SlideShare a Scribd company logo
Howto publish
Genesis
Genesis
Pros and Cons
No advance
Responsibility
Loneliness
Control
Time to market
Increased royalty
Pros Cons
1. Write for the Right Reasons
Enrich people’s lives
Further a cause
Meet an intellectual
challenge
Make money
Increase consulting
Increase speeches
Wrong Reasons Right Reasons
2. Use the Right Tools
Microsoft Word Adobe InDesign
Evernote
Dropbox
YouSendIt
3. Write Every Day
4. Build Your Marketing Platform
Curator
Sector
expert
5. Start with a Kindle Ebook
Amazon
iTunes
iBooks
Nook
Google Kobo
6. Tap the Crowd
Outline Manuscript PDF
7. Hire a Copyeditor
10 friends
60 testers
2 OCD authors
1,400 mistakes
8. Hire a Cover Designer
9. Test Your Ebook
Tablets
Apps
Cloud Readers
10. Don’t Give Up
“We are not interested in
science fiction which deals
with negative utopias.
They do not sell.”
“His frenetic and scrambled
prose perfectly express the
feverish travels of the Beat
Generation. But is that
enough? I don’t think so.”
“It is impossible to sell
animal stories in the USA.”
Match the rejection to the book
Artisanal Publishing Hall of Fame
Tribute
“Everyone is talented, original, and has something important to say.”
Brenda Ueland
Slides design by anafxfz.com
APEthebook.com bit.ly/apecommunity

More Related Content

What's hot

Stop Creating Accidental Content
Stop Creating Accidental ContentStop Creating Accidental Content
Stop Creating Accidental Content
Jess Ostroff
 
Powerpoint for Jedis - Tips and mind tricks to persuade in 5 minutes or less
Powerpoint for Jedis - Tips and mind tricks to persuade in 5 minutes or lessPowerpoint for Jedis - Tips and mind tricks to persuade in 5 minutes or less
Powerpoint for Jedis - Tips and mind tricks to persuade in 5 minutes or less
Luke Bilton
 
How to create compelling content for social media
How to create compelling content for social mediaHow to create compelling content for social media
How to create compelling content for social media
Casey Monteiro
 
Modernize 2018: Using Empathy to Build Better Products, FullStory
Modernize 2018: Using Empathy to Build Better Products, FullStoryModernize 2018: Using Empathy to Build Better Products, FullStory
Modernize 2018: Using Empathy to Build Better Products, FullStory
Optimizely
 
Epic Making (part 5): Make it EPIC
Epic Making (part 5): Make it EPICEpic Making (part 5): Make it EPIC
Epic Making (part 5): Make it EPIC
Rodd Lucier
 
Storytelling, Meaningful Connections and Making Science More Inclusive
Storytelling, Meaningful Connections and Making Science More InclusiveStorytelling, Meaningful Connections and Making Science More Inclusive
Storytelling, Meaningful Connections and Making Science More Inclusive
Monica Feliu-Mojer, Ph.D.
 
The Science of Social Media DREAMFORCE session
The Science of Social Media DREAMFORCE sessionThe Science of Social Media DREAMFORCE session
The Science of Social Media DREAMFORCE session
HubSpot
 
5 New Social Media Tips for Summer Camps
5 New Social Media Tips for Summer Camps5 New Social Media Tips for Summer Camps
5 New Social Media Tips for Summer Camps
Travis Allison
 
How to work at home
How to work at homeHow to work at home
How to work at home
Andrés Pérez Gil
 
NAR18: 10 Ways to Up Your Relationship Marketing Game
NAR18: 10 Ways to Up Your Relationship Marketing GameNAR18: 10 Ways to Up Your Relationship Marketing Game
NAR18: 10 Ways to Up Your Relationship Marketing Game
Katie Clancy
 
Denson5611 module3
Denson5611 module3Denson5611 module3
Denson5611 module3
sdenson
 
Neil wissink Using Photography
Neil wissink Using Photography Neil wissink Using Photography
Neil wissink Using Photography
sounddelivery
 
Square pegs Round holes
Square pegs Round holesSquare pegs Round holes
Square pegs Round holes
Aung Ko Ko
 
8 jouro techniques_4_communicators_withnotes_nx
8 jouro techniques_4_communicators_withnotes_nx8 jouro techniques_4_communicators_withnotes_nx
8 jouro techniques_4_communicators_withnotes_nx
SimplicityCI
 
8 Steps to Write Flawless Social Media Copy
8 Steps to Write Flawless Social Media Copy8 Steps to Write Flawless Social Media Copy
8 Steps to Write Flawless Social Media Copy
Celeste Mora
 
Boring Brand?! Try these 12 Storytelling Techniques
Boring Brand?! Try these 12 Storytelling TechniquesBoring Brand?! Try these 12 Storytelling Techniques
Boring Brand?! Try these 12 Storytelling Techniques
Filestage
 
10 Inspiring Quotes on Design
10 Inspiring Quotes on Design10 Inspiring Quotes on Design
10 Inspiring Quotes on Design
Presentation Panda
 
10 Tips for Creating Meaningful Corporate/NGO Partnerships
10 Tips for Creating Meaningful Corporate/NGO Partnerships10 Tips for Creating Meaningful Corporate/NGO Partnerships
10 Tips for Creating Meaningful Corporate/NGO Partnerships
Susan McPherson
 
Want to Write a Story? Here’s How to Get Started.
Want to Write a Story? Here’s How to Get Started.Want to Write a Story? Here’s How to Get Started.
Want to Write a Story? Here’s How to Get Started.
Steve Sorensen
 
Social Family Tree
Social Family TreeSocial Family Tree
Social Family Tree
Cody B Loveland✯
 

What's hot (20)

Stop Creating Accidental Content
Stop Creating Accidental ContentStop Creating Accidental Content
Stop Creating Accidental Content
 
Powerpoint for Jedis - Tips and mind tricks to persuade in 5 minutes or less
Powerpoint for Jedis - Tips and mind tricks to persuade in 5 minutes or lessPowerpoint for Jedis - Tips and mind tricks to persuade in 5 minutes or less
Powerpoint for Jedis - Tips and mind tricks to persuade in 5 minutes or less
 
How to create compelling content for social media
How to create compelling content for social mediaHow to create compelling content for social media
How to create compelling content for social media
 
Modernize 2018: Using Empathy to Build Better Products, FullStory
Modernize 2018: Using Empathy to Build Better Products, FullStoryModernize 2018: Using Empathy to Build Better Products, FullStory
Modernize 2018: Using Empathy to Build Better Products, FullStory
 
Epic Making (part 5): Make it EPIC
Epic Making (part 5): Make it EPICEpic Making (part 5): Make it EPIC
Epic Making (part 5): Make it EPIC
 
Storytelling, Meaningful Connections and Making Science More Inclusive
Storytelling, Meaningful Connections and Making Science More InclusiveStorytelling, Meaningful Connections and Making Science More Inclusive
Storytelling, Meaningful Connections and Making Science More Inclusive
 
The Science of Social Media DREAMFORCE session
The Science of Social Media DREAMFORCE sessionThe Science of Social Media DREAMFORCE session
The Science of Social Media DREAMFORCE session
 
5 New Social Media Tips for Summer Camps
5 New Social Media Tips for Summer Camps5 New Social Media Tips for Summer Camps
5 New Social Media Tips for Summer Camps
 
How to work at home
How to work at homeHow to work at home
How to work at home
 
NAR18: 10 Ways to Up Your Relationship Marketing Game
NAR18: 10 Ways to Up Your Relationship Marketing GameNAR18: 10 Ways to Up Your Relationship Marketing Game
NAR18: 10 Ways to Up Your Relationship Marketing Game
 
Denson5611 module3
Denson5611 module3Denson5611 module3
Denson5611 module3
 
Neil wissink Using Photography
Neil wissink Using Photography Neil wissink Using Photography
Neil wissink Using Photography
 
Square pegs Round holes
Square pegs Round holesSquare pegs Round holes
Square pegs Round holes
 
8 jouro techniques_4_communicators_withnotes_nx
8 jouro techniques_4_communicators_withnotes_nx8 jouro techniques_4_communicators_withnotes_nx
8 jouro techniques_4_communicators_withnotes_nx
 
8 Steps to Write Flawless Social Media Copy
8 Steps to Write Flawless Social Media Copy8 Steps to Write Flawless Social Media Copy
8 Steps to Write Flawless Social Media Copy
 
Boring Brand?! Try these 12 Storytelling Techniques
Boring Brand?! Try these 12 Storytelling TechniquesBoring Brand?! Try these 12 Storytelling Techniques
Boring Brand?! Try these 12 Storytelling Techniques
 
10 Inspiring Quotes on Design
10 Inspiring Quotes on Design10 Inspiring Quotes on Design
10 Inspiring Quotes on Design
 
10 Tips for Creating Meaningful Corporate/NGO Partnerships
10 Tips for Creating Meaningful Corporate/NGO Partnerships10 Tips for Creating Meaningful Corporate/NGO Partnerships
10 Tips for Creating Meaningful Corporate/NGO Partnerships
 
Want to Write a Story? Here’s How to Get Started.
Want to Write a Story? Here’s How to Get Started.Want to Write a Story? Here’s How to Get Started.
Want to Write a Story? Here’s How to Get Started.
 
Social Family Tree
Social Family TreeSocial Family Tree
Social Family Tree
 

Viewers also liked

Once Upon A Time...The Ethos3 Story #MyStartupStory
Once Upon A Time...The Ethos3 Story #MyStartupStoryOnce Upon A Time...The Ethos3 Story #MyStartupStory
Once Upon A Time...The Ethos3 Story #MyStartupStory
Ethos3
 
A Content Strategy Roadmap
A Content Strategy RoadmapA Content Strategy Roadmap
A Content Strategy Roadmap
Kristina Halvorson
 
20 Epic Examples of Content Marketing
20 Epic Examples of Content Marketing20 Epic Examples of Content Marketing
20 Epic Examples of Content Marketing
Joe Pulizzi
 
Upworthy: 10 Ways To Win The Internets
Upworthy: 10 Ways To Win The InternetsUpworthy: 10 Ways To Win The Internets
Upworthy: 10 Ways To Win The Internets
Upworthy
 
How To Not Freak Out About Content Marketing By JESS3
How To Not Freak Out About Content Marketing By JESS3How To Not Freak Out About Content Marketing By JESS3
How To Not Freak Out About Content Marketing By JESS3
JESS3
 
Evolution of Content & Digital Marketing in 2014
Evolution of Content & Digital Marketing in 2014Evolution of Content & Digital Marketing in 2014
Evolution of Content & Digital Marketing in 2014
Kevin Gibbons
 
Can't Buy Me Love
Can't Buy Me LoveCan't Buy Me Love
Can't Buy Me Love
Rand Fishkin
 
Building an Integrated Content Strategy
Building an Integrated Content StrategyBuilding an Integrated Content Strategy
Building an Integrated Content Strategy
Jonathon Colman
 
The Other C Word: What makes great content marketing great
The Other C Word: What makes great content marketing greatThe Other C Word: What makes great content marketing great
The Other C Word: What makes great content marketing great
Velocity Partners
 
The 25 Must-Read Content Marketing Presentations of 2013
The 25 Must-Read Content Marketing Presentations of 2013The 25 Must-Read Content Marketing Presentations of 2013
The 25 Must-Read Content Marketing Presentations of 2013
David Laubner
 
How to Build SEO into Content Strategy
How to Build SEO into Content StrategyHow to Build SEO into Content Strategy
How to Build SEO into Content Strategy
Jonathon Colman
 
Create a Content Marketing Strategy Your Customers will LOVE, in 7 Steps
Create a Content Marketing Strategy Your Customers will LOVE, in 7 StepsCreate a Content Marketing Strategy Your Customers will LOVE, in 7 Steps
Create a Content Marketing Strategy Your Customers will LOVE, in 7 Steps
Jay Baer
 
How To Deal With Tech Media 2015
How To Deal With Tech Media 2015How To Deal With Tech Media 2015
How To Deal With Tech Media 2015
Mike Butcher
 
Stop Being Invisible Online: Coordinated SEO, Content Marketing and PR Strategy
Stop Being Invisible Online: Coordinated SEO, Content Marketing and PR StrategyStop Being Invisible Online: Coordinated SEO, Content Marketing and PR Strategy
Stop Being Invisible Online: Coordinated SEO, Content Marketing and PR Strategy
Chris Marocchi
 
The Art of Enchantment--Top Ten
The Art of Enchantment--Top TenThe Art of Enchantment--Top Ten
The Art of Enchantment--Top Ten
Guy Kawasaki
 
Dell
DellDell
Ten Words You Seldom Hear in Social Media
Ten Words You Seldom Hear in Social MediaTen Words You Seldom Hear in Social Media
Ten Words You Seldom Hear in Social Media
Guy Kawasaki
 
Linkedin
LinkedinLinkedin
Linkedin
Guy Kawasaki
 
10 Inspirational Quotes for Graduation
10 Inspirational Quotes for Graduation10 Inspirational Quotes for Graduation
10 Inspirational Quotes for Graduation
Guy Kawasaki
 
A Blog is not a Content Strategy
A Blog is not a Content StrategyA Blog is not a Content Strategy
A Blog is not a Content Strategy
John Doherty
 

Viewers also liked (20)

Once Upon A Time...The Ethos3 Story #MyStartupStory
Once Upon A Time...The Ethos3 Story #MyStartupStoryOnce Upon A Time...The Ethos3 Story #MyStartupStory
Once Upon A Time...The Ethos3 Story #MyStartupStory
 
A Content Strategy Roadmap
A Content Strategy RoadmapA Content Strategy Roadmap
A Content Strategy Roadmap
 
20 Epic Examples of Content Marketing
20 Epic Examples of Content Marketing20 Epic Examples of Content Marketing
20 Epic Examples of Content Marketing
 
Upworthy: 10 Ways To Win The Internets
Upworthy: 10 Ways To Win The InternetsUpworthy: 10 Ways To Win The Internets
Upworthy: 10 Ways To Win The Internets
 
How To Not Freak Out About Content Marketing By JESS3
How To Not Freak Out About Content Marketing By JESS3How To Not Freak Out About Content Marketing By JESS3
How To Not Freak Out About Content Marketing By JESS3
 
Evolution of Content & Digital Marketing in 2014
Evolution of Content & Digital Marketing in 2014Evolution of Content & Digital Marketing in 2014
Evolution of Content & Digital Marketing in 2014
 
Can't Buy Me Love
Can't Buy Me LoveCan't Buy Me Love
Can't Buy Me Love
 
Building an Integrated Content Strategy
Building an Integrated Content StrategyBuilding an Integrated Content Strategy
Building an Integrated Content Strategy
 
The Other C Word: What makes great content marketing great
The Other C Word: What makes great content marketing greatThe Other C Word: What makes great content marketing great
The Other C Word: What makes great content marketing great
 
The 25 Must-Read Content Marketing Presentations of 2013
The 25 Must-Read Content Marketing Presentations of 2013The 25 Must-Read Content Marketing Presentations of 2013
The 25 Must-Read Content Marketing Presentations of 2013
 
How to Build SEO into Content Strategy
How to Build SEO into Content StrategyHow to Build SEO into Content Strategy
How to Build SEO into Content Strategy
 
Create a Content Marketing Strategy Your Customers will LOVE, in 7 Steps
Create a Content Marketing Strategy Your Customers will LOVE, in 7 StepsCreate a Content Marketing Strategy Your Customers will LOVE, in 7 Steps
Create a Content Marketing Strategy Your Customers will LOVE, in 7 Steps
 
How To Deal With Tech Media 2015
How To Deal With Tech Media 2015How To Deal With Tech Media 2015
How To Deal With Tech Media 2015
 
Stop Being Invisible Online: Coordinated SEO, Content Marketing and PR Strategy
Stop Being Invisible Online: Coordinated SEO, Content Marketing and PR StrategyStop Being Invisible Online: Coordinated SEO, Content Marketing and PR Strategy
Stop Being Invisible Online: Coordinated SEO, Content Marketing and PR Strategy
 
The Art of Enchantment--Top Ten
The Art of Enchantment--Top TenThe Art of Enchantment--Top Ten
The Art of Enchantment--Top Ten
 
Dell
DellDell
Dell
 
Ten Words You Seldom Hear in Social Media
Ten Words You Seldom Hear in Social MediaTen Words You Seldom Hear in Social Media
Ten Words You Seldom Hear in Social Media
 
Linkedin
LinkedinLinkedin
Linkedin
 
10 Inspirational Quotes for Graduation
10 Inspirational Quotes for Graduation10 Inspirational Quotes for Graduation
10 Inspirational Quotes for Graduation
 
A Blog is not a Content Strategy
A Blog is not a Content StrategyA Blog is not a Content Strategy
A Blog is not a Content Strategy
 

Similar to Howto publish

How to Publish a Book
How to Publish a BookHow to Publish a Book
How to Publish a Book
Guy Kawasaki
 
TEC World Leaders Series with Guy Kawasaki
TEC World Leaders Series with Guy KawasakiTEC World Leaders Series with Guy Kawasaki
TEC World Leaders Series with Guy Kawasaki
Stas Khirman
 
Outline of How to Publish a Book
Outline of How to Publish a BookOutline of How to Publish a Book
Outline of How to Publish a Book
Guy Kawasaki
 
Write Like a Pro: Tips for Better Writing by Donna Freedman
Write Like a Pro: Tips for Better Writing by Donna FreedmanWrite Like a Pro: Tips for Better Writing by Donna Freedman
Write Like a Pro: Tips for Better Writing by Donna Freedman
Philip Taylor
 
Module2
Module2Module2
Module2
cybernaut
 
MrktngBible
MrktngBibleMrktngBible
MrktngBible
Wael Zekri
 
Lectures 15 and 16: Learning From The Masters, Storytelling, Worldbuilding, ...
Lectures 15 and 16:  Learning From The Masters, Storytelling, Worldbuilding, ...Lectures 15 and 16:  Learning From The Masters, Storytelling, Worldbuilding, ...
Lectures 15 and 16: Learning From The Masters, Storytelling, Worldbuilding, ...
Fahri Karakas
 
World building part 2
World building part 2World building part 2
World building part 2
Durgesh Pandey
 
Startup Ideas and Validation
Startup Ideas and ValidationStartup Ideas and Validation
Startup Ideas and Validation
Yevgeniy Brikman
 
Creativity workshop 2014
Creativity workshop 2014Creativity workshop 2014
Creativity workshop 2014
Cardiff City FC
 
Lectures 17 and 18: Improvised Lives Workshop: Automated Writing, Drawing, an...
Lectures 17 and 18: Improvised Lives Workshop: Automated Writing, Drawing, an...Lectures 17 and 18: Improvised Lives Workshop: Automated Writing, Drawing, an...
Lectures 17 and 18: Improvised Lives Workshop: Automated Writing, Drawing, an...
Fahri Karakas
 
Creative Superpowers (Aug18)
Creative Superpowers (Aug18)Creative Superpowers (Aug18)
Creative Superpowers (Aug18)
Utopia
 
Teaching Writing Skills.pptx
Teaching Writing Skills.pptxTeaching Writing Skills.pptx
Teaching Writing Skills.pptx
ahmedsaeed256304
 
Extreme Makeover: Taking your website to a new level
Extreme Makeover: Taking your website to a new levelExtreme Makeover: Taking your website to a new level
Extreme Makeover: Taking your website to a new level
Eve Simon
 
Money online myks!
Money online myks!Money online myks!
Money online myks!
computerfriend
 
The offworld guide to self publishing - part 2 - the learning curve
The offworld guide to self publishing - part 2 - the learning curveThe offworld guide to self publishing - part 2 - the learning curve
The offworld guide to self publishing - part 2 - the learning curve
dombledore666
 
Getting your story straight (500 start ups)
Getting your story straight (500 start ups)Getting your story straight (500 start ups)
Getting your story straight (500 start ups)
danieljeevanej
 
Getting your story straight
Getting your story straightGetting your story straight
Getting your story straight
danieljeevanej
 
Writing better e learning
Writing better e learningWriting better e learning
Writing better e learning
Cammy Bean
 
Storizen Magazine - July Issue
Storizen Magazine - July IssueStorizen Magazine - July Issue
Storizen Magazine - July Issue
storizen
 

Similar to Howto publish (20)

How to Publish a Book
How to Publish a BookHow to Publish a Book
How to Publish a Book
 
TEC World Leaders Series with Guy Kawasaki
TEC World Leaders Series with Guy KawasakiTEC World Leaders Series with Guy Kawasaki
TEC World Leaders Series with Guy Kawasaki
 
Outline of How to Publish a Book
Outline of How to Publish a BookOutline of How to Publish a Book
Outline of How to Publish a Book
 
Write Like a Pro: Tips for Better Writing by Donna Freedman
Write Like a Pro: Tips for Better Writing by Donna FreedmanWrite Like a Pro: Tips for Better Writing by Donna Freedman
Write Like a Pro: Tips for Better Writing by Donna Freedman
 
Module2
Module2Module2
Module2
 
MrktngBible
MrktngBibleMrktngBible
MrktngBible
 
Lectures 15 and 16: Learning From The Masters, Storytelling, Worldbuilding, ...
Lectures 15 and 16:  Learning From The Masters, Storytelling, Worldbuilding, ...Lectures 15 and 16:  Learning From The Masters, Storytelling, Worldbuilding, ...
Lectures 15 and 16: Learning From The Masters, Storytelling, Worldbuilding, ...
 
World building part 2
World building part 2World building part 2
World building part 2
 
Startup Ideas and Validation
Startup Ideas and ValidationStartup Ideas and Validation
Startup Ideas and Validation
 
Creativity workshop 2014
Creativity workshop 2014Creativity workshop 2014
Creativity workshop 2014
 
Lectures 17 and 18: Improvised Lives Workshop: Automated Writing, Drawing, an...
Lectures 17 and 18: Improvised Lives Workshop: Automated Writing, Drawing, an...Lectures 17 and 18: Improvised Lives Workshop: Automated Writing, Drawing, an...
Lectures 17 and 18: Improvised Lives Workshop: Automated Writing, Drawing, an...
 
Creative Superpowers (Aug18)
Creative Superpowers (Aug18)Creative Superpowers (Aug18)
Creative Superpowers (Aug18)
 
Teaching Writing Skills.pptx
Teaching Writing Skills.pptxTeaching Writing Skills.pptx
Teaching Writing Skills.pptx
 
Extreme Makeover: Taking your website to a new level
Extreme Makeover: Taking your website to a new levelExtreme Makeover: Taking your website to a new level
Extreme Makeover: Taking your website to a new level
 
Money online myks!
Money online myks!Money online myks!
Money online myks!
 
The offworld guide to self publishing - part 2 - the learning curve
The offworld guide to self publishing - part 2 - the learning curveThe offworld guide to self publishing - part 2 - the learning curve
The offworld guide to self publishing - part 2 - the learning curve
 
Getting your story straight (500 start ups)
Getting your story straight (500 start ups)Getting your story straight (500 start ups)
Getting your story straight (500 start ups)
 
Getting your story straight
Getting your story straightGetting your story straight
Getting your story straight
 
Writing better e learning
Writing better e learningWriting better e learning
Writing better e learning
 
Storizen Magazine - July Issue
Storizen Magazine - July IssueStorizen Magazine - July Issue
Storizen Magazine - July Issue
 

More from Guy Kawasaki

How to Perfect Your Personal Marketing
How to Perfect Your Personal MarketingHow to Perfect Your Personal Marketing
How to Perfect Your Personal Marketing
Guy Kawasaki
 
How to Perfect Your Pitch
How to Perfect Your Pitch How to Perfect Your Pitch
How to Perfect Your Pitch
Guy Kawasaki
 
The Art of the Start 2.0 Presentation Checklist
The Art of the Start 2.0 Presentation ChecklistThe Art of the Start 2.0 Presentation Checklist
The Art of the Start 2.0 Presentation Checklist
Guy Kawasaki
 
How to Pack a Punch With Social Media
How to Pack a Punch With Social MediaHow to Pack a Punch With Social Media
How to Pack a Punch With Social Media
Guy Kawasaki
 
If I Knew Then What I Know Now/Skills That I Think Students Should Have/What ...
If I Knew Then What I Know Now/Skills That I Think Students Should Have/What ...If I Knew Then What I Know Now/Skills That I Think Students Should Have/What ...
If I Knew Then What I Know Now/Skills That I Think Students Should Have/What ...
Guy Kawasaki
 
The Only 10 Slides You Need in Your Pitch Deck from The Art of the Start 2.0
The Only 10 Slides You Need in Your Pitch Deck from The Art of the Start 2.0The Only 10 Slides You Need in Your Pitch Deck from The Art of the Start 2.0
The Only 10 Slides You Need in Your Pitch Deck from The Art of the Start 2.0
Guy Kawasaki
 
Social Media Secrets
Social Media SecretsSocial Media Secrets
Social Media Secrets
Guy Kawasaki
 
The Art of the Start—How to Kick Start your New Job #First90
The Art of the Start—How to Kick Start your New Job #First90The Art of the Start—How to Kick Start your New Job #First90
The Art of the Start—How to Kick Start your New Job #First90
Guy Kawasaki
 
The Art of Social Media: LinkedIn edition
The Art of Social Media: LinkedIn editionThe Art of Social Media: LinkedIn edition
The Art of Social Media: LinkedIn edition
Guy Kawasaki
 
The Art of Social Media Infographic
The Art of Social Media InfographicThe Art of Social Media Infographic
The Art of Social Media Infographic
Guy Kawasaki
 
The Art of Picking a Co-founder
The Art of Picking a Co-founder The Art of Picking a Co-founder
The Art of Picking a Co-founder
Guy Kawasaki
 
How to Self-Publish a Book
How to Self-Publish a BookHow to Self-Publish a Book
How to Self-Publish a Book
Guy Kawasaki
 
The Ultimate Guide to Font Pairing
The Ultimate Guide to Font PairingThe Ultimate Guide to Font Pairing
The Ultimate Guide to Font Pairing
Guy Kawasaki
 
10 Inspirational Freedom Quotes
10 Inspirational Freedom Quotes10 Inspirational Freedom Quotes
10 Inspirational Freedom Quotes
Guy Kawasaki
 
Let's Stop the Glorification of Busy
Let's Stop the Glorification of BusyLet's Stop the Glorification of Busy
Let's Stop the Glorification of Busy
Guy Kawasaki
 
How to Create the Perfect Social-Media Post
How to Create the Perfect Social-Media PostHow to Create the Perfect Social-Media Post
How to Create the Perfect Social-Media Post
Guy Kawasaki
 
The Art of Branding by Guy Kawasaki
The Art of Branding by Guy KawasakiThe Art of Branding by Guy Kawasaki
The Art of Branding by Guy Kawasaki
Guy Kawasaki
 
10 Inspirational Quotes for Mother's Day
10 Inspirational Quotes for Mother's Day10 Inspirational Quotes for Mother's Day
10 Inspirational Quotes for Mother's Day
Guy Kawasaki
 
10 Disruptive Quotes for Entrepreneurs
10 Disruptive Quotes for Entrepreneurs10 Disruptive Quotes for Entrepreneurs
10 Disruptive Quotes for Entrepreneurs
Guy Kawasaki
 
The Art of Innovation--TedXBerkeley 2014
The Art of Innovation--TedXBerkeley 2014The Art of Innovation--TedXBerkeley 2014
The Art of Innovation--TedXBerkeley 2014
Guy Kawasaki
 

More from Guy Kawasaki (20)

How to Perfect Your Personal Marketing
How to Perfect Your Personal MarketingHow to Perfect Your Personal Marketing
How to Perfect Your Personal Marketing
 
How to Perfect Your Pitch
How to Perfect Your Pitch How to Perfect Your Pitch
How to Perfect Your Pitch
 
The Art of the Start 2.0 Presentation Checklist
The Art of the Start 2.0 Presentation ChecklistThe Art of the Start 2.0 Presentation Checklist
The Art of the Start 2.0 Presentation Checklist
 
How to Pack a Punch With Social Media
How to Pack a Punch With Social MediaHow to Pack a Punch With Social Media
How to Pack a Punch With Social Media
 
If I Knew Then What I Know Now/Skills That I Think Students Should Have/What ...
If I Knew Then What I Know Now/Skills That I Think Students Should Have/What ...If I Knew Then What I Know Now/Skills That I Think Students Should Have/What ...
If I Knew Then What I Know Now/Skills That I Think Students Should Have/What ...
 
The Only 10 Slides You Need in Your Pitch Deck from The Art of the Start 2.0
The Only 10 Slides You Need in Your Pitch Deck from The Art of the Start 2.0The Only 10 Slides You Need in Your Pitch Deck from The Art of the Start 2.0
The Only 10 Slides You Need in Your Pitch Deck from The Art of the Start 2.0
 
Social Media Secrets
Social Media SecretsSocial Media Secrets
Social Media Secrets
 
The Art of the Start—How to Kick Start your New Job #First90
The Art of the Start—How to Kick Start your New Job #First90The Art of the Start—How to Kick Start your New Job #First90
The Art of the Start—How to Kick Start your New Job #First90
 
The Art of Social Media: LinkedIn edition
The Art of Social Media: LinkedIn editionThe Art of Social Media: LinkedIn edition
The Art of Social Media: LinkedIn edition
 
The Art of Social Media Infographic
The Art of Social Media InfographicThe Art of Social Media Infographic
The Art of Social Media Infographic
 
The Art of Picking a Co-founder
The Art of Picking a Co-founder The Art of Picking a Co-founder
The Art of Picking a Co-founder
 
How to Self-Publish a Book
How to Self-Publish a BookHow to Self-Publish a Book
How to Self-Publish a Book
 
The Ultimate Guide to Font Pairing
The Ultimate Guide to Font PairingThe Ultimate Guide to Font Pairing
The Ultimate Guide to Font Pairing
 
10 Inspirational Freedom Quotes
10 Inspirational Freedom Quotes10 Inspirational Freedom Quotes
10 Inspirational Freedom Quotes
 
Let's Stop the Glorification of Busy
Let's Stop the Glorification of BusyLet's Stop the Glorification of Busy
Let's Stop the Glorification of Busy
 
How to Create the Perfect Social-Media Post
How to Create the Perfect Social-Media PostHow to Create the Perfect Social-Media Post
How to Create the Perfect Social-Media Post
 
The Art of Branding by Guy Kawasaki
The Art of Branding by Guy KawasakiThe Art of Branding by Guy Kawasaki
The Art of Branding by Guy Kawasaki
 
10 Inspirational Quotes for Mother's Day
10 Inspirational Quotes for Mother's Day10 Inspirational Quotes for Mother's Day
10 Inspirational Quotes for Mother's Day
 
10 Disruptive Quotes for Entrepreneurs
10 Disruptive Quotes for Entrepreneurs10 Disruptive Quotes for Entrepreneurs
10 Disruptive Quotes for Entrepreneurs
 
The Art of Innovation--TedXBerkeley 2014
The Art of Innovation--TedXBerkeley 2014The Art of Innovation--TedXBerkeley 2014
The Art of Innovation--TedXBerkeley 2014
 

Howto publish

  • 4. Pros and Cons No advance Responsibility Loneliness Control Time to market Increased royalty Pros Cons
  • 5. 1. Write for the Right Reasons Enrich people’s lives Further a cause Meet an intellectual challenge Make money Increase consulting Increase speeches Wrong Reasons Right Reasons
  • 6. 2. Use the Right Tools Microsoft Word Adobe InDesign Evernote Dropbox YouSendIt
  • 8. 4. Build Your Marketing Platform Curator Sector expert
  • 9. 5. Start with a Kindle Ebook Amazon iTunes iBooks Nook Google Kobo
  • 10. 6. Tap the Crowd Outline Manuscript PDF
  • 11. 7. Hire a Copyeditor 10 friends 60 testers 2 OCD authors 1,400 mistakes
  • 12. 8. Hire a Cover Designer
  • 13. 9. Test Your Ebook Tablets Apps Cloud Readers
  • 14. 10. Don’t Give Up “We are not interested in science fiction which deals with negative utopias. They do not sell.” “His frenetic and scrambled prose perfectly express the feverish travels of the Beat Generation. But is that enough? I don’t think so.” “It is impossible to sell animal stories in the USA.” Match the rejection to the book
  • 16. Tribute “Everyone is talented, original, and has something important to say.” Brenda Ueland
  • 17. Slides design by anafxfz.com APEthebook.com bit.ly/apecommunity