords -Problems and Challenges, Cultural Disruptions, Anticipate future problems.
ChatGPT 4o for social media step by step Guide.pdfalmutabbil
In this comprehensive guide, we'll delve into the exciting world of ChatGPT and explore
its practical applications for social media success. Learn how to craft captivating posts
that resonate with your audience, leverage automation to save precious time, and utilize
ChatGPT's analytical prowess to stay ahead of the curve.
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...AJHSSR Journal
ABSTRACT: Salman Rushdie’s novels are humorous books about serious times. His cosmopolitanism and
hybrid identity allowed him access to multiple cultures, religions, languages, dialects, and various modes of
writing. His style is often classified as magic realism, blending the imaginary with the real. He draws
inspiration from both English literature and Indian classical sources. Throughout his works, there is a lineage of
‘bastards of history’, a carnival of shameful characters scrolling all along his works. Rushdie intertwines fiction
with reality, incorporating intertextual references to Western literature in his texts, and frequently employing
mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
Haroun and the Sea of Stories, analyzing his postmodern storytelling techniques that aim to explore human
vices and follies while offering socio-political criticism.
KEYWORDS : Magic Realism, Rushdie, Satire, Storytelling, Transfictional Identities
8. 8
A Movement:
A group of people with a set of shared interests
attached to a company/brand/product/idea,
having the intention to improve its business operations
for themselves and/or the brands’ benefit.
Individual Commitment To A Group Effort
2014 LENOVO
12. 12
True Engagement
2014 LENOVO
talk at
talk with
talk with
With the brand playing the part of enabler
From a brand that does social to a brand that is social
13. 13
The Art Of Conversation
We need to ignite conversations that will engage our audience,
create an emotional response and provide practical value
Contagious
Earn a share of
popular culture
Provocative
Add value and
significance to
peoples’ lives
14. 14
What Will Engage The Audience?
2014 LENOVO
LAPTOPS
SMART PHONES
TABLETS
VS
THINKPAD
VIBE
YOGA
VS
FOR THOSE WHO DO
VS
PASSIONS
15. 15
Pillars Of Engagement
2014 LENOVO
INSPIRE A
COMMUNITY
CONTENT
EXCELLENCE
Create compelling
content around themes
and passions that
inspire the audience
SOCIAL ACROSS
THE ORGANISATION
Find internal advocates
and put social at the
heart of the business
DRIVE
CONVERSATIONS
Ignite conversations that
add real value to the
target audience
BUILD
ADVOCATES
Identify members of the
audience who can
become cornerstones of
the community
16. 16
Pillars Of Engagement
2014 LENOVO
A COMMUNITY THAT
INSPIRES THE SPIRIT
OF ACHIEVEMENT
CONTENT
EXCELLENCE
Create compelling
content around themes
and passions that
inspire the audience
SOCIAL ACROSS
THE ORGANISATION
Find internal advocates
and make social the
heart of the business.
DRIVE
CONVERSATIONS
Ignite conversations
that add real value to
the target audience.
BUILD ADVOCATES
Identify members of
the audience who can
become cornerstones
of the community.
17. 17
Reinforce the brand idea of “For Those Who Do” and Lenovo’s role of an enabler
Increase overall engagement on Lenovo’s social media platforms
Increase emotional affinity with Lenovo’s social community
DO Content is a series of branded content that serves to:
Fostering The Spirit Of Achievement
2014 LENOVO
21. 23 2014 LENOVO INTERNAL. All rights reserved.
Contest video reached record number of views
All contest videos exceeded benchmark video views on
Facebook.
Get Comfortable challenge video reached highest number
of views on Lenovo’s Global Facebook page ever.
Video received an additional 500K views from other
markets who posted the video on Facebook.
25,922
20,361
35,277
512,399
20,000
Contest Teasers
2-in-1 Challenge
Tight Spaces Challenge
Get Comfortable Challenge
Benchmark
Total Videos Views on Global Facebook page
22. 24
Pillars Of Engagement
2014 LENOVO
A COMMUNITY THAT
INSPIRES THE SPIRIT
OF ACHIEVEMENT
CONTENT
EXCELLENCE
Create compelling
content around the
themes that inspire the
audience, based on
their passions.
SOCIAL ACROSS
THE
ORGANISATION
Find internal
advocates and make
social the heart of
the business.
DRIVE
CONVERSATIONS
Ignite conversations
that add real value to
the target audience.
BUILD
ADVOCATES
Identify members of the
audience who can
become cornerstones of
the community
24. Advocates
JONAS HENDRICKX
CHRISTOPHER KARAFFA
Influencers
GINA QIAO (SVP, Lenovo Human Resources) - 3.2mil followers on Weibo
MICHELE MCGRAW (Tech blogger) – 17K followers on Twitter
Subject Matter Experts
DAVID HILL (VP, ThinkDesign)
DILIP BHATIA (VP & GM, ThinkPad Business Group)
WW SM Team
Centre Of Excellence
TEAM LENOVO
25. Advocates
Community activation, engagement & campaign promotion
Influencers
Provide social amplification and reach through reviews &
recommendations
Subject Matter Experts
Provide authentic content through engagement with advocates,
influencers & community members
WW SM Team
Develop social strategy, innovation & best practices to be
cascaded to markets
TEAM LENOVO
29. 31
Humanising The Brand
2014 LENOVO
We use people stories to ignite a movement of evangelists
to influence the perception, opinion and
ultimately the buying decisions of consumers.
Building brand love and advocacy
beyond product attributes.
30. 32
Humanising The Brand – Lenovo Surprise
2014 LENOVO
Melissa Susco Rosander
“Is there a date for release yet??? I
can’t wait to get this. My 6 year old is
autistic, but loves the computer and
loves board games, and having a
computer like this would give us a more
socially integrated option for playing
together… Do you need product
testers? I would love to volunteer!”
31. 33
Results
2014 LENOVO
Great Support From Our Fans
Entire community engaged in the lead up
to the surprise
Live broadcast of delivery of Horizon device
760 re-tweets over 3 days
Averaging 50,000 reach with more than 1,000
engagements over Facebook
Heart and soul of the brand
Inspired us to want to do more
for the community
Ken Lee
“Way to go, Lenovo! It’s wonderful how Lenovo is
focused on bringing us all away from our personal-
devices onto family-devices. Good job, Lenovo!”
Justin Piatti
“As a long time Lenovo fan, this is great of you to
do this! I’ve been a fan of your devices for many
years. Seeing what you guys are doing has just
upped my fan level!”
Bryan Henderson
“That is amazing that Lenovo would do that… I
love the company and the equipment they put out.
Thanks for showing me why I enjoy your company.”
33. 35
Key Performance Metrics
Fans and Follower Growth
Track and Understand who and how many people
are following Lenovo’s social channels, and
with our experts
Social Engagement
Measure total audience interactions
(likes, clicks, shares, comments, etc) in addition to the
scalable reach it enables
Actions Taken
Measure how our social communications are referring
our audience to desired destinations, opt in to offers
etc
Customer Intimacy
Gain ongoing insights generated from social listening,
from direct interaction with our followers,.
Discovering niche audiences
Identifying key conversation platforms
37. 39
The Tweet ‘Heard’ Around The World
2014 LENOVO
Ellen took a #selfie at the Oscars,
with a Samsung (event Sponsor)
that became the first tweet that
surpassed 1,000,000 re-tweets
It has since then been re-tweeted
over 3,400,000 times and gotten
nearly 2,000,000 “favorites”
38. 40
We Joined In On The Fun
2014 LENOVO
Lenovo responds/replies to Ellen’s tweet
by highlighting the wide-angle camera of
the Vibe Z, making it a top performing
tweet for @lenovo:
– 754K people potentially reached
– 212 re-tweets, replies and favorites
– 4K clicks
It was done in a fun and non-offensive way
while having a go at the competition